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ellesse Enters Esports Market as Official Apparel Provider of Misfits Gaming Group in Multiyear, Global Sponsorship

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ellesse, part of the Pentland group, has signed a multiyear partnership to become the official sports and lifestyle apparel provider for Misfits Gaming properties in EU and NA.  The custom-designed “Pro-Kit” jersey collections for two of Misfits’ professional esports League of Legends teams, the Rocket League team, Minecraft and the Misfits Academy, a talent discovery and incubation program presented by Intel®, will be available on the Misfits Gaming web store and ellesse. com, on Nov. 9th at 9 a.m. EST.

Participating teams include Misfits Gaming of the LEC (League of Legends European Championship),Misfits Gaming of the LFL (League of Legends French League) Misfits Gaming (Rocket League), Misfits Minecraft and Misfits influencers. Misfits Academy is a three-part “challenge” series that presents aspiring content creators, professional players, and creatives the spotlight they need to be discovered.

Misfits’ pro players and academy winners will all wear the ellesse “Pro-Kit” during international competitions, various social media campaigns and be regularly featured on the Misfits YouTube channel. Recognized worldwide for its Italian sportswear design that marries comfort and functionality, the ellesse-designed “Misfits Gaming Pro-Kit” presents an aggressive identity wrapped around a digital camouflage and accents inspired by the lightning-fast reactions of Misfits’ top athletes.

This partnership marks the first official esports sportswear collaboration for ellesse and aside from designing this limited edition drop and the 2022 Pro-Kit, ellesse and Misfits Gaming will design a lifestyle collection that reflects Misfits’ mischievous energy and honors its underdog identity. The collection will launch Nov. 9 with a limited edition 2021 Pro Jersey to commemorate  the LEC 2021. The 2022 Pro-Kit and lifestyle collection will launch early next year. Jerseys will be available for purchase at the Misfits online store: https://shop.misfitsgaming.gg/

“Esports fans are dedicated, loyal, and very particular,” said Vas Roberts, senior vice president of partnerships at Misfits Gaming Group. “We’re thrilled to welcome ellesse to the Misfits Gaming family and offer our community such unique and inspired apparel by an iconic brand. The knowledge and expertise they bring to the table, along with decades of recognizable designs will present a collection that feels truly unique, and truly Misfits Gaming.”

With esports expected to record a 26% spike to 51.8 million active gamers by 2025 across the UK alone, Ellesse is applying lessons from a rich history of evolving around the modern consumer to engage and invest in the gaming community.

“When searching for esports partners, we were committed to find an organization that reflected our values and introduced us to a global community,” said Jennie Bianco, head of marketing for Focus Brands, the agency of record for ellesse. “We couldn’t have asked for a better partner than Misfits, and we’re delighted to be working with such a young but impressive group of gamers that can redefine the competitive gaming landscape.’

For more information on Misfits and our collaboration with ellesse, please reach the attached media representative, or visit: misfitsgaming.gg

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Esports Foundation books Paris Expo Porte de Versailles for Esports World Cup 2026

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The Esports Foundation (EF) has confirmed Paris Expo Porte de Versailles as the venue for Esports World Cup 2026, scheduled to run in Paris, France, from July 06 through August 23.

EF said tickets for all 25 competitions will go on sale from Friday, May 29, 2026, via esportsworldcup.com/tickets. The organiser said the venue will host competition arenas, broadcast operations, and fan activations across the seven-week programme.

According to EF, more than 2,000 players from over 200 Clubs and more than 100 countries will compete for a $75 million prize pool as part of the event’s cross-game Club Championship. The tournament lineup spans major competitive genres, including first-person shooters, strategy, sports, MOBAs, battle royales, fighting games, racing games, and Chess.

EF also outlined ticketing tiers, including Regular Tournament Passes, Premium Tournament Passes (with fast-track entry and a limited-edition goodie bag), Daily Regular Tournament Passes, and tiered Final Day seating zones (Gold, Silver, and Bronze) for select championship matches across VALORANT, League of Legends, Rocket League, and Counter-Strike 2.

