Canada
PlayIllinois.com: Sports betting nearly reaches $600 million in September

Football fueled a surge in betting in September at Illinois sportsbooks, which combined to generate nearly $600 million in wagers. September’s handle was short of the state record of $633.6 million in March, dampened by an in-person online registration rule that will likely be lifted on March 5, according to PlayIllinois, which tracks the state’s regulated online gaming and sports betting market.
“September will set a U.S. record for legal sports betting, and Illinois was able to meet those expectations,” said Joe Boozell, lead analyst for PlayIllinois.com. “But as strong as September’s results were, in-person registration continues to limit Illinois’ ceiling. Assuming the governor signs the bill that will put an end to the rule on March 5, Illinois will begin breaking through this monthly handle plateau in spring.”
Bettors poured $596.5 million in wagers into Illinois retail and online sportsbooks in September, up 95.4% from $305.2 million in September 2020 and up 49% from $400.4 million in August, according to official data released Monday. September’s handle equates to $19.9 million in bets per day, up from $10.2 million per day in September 2020 and up from $12.9 million over the 31 days of August.
Accordingly, gross revenue rose 279.3% to $44.6 million in September from $11.8 million in September 2020 and up 36.3% from $32.7 million in August. That led to $40.0 million in adjusted gross revenue in September, yielding $6.5 million in state and local taxes.
With the first three weekends of the NFL and a full month of college games played in September, football drew $230.6 million in wagers. That is up from just $17.2 million in August. Baseball attracted $115.9 million in bets, down from $139.6 million in August. Tennis ($55.3 million) and soccer ($34.3 million) also generated significant interest.
“The NFL, and to a lesser extent college football, is irreplaceable in its ability to motivate bettors,” Boozell said. “General interest in football helps Illinois’ sportsbooks overcome the struggles of the Chicago Bears, and the ban on betting on in-state college teams. Plus, sportsbooks continued to capitalize on the playoff run by the White Sox in September.”
Only New Jersey ($1.01 billion) and Nevada ($786.7 million) attracted more bets during September than Illinois, which surpassed Pennsylvania’s $578.8 million.
Since launching legal sports betting in 2020, Illinois has generated:
- $6.5 billion in wagers, fourth most among all markets during that time
- $508.3 million in gross revenue
- $78.3 million in state taxes
“With the end to in-person registration in sight, Illinois’ future is awfully bright again,” said Eric Ramsey, analyst for the PlayUSA.com Network, which includes PlayIllinois.com. “It is not difficult to imagine a world where it is again challenging the nation’s largest sports betting markets.”
Online betting accounted for 95.5%, or $569.9 million, of the state’s handle in September. DraftKings/Casino Queen topped the state with $236.5 million in combined online and retail handle, up from $149.2 million in August. That included an Illinois-best $232.1 million in online wagers. The operator took in $8.0 million in gross revenue on September’s bets, up from $11.3 million in August.
FanDuel was again second with $156.2 million in online and retail wagers, up from $111.5 million in bets in August. $155.0 million of August’s wagers came online. FanDuel’s combined handle created $18.0 million in gross revenue.
The leaders were followed by:
- BetRivers/Rivers Casino ($98.5 million in wagers, including $87.3 million online; $9.3 million in revenue)
- Barstool/Hollywood Aurora ($46.5 million in wagers, including $45.3 million online; $4.2 million in revenue)
- PointsBet/Hawthorne Race Course ($43.9 million in wagers, including $41.9 million online; $3.6 million in revenue)
- Caesars by William Hill/Grand Victoria ($9.4 million in wagers, including $8.2 million online; $595,393 in revenue)
- Argosy ($3.3 million in retail wagers; $412,858 in revenue)
- Hollywood Joliet ($1.3 million in retail wagers; $257,992 in revenue)
- Par-A-Dice ($629,829 in wagers; $159,804 in revenue)
“DraftKings and FanDuel have been the main beneficiaries of Illinois’ relatively small roster of operators, which is still absent some of the nation’s largest operators, including No. 3 BetMGM,” Ramsey said. “Ideally, with the latest changes there will be renewed interest in Illinois from operators.
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Africa
INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER

