Africa
Premier Bet becomes AS Monaco’s official betting partner in Africa
AS Monaco is pleased to announce a partnership with Premier Bet, a leading iGaming brand, which becomes the Club’s official betting partner in Africa for two seasons.
Premier Bet has become AS Monaco’s first official regional partner in Africa, enabling the Monegasque club, which also has regional partners in Russia and Asia, to strengthen its international presence. Through this collaboration, Premier Bet, which will benefit from visibility in Africa via the virtual LED technology of the Stade Louis-II during AS Monaco’s Ligue 1 matches Uber Eats, is strengthening its ambition to become the first operator in the iGaming sector in Africa within the next five years.
A common history between AS Monaco and Africa
Today, Premier Bet trades in eighteen markets, has millions of customers across its online platforms and strong plans for extending its presence into other African markets. It’s leading payment technology infrastructure ensures 120+ payment integration points whilst the support of a 2,500+ strong retail footprint and 90,000 kiosks gives it incomparable presence and credibility.
AS Monaco has long been a champion of giving young African footballers the dream of playing in one of Europe’s elite leagues and developing them into future stars of the game. From the early days of giving Ballon d’or winner George Weah his break in Europe to their current star, Krépin Diatta, Monaco, like Premier Bet, are firmly invested in Africa. This partnership will bring the fans closer to AS Monaco with the opportunity to win exciting prizes, access to unique content and money can’t buy experiences and great products and services, only available at Premier Bet.
This new and exciting partnership kicks off with a new multi-media, multi-market advertising campaign throughout the 2021/22 season and beyond in the countries where Premier Bet is operated.
CEO of Premier Bet, Martin Nieri
“AS Monaco are synonymous with innovation and developing footballing talent, particularly in French speaking countries across Africa. Their success on the pitch is matched by their innovation off it, as they set themselves up to become a digital pioneer in the same way we are doing at Premierbet.com. As Premier Bet looks to strengthen its position in key markets such as Senegal and Cameroon, we intend for this unique partnership to help create brand fame and cut-through, as well as providing their millions of African-based fans with new and exciting ways to experience Premier Bet.”
Oleg Petrov, Vice-president and CEO of AS Monaco
“AS Monaco is proud to continue its development on a global scale. This new international partnership shows that the Club is attractive beyond its borders. Collaborating with Premier Bet is proof that we want to reach new territories. Africa is a real footballing land and we look forward to developing the Club’s presence there through this partnership. Premier Bet’s ambition to be a major player in the iGaming is in line with our desire to be at the forefront of the game.”
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Africa
QTech adds Split The Pot games to boost Africa and LatAm offering
QTech has signed a content deal with Swedish supplier Split The Pot to add new games to its aggregation platform for African and Latin American markets. The agreement was announced on 10 June 2026.
Under the deal, QTech will roll out Split The Pot’s mobile-optimised “light games”, including Comet Crash Deluxe, Wheel of Fortune and the Zama Big 5 series. The supplier says its titles are designed to support a range of volatility profiles and include “the ability to cashout at every level”.
The companies positioned the partnership around performance in emerging markets where players can face device and connectivity constraints, including lower-spec handsets, limited network access and higher data costs.
Philip Doftvik, QTech’s CEO, said: “Split The Pot offers a welcome breath of fresh air in the sector, especially with their creative cashout functionality working seamlessly even in territories where network connectivity remains a challenge. The games are therefore very well suited for the African markets, in particular, which aligns with our increased focus on the region. Locally adapted content is regularly requested from our clients in Africa, hence we are excited to release Split The Pot’s games to our partners there.”
Christian Rajter, CEO of Split The Pot, added: “We’re thrilled to join forces with QTech. This partnership means even more players in our core markets, like Africa and Latin America, will have access to our engaging games. We’ve designed them to work seamlessly, even on less powerful devices and with limited internet, ensuring everyone can enjoy the experience.”
The post QTech adds Split The Pot games to boost Africa and LatAm offering appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Africa
Playson launches online casino games in Nigeria via BetKing deal
Playson has partnered with KingMakers to launch a selection of its online casino titles in Nigeria through the operator group’s sportsbook and gaming brand, BetKing.
Under the agreement, Playson will distribute a portfolio of games to BetKing players via the EveryMatrix aggregation platform. The supplier said the games have been rebuilt and optimised for African audiences.
First titles live include Coin Strike: Hold and Win, Energy Coins: Hold and Win, and Sevens & Fruits: 20 lines.
Conor Jenner, Senior Sales Manager at Playson, said: “Partnering with KingMakers is another exciting step in our expansion across Africa, a region that continues to present significant opportunities for growth and innovation.
“BetKing has built a formidable reputation and loyal player base in Nigeria and beyond, making them an ideal partner for our content. We are particularly pleased to launch with a selection of games optimised specifically for African markets, ensuring players receive a highly engaging entertainment experience from day one.”
Nick Baker at KingMakers, said: “Playson’s portfolio features a strong mix of proven-performing content and engaging gameplay, making this partnership an excellent addition to our casino offering.
“We are committed to delivering first-class entertainment experiences for our players, and integrating games tailored for our markets supports that ambition while strengthening the quality of content available through BetKing.”
The post Playson launches online casino games in Nigeria via BetKing deal appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Africa
WorldGaming Enters into Partnership with African iGaming Alliance
WorldGaming has entered into a partnership with the African iGaming Alliance. The first major initiative delivered through the partnership will be the launch of the Africa Summit at iGB L!VE London, taking place on July 1. The business-critical Summit brings together African regulators, international operators, suppliers and industry stakeholders to explore market development and market entry, regulatory cooperation, investment opportunities and sustainable growth across the continent.
Sponsored by SmartSoft Gaming, the Africa Summit will bring together local regulators and operators for direct insight into the regulatory priorities, commercial opportunities and market dynamics shaping gaming in African markets.
Peter Emolemo Kesitilwe, former Botswana gambling regulator and CEO of the African iGaming Alliance, said the partnership would help position African markets to play a more active role in shaping the global gaming conversation.
“Africa is one of the most dynamic and strategically important regions in global gaming. Through our partnership with WorldGaming, we want to ensure African regulators, policymakers and industry leaders are not just part of the global conversation, but helping to shape it.
“The Africa Summit at iGB L!VE will be the first expression of that partnership, creating a platform for practical collaboration, knowledge exchange and sustainable market growth.”
Stuart Hunter, Managing Director of WorldGaming, said the partnership reflected the company’s commitment to supporting operators and suppliers looking to understand and enter high-growth markets.
“We are delighted to be working with the African iGaming Alliance to launch the Africa Summit at iGB L!VE.
“Africa represents one of the most important growth opportunities in global gaming, but success depends on market knowledge, regulatory understanding and trusted local engagement. The Summit has been created to give delegates exactly that.”
The Africa Summit agenda will cover a wide range of business-critical topics including regulatory cooperation, growth through best practice, the future of taxation, adapting global products for local audiences, sports betting, responsible gaming, player protection and integrity, AML, mobile money, KYC and player acquisition.
The programme will also include region-specific roundtables focused on markets across west, east and southern Africa.
The post WorldGaming Enters into Partnership with African iGaming Alliance appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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