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Interest in efootball is getting a boost from its real-life counterpart
The world of football is a rich, diverse and electrifying space that is overflowing with thrilling clashes and rivalries, as well as armies of loyal supporters from around the world, but with the unstoppable rise of esports, more and more fans of the beautiful game are embracing its exciting digital twin, efootball, with open arms.
With nine continental football tournaments and fifteen continental club championships on offer, it’s no wonder that matches draw in huge numbers of spectators who are always champing at the bit to watch their teams lock horns, place their bets on their chosen winner, and back their favourite team.
One recent example is Euro 2020’s heart-breaking or glorious (depending on whether you ask an English or an Italian fan) final back in July, which peaked at around 18.5 million TV viewers in Italy and a whopping 30.95 million in the UK.
Meanwhile, esports are also racking up some impressive numbers in their own right. On Twitch, efootball events were watched by 14,600 viewers this August alone, amounting to a grand combined total of 10.9 million hours of efootballing content consumed by users on the streaming platform.
Real-world international tournaments like Euro 2020 have also done their bit to boost demand for esports betting, as there was a marked increase in the number of people betting on efootball matches during this tournament. What’s more, the number of EsportsBattle efootball matches streamed by one of the leading betting operators skyrocketed between December 2020 and June 2021, increasing by 300%!
Traditional sports may still have the edge when it comes to viewer numbers, but this could be set to change in the near future. That’s why efootball tournament organizers like EsportsBattle are expanding the range of events they offer and streaming a fantastic choice of leagues around the clock! With a diverse array of competitions available for your betting pleasure all year round, along with lucrative competitions that offer gamers the chance to win prize money for betting on qualifiers and tournaments, such as the International Cup, Champions League, Europa League, Premier League, and Bundesliga, to name just a few, your chances of getting bored are slim to say the least!
So, what is it about efootball that’s got everyone so excited? Well, for starters, it’s very similar to regular football, which is why the transition from sports to esports is such an easy one for betting fans to make. However, the biggest advantage the virtual version has over its real-life counterpart is that matches are short and sweet, and viewers’ cups runneth over with endless action from their favourite leagues available to enjoy every day.
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Highlight Games’ platform clears Italy’s ADM collaudo certification
Company plans to roll out SOCCERBET with LALIGA archive footage on its own platform in Italian retail after the World Cup.
Highlight Games Limited said its proprietary platform has passed Italy’s ADM collaudo process, the technical certification required for gaming platforms. The company announced the approval on 14 July 2026 from London.
Following the conclusion of the World Cup, Highlight said it will launch its Spanish SOCCERBET product featuring archive LALIGA footage on its own platform across Italian retail channels. The company added that operators will transfer to Highlight’s platform over the months that follow.
The supplier said the certification allows it to deliver its content via its own “zero-cost streaming technology” in Italy and gives it control over its product roadmap in what it called its most important market.
Steven Holmes, CEO, Highlight Games said: ‘This is a huge moment for Highlight as we bring our video-based technology stack to the Italian market and join a select few who are able to offer an officially ADM certified platform. Italy is where SOCCERBET has proven itself time and again and passing the ADM collaudo means we can now deliver that content on our own platform, with our zero-cost streaming solution, exactly as it was designed to be experienced.
‘Owning the technology end to end means we control our own roadmap, resulting in faster launches, smoother integrations for our operator partners and a richer experience for players. Our products consistently perform at the top of the market wherever they are live, and with our platform now officially certified in Italy, we have everything in place to build on that momentum.’
The post Highlight Games’ platform clears Italy’s ADM collaudo certification appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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PokerStars puts $800,000 in Sunday Million Anniversary tickets into Ticket Machine
The 10-week phased event runs Daily Heats through September 6, with raffles awarding more than $100,000 in $109 tickets each week.
PokerStars is allocating more than $800,000 worth of $109 Daily Heat (Phase 1) tickets through its “Ticket Machine” promotion ahead of the Sunday Million 20th Anniversary Finals (Phase 2) on Sunday, September 6.
The Sunday Million 20th Anniversary is being run as a 10-week phased tournament, with Daily Heats running now through September 6. Players who advance from a $109 Daily Heat carry their stack into the Finals, with PokerStars noting that only one stack may be carried through to Phase 2.
To enter the Ticket Machine, players must opt in to the “Ticket Machine” ICE Challenge and complete weekly poker challenges. Each completed challenge adds entries to a Saturday raffle, with PokerStars saying more than $100,000 in $109 Daily Heat tickets will be awarded each week. Players can complete each challenge up to four times, for a maximum of 24 raffle entries per week.
PokerStars said that, after the first two weeks of Daily Heats, 270 players from more than 40 countries have already qualified for the Finals, including 50 who qualified into Phase 1 via satellites. Brazil and Ukraine lead the qualifiers list with 33 players each, according to the operator.
The operator has set a $5 million guarantee for the Sunday Million 20th Anniversary. Additional qualification routes include satellites starting at $0.55, special edition Spin & Go’s from $0.75, and “Wildcard Wins”, described by PokerStars as a new leaderboard promotion running until July 19. PokerStars also said players redeeming a $530 Bronze Pass will receive “25% extra value in the bundle” for a limited time, including an additional $109 Sunday Million 20th Anniversary ticket and $23.50 in tournament tickets.
The post PokerStars puts $800,000 in Sunday Million Anniversary tickets into Ticket Machine appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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CreedRoomz signs Ronaldinho to front new Kickoff Roulette live game show
Kickoff Roulette Ronaldinho launches with a Gold Number mechanic and English/Portuguese language support.
CreedRoomz has named former football star Ronaldinho as brand ambassador for its new live casino game show, Kickoff Roulette Ronaldinho. The supplier said the title is now available for integration by B2B partners.
The company positions the product as a roulette-led live game show built around a football theme, running from a virtual studio. According to CreedRoomz, the game includes a “Gold Number Mechanic” where randomized lucky numbers can add multipliers from x50 to x700.
When asked about the crossover between football and casino entertainment, Ronaldinho said: “The fact that football is a global passion also helps, so I believe everyone will like “Kickoff Roulette Ronaldinho” for that reason.. and for the innovation of everything that is happening.”
CreedRoomz said the game is available in English and Portuguese, framing Portuguese language support as relevant for operators targeting Brazil and other Portuguese-speaking audiences. Armen Mnaskanian, Head of Sales Department at Creedroomz, said: “Bringing Ronaldinho into the CreedRoomz family represents a massive leap forward for live casino entertainment. Football and iGaming both thrive on passion and excitement. By fusing Ronaldinho’s legendary star power with powerhouse monetization mechanics, we are giving our partners the ultimate competitive edge and a next-generation casino offering.”
The post CreedRoomz signs Ronaldinho to front new Kickoff Roulette live game show appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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