Latest News

Groove moves up in the world to continue global expansion with new international headquarters

Published

4 years ago

November 16, 2021

Reading Time: 2 minutes

Aggregator and platform Groove, which has secured a position as one of the world’s top-performing iGaming businesses, has announced the opening of a new global HQ in the iconic Bet Aviel Tower in Ashkelon as part of a capacity-building exercise to drive continuing rapid growth. The company also has operations in Georgia, Ukraine and Malta, employing over 100 people, which will be run from the state-of-the-art tower.

This is a very visible statement by the aggregator that it means business. Bet Aviel Tower stands out not least due to the stunning views it showcases, reaching across the city to the sea, several miles from the prestigious office location. Moreover, the iconic building and its views can be enjoyed from anywhere within due to glass partitions and the fact that all deskspace is positioned in front of the panoramic windows overlooking the vista.

The expansion will support a growing team and allow for more comprehensive support in regulated markets. Groove will continue to build a global presence to better serve its operator cluster and provide world-class facilities for its team. The company has rapidly built a powerful operator cluster around its technology and is supported by one of the strongest technical teams in the industry.

Groove’s aggregation platform provides a broad portfolio comprising thousands of games from respected international partners combined with pioneering backend tools for casino operators and is the content provider of choice for a host of big industry names including EveryMatrix, iGP, Digitain, Microgaming, ProgressPlay, Quickfire, BetConstruct Evoplay Entertainment and Alea, amongst others.

Groove’s powerful platform includes thousands of casino games as well as a wealth of aggregated content ranging from slots, online casino and live casino, to poker and table games, that operators can access via easy integration to drive player engagement and revenue from GrooveOn, an easy-to-use multifunctional back-office, which powers performance. GrooveOn has been developed to create a valuable environment for online casinos: a place where entertainment is customisable, secure and stable.

Commenting on the move to the new HQ, Yahale Meltzer, COO at Groove said: “The tech talent in Israel is incredible and this new office provides current and new team members with access to world-class facilities, enabling them to better serve our operator cluster and liaise with our content partners. Our plan is to continue to grow and get closer to our operators with superior service and place our technology in the hands of many more iGaming companies. Working in an office like this is inspiring for the whole team and we look forward to significantly growing our business here over the next couple of years.”

brand-partnership

G2 names Skin.Club official skin partner for its CS2 team

Published

2 hours ago

April 13, 2026

Wladimir P.

g2-names-skin.club-official-skin-partner-for-its-cs2-team

Skin.Club branding will appear on G2 jerseys, social channels and content series, with in-person activations planned.

G2 has partnered with Skin.Club as the official skin partner for its Counter-Strike 2 (CS2) team, with the deal spanning team jerseys, content and live experiences.

Under the agreement, Skin.Club will feature on G2’s CS2 team jersey as an official partner. The partnership also includes logo placement across G2’s social channels and integration within content series throughout the year, plus a “series of in-person activations,” according to the companies.

“Partnering with Skin.Club marks an exciting step forward for our G2 CS team,” said Alban Dechelotte, CEO of G2. “We’re always looking to work with brands that genuinely understand the Counter-Strike community, and Skin.Club brings both passion and innovation to the space. Together, we aim to create engaging experiences for fans while continuing to push the competitive ambitions of our roster.”

“At Skin.Club, we’re focused on creating experiences that bring the Counter-Strike community closer together,” said Dan Tar, CMO of Skin.Club. “Collaborating with G2 allows us to work alongside one of the most iconic teams in esports and deliver new ways for fans to engage. Drive, Love, Counter-Strike!”

Financial terms and the partnership duration were not disclosed.

The post G2 names Skin.Club official skin partner for its CS2 team appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

GGPoker

Marius Kudzmanas wins WSOP Europe Main Event for €2m

Published

2 hours ago

April 13, 2026

Wladimir P.

marius-kudzmanas-wins-wsop-europe-main-event-for-e2m

WSOP says the €5,300 Main Event drew 2,617 entries and created a €13.085m prize pool, the largest open event in European history.

Marius Kudzmanas has won the World Series of Poker (WSOP) Europe Main Event, taking home the €2,000,000 top prize and the WSOP Europe Main Event Champion’s gold bracelet, WSOP announced on April 11, 2026.

WSOP said the €5,300 Main Event attracted 2,617 entries and generated a €13,085,000 prize pool, calling it the largest open event in European poker history.

Across the wider WSOP Europe festival, WSOP reported more than 80 countries represented, 15 WSOP gold bracelets awarded, over €39,500,000 in prizes, and 15,779 total entries across all bracelet events.

WSOP also highlighted Switzerland’s Anna Eggenberger winning the inaugural WSOP Europe €1,000 Ladies Championship for her first bracelet, topping a 197-player field that WSOP said was the biggest ladies championship event ever held outside of Las Vegas.

WSOP executives framed the turnout as a signal of momentum heading into the summer WSOP in Las Vegas, scheduled to run May 26 through July 15. “We are absolutely thrilled with the phenomenal success of this year’s WSOP Europe, which has set new parameters for poker on the continent,” said Ty Stewart, Chief Executive Officer of WSOP. Gregory Chochon, Chief Operating Officer of WSOP, added: “This edition of WSOP Europe was the best yet, and we’d like to sincerely thank all of the players, dealers, staff, partners, and media that came together to make the festival so special. A core WSOP goal is to continually refine and improve our events – with that in mind, we can’t wait for the action to kick off next month in Las Vegas!”

The post Marius Kudzmanas wins WSOP Europe Main Event for €2m appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Casino Operators

LuckyStreak adds Popiplay slots to LuckyConnect aggregation API

Published

3 hours ago

April 13, 2026

Wladimir P.

luckystreak-adds-popiplay-slots-to-luckyconnect-aggregation-api

Deal makes Popiplay’s 75+ game portfolio available to LuckyConnect customers, with new releases auto-synced via the platform.

LuckyStreak has added Popiplay to its iGaming content aggregation API solution LuckyConnect, expanding the aggregator’s third-party slots catalogue. The partnership was announced on 13th April 2026.

Under the deal, Popiplay’s full games library becomes available to LuckyConnect customers “instantly, with no additional technical work required,” according to LuckyStreak. The company said new Popiplay titles will be auto-synced with customers’ game management systems as they are released.

Popiplay, founded in 2022, is a Scandinavian slots studio with a portfolio of more than 75 games. LuckyStreak highlighted mechanics across the catalogue including Bonus Buy and Chance x2 & x3.

Rory Kimber, Commercial Director at LuckyStreak, said: “Popiplay is a great example of the new wave of studios building content for how players actually engage today. Their focus on performance, streamer appeal, and player-first design makes them a strong addition to LuckyConnect and highly relevant for operators targeting modern audiences. We continue to build a portfolio that balances proven performers with ambitious, high-growth providers, and Popiplay fits that strategy perfectly.”

Almir Kudic, CCO at Popiplay, said: “Partnering with LuckyStreak is an important step for us as we continue to grow our distribution. It gives us the opportunity to bring our games to a wider audience while working with a partner that shares our focus on quality and player engagement. We’re excited about what we can achieve together.”

The post LuckyStreak adds Popiplay slots to LuckyConnect aggregation API appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.