Africa

Premier Bet becomes AS Monaco’s official betting partner in Africa

Published

5 years ago

November 23, 2021

Reading Time: 2 minutes

AS Monaco is pleased to announce a partnership with Premier Bet, a leading iGaming brand, which becomes the Club’s official betting partner in Africa for two seasons.

Premier Bet has become AS Monaco’s first official regional partner in Africa, enabling the Monegasque club, which also has regional partners in Russia and Asia, to strengthen its international presence. Through this collaboration, Premier Bet, which will benefit from visibility in Africa via the virtual LED technology of the Stade Louis-II during AS Monaco’s Ligue 1 matches Uber Eats, is strengthening its ambition to become the first operator in the iGaming sector in Africa within the next five years.

A common history between AS Monaco and Africa
Today, Premier Bet trades in eighteen markets, has millions of customers across its online platforms and strong plans for extending its presence into other African markets. It’s leading payment technology infrastructure ensures 120+ payment integration points whilst the support of a 2,500+ strong retail footprint and 90,000 kiosks gives it incomparable presence and credibility.

AS Monaco has long been a champion of giving young African footballers the dream of playing in one of Europe’s elite leagues and developing them into future stars of the game. From the early days of giving Ballon d’or winner George Weah his break in Europe to their current star, Krépin Diatta, Monaco, like Premier Bet, are firmly invested in Africa. This partnership will bring the fans closer to AS Monaco with the opportunity to win exciting prizes, access to unique content and money can’t buy experiences and great products and services, only available at Premier Bet.

This new and exciting partnership kicks off with a new multi-media, multi-market advertising campaign throughout the 2021/22 season and beyond in the countries where Premier Bet is operated.

CEO of Premier Bet, Martin Nieri
“AS Monaco are synonymous with innovation and developing footballing talent, particularly in French speaking countries across Africa. Their success on the pitch is matched by their innovation off it, as they set themselves up to become a digital pioneer in the same way we are doing at Premierbet.com. As Premier Bet looks to strengthen its position in key markets such as Senegal and Cameroon, we intend for this unique partnership to help create brand fame and cut-through, as well as providing their millions of African-based fans with new and exciting ways to experience Premier Bet.”

Oleg Petrov, Vice-president and CEO of AS Monaco
“AS Monaco is proud to continue its development on a global scale. This new international partnership shows that the Club is attractive beyond its borders. Collaborating with Premier Bet is proof that we want to reach new territories. Africa is a real footballing land and we look forward to developing the Club’s presence there through this partnership. Premier Bet’s ambition to be a major player in the iGaming is in line with our desire to be at the forefront of the game.”

Africa

PopOK Gaming sponsors Botswana’s TT Cup Challenge horse racing event

Published

7 hours ago

July 3, 2026

Wladimir P.

popok-gaming-sponsors-botswana’s-tt-cup-challenge-horse-racing-event

Organisers say the annual community race drew more than 3,500 spectators, with Botswana Gambling Authority and the Ministry of Sport and Arts involved.

PopOK Gaming has sponsored Botswana’s annual TT Cup Challenge Horse Racing Event, backing the community race as it drew what organisers described as its biggest crowd to date.

The company said this year’s TT Cup Challenge attracted more than 3,500 spectators from neighbouring villages. The event is positioned as a community sports fixture celebrating Botswana’s horse racing tradition.

PopOK Gaming said it worked alongside long-standing partners including the Botswana Gambling Authority and the Ministry of Sport and Arts, and with TT Cup founder Mr. Tymon and other sponsors, to support delivery of the event.

The company also used the event for stakeholder engagement, saying its team met with Mr. Kemorwale, CEO of the Botswana Gambling Authority, and the Hon. Minister of Sport and Arts, Jacob Kelebeng. PopOK Gaming said discussions covered the future of Botswana’s gaming sector, industry development, and opportunities for collaboration.

PopOK Gaming said the sponsorship forms part of its wider strategy to build partnerships in regulated markets while supporting community engagement and responsible industry development.

The post PopOK Gaming sponsors Botswana’s TT Cup Challenge horse racing event appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Africa

SpringbokCasino ties July free spins to ‘Minions in the Wild’ campaign

Published

3 days ago

June 30, 2026

Wladimir P.

springbokcasino-ties-july-free-spins-to-‘minions-in-the-wild’-campaign

SpringbokCasino.co.za has launched a July promotion offering players 25 free spins on SpinLogic slot title Seahorse Surge, using coupon code MINIONS. The operator said the offer is valid throughout July on its South Africa-facing site.

The campaign is positioned around a “Minions in the Wild – Nature’s Greatest Helpers” theme, timed to coincide with the release window of a new Minions film. SpringbokCasino’s creative frames the promotion through five animal “archetypes” — meerkats, hyenas, dassies, warthogs and elephants — as analogies for different styles of play.

“Every ecosystem needs its helpers, and every winning session needs the right mix of patience, timing, and a little bit of glorious chaos,” said Daniel Van Wyke, Casino Manager at SpringbokCasino. “This July, we celebrate South Africa’s wildest ‘Minions’—and give our players 25 free spins to cause some fun trouble of their own.”

SpringbokCasino described Seahorse Surge as featuring “cascading wins and rising multipliers.”

The press release also links to a video version of the story hosted at https://lyceum.video/casinonews/260701/260701.mp4.

The post SpringbokCasino ties July free spins to ‘Minions in the Wild’ campaign appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Africa

Booming Games renews Hollywoodbets Durban July activation partnership

Published

3 days ago

June 30, 2026

Wladimir P.

booming-games-renews-hollywoodbets-durban-july-activation-partnership

Provider plans on-site game demos and a new Golden Gallop release on Hollywoodbets later this year.

Booming Games has renewed its activation partnership with Hollywoodbets for the Hollywoodbets Durban July, returning for a second year at the event at Hollywoodbets Greyville Racecourse.

The company said it will run a cowboy-themed stand aligned with the event’s “Country Allure” theme, offering demo versions of games and a branded “Spin and Win” wheel for prizes. Booming Games added that Founder Max Niehusen, Vice President of Product Moritz Blume, and Head of Africa Solomon Godwin will attend.

Ahead of the event, Booming Games said it has been running a nationwide giveaway offering prizes including VIP experiences at the Hollywoodbets Durban July and a soccer shirt signed by Ronaldinho.

The companies also pointed to a broader commercial pipeline, with Booming Games stating that new releases are set to go live on the Hollywoodbets platform later this year. One of those is Golden Gallop Hold and Win Extreme 10,000, which Booming Games described as the latest entry in its Golden Gallop series, featuring a 5×3 grid, 25 fixed paylines, a maximum win potential of 12,000x, and bonus features.

Solomon Godwin, Head of Africa at Booming Games, said: “We are delighted to be partnering with Hollywoodbets for the Hollywoodbets Durban July again this year, and the launch of the latest game in the Golden Gallop series is the perfect way to celebrate. This year’s event also marks two years since we launched in South Africa, one of the world’s fastest growing and most exciting casino gaming markets.”

Wayde Dorkin, Head of Product at Hollywoodbets, said: “Booming Games is a key partner for Hollywoodbets, and we are pleased to be building on last year’s collaboration at the Hollywoodbets Durban July. In a crowded market, the quality of Booming Games’ offering and customer-focused approach to game development provides the foundations for a long and fruitful partnership, which we hope will remain strong for many years to come.”

The post Booming Games renews Hollywoodbets Durban July activation partnership appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.