Leading B2B games provider, Incentive Games, today announced its new agreement with premium gaming company and content provider Light & Wonder, Inc.
Through this agreement, Incentive Games will distribute its premium pay-to-play games – including new arcade-style titles – to key global regulated markets including the USA, Canada, South Africa, UK, and within Europe via Light & Wonder’s extensive operator network. Additionally, Incentive Games’ popular free-to-play content will be made available to a wider audience through Light & Wonder’s content marketplace.
The agreement brings together two industry leaders in iGaming and the strengths of both companies to deliver exceptional player experiences and elevate customer engagement.
Ahmed Baker, Chief Commercial Officer at Incentive Games said, “This agreement is a landmark moment in our company’s history. Previously, we’ve worked directly with major operators such as bet365, FanDuel, and Sky Bet. Now, we can distribute our games via Light & Wonder, an exceptional aggregator that we trust will handle our games with care.”
Steve Mayes, Senior Director of Partners at Light & Wonder, said: “We are excited to work with Incentive Games, a leader in gamification solutions. We look forward to leveraging their innovative platform and bringing their customisable crash and fast game content to all major regulated markets.”
The post INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER appeared first on European Gaming Industry News.
Canada
Soft2Bet’s ToonieBet Partners with the Ottawa Senators as Official Online Casino Partner

With the Ottawa Senators securing a playoff spot in the NHL, ToonieBet will be there every step of the way, engaging fans with exclusive giveaways, premium entertainment, and a casino experience that mirrors the team’s energy and excitement.
The Ottawa Senators and Tooniebet, an online casino for players across Ontario, announced a partnership that will make Tooniebet the NHL team’s Official Online Casino Partner.
Tooniebet, which launched in 2024 is part of Soft2Bet – one of the world’s fastest growing iGaming turnkey solutions providers with iGaming brands around the world with a portfolio of 19 global licenses, including Ontario.
Additional highlights of the Ottawa Senators and TonnieBet partnership will include:
- In-Arena & Broadcast Branding: Digitally enhanced dashboards for home and away games
- In-rink board signage for home games
- Virtual slot signage for various games
- Digital inventory throughout the Ottawa Senators site on NHL.com
- Direct Fan Engagement: Social contests and promotions hosted on Senators’ digital platforms
- Television Broadcast Branding: Digitally enhanced rink boards for home and away games
- In-arena rink board signage for home games
Martin Ballard, VP Corporate Partnerships, Ottawa Senators stated: “We are thrilled to welcome ToonieBet as an official partner of the Ottawa Senators. Cooperating with a brand that shares our commitment to providing fans with an exceptional and trusted experience is incredibly exciting. Together, we look forward to delivering memorable moments and engaging our passionate fanbase in new and innovative ways.”
Oksana Tsyhankova, Chief Marketing Officer at Soft2Bet, commented: “Partnering Soft2Bet’s ToonieBet brand with the Ottawa Senators is a significant milestone that reinforces our strong brand presence in Ontario. In a short period, we have achieved impressive performance and retention results, with a primary focus on localised, engaging experiences for Canadian players, which makes ToonieBet truly set itself apart.”
By tapping into the Senators’ digital platforms and in-arena presence, ToonieBet will stay close to the action and connect with fans in real, engaging ways while continuing to offer a top-quality online casino experience.
ToonieBet offers a fast, localised online casino experience for players in Ottawa and across Ontario. Through this partnership, fans will have the chance to win Senators merchandise and tickets while ToonieBet grows its presence in a competitive Ontario market. With in-arena branding, regional broadcast coverage, and digital promotions, ToonieBet will be highly visible to the team’s loyal supporters.
The post Soft2Bet’s ToonieBet Partners with the Ottawa Senators as Official Online Casino Partner appeared first on Gaming and Gambling Industry in the Americas.
Aaron LaBerge
PENN Entertainment Launches Stand-alone iCasino App, theScore Casino, in Ontario

PENN Entertainment announced that it has launched theScore Casino, a new stand-alone iCasino app in Ontario. The dedicated online casino experience leverages the popular theScore brand, which has been a mainstay in the Ontario market for decades. Now available on Android, iOS, and desktop, customers can login using their existing theScore Bet credentials, allowing for a seamless experience across online gaming platforms.
theScore Casino operates on the same cutting-edge proprietary technology platform as PENN’s online Hollywood Casino, which launched as a standalone product in the US in December. The product was recently ranked by Eilers & Krejcik as the #2 overall iCasino product in the US.
theScore Casino, also available within theScore Bet app, offers a variety of online slots, table games, and live dealer content, including original titles from PENN Game Studios, the company’s in-house game development studio. theScore Casino also includes bespoke live dealer tables and exclusive games such as Blue Jays Blackjack, an original title leveraging theScore Bet’s partnership with the Toronto Blue Jays.
“We’re excited to introduce our dedicated iCasino product in Ontario under the well-known and trusted theScore brand. We’ve built a strong online gaming foothold in the Ontario market and are primed to deliver an even better casino experience with our proven stand-alone app. Our customer-friendly platform features more than 1200 games, dozens of original titles and intuitive game play that distinguishes our product and positions us for even greater success,” said Aaron LaBerge, Chief Technology Officer and Head of Interactive at PENN Entertainment.
The post PENN Entertainment Launches Stand-alone iCasino App, theScore Casino, in Ontario appeared first on Gaming and Gambling Industry in the Americas.
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