bet365 agree new Superfeed deal with Spotlight Sports Group

Spotlight Sports Group has today announced a new three-year agreement with bet365 to supply the sports betting giant with expanded international horseracing content via the recently launched Superfeed content engine. The new deal sees bet365 increase its horseracing content offering with key data from US and French racing.

With Superfeed customers can avail of Racing Post data and content from all major international racing territories. The single integration feed includes information familiar to those who use a British or Irish race card, including silks, form, comments, verdicts and star ratings.

The new agreement means customers across all of bet365’s domains, including those licenced across North America, have access to the best Racing Post content to create a distinctive betting experience for bet365’s customers.

Spotlight Sports Group provided expert independent content to bet365 customers on all UK and Irish racing for a number of years. The extension of the international partnerships adds to this and the recent launch of South African racing content in 2020.

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Spotlight Sports Group Account Director, Daniel Smith spoke about the continued relationship between bet365 and Spotlight Sports Group and how growing the partnership was important for both businesses. ”We’ve worked with bet365 for a number of years and it is excellent to have an array of Superfeed content live across one the biggest bookmakers in the world. We know the value customers place on our content and we’re delighted bet365 continue to offer this support to their customers for new territories.”

Racing Post content, via Superfeed, is available for UK and Ireland, France, US, South African, Hong Kong and UAE racing with more global territories to be added soon. All international content can be accessed through a single integration from Superfeed.