The published schedule lists Week 1 events including VALORANT (July 9–12), ALGS Year 6 Split 1 Playoffs (Apex Legends) (July 7–11), Dota 2 (July 7–12), and FATAL FURY: City of the Wolves (July 8–11), with Counter-Strike 2 closing out Week 7 from August 19–23 alongside Fortnite Reload Elite Series Championship, Trackmania, and CROSSFIRE.

The post Esports Foundation books Paris Expo Porte de Versailles for Esports World Cup 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Esports Foundation sets Esports World Cup 2026 venue at Paris Expo Porte de Versailles

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Tickets go on sale May 29 for the seven-week Paris event running July 6 to August 23, with a $75 million prize pool across 25 competitions.

The Esports Foundation (EF) has confirmed Paris Expo Porte de Versailles as the venue for the Esports World Cup 2026, scheduled for July 06 through August 23 in Paris, France.

Ticket sales open Friday, May 29, 2026 via esportsworldcup.com/tickets. EF said the event will run for seven weeks and span 25 competitions, with more than 2,000 players from over 200 Clubs and more than 100 countries competing for a $75 million prize pool.

EF said Paris Expo Porte de Versailles will host competition arenas, broadcast operations, fan activations, and festival experiences. The organiser also pointed to the venue’s track record as the home of Paris Games Week since 2010 and as a site used during the Paris 2024 Olympic and Paralympic Games.

Ticketing includes Regular Tournament Passes and Premium Tournament Passes, alongside Daily Regular Tournament Passes. For select championship matches across VALORANT, League of Legends, Rocket League, and Counter-Strike 2, EF said “Final Day Seating Zones” will be split into Gold, Silver, and Bronze tiers.

The published schedule lists Week 1 events including VALORANT (July 9–12), ALGS Year 6 Split 1 Playoffs for Apex Legends (July 7–11), Dota 2 (July 7–12), and FATAL FURY: City of the Wolves (July 8–11), concluding in Week 7 with Counter-Strike 2 (August 19–23), Fortnite Reload Elite Series Championship (August 19–22), Trackmania (August 19–22), and CROSSFIRE (August 18–22).

The post Esports Foundation sets Esports World Cup 2026 venue at Paris Expo Porte de Versailles appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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S8UL streamer Payal Dhare and OWND! launch gamer-curated fashion capsule

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S8UL gaming creator and streamer Payal Dhare has partnered with OWND!, the Gen Z-focused fashion brand from Aditya Birla Fashion and Retail Limited, to launch a gaming-inspired fashion capsule called ‘Gamer Drop’. The companies describe it as India’s first female gamer-curated capsule. The collection will be available on OWND!’s website and in the brand’s stores across India.

According to the press release, ‘Gamer Drop’ includes menswear and womenswear pieces built around gaming culture and streetwear, positioned as a creator-led collection rather than conventional creator merchandise. The campaign leans on the growing overlap between gaming culture, creator communities, and youth fashion.

Marco Agnolin, Chief Executive Officer, OWND!. said, “We see gaming today as a powerful cultural force that is shaping how young consumers express themselves, communicate, and engage with fashion. As one of India’s biggest gamers, Payal Dhare represents this new generation perfectly through her authenticity, confidence, and deep connection with the gaming community. Her influence extends far beyond gaming content, making her an ideal face for our gaming collection. Through this collaboration, we aim to celebrate individuality and connect with India’s digitally native youth in a way that feels relevant, inclusive, and culture-driven.”

Payal Dhare aka Payal Gaming said, “Gaming today has become a culture and a form of self-expression for millions of young people across the country. That’s what makes this collaboration with OWND! so exciting for me. With this curation, I wanted to create something that genuinely reflects my vibe and the energy of my community. It’s stylish, comfortable, expressive – and made for people who want to own who they are.”

The release also points to India’s expanding creator economy. Citing a Boston Consulting Group report, it says India has nearly 2 to 2.5 million creators, with more than 60% of consumers exposed to creator-led content and over 30% of shoppers influenced by creators in purchase decisions.

The post S8UL streamer Payal Dhare and OWND! launch gamer-curated fashion capsule appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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