Latest News
Betbazar integrates sportsbook software provider Altenar
Betbazar, the gaming industry’s leading global sales house, has agreed on a deal to supply sportsbook software provider Altenar with next-gen betting products for its clients across LatAm and Europe.
Completed in less than a month, the integration will include products from Betbazar’s exclusive partner BETER, including EsportsBattle Football and Table Tennis Setka Cup Tournaments, available to all Altenar’s clients.
Already well-known across the industry as B2B’s chosen provider of data for Esports, used by the likes of Sportradar and BetGenius, Betbazar is set to overhaul the services delivered to Altenar with a wealth of next-gen products.
Commenting on the deal, Alex Iaroshenko, CEO at Betbazar, said: “This is an incredibly exciting deal that started as an online correspondence with a view to creating a strong partnership. This deal with Altenar opens the opportunity for us to further grow in the LatAm market.”
Max Sevostianov, Betbazar’s CCO, added: “While managing the deal with Altenar, I was extremely impressed at the technical officers’ abilities. It was a tremendous achievement for us to launch a product of this scale. It shows that we clearly work well as a team, and I can’t wait to see where that takes us.”
Altenar CEO Stanislav Silin said: “I’m delighted to get to work with the Betbazar team. Their products have helped us increase our current sportsbook coverage and provide our clients with new, fast and engaging content. Content that challenges the current mainstream providers by offering a degree of disruption, coupled with excellent business sense. It is sufficient to say that we didn’t need to negotiate streaming or data “add-ons” – everything was included in the deal, which is exactly what the recreational player needs. Data, odds and visuals – nothing hidden or at an additional extra charge.
“Our partnership is based on trust and devoted work from both sides so I’m sure it will continue for a long time.”
As a global sales house, Betbazar specialises in innovative content, odds and streaming services, as well as advanced AI-based personalisation tools to drive player engagement.
With a client roster including Bet365, Parimatch, BetVictor, Fortuna and William Hill, Betbazar has proven key to driving incremental revenue and digital transformation for the industry’s leading sportsbooks.
Powered by WPeMatico
Africa
RubyPlay signs World Sports Betting deal to expand in South Africa
Operator adds RubyPlay slots including Elephant Stampede, Diamond Explosion® 7s and Mayan Cache to its online platform.
RubyPlay has partnered with South African operator World Sports Betting to roll out a selection of the supplier’s slot titles on the bookmaker’s online platform.
Under the agreement, World Sports Betting has integrated RubyPlay Studios games including Elephant Stampede, Diamond Explosion® 7s and Mayan Cache.
RubyPlay said South Africa remains a key market in its international growth strategy. The supplier entered the country in 2023 and said the World Sports Betting deal builds on a series of local partnerships.
Dima Reiderman, CCO at RubyPlay, said: “South Africa has been a real focus for us since we entered the market three years ago, and the traction we have seen in that time makes this partnership with World Sports Betting a genuinely engaging one. They are an established, highly respected brand and adding our portfolio to their platform is a strong example of how we are continuing to establish ourselves as a tier-one supplier across regulated markets.
“World Sports Betting has a deep understanding of their players and a clear vision for how they want to grow their offering. That kind of operator mindset is what we look for in a long-term partnership, and it gives us a strong foundation to build on together in what remains one of the most intriguing markets worldwide.”
Ryno Du Plessis, Chief Operating Officer at World Sports Betting, added: “Our focus is on delivering a high-quality iGaming experience, with a high breadth of standout content playing a key role. RubyPlay stands out as a quality content supplier, not only for the strength of its portfolio, but for its clear approach to game development and delivery.
“Their ecosystem model supports long-term player engagement, which aligns with our strategy as we grow our offering. Bringing in-demand titles such as Elephant Stampede, Diamond Explosion® 7s and Mayan Cache to our players is an exciting move, and we see strong potential in the partnership moving forward.”
