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SOFTSWISS Game Aggregator Launches Client Back Office

Published

5 years ago

November 18, 2021

Reading Time: 2 minutes

The SOFTSWISS Game Aggregator is pleased to announce the launch of the client version of its back office, which will now be available to all clients of the solution. The Game Agreggator back office can be accessed by both clients operating on the SOFTSWISS Online Casino Platform as well as those using third-party platforms.

Owing to the update, clients will gain access to their brands’ data. This will bridge the gap between operators and game providers and speed up verifications and checks. Nonetheless, Game Aggregator account managers will still offer full assistance if needed. Clients without the involvement of SOFTSWISS will now be able to export information about tournament winners, check game rounds and additional transactions within these rounds as well as track fraud players on their own.

The SOFTSWISS Game Aggregator team is working to meet clients’ needs on an ongoing basis. The product’s roadmap for next year includes the addition of tournaments, retention tools and a strengthened loyalty scheme for casinos. This will extend the functionality for Game Aggregator clients who do not operate on the SOFTSWISS Online Casino Platform. In this case, they will have access to promotional tools to ensure greater player engagement and operator security. The current version of the back office will be continuously improved and updated with new reports and tools.

Tatyana Kaminskaya, Head of Game Aggregator Department at SOFTSWISS, comments on the news: “The launch of the back office will make client interaction with SOFTSWISS managers as easy as possible. Undoubtedly, this will have a positive impact on both the speed and efficiency of work. Our clients have been eager to have direct access to game provider bet logs and history, we are now happy to avail them of this. We will soon be rolling out other updates to the Game Aggregator back office.”

About SOFTSWISS Game Aggregator

The Game Aggregator API connects over 11,000 games from 170+ game studios to casino, sports betting and poker brands via a single integration.

About SOFTSWISS

The Game Aggregator API connects over 11,000 games from 170+ game studios to casino, sports betting and poker brands via a single integration.

SOFTSWISS is an international tech brand supplying widely acclaimed, certified software solutions for managing iGaming operations. SOFTSWISS holds a number of gaming licenses, providing one-stop-shop iGaming solutions. The company has a vast product portfolio, which includes an Online Casino Platform, Game Aggregator with thousands of casino games, the Affilka affiliate platform, and Sportsbook Platform. In 2013 SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution. The company has since been regarded as the leading technical expert when it comes to the use of cryptocurrencies in online gaming.

Alona Shevtsova

Sends CEO Alona Shevtsova moderates Global Gaming Expansion panel in Riyadh

Published

1 hour ago

June 25, 2026

Wladimir P.

sends-ceo-alona-shevtsova-moderates-global-gaming-expansion-panel-in-riyadh

Alona Shevtsova, CEO of Sends, will moderate a panel at The Blockchain show on 29^th June, bringing together experts from entertainment, location-based gaming, and content localisation to examine what it takes to build sustainable gaming ecosystems across emerging markets.

The panel, titled “Global Gaming Expansion: Lessons from Untapped Markets,” will structure its discussion across four themes: the growth dynamics reshaping emerging gaming markets; the role of localisation in creating experiences that genuinely connect with new audiences; the infrastructure and communities needed to build gaming ecosystems beyond the game itself; and the lessons and opportunities that will define successful expansion in the years ahead.

Alona Shevtsova plans to frame the discussion around the central challenge for companies looking to expand globally: entering a new market requires far more than bringing an existing product to a new audience. Understanding local cultures, building communities, adapting experiences, and creating ecosystems that allow gaming to grow sustainably are all as important as the product itself.

Alona Shevtsova, CEO of Sends, said:

“The future growth of gaming will come not only from new technologies, but from understanding people — their cultures, communities, and the experiences they want to be part of. Successful expansion will belong to those who can combine global ambition with local understanding.”

The first segment will examine why regions including the Middle East, Africa, and South Asia are becoming increasingly significant for developers, operators, and investors — driven by young audiences, accelerating digital adoption, and new entertainment models creating substantial growth potential. Panellists will explore how consumer preferences differ across markets and what trends among younger audiences are shaping the future of gaming and entertainment.

The third segment will broaden the lens beyond the game itself, exploring the role of location-based entertainment, gaming centres, esports, and experiential destinations in attracting new audiences and building long-term communities. Panellists plan to address how entertainment ecosystems — spanning physical venues, events, and community infrastructure — accelerate gaming adoption in markets where the category is still establishing itself.

Earlier this month, Alona Shevtsova was shortlisted for the 2026 Great British Entrepreneur Awards in the Established Business of the Year category. Her team is also preparing for the Fintech Connect conference in London later this year. Sends will be a leading sponsor of this event.

*Sends is a trade name of SMARTFLOW PAYMENTS LIMITED, registered in England and Wales (Company No.11070048). For more information, visit sends.co .

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