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Riot Games Reveals Multi-City Tour across North America for 2022 League of Legends World Championship

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Riot Games announced that its premier esports event, the League of Legends World Championship, returns to North America for the first time since 2016 with a continental tour.

The Worlds 2022 event will feature:

  • Play-Ins in Mexico City, Mexico;
  • Groups and Quarterfinals in New York City;
  • Semifinals in Toronto, Canada;
  • Finals in San Francisco, California.

This will be the first time Riot Games has hosted a multinational North American Worlds, making first-time stops in both Mexico and Canada.

The announcement was made at a press conference at Chase Center prior to the Golden State Warriors vs. Toronto Raptors NBA game featuring teams from the semifinal city (Toronto) and final city (San Francisco). Participants outlined Riot’s plan to “canvas North America,” with the final two stops being Scotiabank Arena, home of the Toronto Raptors, and Chase Center, home of the six-time NBA Champion Golden State Warriors.

The Worlds 2022 venue lineup also includes Play-Ins from LoL Esports’ Liga Latinoamerica (LLA) competition arena before contesting both Groups and the Quarterfinals at the Hulu Theater at Madison Square Garden.

“The momentum behind League of Legends Esports has only continued to grow since the last time we hosted Worlds in the U.S. in 2016. We’re thrilled to bring the full scale of our global sport back to North America, and, COVID permitting, welcome fans into the stands across three countries and four different cities,” said Naz Aletaha, Global Head of LoL Esports.

“Worlds is the showcase of the greatest of our sport, and we look forward to celebrating that with our fans in North America and across the world.”

Chase Center, also home of the Golden Guardians, a team in LoL Esports’ North American league (LCS), opened its doors in 2019. It is an award-winning sports and entertainment arena that boasts a seating capacity of 18,064. In addition to Warriors’ home games, the venue also hosts a variety of concerts, conventions, and other large-scale events.

Chase Center will be the 10th unique arena to host a Worlds Final. The most recent Worlds Finals venues and locations include the Laugardalshöll Sport Center in Reykjavík, Iceland (2021); SAIC Motor Pudong Arena in China (2020); AccorHotels Arena in Paris, France (2019); Incheon Munhak Stadium in Incheon, South Korea (2018); Beijing National Stadium in Beijing, China (2017); and the Staples Center in Los Angeles (2016).

Scotiabank Arena, also home to the Toronto Maple Leafs, opened its doors in 1999 and is often ranked the #1 Canadian arena. The venue has been recognized with more than 50 industry awards highlighting the venue’s security, accessibility, fan service, environmental commitment, food and beverage, marketing, design, partnerships, live entertainment, sales and box office service.

Sunday’s announcement prior to the Warriors vs. Raptors game featured Riot’s senior most esports executives alongside top casters and LoL Esports players:

  • John Needham, President, Esports at Riot Games
  • Naz Aletaha, Global Head of LoL Esports
  • Chris Greeley, Head of Esports, North America and Oceania Pacific
  • Martin Blaquier, Head of Esports, Latin America
  • Eric “Licorice” Ritchie, top laner for Golden Guardians, LCS
  • Choi “huhi” Jae-hyun, support for 100 Thieves, LCS
  • Isaac “Azael” Cummings-Bentley, commentator and analyst
  • Sam “Kobe” Hartman-Kenzler, commentator and analyst

Worlds is the pinnacle of LoL Esports competition in which the top teams from 12 diverse regions compete for the world champion title. Held at the end of the regular season in a different host region each year, 24 teams from Riot’s 12 professional leagues participate in the month-long tournament to crown one team as the best in the world. The 2020 World Championship shattered previous viewership records with more than 45.95 million peak concurrent viewers worldwide and an average minute audience (AMA) of more than 23.04 million.

In November 2021, the 2021 Worlds Final came down to Worlds defending champions and heavy favorites DWG KIA from Riot Games’ South Korean league, LCK, facing EDward Gaming, the top-seeded team from Riot’s China league, LPL. EDG raised the Summoner’s Cup trophy and earned Mercedes-Benz championship rings after a thrilling best-of-five series. Worlds 2021 set new viewership records for esports that surpassed Worlds 2020’s numbers, with a report detailing official numbers to be released in December.

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CasinoCanada partners with LolaJack Casino to expand Canadian visibility

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CasinoCanada.com has entered into a partnership with LolaJack Casino to increase brand visibility and direct traffic to the platform in the Canadian market, the companies said.

