Latest News

PRAGMATIC PLAY ADDS TASTY TREAT TO ITS LIVE CASINO OFFERING WITH SWEET BONANZA CANDYLAND

Published

5 years ago

November 24, 2021

Reading Time: 2 minutes

Pragmatic Play, a leading content provider to the iGaming industry, has taken its sensational slot hit Sweet Bonanza and given it a Live Casino makeover.

Sweet Bonanza Candyland is a mega wheel-style game, broadcast from a brand-new, specially built studio. The title seamlessly combines both virtual reality and a real-life environment, giving a truly immersive experience.

The wheel contains six separate betting positions, four of which are numbers rewarding a fixed payout multiplier if a player correctly choses the winning selection, of 1x, 2x, 5x or 10x, as well as two bonus games.

Sweet Spins is the main bonus game and awards players 10 free spins, with the same mechanics as the Sweet Bonanza slot, played out live on the big screen, where players can enjoy huge wins. Candy Drop is a separate multiplier bonus game, played out on a virtual ‘plinko’ wall maze. In this game, the players selected Candy Ball will collect randomly generated multipliers on the wall, before paying out the collected winnings at the end of the round.

Sweet Bonanza Candyland also contains the Sugar Bomb feature, where a random multiplier of up to 10x will drop, and a respin will be triggered. If a player selects the Sugar Bomb Booster, the awarded multiplier will double all the way up to 20x. The Sugar Bomb is the same symbol that featured as a multiplier in the slot game, highlighting how the game offers a familiar experience for those who adore Sweet Bonanza.

Featuring dynamic lighting, bright colours, animations and sounds that seamlessly merge, it is a sensory feat that creates a truly unique game. Amongst a myriad of other Live Casino titles with red and green tables and dealers dressed in black, Sweet Bonanza CandyLand is unapologetically vibrant with pinks, purples and yellows.

Available 24/7, with low-latency streaming and auto-play functionality, Sweet Bonanza Candyland contains all the features expected in a Pragmatic Play Live Casino hit.

Sweet Bonanza Candyland is the newest addition to the supplier’s live portfolio, following recent release ONE Blackjack 2 – Indigo along with other successes like Andar Bahar and Mega Wheel

Yossi Barzely, Chief Business Development Officer at Pragmatic Play, said: “Sweet Bonanza is one of our most recognisable slot games and we’re thrilled to announce we’ve taken that to our Live Casino studios with the launch of Sweet Bonanza Candyland. We truly believe that this title will offer true cross-sell potential to operators with a convergence of Live Casino and Slots that is unlike anything else out there.

“It is a truly unique addition that showcases the ambition of Pragmatic Play, as we continue on our journey of being the leading multi-product provider to the industry.”

Pragmatic Play currently produces up to five new slot titles a month, while also delivering Live Casino, Virtual Sports and Bingo games as part of its multi-product portfolio, available through one single API.

HELL Partners

HELL Partners at IGB Live: Prada Gifts, Private Screenings, and Your Next Best Deal

Published

4 minutes ago

May 25, 2026

Wladimir P.

hell-partners-at-igb-live:-prada-gifts,-private-screenings,-and-your-next-best-deal

London, July 2026 — While most affiliate networks are busy refreshing their pitch decks, HELL Partners is doing what it always does: moving on its own terms. The brand is officially heading to IGB Live 2026, one of the most influential iGaming gatherings on the calendar, and the team is bringing more than business cards.

IGB Live takes place at ExCeL London, and HELL Partners will be set up at Booth L40

— not hard to find, even harder to ignore.

What HELL Partners actually brings to the table

For those still getting acquainted with the brand: HELL Partners operates a portfolio of in-house iGaming products with conversion rates that speak before anyone in the room does. There are no restrictions on traffic sources — affiliates run what works, full stop. And with a GEO pool spanning Tier 1 through Tier 3 markets, the network offers the kind of scale that keeps serious webmasters interested long-term. Besides, there’s a new brand coming soon, further expanding the opportunities.

Clean terms, open sources, full creative control. The infrastructure is built to perform—and let partners do the same.

What’s waiting at the stand

HELL Partners isn’t flying to London to shake hands and collect LinkedIn connections. The managers on-site will be ready to sit down, open the laptop, and structure a deal worth talking about — tailored, specific, and built around your traffic.

Also at the stand: a Prada giveaway. Three items. Real ones. The mechanics are simple — follow HELL Partners on Instagram and Telegram, stop by Stand L40, and get entered. The kind of brand energy that makes sense when you think about who HELL Partners is building this for.

And one more thing making the trip to London: an exclusive merch collection, designed specifically for IGB Live. Not a reprint, not leftovers — something made for this exact moment. Come see it at the stand.

The VIP event — for the VIP Inner Circle

Beyond the floor, HELL Partners is hosting a closed evening for top partners and industry voices. An exclusive private screening of The Devil Wears Prada 2, complete with a session from a film critic who actually knows what they’re talking about. Details are confirmed for those already in the circle — and for those who aren’t yet, a conversation at the stand is the right place to start.

It’s the kind of move that says: HELL Partners treats its partners the way the industry should have been treating them all along.

Booth L40, ExCeL London
IGB Live 2026

Book a meeting with a manager:

Doron Affiliate Manager [email protected]