The post RubyPlay signs World Sports Betting deal to expand in South Africa appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Dan Brown Business Development Manager at Foxium
Games Global and Foxium launch Reels Avenue Link&Win slot
New 5×4 Vegas-themed title adds four Link&Win modifiers and four-tier jackpots, with a stated top payout of 10,000x.
Games Global has launched Reels Avenue Link&Win
, developed with its exclusive studio partner Foxium. The new Vegas-themed slot is a 5×4 title built around a Link&Win
mechanic, four feature modifiers and four-tier jackpots, with the company stating win potential of up to 10,000x.
The base game uses classic slot symbols including BARs, bells and fruits. Collect symbols on reels one and five award the value of all money symbols landing simultaneously.
Coloured money symbols feed meters beside the reels and can randomly trigger the Link&Win
bonus. In the feature, cash and jackpot coins drop on two 5×4 grids. Four modifiers can apply: Collect Club (adds up cash symbols on the same grid), Twin Heart (replicates value to the adjacent grid), Multi Spade (increases prizes by up to 5x) and Boost Diamond (increments up to four random cash symbols).
The game includes four jackpots that can be enhanced by jackpot tokens in the base game and are awarded when diamonds are collected in each bonus round.
Dan Brown, Business Development Manager at Foxium, said: “There will always be a place for Vegas-themed slots, and for us, it is less about trying to replicate that style, and more about how we can rework it for the modern player. This release provides that nostalgia, but delivers the depth in gameplay that we know drives engagement.”
Dave Reynolds, Director of Games Strategy and Partner Management at Games Global, added: “Foxium have a real knack for building games that grab attention right from the get-go. Reels Avenue Link&Win
takes the classic Vegas slot and drags it firmly into the modern era – four distinct Link&Win
modifiers, four-tier jackpots, and audiovisual design that delivers on every level.”
The post Games Global and Foxium launch Reels Avenue Link&Win slot appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Latest News
Relax Gaming launches football-themed Dream Drop slot with Bet Slip side bets
World Class Kick Off Dream Drop is the supplier’s first football slot and adds a sportsbook-style feature ahead of the 2026 World Cup.
Relax Gaming has released World Class Kick Off Dream Drop, the latest entry in its Dream Drop jackpot series and the supplier’s first football-themed slot.
The company positions the launch around the 2026 World Cup, pitching the game as a cross-sell product aimed at sports bettors as well as casino players.
World Class Kick Off Dream Drop includes six progressive jackpots, including a €2 million MEGA Jackpot, according to Relax Gaming.
The title also introduces Relax Gaming’s Bet Slip feature, which lets players place side bets on specific symbols during gameplay for additional rewards. The supplier describes it as an “industry-first” mechanic designed to bring a sportsbook-style layer into a slot.
Tony O’Mahony, Chief Product Officer at Relax Gaming, said: “The new Bet Slip feature brings an exciting layer of engagement inspired by sports betting, while still delivering the huge jackpot potential players expect from our Dream Drop Jackpots. This one will appeal to casino players and sports punters who enjoy the chance to win big!”
The post Relax Gaming launches football-themed Dream Drop slot with Bet Slip side bets appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
-
Brasil6 days agoPara Sportradar, Copa do Mundo 2026 deve redefinir estratégias de aquisição e engajamento nas apostas esportivas
-
Blueprint Gaming7 days agoBlueprint Gaming announces The Goonies Quest for Treasure 3 slot
-
Africa7 days agoBede Gaming’s Latest Sunbet Expansion Delivers iGaming Platform to Namibia
-
Coljuegos7 days agoColjuegos Authorizes MrYoker as Colombia’s Newest iGaming Operator
-
Booming Games7 days agoBooming Games launches Way of the Wolf: Hold and Win Extreme 10,000 slot
-
Amusnet7 days agoMonte Casino Sofia Elevates its Premium Gaming Floor with Amusnet’s Type S32
-
Belatra6 days agoWeekend Reels | Week 22: Slot Drops & Trends
-
Granny’s Wild7 days agoPlay’n GO Releases its Latest Video Slot Granny’s Wild



