Central Europe
STS extends IMG ARENA partnership
STS – the largest legal bookmaking company in Poland – has extended its partnership with IMG ARENA, a leading sports betting service and content hub. The partnership will allow STS’s customers to stream events from IMG ARENA’s portfolio of live sport when placing a bet. IMG ARENA’s portfolio of content includes a range of tier one football, basketball and world sports.
The deal allows Polish players to significantly improve their betting experience by increasing access to engaging, official content and watching more live action from the sports they are betting on.
Mateusz Juroszek, the Chairman of STS, said:” We are committed to offering our players a best-in-class experience and constantly looking to develop our platform. Extending our relationship with IMG ARENA and increasing the number of events we stream is a key part of this innovation strategy. “
Andrew Corser, Senior Director and Head of Sales at IMG ARENA, said: “We are delighted to extend our partnership with STS, Poland’s leading and longest-established sports betting licensee. The agreement allows players to significantly improve their betting experience by increasing their access to engaging, official content and watching more of the sports live that they are betting on.”
STS is the largest bookmaker in Poland, a leader in broadcasting live events among Polish bookmakers. In 2013, it was the first company to purchase the rights to selected live broadcasts of sports events in the country.
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