eSports
ellesse Enters Esports Market as Official Apparel Provider of Misfits Gaming Group in Multiyear, Global Sponsorship
ellesse, part of the Pentland group, has signed a multiyear partnership to become the official sports and lifestyle apparel provider for Misfits Gaming properties in EU and NA. The custom-designed “Pro-Kit” jersey collections for two of Misfits’ professional esports League of Legends teams, the Rocket League team, Minecraft and the Misfits Academy, a talent discovery and incubation program presented by Intel®, will be available on the Misfits Gaming web store and ellesse. com, on Nov. 9th at 9 a.m. EST.
Participating teams include Misfits Gaming of the LEC (League of Legends European Championship),Misfits Gaming of the LFL (League of Legends French League) Misfits Gaming (Rocket League), Misfits Minecraft and Misfits influencers. Misfits Academy is a three-part “challenge” series that presents aspiring content creators, professional players, and creatives the spotlight they need to be discovered.
Misfits’ pro players and academy winners will all wear the ellesse “Pro-Kit” during international competitions, various social media campaigns and be regularly featured on the Misfits YouTube channel. Recognized worldwide for its Italian sportswear design that marries comfort and functionality, the ellesse-designed “Misfits Gaming Pro-Kit” presents an aggressive identity wrapped around a digital camouflage and accents inspired by the lightning-fast reactions of Misfits’ top athletes.
This partnership marks the first official esports sportswear collaboration for ellesse and aside from designing this limited edition drop and the 2022 Pro-Kit, ellesse and Misfits Gaming will design a lifestyle collection that reflects Misfits’ mischievous energy and honors its underdog identity. The collection will launch Nov. 9 with a limited edition 2021 Pro Jersey to commemorate the LEC 2021. The 2022 Pro-Kit and lifestyle collection will launch early next year. Jerseys will be available for purchase at the Misfits online store: https://shop.misfitsgaming.gg/
“Esports fans are dedicated, loyal, and very particular,” said Vas Roberts, senior vice president of partnerships at Misfits Gaming Group. “We’re thrilled to welcome ellesse to the Misfits Gaming family and offer our community such unique and inspired apparel by an iconic brand. The knowledge and expertise they bring to the table, along with decades of recognizable designs will present a collection that feels truly unique, and truly Misfits Gaming.”
With esports expected to record a 26% spike to 51.8 million active gamers by 2025 across the UK alone, Ellesse is applying lessons from a rich history of evolving around the modern consumer to engage and invest in the gaming community.
“When searching for esports partners, we were committed to find an organization that reflected our values and introduced us to a global community,” said Jennie Bianco, head of marketing for Focus Brands, the agency of record for ellesse. “We couldn’t have asked for a better partner than Misfits, and we’re delighted to be working with such a young but impressive group of gamers that can redefine the competitive gaming landscape.’
For more information on Misfits and our collaboration with ellesse, please reach the attached media representative, or visit: misfitsgaming.gg
Powered by WPeMatico
Asia
UniPin Accelerates Esports Growth Through Nationwide Campus Esports Championship in India, Expansion to 50+ Universities in 2026
Reading Time: 2 minutes
UniPin, the leading digital entertainment and esports enabler across Asia, had launched the UniPin Campus Championship India, a large-scale interuniversity esports tournament designed to unite and empower student gamers through competition, collaboration and community building.
Running from October to December 2025, the championship will bring offline esports tournaments to eight major cities: Mumbai, Pune, Delhi NCR, Bengaluru, Hyderabad, Kolkata, Ahmedabad and Lucknow. Winners from each campus qualifier will advance to the Grand Finale in January 2026, where they will compete for national recognition and esports glory.
The championship officially kicked off in Pune (MIT Pune, Oct 30) and Mumbai (NMIMS Mumbai, Oct 31). Both campuses recorded overwhelming enthusiasm from students eager to represent their universities, demonstrating the growing momentum of esports within India’s student communities. Packed audiences, spirited support and competitive gameplay marked a strong opening for the multi-city series.
“The UniPin Campus Championship India underscores UniPin’s ongoing commitment to cultivating the next generation of esports talent while strengthening a culture of collaboration, discipline, and sportsmanship among young players. As India’s gaming ecosystem continues to grow, we are proud to provide a platform that empowers students to showcase their skills, connect with the community, and pursue their passion at a competitive level,” said Paras Gupta, Manager of Esports, Community & KOL at UniPin India.
Expansion Vision: 2026 and Beyond
Building on the momentum of this inaugural championship, UniPin India is preparing an even larger nationwide initiative for 2026, with plans to reach more than 50 universities across India. The expansion aims to elevate intercampus esports into a mainstream student activity by integrating workshops on esports careers, community networking and developer engagement — not only fostering competition, but also building pathways into the gaming and digital entertainment industry.
This upcoming expansion signals UniPin’s long-term investment in India’s esports ecosystem and strengthens its commitment to making esports accessible, structured and sustainable at the grassroots level.
“This expansion is not just about growing the tournament footprint. By 2026, we aim to reach every major campus so they can have a thriving esports community supported by the right infrastructure, education, and exposure,” Paras added.
Through the UniPin Campus Championship, UniPin reinforces its mission to accelerate the growth of esports and digital entertainment in Asia by creating inclusive opportunities for young players to connect, compete and thrive.
The post UniPin Accelerates Esports Growth Through Nationwide Campus Esports Championship in India, Expansion to 50+ Universities in 2026 appeared first on European Gaming Industry News.
eSports
Globant and Riot Games Announce Partnership
Globant and Riot Games announced a multi-year strategic partnership to support some of Riot’s most critical innovation initiatives and fan communities across League of Legends and VALORANT Esports. This collaboration brings together Riot’s world-class esports experiences with Globant’s global expertise in digital reinvention.
