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ellesse Enters Esports Market as Official Apparel Provider of Misfits Gaming Group in Multiyear, Global Sponsorship

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ellesse, part of the Pentland group, has signed a multiyear partnership to become the official sports and lifestyle apparel provider for Misfits Gaming properties in EU and NA.  The custom-designed “Pro-Kit” jersey collections for two of Misfits’ professional esports League of Legends teams, the Rocket League team, Minecraft and the Misfits Academy, a talent discovery and incubation program presented by Intel®, will be available on the Misfits Gaming web store and ellesse. com, on Nov. 9th at 9 a.m. EST.

Participating teams include Misfits Gaming of the LEC (League of Legends European Championship),Misfits Gaming of the LFL (League of Legends French League) Misfits Gaming (Rocket League), Misfits Minecraft and Misfits influencers. Misfits Academy is a three-part “challenge” series that presents aspiring content creators, professional players, and creatives the spotlight they need to be discovered.

Misfits’ pro players and academy winners will all wear the ellesse “Pro-Kit” during international competitions, various social media campaigns and be regularly featured on the Misfits YouTube channel. Recognized worldwide for its Italian sportswear design that marries comfort and functionality, the ellesse-designed “Misfits Gaming Pro-Kit” presents an aggressive identity wrapped around a digital camouflage and accents inspired by the lightning-fast reactions of Misfits’ top athletes.

This partnership marks the first official esports sportswear collaboration for ellesse and aside from designing this limited edition drop and the 2022 Pro-Kit, ellesse and Misfits Gaming will design a lifestyle collection that reflects Misfits’ mischievous energy and honors its underdog identity. The collection will launch Nov. 9 with a limited edition 2021 Pro Jersey to commemorate  the LEC 2021. The 2022 Pro-Kit and lifestyle collection will launch early next year. Jerseys will be available for purchase at the Misfits online store: https://shop.misfitsgaming.gg/

“Esports fans are dedicated, loyal, and very particular,” said Vas Roberts, senior vice president of partnerships at Misfits Gaming Group. “We’re thrilled to welcome ellesse to the Misfits Gaming family and offer our community such unique and inspired apparel by an iconic brand. The knowledge and expertise they bring to the table, along with decades of recognizable designs will present a collection that feels truly unique, and truly Misfits Gaming.”

With esports expected to record a 26% spike to 51.8 million active gamers by 2025 across the UK alone, Ellesse is applying lessons from a rich history of evolving around the modern consumer to engage and invest in the gaming community.

“When searching for esports partners, we were committed to find an organization that reflected our values and introduced us to a global community,” said Jennie Bianco, head of marketing for Focus Brands, the agency of record for ellesse. “We couldn’t have asked for a better partner than Misfits, and we’re delighted to be working with such a young but impressive group of gamers that can redefine the competitive gaming landscape.’

For more information on Misfits and our collaboration with ellesse, please reach the attached media representative, or visit: misfitsgaming.gg

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HLTV Awards returns to Belgrade on January 9, 2027, adding Lifetime Achievement honor

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HLTV will stage the HLTV Awards presented by 1xBet in Belgrade, Serbia on January 9, 2027, returning to the Sava Center. The company said more than 1,000 players, industry professionals, creators, and fans are expected to attend.

HLTV also confirmed Dust2 creator David Johnston will feature as an award announcer. HLTV linked the booking to the 25th anniversary of Dust2.

For 2026, HLTV is updating its Hall of Fame process and eligibility rules. Four players will be inducted again, with “at least two and up to three” slots reserved for players from the Counter-Strike 1.6 and early eras. HLTV also removed the former “neo rule,” allowing players to be inducted for their playing careers even if they remain active in other roles such as coaching.

HLTV is adding a Lifetime Achievement Award, which will be decided by the Hall of Fame Board. The ceremony will also move Community Awards onto the main stage show for the first time, rather than the pre-show segment.

Separately, HLTV will kick off the 2027 Awards season with an invite-only “HLTV Awards by 1xBet Launch Party x GRID” in Cologne during the Major. HLTV said industry members can apply for an invite to the ceremony via its awards page.

The post HLTV Awards returns to Belgrade on January 9, 2027, adding Lifetime Achievement honor appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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S8UL’s League of Legends roster qualifies to represent India at Asian Games 2026

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S8UL Esports’ League of Legends roster has qualified to represent India at the Asian Games 2026 in Aichi-Nagoya, Japan, running from September 19 to October 4. The organisation said the team secured qualification through the regional qualifiers after winning the National Esports Championships (NESC) 2026, described as the official national qualification tournament for the Asian Games.

