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Relax Gaming teams up with Spinmatic

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Relax Gaming, the igaming aggregator and supplier of unique content, has welcomed Spinmatic to its ever-growing roster of Powered By Relax partners.

The latest slots studio to benefit from Relax’s unmatched speed-to-market and unrivalled technical excellence, its games such as Sizzling Blaze and Fruity Beats Xtreme will now be available to an extensive distribution network featuring leading operators across the major European regulated markets.

An energetic and up-and-coming B2B developer, Spinmatic boasts over 70 titles within its library – two of which were recently shortlisted at the recent SBC Game Developer Awards and it is looking to this partnership with Relax to significantly increase its exposure in the industry.

Spinmatic joins other recent studios Ruby Play and Spadegaming as Relax continues to provide one of the widest selections of games currently available to operators.

Commenting on the launch, Simon Hammon, CPO at Relax Gaming said: “It’s with great pleasure that we welcome aboard Spinmatic to our Powered By Relax programme. It has already made its mark in slots provision with a number of high-quality casino titles and that’s exactly what we look for to boost the content we offer.”

Adam Spisak, Sales Director at Spinmatic added: “Choosing a distribution partner is a key element for any kind of business and picking Relax Gaming was a very easy choice for us. The reputation of their programme is second to none, and we are confident that they will offer us the scope we require in order to strengthen our growth.”

Founded in 2010, Relax Gaming has gone on to become one of the industry’s leading B2B suppliers, winning four EGR B2B Awards earlier in July, including Innovation in Mobile and Casino Software Provider.

The supplier also clinched two CasinoBeats Developer Awards at the publication’s Summit in Malta, as well as Casino Content Supplier at the EGR Nordic Awards held in February.    

Now one of the industry’s leading aggregators, Relax provides more than 2,000 online casino games – from both its proprietary catalogue as well as a varied library of content from hand-picked third-party partnership studios.

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What Does a Win Feel Like? WinSpirit Is Trying to Find Out

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As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.

Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.

The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.

Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.

Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.

The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.

The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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What Does a Win Feel Like? WinSpirit Is Trying to Find Out

Published

on

what-does-a-win-feel-like?-winspirit-is-trying-to-find-out

As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.

Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.

The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.

Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.

Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.

The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.

The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on Americas iGaming & Sports Betting News.

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Latest News

What Does a Win Feel Like? WinSpirit Is Trying to Find Out

Published

on

As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.

Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.

The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.

Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.

Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.

The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.

Continue Reading

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