According to Blask’s latest analysis of the U.S. iGaming landscape, 290 out of 362 operators active in the American online gambling ecosystem (approximately 80%) are offshore platforms operating outside domestic regulatory frameworks. The data highlights a structural reality of the U.S. market: while regulation has expanded significantly over the past decade, offshore operators still dominate the competitive landscape in terms of brand presence.

This dominance is not limited to the number of operators. It also translates into a substantial share of total market value. Blask estimates that the total U.S. online gambling market reached approximately $79.8B in Competitive Earning Baseline (CEB) in 2025. Of that total, only around $25.2B was captured by licensed domestic operators, while the majority flowed to offshore platforms.

In other words, roughly three quarters of the U.S. market value remains outside the regulated ecosystem, despite more than a decade of state-by-state legalization.

The persistence of offshore dominance is closely tied to the fragmented structure of U.S. gambling regulation. Several of the country’s largest markets still operate without any online gambling legalization, while many regulated states allow sports betting but not online casinos — creating structural gaps that offshore platforms continue to fill.

States that offer full online gambling regulation, including both sports betting and casino, show significantly lower offshore penetration. Markets such as New Jersey and Michigan capture roughly three quarters of their online gambling value domestically, demonstrating that comprehensive regulation can meaningfully increase channelization. However, no U.S. jurisdiction has fully eliminated offshore activity.

IGT announced that its 30th anniversary celebration of Wheel of Fortune Slots continued at the 2026 EKG Slot Awards Show when its Wheel of Fortune Trio cabinet won the coveted “Top Performing NEW Premium Cabinet” category. The EKG Slot Awards Show is a performance-based, annual program produced by Eilers & Krejcik Gaming (EKG) that recognizes excellence in slot game development in the casino gaming industry.

“As we celebrate 30 years of Wheel of Fortune Slots, these EKG Awards represent the strength of IGT’s content and capabilities as we focus on delivering industry-leading products and solutions to our customers. This is just one step in our global transformation as we continue to build a winning culture and position for growth,” said Hector Fernandez, IGT Incoming CEO.

IGT launched the Wheel of Fortune Trio cabinet in 2025 with the Wheel of Fortune Cash Link game. Famous for its oversized, 76-inch mechanical reel, three ultra-high-definition 49-inch portrait screen gaming machines and a 140-inch-tall video backdrop, the striking hardware has become a high-performing fixture on casino floors across North America.

IGT also won the following categories at the 2026 EKG Slot Awards Show:

• Top Performing NEW Video Poker/Keno Game – Major Multipliers Poker

• Top Performing Game – EMEA – Money Gong Emperor.

At the San Diego Convention Center, NOVOMATIC Americas advances its next chapter of linked floor expansion with a disciplined, performance-first portfolio engineered for scalable growth and measurable results. Framed within the striking atmosphere of a Neon Nile, Booth #2533 becomes a destination where structured innovation meets high-impact presentation.

At IGA (Indian Gaming Association) 2026, NOVOMATIC Americas unveils its most dynamic and performance-driven showcase to date, headlined by the expanding power of RISING TREASURES, the high engagement ULTRA BOOST 3 Treasures, and the debut of the all-new VISION LINK progressive. Anchored on the immersive DIAMOND X QUATTRO 1.55J cabinet and supported by commanding, presence-driven merchandising, the portfolio reflects a cohesive next-generation strategy designed to amplify time on device, deepen player engagement, and optimize long-term floor performance.

RISING TREASURES linked progressive series returns with renewed strength, featuring proven favorites including Book of Ra Treasure Gods, Sizzling Hot Treasure Inferno, Rise of Cleo Treasure Coins, Rise of Tut Treasure Coins, and more, all enhanced with a bold “visibility first” sign package engineered to drive attention and reinforce brand recognition across the casino floor. ULTRA BOOST 3 Treasures builds on its established momentum with Tiger Storm, Mighty Taurus, and Grand Eagle, presented in merchandising packages designed to anchor premium progressive zones and sustain high performance.

Making its exhibition debut, VISION LINK introduces engaging new themes, including Fu Flow Bao, Ghost Party, and Hot Pot, delivering dynamic bonus mechanics and a scalable progressive structure built to drive growth across tribal markets. These progressive portfolios are showcased across NOVOMATIC’s diverse cabinet lineup, including the DIAMOND X QUATTRO 1.55J, BLACK EDITION II 1.49J featuring RISING TREASURES, and the V.I.P. X Royal 1.85, presenting the VISION LINK in a premium format.

Technology partner APEX PRO Gaming complements the showcase with its premium Clover Link progressives, Clover Twist, Clover Inferno, Clover Tomb, and Clover Wave, displayed on the sleek APEX Pinnacle 43J Curve upright cabinet, reinforcing a shared commitment to elevated design and diversified premium entertainment.

The V.I.P. X Dream 3.43 cabinet features Novo Unity Pro standalone functionality, further strengthening NOVOMATIC Americas’ electronic table gaming portfolio, while the V.I.P. X Galaxy 2.65 presents a commanding blend of electronic table gaming and slot performance designed to anchor high-visibility floor space.

The expanded Novo Unity Pro solution continues to redefine electronic table gaming by seamlessly integrating live electronic games, including Sic Bo, Baccarat, Roulette, Blackjack, Blackjack 3 Hand, and slots, across multiple player stations. Featured titles such as Lucky Lady’s Roulette and Going for Gold highlight the brand’s ability to merge immersive presentation with operational efficiency, and to pair scalable technology with market-leading technical service and support.

“IGA 2026 reflects the momentum we are building at NOVOMATIC Americas. Our focus is disciplined innovation, expanding proven product lines, introducing scalable progressive platforms, and delivering technology operators can rely on. We are strengthening our performance footprint in tribal gaming with solutions designed for long term growth,” said Jakob Rothwangl, Managing Director of NOVOMATIC Americas.