Under the agreement, CasinoCanada will produce and distribute content about LolaJack Casino, including its gaming catalogue, platform features, and operational details. The content will be published in CasinoCanada’s review, comparison, and informational sections, with the stated aim of attracting and redirecting user traffic.

CasinoCanada is a Canada-focused online casino guide operated by SEOBROTHERS.

Eugene Ravdin, Head of PR at SEOBROTHERS, said: “We are pleased to support LolaJack Casino in strengthening its presence in the Canadian market. This partnership is aimed at driving relevant traffic to the platform through CasinoCanada’s content and distribution channels.”

LolaJack Casino is operated by WinLeads and was established in 2026.

The platform operates under a Costa Rican licence issued to Tafico Ltd. Alfie, Affiliate Manager at WinLeads, said: “We are delighted to team up with CasinoCanada to strengthen our brand visibility across Canada. This partnership aligns perfectly with our goal to deliver a top-tier gaming experience to Canadian players through a trusted informational guide.”

The companies said Canadian users have access to a gaming library of more than 11,000 titles from 107 software providers, including Pragmatic Play, Playson, Mascot Gaming, and Hacksaw Gaming.

The post CasinoCanada partners with LolaJack Casino to expand Canadian visibility appeared first on Americas iGaming & Sports Betting News.

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Playson strengthens North American footprint with Caesars Entertainment partnership

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Launch brings slot studio’s award-winning portfolio to an increased player base across Ontario

 Playson, the accomplished digital entertainment supplier, has secured its latest partnership in Ontario with Caesars Entertainment, bringing a new portfolio of titles to Caesars Palace Online Casino, Horseshoe Online Casino and Caesars Sportsbook & Casino.

The agreement will see Playson elevate the industry-renowned operator’s comprehensive online slot collection with an array of top-performing releases from its Hold and Win library, integrated via Light & Wonder’s aggregation platform.

Titles including 4 Pots Riches: Hold and Win, Thunder Coins: Hold and Win and Diamonds Power XXL: Hold and Win will enable players across the province to enjoy feature-led, captivating gameplay experiences, which have already proven successful since Playson first entered the market in 2022.

Playson’s latest tie-up highlights the international recognition of its brand, with its extensive portfolio continuing to drive long-term value for operators worldwide.

Ben Wood, CCO at Playson, said: “Caesars Digital is a prestigious entertainment brand and this partnership reinforces our commitment to deliver player-favourite content to the world’s leading casino operators. We look forward to bringing our proven portfolio to an increased number of players across Ontario and continue strengthening our North American footprint.”

Ricardo Cornejo Rivas, Vice President of Online Gaming at Caesars Digital, said: “The addition of Playson’s established portfolio of titles broadens the online casino offering for our players in Ontario. This partnership reflects our ongoing focus on advancing the online casino experience across our platforms.”

The post Playson strengthens North American footprint with Caesars Entertainment partnership appeared first on Americas iGaming & Sports Betting News.

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Peter & Sons signs St8 deal to distribute slots in Ontario and the UK

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The content rollout targets two regulated markets via St8’s aggregation platform, giving operators access to titles including Barbarossa Dragon Empire and Zombie Road.

Peter & Sons has signed a partnership with aggregation platform St8 to distribute the studio’s casino content to operators in Ontario and the UK.

The agreement expands Peter & Sons’ reach through St8’s aggregation network, with the initial focus on the regulated Ontario and UK markets.

Operators in both jurisdictions will be able to offer Peter & Sons titles including Barbarossa Dragon Empire, Ghostfather Awakened, Zombie Road, and Sand of Destiny.

Yann Bautista, Founder and Commercial Director at Peter & Sons, said: “Ontario and the UK are both hugely important markets for us, so partnering with St8 represents a very exciting step in our continued expansion. Their aggregation network creates a strong route for bringing our portfolio to operators in these regions, and we’re looking forward to seeing our games reach even more players across both markets. St8’s approach and understanding of regulated gaming make them a natural partner for Peter & Sons.”

David Fall, Business Development Manager at ST8, added: “We are absolutely delighted to be working with Peter & Sons across the UK and Ontario markets. Their bold creative vision, distinctive game design and commitment to player-first entertainment make them an outstanding partner for us. We are excited about what we can achieve together and look forward to bringing their unique portfolio to even more players.”

The post Peter & Sons signs St8 deal to distribute slots in Ontario and the UK appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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