As its new digital transformation partner, Globant will support some of Riot Games’ most critical tech initiatives, including future explorations in artificial intelligence that augment esports viewing experiences and mobile integration capabilities. During the multi-year partnership, the two companies will push the boundaries of technology to unlock teams to deliver richer, more tailored experiences for millions of players and fans globally.
“Globant shares our commitment to deliver the most resonate and engaging experiences for players and fans around the world. Their deep expertise in technology will help us accelerate areas of the business so Rioters can focus on pushing creative boundaries of what’s possible in esports and live events,” said David Mulhall, Global Head of Esports Partnerships and Business Development at Riot Games.
“We are thrilled to join forces with Riot Games to expand the future of gaming and esports. This partnership reflects our shared belief that technology and creativity can reshape how communities connect, play, and experience entertainment,” said Martin Migoya, Co-founder and CEO of Globant.
Globant brings extensive experience across media, entertainment, and gaming that reinforces its role as a transformative technology partner. Through its Media & Entertainment and Games Studios, the company supports global organizations in areas such as content creation and management, streaming platforms, game development, art services, quality assurance, product management, and ongoing live operations. Globant is also a trusted partner to leading sports and entertainment brands, including FIFA and Formula 1. By combining deep industry expertise with advanced technologies like AI, Globant has established itself as a key enabler of innovation and fan engagement for some of the world’s most influential organizations in sports, media, and gaming.
The post Globant and Riot Games Announce Partnership appeared first on Americas iGaming & Sports Betting News.
Association of National Olympic Committees
Spectatr.ai Partners with ANOC, ISSA to Power Real-Time Highlights for Islamic Solidarity Games
Reading Time: 2 minutes
Spectatr.ai, a Sequoia-backed innovator in AI-powered sports technology, is partnering with the Association of National Olympic Committees (ANOC) and the Islamic Solidarity Sports Association (ISSA) to deliver real-time highlight clips during the Islamic Solidarity Games in Riyadh, Saudi Arabia.
This collaboration aligns with the wider digital content partnership between ANOC and ISSA and will transform how the Games are experienced globally — bringing high-quality, real-time match, moment and daily highlights from more than 20 sports over 15 days to fans worldwide. This announcement follows news of the strategic partnership between Spectatr.ai and Triple B Media to empower sports organisations around the globe to improve the sports fan experience through the power of artificial intelligence.
Earlier this year, ANOC and ISSA signed a Memorandum of Understanding (MoU) to enhance the global visibility of the Islamic Solidarity Games, which will bring together more than 3500 athletes from 57 National Olympic Committees. Under the MoU, ANOC will broadcast the Games live via ANOC.tv, produce digital content through the ANOC.tv studio, and distribute highlights worldwide through the ANOC Digital Content Hub. Spectatr.ai’s technology will serve as the AI backbone of this initiative, ensuring every defining moment from decisive goals to emotional victories is captured and shared within seconds.
“Our collaboration with ANOC brings AI-powered storytelling to one of the world’s most unifying sporting events. We are honored to support Riyadh 2025 by showcasing every story, emotion and achievement as it happens — reaching fans everywhere in real time,” said Richa Singh, Co-Founder of Spectatr.ai.
Spectatr.ai will deploy its proprietary PULSE engine, an on-cloud, low-latency highlights system that identifies key moments such as goals, finishes, podiums and record-breaking performances. These clips will be enriched with metadata and instantly distributed to ANOC, ISSA and global partners. The system will generate both broadcast-ready and social-media-optimized formats, including vertical 9:16 videos for platforms such as Instagram Reels, TikTok and YouTube Shorts.
“This collaboration reflects ANOC’s ongoing commitment to innovation and the digital amplification of sport. By integrating real-time AI technology into the Islamic Solidarity Games, we are ensuring that every inspiring performance and emotional moment reaches fans around the world instantly,” said Gunilla Lindberg, secretary general of ANOC.
Through this partnership, each of the 57 participating NOCs will receive customised daily highlight packages, enabling equitable visibility for athletes and federations of all sizes. The system’s automated tagging and search functionality will make all footage easily discoverable, reusable and ready for archival and storytelling use.
The Games will feature traditional and emerging disciplines, including camel racing, duathlon and esports. The collaboration between Spectatr.ai, ANOC and ISSA aims to serve as a model for future multi-sport events — demonstrating how AI can drive real-time global engagement, operational efficiency and commercial value.
The post Spectatr.ai Partners with ANOC, ISSA to Power Real-Time Highlights for Islamic Solidarity Games appeared first on European Gaming Industry News.
-
Andrew Rhodes4 days agoUK Gambling Commission Concludes Four-part Series on Illegal Online Gambling
-
Balkans4 days agoCT Interactive to Participate in BEGE 2025
-
Latest News4 days agoBoomerang Partners celebrated Golden Boomerang League winners and engaged booth guests with a gift auction at SiGMA Europe 2025
-
Apollo’s Garden of Riches4 days agoPromatic Releases “Apollo’s Garden of Riches”
-
Latest News4 days agoRocketPlay wins Best Customer Service at European iGaming Excellence Awards
-
Amusnet4 days agoAmusnet Releases its Latest Video Slot “Ancient Coins”
-
Latest News4 days agoBetFury Marks Its 6 Years With the Grand $1.5M+ Furyverse 6.0 Celebration
-
Chief Strategy Officer at GAMOMAT Development GmbH Sebastian Reddig4 days agoGAMOMAT serves up more sweet life with La Dolce Vita 2



