Latest News
Betbazar integrates sportsbook software provider Altenar
Betbazar, the gaming industry’s leading global sales house, has agreed on a deal to supply sportsbook software provider Altenar with next-gen betting products for its clients across LatAm and Europe.
Completed in less than a month, the integration will include products from Betbazar’s exclusive partner BETER, including EsportsBattle Football and Table Tennis Setka Cup Tournaments, available to all Altenar’s clients.
Already well-known across the industry as B2B’s chosen provider of data for Esports, used by the likes of Sportradar and BetGenius, Betbazar is set to overhaul the services delivered to Altenar with a wealth of next-gen products.
Commenting on the deal, Alex Iaroshenko, CEO at Betbazar, said: “This is an incredibly exciting deal that started as an online correspondence with a view to creating a strong partnership. This deal with Altenar opens the opportunity for us to further grow in the LatAm market.”
Max Sevostianov, Betbazar’s CCO, added: “While managing the deal with Altenar, I was extremely impressed at the technical officers’ abilities. It was a tremendous achievement for us to launch a product of this scale. It shows that we clearly work well as a team, and I can’t wait to see where that takes us.”
Altenar CEO Stanislav Silin said: “I’m delighted to get to work with the Betbazar team. Their products have helped us increase our current sportsbook coverage and provide our clients with new, fast and engaging content. Content that challenges the current mainstream providers by offering a degree of disruption, coupled with excellent business sense. It is sufficient to say that we didn’t need to negotiate streaming or data “add-ons” – everything was included in the deal, which is exactly what the recreational player needs. Data, odds and visuals – nothing hidden or at an additional extra charge.
“Our partnership is based on trust and devoted work from both sides so I’m sure it will continue for a long time.”
As a global sales house, Betbazar specialises in innovative content, odds and streaming services, as well as advanced AI-based personalisation tools to drive player engagement.
With a client roster including Bet365, Parimatch, BetVictor, Fortuna and William Hill, Betbazar has proven key to driving incremental revenue and digital transformation for the industry’s leading sportsbooks.
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ELA Games
ELA Games’ Business Development Team Lead Wins Manager of the Year Award at SBC Awards Europe 2026
ELA Games, an innovative casino game studio, has secured a major leadership victory at the SBC Awards Europe on April 30 at the Xara Lodge in Malta. Its Business Development Team Lead Yaroslav Soloshenko has secured the Manager of the Year title at the event.
This recognition showcases the studio’s leading role in the industry and the exceptional internal culture steering the company forward. It amplifies its overall success, revealing how a solid foundation of studio leadership at ELA, along with Yaroslav’s vital contributions, guides the team to its recent achievements and shapes its reputation for excellence.
Earning the trophy places the studio among the biggest names in the space. The ELA Games team stood tall in the company leadership categories alongside Employer of the Year winner Betsson Group, with Yaroslav honoured among some of the best individual leaders in the industry, including Alea’s Alexandre Tomic and Playtech’s Elena Rousseva, who were jointly awarded Leader of the Year. Being recognized shoulder to shoulder with these industry giants comes down to the entire team’s passion for the games they produce, starting from the very top.
The SBC Awards Europe took place on April 30 at the Xara Lodge. Hosted by renowned sports broadcaster Alison Bender, the ceremony celebrated the operators, affiliates, and suppliers setting new standards across the industry.
The post ELA Games’ Business Development Team Lead Wins Manager of the Year Award at SBC Awards Europe 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Ilkka Kosola
Veikkaus Appoints Ilkka Kosola as its New Chief Financial Officer
Veikkaus has appointed Ilkka Kosola as its new Chief Financial Officer (CFO) and a member of the executive management team. He will assume his new role by the end of September 2026.
Kosola will play a significant role in Veikkaus’ ongoing transformation towards the partial multi-license system and the execution of the company’s 2030 strategy. He brings with him extensive experience in demanding financial management positions and a strong track record of leading successful strategic projects and transformations.
“Ilkka’s broad and international experience in leading finance and IT functions, combined with his proven ability to drive change and execute strategic transactions, makes him an excellent fit for Veikkaus as we navigate this period of significant transformation,” said Olli Sarekoski, CEO and President at Veikkaus.
“We are confident that his expertise will be a great asset to our company and our executive management team as we work towards our strategic goals for 2030.”
Kosola joins Veikkaus from his position as Group CFO at Reaktor. He has previously served as Group CFO at Adven Group and has held several senior finance and business control positions at companies such as TietoEvery, Basware and Fortum. His career includes a strong history of successful M&A transactions, financial turnarounds and the development of modern, digitally enabled finance functions. His expertise also includes areas such as artificial intelligence in finance and international board work.
“I am thrilled to be joining the Veikkaus team and to have the opportunity to contribute to the next chapter of this iconic Finnish company,” said Ilkka Kosola.
“Veikkaus is at a pivotal point in its history, and I am eager to apply my experience to support the company’s transformation and the execution of its new strategy in the opening license market.”
The post Veikkaus Appoints Ilkka Kosola as its New Chief Financial Officer appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Acquisitions/Merger
Genius Sports Announces Close of Acquisition of Legend
Genius Sports Limited, a global leader in real-time sports data, announced it has completed its previously announced acquisition of Legend, a global, digital sports and gaming media network.
Legend provides a scaled media platform, with world-class marketing technology powering owned and operated digital properties including Covers.com, Casino.org and Casino Guru. In 2025, Legend generated 320 million annual visits from 118 million unique visitors, with more than two-thirds returning on a regular basis.
With the acquisition of Legend, Genius Sports is uniquely positioned as the only company operating two synergistic businesses across official sports data and media and advertising.
“Genius Sports has spent years building the data infrastructure behind modern sport. With Legend, we now extend that into the moment where fans choose to participate and act. This combination not only strengthens our core sports business but also expands our ability to monetize new audiences in iGaming, increasing the economic value of our platform across both verticals and driving significant cash flow,” said Mark Locke, CEO of Genius Sports.
The post Genius Sports Announces Close of Acquisition of Legend appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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