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Premier Bet becomes AS Monaco’s official betting partner in Africa

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AS Monaco is pleased to announce a partnership with Premier Bet, a leading iGaming brand, which becomes the Club’s official betting partner in Africa for two seasons.

Premier Bet has become AS Monaco’s first official regional partner in Africa, enabling the Monegasque club, which also has regional partners in Russia and Asia, to strengthen its international presence. Through this collaboration, Premier Bet, which will benefit from visibility in Africa via the virtual LED technology of the Stade Louis-II during AS Monaco’s Ligue 1 matches Uber Eats, is strengthening its ambition to become the first operator in the iGaming sector in Africa within the next five years.

A common history between AS Monaco and Africa
Today, Premier Bet trades in eighteen markets, has millions of customers across its online platforms and strong plans for extending its presence into other African markets. It’s leading payment technology infrastructure ensures 120+ payment integration points whilst the support of a 2,500+ strong retail footprint and 90,000 kiosks gives it incomparable presence and credibility.

AS Monaco has long been a champion of giving young African footballers the dream of playing in one of Europe’s elite leagues and developing them into future stars of the game. From the early days of giving Ballon d’or winner George Weah his break in Europe to their current star, Krépin Diatta, Monaco, like Premier Bet, are firmly invested in Africa. This partnership will bring the fans closer to AS Monaco with the opportunity to win exciting prizes, access to unique content and money can’t buy experiences and great products and services, only available at Premier Bet.

This new and exciting partnership kicks off with a new multi-media, multi-market advertising campaign throughout the 2021/22 season and beyond in the countries where Premier Bet is operated.

CEO of Premier Bet, Martin Nieri
“AS Monaco are synonymous with innovation and developing footballing talent, particularly in French speaking countries across Africa. Their success on the pitch is matched by their innovation off it, as they set themselves up to become a digital pioneer in the same way we are doing at Premierbet.com. As Premier Bet looks to strengthen its position in key markets such as Senegal and Cameroon, we intend for this unique partnership to help create brand fame and cut-through, as well as providing their millions of African-based fans with new and exciting ways to experience Premier Bet.”

Oleg Petrov, Vice-president and CEO of AS Monaco
“AS Monaco is proud to continue its development on a global scale. This new international partnership shows that the Club is attractive beyond its borders. Collaborating with Premier Bet is proof that we want to reach new territories. Africa is a real footballing land and we look forward to developing the Club’s presence there through this partnership. Premier Bet’s ambition to be a major player in the iGaming is in line with our desire to be at the forefront of the game.”

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Africa

Hollywoodbets partnership drives Tom Horn Gaming’s expansion in South Africa

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Tom Horn Gaming has enhanced its footprint in South Africa by rolling out its complete gaming content with prominent operator Hollywoodbets via direct integration.

The partnership allows Hollywoodbets’ users to enjoy Tom Horn Gaming’s complete array of titles, introducing the provider’s varied collection of entertaining slot experiences to one of the leading betting and gaming brands in the area.

The alliance further strengthens the companies’ current connection in additional markets, enhancing cooperation and broadening Tom Horn Gaming’s content presence in Africa’s swiftly evolving iGaming environment.

Ondrej Lapides, CEO at Tom Horn Gaming, commented: “We are delighted to expand our partnership with Hollywoodbets and bring our games to players in South Africa. Achieving full compliance for this market required considerable effort from our teams, so it is particularly rewarding to see our portfolio now live with such a respected and established operator. Hollywoodbets has built an outstanding reputation and strong player base, and we are confident our games will resonate well with their audience.”

Wade Dorkin, Head of Product at Hollywoodbets added: “We are thrilled to introduce Tom Horn Gaming’s titles to our South African audience. Their games are recognised for their creativity and engaging mechanics, and we believe they will be a fantastic addition to our offering. This partnership aligns perfectly with our commitment to continuously enhance our entertainment experience with high-quality content.”

Players at Hollywoodbets can now access an extensive array of the supplier’s games, including the timeless 243 Crystal Fruits series, Book of Aladdin, and Majestic Coins, celebrated for their unique themes, creative features, and top-notch gameplay aimed at appealing to a wide range of slot enthusiasts.

The launch bolsters Tom Horn Gaming’s continuing strategy to extend its global presence while providing cutting-edge gaming experiences customized for distinct markets.

