Africa
SIS launches new South African 24/7 Live Betting Channel with Marshalls World of Sport

SIS (Sports Information Services), the leading multi-channel supplier of 24/7 live betting services, has launched its new South African 24/7 Live Betting Channel with sportsbook operator Marshalls World of Sport.
The new 24/7 Live Betting Channel, a tailored solution for the South African market, includes a range of SIS’s market-leading numbers betting products, such as the established, ever popular twice-daily 49’s draw, as well as a new regular 39’s draw – created to provide even more betting opportunities for 49’s customers.
The South African channel also consists of premium greyhound racing, with up to 38,000 events – depending on province – as well as horse racing from around the globe, to ensure profitable short-form content is available throughout the day.
The broad content-based 24/7 service has been delivered to Marshalls as a full end-to-end solution, featuring live streamed pictures, data, commentary, on-screen graphics with betting prompts and a range of markets and prices including SIS Trading Services, which provides betting operators with the most comprehensive range of markets and pricing for live racing covering the entire betting lifecycle of a race.
SIS’s new 24/7 Live Betting Channel is now live within Marshalls’s retail outlets across South Africa, as well as its online operation, and the tailored channel demonstrates SIS’s commitment to provide localised and bespoke products to its operator partners globally, ensuring that bettors worldwide are provided with relevant betting content that meets their needs wherever they are, and at times suited to them.
Joe Andrews, Digital Sales Manager at SIS, said: “It’s an exciting step for us to be partnering with Marshalls to deliver our new South African 24/7 Live Betting Channel, which has been tailored for the South African market and now features our revamped 49’s offering.
“Numbers betting is hugely popular in South Africa, where there is a strong affinity to the 49’s brand, and Marshalls’s customers will enjoy the refreshed 49’s draws and new products that are now on offer. Alongside horse and greyhound racing, Marshalls has a comprehensive live betting channel that will help drive customer engagement across all hours of the day.”
Jeremy Marshall, Owner of Marshalls World of Sport, said: “We have been hugely impressed with SIS’s new 24/7 Live Betting Channel since launching it to our customers and it will no doubt help us to increase engagement and provide incremental revenues.
“Having access to a bespoke channel specifically tailored for the South African market is of huge value to us as a company, with this partnership proving that SIS understands local market needs and requirements perfectly, wherever you are in the world.”
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Africa
Black Lagoon Games to present Next-Gen game families for Africa at SiGMA Africa

Black Lagoon Games, an innovator in immersive gaming, is set to introduce its groundbreaking suite of slot game families at SiGMA Africa, tailored specifically for Africa’s mobile-first audience.
Unlike standalone titles that fade after a few plays, game families create a connected, evolving experience that keeps players engaged. Each family of games is built around a proven theme, familiar mechanics, and progressive features, ensuring players don’t just try a game once – they stay, explore, and return. Black Lagoon Games is launching not just games but entire ecosystems of games, where players seamlessly move between titles within the same game family, discovering new surprises while enjoying a familiar experience.
Black Lagoon Games’ portfolio harnesses the agility of digital play, delivering a dynamic experience that redefines modern gaming. Designed to enhance engagement and nurture loyalty, they evoke the timeless emotional connection of classic slot experiences and the nostalgia of land-based gaming. The content provider’s advanced operator tools further empower partners to create bespoke promotional strategies and heighten player experiences.
Backed by a deep understanding of Africa’s iGaming market, Black Lagoon Games’ solutions address diverse player preferences with features for smaller bet sizes and robust backend performance. This technical prowess ensures that the traditional slot machine feel is translated onto mobile devices, offering both reliability and the cherished familiarity of classic gaming.
The Black Lagoon Games team will be in Cape Town for SiGMA Africa from March 10th to March 12th.
Black Lagoon Games CCO, Jan Ridenfeldt, commented: “For us, SiGMA Africa isn’t just another event, it’s the jewel in the crown of Gaming shows. It’s where Black Lagoon’s vision comes to life. Our mission is to deliver high-quality, truly localised games that appeal to African players and operators. We’re bringing fresh, culturally attuned game families that are authentic, not just reskinned versions of global hits. And with our lightning-fast production and seamless integration, you won’t have to wait to bring these experiences to your players. Be an early adopter and beat your local competition. Let’s meet in Cape Town and make it happen!”
The post Black Lagoon Games to present Next-Gen game families for Africa at SiGMA Africa appeared first on European Gaming Industry News.
Africa
Vegas Kings Welcomes Catie Di Stefano as Vegas Queen