S8UL said the roster competing under India’s banner is Akshaj Shenoy (Kat Bot), Aakash Shandilya (Infi), Sanindhya Malik (Deadcorporal), Mihir Ranjan (Lotus), Ahmed Shahid (Nero), and Rahul Bisht (Bob). The regional qualifiers featured 14 teams across a group stage and a split stage, with top performers advancing to the Asian Games main event.

In Group B, the team went unbeaten against Jordan, Sri Lanka, and Kazakhstan to progress, according to S8UL. In the split stage, it lost to Vietnam, Hong Kong, and Saudi Arabia but did enough to secure a berth. India will now face opponents including Japan, Chinese Taipei, and Vietnam at the main event.

Four players—Kat Bot, Infi, Deadcorporal, and Lotus—were also part of India’s League of Legends contingent at the Hangzhou Asian Games 2023, where S8UL said the team finished fifth.

Akshaj Shenoy aka Kat Bot, captain of India’s League of Legends team, said, “Qualifying for the Asian Games is a proud moment for all of us. We knew the regional qualifiers would be extremely competitive, and every match demanded complete focus. For many of us, this will be our second Asian Games, which makes this qualification even more special because we understand the level of competition that awaits us. We are grateful to S8UL for believing in this roster and providing us with the support, stability, and opportunities needed to keep improving as a team. Representing India is always an honour, and we’ll do everything we can to make the country proud in Aichi-Nagoya.”

S8UL co-founder and CEO Animesh Agarwal aka 8Bit Thug added, “Representing India at the Asian Games is among the highest honours an athlete can achieve, and seeing our League of Legends roster earn that opportunity is incredibly special. This team has demonstrated resilience, discipline, and a willingness to continually improve, qualities that are essential for success at the international level. At S8UL, our goal has always been to create pathways for Indian athletes to compete on the biggest stages in the world. We have no doubt they will give their all when they step onto the stage in Aichi-Nagoya and compete for the nation with pride,” S8UL also noted that Gurashish Singh (Soul) and Prateek Bhaunt (B Haunt) previously qualified for the Asian Games in Tekken 8 and Street Fighter 6 after winning at NESC 2026.

The post S8UL’s League of Legends roster qualifies to represent India at Asian Games 2026 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Sportradar flags AI, payments and integrity as World Cup 2026 pressure points in LatAm

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Sportradar is positioning the 2026 World Cup (June 11 to July 19, 2026), hosted across the United States, Canada, and Mexico, as a major acquisition moment for Latin American sportsbooks—while warning that the expanded tournament format will raise operational and risk demands. In a “World Cup Report 2026,” the company highlights a 48-team field, 104 matches and a “favorable time zone” for Latin American audiences as factors likely to drive spikes in deposits and in-play betting activity.

The report cites the tournament organizer’s projection of approximately 6 billion engagements across traditional TV, streaming, digital platforms, and public screenings, with streaming and mobile consumption expected to represent over 30% of total audience. Sportradar also points to broader consumer intent data it references: around 60% of consumers plan to bet online or via mobile apps during the tournament, including nearly 19% who plan to bet for the first time.

Operationally, Sportradar argues the expanded match schedule increases exposure: “More matches mean more in-play betting windows, greater liability exposure, and higher volatility.” It also frames payments and product depth as differentiators, citing Brazil’s PIX instant payment system as an example of local rails shaping user expectations and internal efficiency, and pointing to growth in Parlays and Bet Builders among its operator partners.

On market context, the report highlights Brazil entering “its first full event cycle under a licensing framework,” stating the regulated market generated R$37 billion (approximately US$ 7.3 billion) in gross gaming revenue in 2025. It adds that Brazil is projected to account for approximately 10% of global betting handle during the tournament.

Sportradar’s recommended strategy centers on three pillars—enhanced betting experience, deeper fan engagement, and “an ecosystem of uncompromising integrity”—with artificial intelligence positioned as the cross-cutting enabler. The company says its Universal Fraud Detection System (UFDS AI) analyzes “over 30 billion odds movements” annually from more than 600 operators, and claims modern manipulation trends are concentrated in live betting, stating approximately 89% of cases target in-play markets. It also says that in 2025, “AI drove a 56% increase in detections.”

The post Sportradar flags AI, payments and integrity as World Cup 2026 pressure points in LatAm appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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