The post Hollywoodbets partnership drives Tom Horn Gaming’s expansion in South Africa appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Africa

QTech Games wins Strategic Partner of the Year at the 2026 Africa Gaming Expo (AGE) Awards in Lagos

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QTech Games, the leading game aggregator for emerging markets, has been named Strategic Partner of the Year at the annual AGE Awards (Africa Gaming Expo), standing out among a competitive field of top aggregation providers.

The award recognises companies that have demonstrated tactical excellence and delivered innovative solutions tailored to the African iGaming sector over the past 12 months. QTech Games impressed judges with its continued strategic growth, collaborative approach, and ability to meet the evolving demands of the market.

The AGE Awards celebrate innovation and technological advancement across the African gaming landscape, with QTech Games earning recognition for the significant progress it has made throughout the 2025–26 judging period. The company’s focus on partnership-driven growth and market-specific solutions has been central to its success.

Philip Doftvik, CEO of QTech Games, commented:
“We’re thrilled to receive this award and be recognised as a strategic partner of choice in Africa. Being shortlisted was an honour, but winning is a true validation of our approach—from our breakthrough retail solution, QTech Hybrid, to our commitment to close collaboration with partners. We pride ourselves on thinking differently and consistently going the extra mile.”

He added:
“This recognition is also a testament to the dedication of our team and the innovative suppliers on our platform. As a leading distributor for emerging markets, we remain focused on delivering high-quality content and driving growth for our partners across Africa and beyond.”

The post QTech Games wins Strategic Partner of the Year at the 2026 Africa Gaming Expo (AGE) Awards in Lagos appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Africa

QTech Games launches more fast-paced content from Shacks Evolution Studios for Africa

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QTech Games, the leading game aggregator for all emerging markets, has signed its latest supplier partnership with global B2B content developer and provider Shacks Evolution Studios, enabling its platform customers to access the supplier’s expansive catalogue. The portfolio is specifically tailored for Africa, featuring an array of instant-win, crash, and virtuals content.

Shacks Evolution Studios was founded in 2021, and is dedicated to delivering localized quality casino content for African and other previously untapped international markets. Styling itself as Africa’s first iGaming studio, the supplier’s content is carefully curated and developed, with a strategic outlook to surmount barriers to entry such as local languages, currencies, low end phones or latency issues.

Popular hits include crash games like Busly or Matatu, virtuals like Penaldo, wheel games such as Reel Wheel or Spin The Bottle, instant games like Coin Toss, and leading mines game Citadel, alongside more traditional table games. These titles are light and fast to load, providing a ready solution to overcoming local obstacles to engagement in emerging markets, such as handset quality limitations, restricted access to fast networks, and high data costs.

This breakthrough announcement with QTech now affords the supplier wider reach across Africa’s emerging markets, where QTech has already staked multiple jurisdictional flags, and beyond. In turn, incorporating this ever-evolving production line emphasizes QTech Games’ diverse range of gaming options, providing a definitive one-stop shop, which has fast become the “go-to” solution for operators across the ripening African marketplace.

As the fastest-growing aggregator over the past few years, QTech’s platform offers the most expansive gaming portfolio around, localised for each region, with native mobile apps, powerful reporting and marketing tools, and 24/7 local-language support.

QTech Games CEO, Philip Doftvik, said: “We’re committed to rolling out more and more high-class content for Africa, and this exciting new deal with Shacks Evolution Studios showcases an agile array of content which solves for fine-grained, local requirements in countries where light, rapid-load games are a must.

“Being local is always vital, and it’s a domain of igaming activity in which QTech excels. In high-growth regions like Africa, content diversity matters enormously because player demand evolves very quickly — and it’s also shaped by local realities such as mobile usage, data costs, device types, and payment preferences.

“From what we’ve observed in Africa to date, localised design drives player behaviour when it comes to: familiar mechanics reducing friction and increasing adoption; local themes and culturally relevant formats significantly lifting engagement; and faster game cycles increasing repeat play among younger cohorts. And Shacks Evolution Studios’ varied content embodies these requirements.”

Esther Osifo, Growth and Operations Manager at Shacks Evolution Studios, added: “Shacks is all about giving promising African developers the chance to shine. It’s about building a full ecosystem from virtuals and crash games to homegrown titles that defines Africa’s ascendant position on the igaming map. 

“QTech’s platform is a gateway to fresh audiences, and nowhere does that apply more in Africa, where they are already a mature player. We can’t wait to see how our highly engaging games perform for a host of new local operators, including both established and challenger brands.”

The post QTech Games launches more fast-paced content from Shacks Evolution Studios for Africa appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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