Premier iGaming Creative & Development Agency appoints Stefano as its new Marketing Director
Vegas Kings, the leading creative and development agency specializing in the iGaming and sports betting industry, is excited to welcome Catie Di Stefano as its new Marketing Director.
For nearly 30 years, Vegas Kings has been at the forefront of iGaming innovation, delivering high-converting creative design, seamless front-end development, and engaging content that enhances player conversion and retention. The agency has built a reputation as the go-to creative powerhouse for sports betting and casino brands worldwide.
“As the industry continues to evolve, so does the need for fresh, creative talent,” said Ashley Adir, CEO at Vegas Kings. “We’re excited to welcome Catie to the team. Her experience across B2B and B2C gaming, content marketing and digital transformation aligns perfectly with our mission to create industry-leading services for operators and providers alike.”
“Vegas Kings has been a trusted partner in the iGaming industry since 1998, and I’m honored to join a team that has such a strong reputation of consistently delivering top-tier creative and technical development,” said Di Stefano. “In such a competitive industry, having the right blend of engaging design, seamless integrations and strategic content is what makes the difference. I’m excited to showcase how Vegas Kings can further help brands stand out.”
As Vegas Kings continues to expand globally, the agency remains dedicated to helping operators maximize player engagement through expert-driven design, development, and content marketing strategies.
Di Stefano, who brings over a decade of gaming industry experience, will make her debut representing Vegas Kings at Next.io in New York in March 2025.
The post Vegas Kings Welcomes Catie Di Stefano as Vegas Queen appeared first on European Gaming Industry News.
Africa
7777 gaming partners with WA.Technology to strengthen presence in Africa and Latin America

7777 gaming has announced an exciting partnership with WA.Technology to expand its footprint across emerging markets in Africa and Latin America. This collaboration combines 7777 gaming’s extensive portfolio of innovative online casino games with WA.Technology’s comprehensive iGaming solutions, tailored to the specific needs of operators in these regions.
WA.Technology is a full-spectrum iGaming provider that offers online casinos, sportsbooks, fantasy sports, and affiliate business solutions. Its expertise spans turnkey solutions and individual products, empowering operators to launch or scale their businesses efficiently in emerging markets.
Elena Shaterova, Chief Commercial Officer at 7777 gaming, said: “The collaboration with WA.Technology is a pivotal step in our expansion strategy for Africa and Latin America. By joining forces with a provider as versatile and innovative as WA.Technology, we aim to deliver premium gaming experiences to operators and players in these growing markets. Together, we’re shaping the future of iGaming in these regions.”
Laura Festen, Director of Casino at WA Technology, highlighted the partnership’s value: “7777 gaming enables operators to launch and scale effectively in competitive global markets by catering to a broad player base with quirky, original concepts. The studio creates captivating and reliable content, positioning it as a versatile choice for operators aiming to expand player engagement. Thus, we are extremely excited about the newly formed partnership.”
7777 gaming’s portfolio includes over 150 titles, spanning multiple genres and formats, designed to deliver diverse and immersive gaming experiences. From fan-favorite slots like Candy Anyways and Medusa The Wild Temple to instant-win games like Mayan Gold and classic table games like European Roulette and Blackjack, the company’s offerings cater to players with varied preferences. All games are supported by HTML5 cross-platform technology, ensuring seamless gameplay across desktop and mobile devices.
The partnership promises to unlock new opportunities for operators in Africa and Latin America, offering them cutting-edge games and technology designed to enhance player experiences and drive growth.
The post 7777 gaming partners with WA.Technology to strengthen presence in Africa and Latin America appeared first on European Gaming Industry News.
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