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Groove moves up in the world to continue global expansion with new international headquarters

Published

5 years ago

November 16, 2021

Reading Time: 2 minutes

Aggregator and platform Groove, which has secured a position as one of the world’s top-performing iGaming businesses, has announced the opening of a new global HQ in the iconic Bet Aviel Tower in Ashkelon as part of a capacity-building exercise to drive continuing rapid growth. The company also has operations in Georgia, Ukraine and Malta, employing over 100 people, which will be run from the state-of-the-art tower.

This is a very visible statement by the aggregator that it means business. Bet Aviel Tower stands out not least due to the stunning views it showcases, reaching across the city to the sea, several miles from the prestigious office location. Moreover, the iconic building and its views can be enjoyed from anywhere within due to glass partitions and the fact that all deskspace is positioned in front of the panoramic windows overlooking the vista.

The expansion will support a growing team and allow for more comprehensive support in regulated markets. Groove will continue to build a global presence to better serve its operator cluster and provide world-class facilities for its team. The company has rapidly built a powerful operator cluster around its technology and is supported by one of the strongest technical teams in the industry.

Groove’s aggregation platform provides a broad portfolio comprising thousands of games from respected international partners combined with pioneering backend tools for casino operators and is the content provider of choice for a host of big industry names including EveryMatrix, iGP, Digitain, Microgaming, ProgressPlay, Quickfire, BetConstruct Evoplay Entertainment and Alea, amongst others.

Groove’s powerful platform includes thousands of casino games as well as a wealth of aggregated content ranging from slots, online casino and live casino, to poker and table games, that operators can access via easy integration to drive player engagement and revenue from GrooveOn, an easy-to-use multifunctional back-office, which powers performance. GrooveOn has been developed to create a valuable environment for online casinos: a place where entertainment is customisable, secure and stable.

Commenting on the move to the new HQ, Yahale Meltzer, COO at Groove said: “The tech talent in Israel is incredible and this new office provides current and new team members with access to world-class facilities, enabling them to better serve our operator cluster and liaise with our content partners. Our plan is to continue to grow and get closer to our operators with superior service and place our technology in the hands of many more iGaming companies. Working in an office like this is inspiring for the whole team and we look forward to significantly growing our business here over the next couple of years.”

AI

Veikkaus rolls out OpenBet’s Neccton responsible gambling platform ahead of 2027 reform

Published

20 minutes ago

June 16, 2026

Wladimir P.

veikkaus-rolls-out-openbet’s-neccton-responsible-gambling-platform-ahead-of-2027-reform

Veikkaus will deploy the latest version of OpenBet’s Neccton AI-enhanced responsible gambling platform across its digital and retail channels, the companies said on 16 June 2026. The rollout comes as Finland’s newly approved Gambling Act increases operator obligations to spot and address risky gambling behaviour early, including active intervention where risk indicators emerge.

OpenBet said the Neccton platform is designed to identify potentially risky gambling behaviour in real time, generate automated alerts, and support tailored player interventions. The system summarises behavioural data, risk markers and historical context in plain language, and provides AI-assisted explanations intended to support compliance teams while maintaining human oversight.

Susanna Saikkonen, Vice President for Sustainability at Veikkaus, said: “Veikkaus’ individual gambling safety net model is based on identifying risky gambling as early as possible and offering players both support and concrete limitations. The Neccton platform provides us with an ISO-certified, extensively security tested and scientifically validated tool that strengthens our ability to identify risk and support our customers in gambling responsibly.”

Dr Michael Auer, Managing Director of Neccton at OpenBet, said: “In today’s regulatory environment, operators must demonstrate how they actively prevent gambling-related harm. The latest version of the Neccton platform enables real-time, data-driven intervention and measurable duty of care. We are proud to expand our partnership with Veikkaus to further strengthen its responsible gambling framework.”

The Neccton deployment extends Veikkaus’ existing relationship with OpenBet. OpenBet has been powering Veikkaus’ next-generation sportsbook platform and providing Managed Trading Services across digital and retail channels since May 2025, according to the companies. Veikkaus is preparing for Finland’s expected market liberalisation in 2027.

The post Veikkaus rolls out OpenBet’s Neccton responsible gambling platform ahead of 2027 reform appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Jani Kontturi Head of Games at SkillOnNet

SkillOnNet adds Octoplay casino games across its UK brands

Published

20 minutes ago

June 16, 2026

Wladimir P.

skillonnet-adds-octoplay-casino-games-across-its-uk-brands

Octoplay titles go live on PlayOJO, Genting, SpinGenie and MegawaysCasino, with more regulated markets planned.

SkillOnNet has launched Octoplay’s casino games across its UK iGaming sites, making the supplier’s content available to players on brands including PlayOJO, Genting, SpinGenie and MegawaysCasino.

The UK rollout includes Octoplay titles such as Vegas is Dead: Battle Arena, Shaolin Panda: Chaos Reels, and Serpent Gold: Hold and Win. SkillOnNet said it plans to expand the partnership into additional regulated markets in the coming months.

Jani Kontturi, Head of Games at SkillOnNet said: “We’re delighted to welcome Octoplay to our platform in the UK. The studio has built a strong reputation for developing high-quality games that combine engaging mechanics with blockbuster production values. We are confident our players will love the content, and we’re excited to extend the partnership into additional regulated markets in the near future.

Ralitsa Georgieva, CEO at Octoplay: “Launching with SkillOnNet in the UK represents another important milestone for Octoplay. SkillOnNet operates some of the industry’s most established iGaming sites, and this partnership allows us to bring our games to a wider audience of players. We look forward to building on this initial launch and expanding together into further markets.”

The post SkillOnNet adds Octoplay casino games across its UK brands appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

iGaming content

Microgaming launches new Playboy-branded slot, Playboy Gems and Desires

Published

20 minutes ago

June 16, 2026

Wladimir P.

microgaming-launches-new-playboy-branded-slot,-playboy-gems-and-desires

Microgaming has launched Playboy Gems and Desires, the latest addition to its official Playboy-branded games portfolio.

The slot uses a reel set featuring Wild stacks that land on reels two, three and four. The game also uses a ways win structure as part of its presentation.

Free Spins are triggered by landing the letters B-U-N-N-Y. During the bonus, an active Win Multiplier can build, while Reel Jackpots and a Jackpot Wheel are also included.

Microgaming said the game includes “Personal Persistence”, which allows the Free Spins Multiplier and Reel Jackpots to carry across all bet levels. The supplier stated a maximum win potential of up to 5,000x the bet.

A Microgaming spokesperson said: “Playboy is a brand with instant recognition, but also a very clear sense of style, confidence and premium entertainment. With Playboy Gems and Desires, the aim was to capture that atmosphere in a way that feels authentic to the brand, while delivering a slot experience with real energy and broad player appeal. It is another strong addition to our official Playboy portfolio and one that reflects the quality and ambition behind the partnership.”

The post Microgaming launches new Playboy-branded slot, Playboy Gems and Desires appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.