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Bragg To Launch ORYX Platform in Czech Republic with MERKUR

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Full turnkey platform deal with leading operator will enhance ORYX Gaming’s position in the regulated Czech market

ORYX Gaming, a Bragg Gaming Group company, will launch its platform and content in the Czech Republic through a full turnkey deal with major operator MERKUR, significantly strengthening its presence in the region.

Under the deal, ORYX will provide a turnkey solution covering a broad range of products and services including its Player Account Management (PAM) iGaming Platform as well as operational services including payments, KYC, fraud and data management. Also included is the supplier’s FUZE player engagement tools, including tournaments, missions and quests, all shown to boost operator KPIs and increase player lifetime value.

Players at MERKUR’s online casinos will be able to enjoy a wide range of hits from the ORYX Hub, which hosts exclusive titles from GAMOMAT, Peter & Sons and ORYX’s own in-house studios, as well as aggregated casino content from a huge range of iGaming industry suppliers. The full MERKUR Czech launch powered by the ORYX platform is expected to go live in mid-Q2 2022.

With its MERKUR arcades, the operating and manufacturing giant Gauselmann Group is well-established in the land-based vertical, and the provision of ORYX’s platform will allow for an alignment of its land-based operations with its current activity in the online sector.

Online gambling in the country has been regulated since 2017 and is showing strong year-on-year growth. In 2020, the vertical brought in approximately USD 550m (CKZ 12bn) and accounted for over 32% of total gambling revenue, highlighting the significant opportunity for both parties.

Richard Carter, Chief Executive Officer of Bragg, said: “Reaching this full turnkey platform agreement with an established global land-based and online gaming group such as Gauselmann marks another significant step for Bragg Gaming Group as we continue to execute on our strategy of penetrating regulated markets with leading operators.

“This agreement will allow us to deepen our footprint in the Czech market with our industry leading platform tools and exclusive content and we are delighted to align with such an established and experienced partner.”

Stefan Bruns, Chief Executive Officer at MERKUR, said: “ORYX’s commitment to providing a market leading turnkey online gaming solution coupled with its market leading range of both in-house and third-party casino content and services match exactly what we’re looking for to take our brand online to Czech players. It offers us the right blend of flexibility and differentiation that is going to serve us well as we continue to grow our leading presence there.”

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Eastern Europe

Soft2Bet launches Zinx iGaming and sportsbook brand in Romania

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Soft2Bet has launched Zinx in Romania, rolling out a new digital platform that combines online casino content and sports betting for local players.

Soft2Bet said Zinx was built with localisation in mind, with product design and marketing tailored to Romanian player preferences. The company positioned the brand around “safe, transparent play,” but did not share launch timing beyond the announcement or provide performance targets.

The platform includes a retention mechanic called MEGA Round, a prize-wheel feature integrated into Soft2Bet’s MEGA gamification engine. Soft2Bet said players can earn spins through deposits, with prizes awarded at random.

Yoel Zuckerberg, CPO at Soft2Bet, stated, “With Zinx, we are bringing an incredibly competitive and relevant digital product to Romania, perfectly balancing thrilling, electric gameplay with safe and transparent operations. Our powerful dragon mascot and the innovative MEGA Round gamification engine help define the Zinx experience across both casino and sports betting. We are confident Zinx will set a new benchmark for Romanian players seeking a modern, diverse and secure entertainment platform.”

Soft2Bet said the Romania launch supports its broader strategy of building localised iGaming brands that combine product features with targeted local marketing.

The post Soft2Bet launches Zinx iGaming and sportsbook brand in Romania appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Compliance Updates

Ukraine Launches Online Portal for Gambling Licence Applications

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Businesses can now obtain licenses for organising and conducting gambling activities online through the Diia portal, without paper documents or in-person interaction with the state, according to a statement by PlayCity, the state agency regulating Ukraine’s gambling and lottery market.

According to the release, applications can be generated in the Diia electronic cabinet and signed using a qualified electronic signature (QES). Some data will be automatically retrieved from state registries, including information about the company, its owners and beneficiaries.

PlayCity will review submitted applications, and applicants will receive decisions on license issuance or refusal online via Diia.

Companies will be able to apply for licenses covering casino operations, bookmaking, slot machine halls, online poker, as well as B2B services in the gambling sector.

Acting Minister of Digital Transformation Oleksandr Borniakov said on Telegram that the ministry, together with PlayCity, has also prepared amendments to sector-specific legislation aimed at strengthening entry checks for companies in terms of reputation, integrity, ownership structure and absence of ties to the aggressor state.

“Our goal is to create a transparent and controlled market in which digital tools ensure both convenience for businesses and trust in the state,” Borniakov said.

The post Ukraine Launches Online Portal for Gambling Licence Applications appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Best Slot Developer

Amusnet Named Best Slot Developer at GamingTECH Awards 2026

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Amusnet has been awarded the title of Best Slot Developer at the GamingTECH Awards 2026, marking a notable acknowledgment of the company’s innovative and technical prowess. Unveiled on March 25th in Prague at the 10th-anniversary edition of the Prague Gaming & TECH Summit, this recognition emphasizes the influence of the company’s varied, high-achieving slot collection throughout Central and Eastern European markets.

This accolade highlights the organization’s capacity to provide a diverse array of titles that satisfy the changing needs of both operators and players. By prioritizing technical dependability, dynamic animations, and captivating features, Amusnet has positioned itself as a key partner in the area.

“We are truly honoured to receive the Best Slot Developer award,” commented Julia Peeva-Sertov, CEO & Director at Amusnet Gaming, Malta. “This recognition reflects the dedication of our entire team and our commitment to delivering exceptional gaming experiences for players. Empowering our partners continues to inspire us to push boundaries and set new benchmarks in the industry.”

The Prague Gaming & TECH Summit united industry leaders and top executives to explore the connection between gaming, AI, and fintech. During the event, representatives from Amusnet Gaming participated in strategic networking and high-level discussions within the industry, enhancing connections with partners in the CEE area. Winning this title at a milestone anniversary occasion reinforces the company’s position as an innovative leader in the digital entertainment industry.

The post Amusnet Named Best Slot Developer at GamingTECH Awards 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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