Africa

SIS launches new South African 24/7 Live Betting Channel with Marshalls World of Sport

Published

4 years ago

October 29, 2021

Reading Time: 2 minutes

SIS (Sports Information Services), the leading multi-channel supplier of 24/7 live betting services, has launched its new South African 24/7 Live Betting Channel with sportsbook operator Marshalls World of Sport.

The new 24/7 Live Betting Channel, a tailored solution for the South African market, includes a range of SIS’s market-leading numbers betting products, such as the established, ever popular twice-daily 49’s draw, as well as a new regular 39’s draw – created to provide even more betting opportunities for 49’s customers.

The South African channel also consists of premium greyhound racing, with up to 38,000 events – depending on province – as well as horse racing from around the globe, to ensure profitable short-form content is available throughout the day.

The broad content-based 24/7 service has been delivered to Marshalls as a full end-to-end solution, featuring live streamed pictures, data, commentary, on-screen graphics with betting prompts and a range of markets and prices including SIS Trading Services, which provides betting operators with the most comprehensive range of markets and pricing for live racing covering the entire betting lifecycle of a race.

SIS’s new 24/7 Live Betting Channel is now live within Marshalls’s retail outlets across South Africa, as well as its online operation, and the tailored channel demonstrates SIS’s commitment to provide localised and bespoke products to its operator partners globally, ensuring that bettors worldwide are provided with relevant betting content that meets their needs wherever they are, and at times suited to them.

Joe Andrews, Digital Sales Manager at SIS, said: “It’s an exciting step for us to be partnering with Marshalls to deliver our new South African 24/7 Live Betting Channel, which has been tailored for the South African market and now features our revamped 49’s offering.

“Numbers betting is hugely popular in South Africa, where there is a strong affinity to the 49’s brand, and Marshalls’s customers will enjoy the refreshed 49’s draws and new products that are now on offer. Alongside horse and greyhound racing, Marshalls has a comprehensive live betting channel that will help drive customer engagement across all hours of the day.”

Jeremy Marshall, Owner of Marshalls World of Sport, said: “We have been hugely impressed with SIS’s new 24/7 Live Betting Channel since launching it to our customers and it will no doubt help us to increase engagement and provide incremental revenues.

“Having access to a bespoke channel specifically tailored for the South African market is of huge value to us as a company, with this partnership proving that SIS understands local market needs and requirements perfectly, wherever you are in the world.”

Africa

Broadway Platform secures LSLGA B2B supplier licence for Nigeria

Published

9 hours ago

April 21, 2026

Wladimir P.

broadway-platform-secures-lslga-b2b-supplier-licence-for-nigeria

Broadway Platform has been granted a B2B supplier licence by the Lagos State Lotteries and Gaming Authority (LSLGA), allowing the company to provide technology services to licensed operators in Lagos State and the wider Nigerian market.

The approval covers Broadway Platform’s product suite, including casino and sportsbook infrastructure, payments, CRM, risk management, affiliate tools and back-office systems, according to the company.

The licence also extends to BroadHub, described as SPRIBE’s content aggregation platform. Broadway Platform said BroadHub provides access to slots, table games and live dealer content from more than 120 providers.

Giorgi Samkharadze, Director of Broadway Platform, said: “Gaining our LSLGA supplier licence is an important step in our commitment to operating within robust local regulatory frameworks. Nigeria represents a key growth market for us, and this approval ensures our partners can operate with full confidence in the compliance and integrity of their platform infrastructure.”

The post Broadway Platform secures LSLGA B2B supplier licence for Nigeria appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Africa

TaDa Gaming joins inaugural iGaming AFRIKA Summit in Nairobi

Published

5 days ago

April 16, 2026

Wladimir P.

tada-gaming-joins-inaugural-igaming-afrika-summit-in-nairobi

Supplier plans Stand A08 meetings on May 4-6 as it targets further growth across African iGaming markets.

TaDa Gaming will attend the inaugural iGaming AFRIKA Summit in Nairobi, Kenya, on May 4-6, where it plans to meet partners and operators at Stand A08 as it targets further expansion across African markets.

The supplier said it is live in more than 16 countries and is preparing to launch in South Africa through new partnerships and collaborations. TaDa described its approach as a “glocalisation strategy” built around global core mechanics and localised content.

TaDa highlighted its Fortune Gems and Fortune Coins series—specifically Fortune Gems 500 and Fortune Coins 2—as key titles, alongside its market-tailored X Hot slots, including X7 Hot. The company also pointed to its mobile-first focus, citing “fast loading and lightweight deployment” to support local infrastructure and devices.

The company said its Africa footprint includes partnerships with betPawa, Hollywoodbets, World Sports Betting and Betway, as well as distribution via 1XBET and BetConstruct. TaDa previously won SiGMA Africa Slot Newcomer of the Year.

Ray Lee, Director of Business Development, TaDa Gaming, said: ‘We are consistently growing our brand awareness through new partnerships across multiple markets, increasing our know-how and positively impacting our ability to keep delivering the experiences players want. We welcome everyone to drop by Stand A08 to meet our dedicated team and find out more about what we can do for your African success.’

The post TaDa Gaming joins inaugural iGaming AFRIKA Summit in Nairobi appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Africa

Playson goes live with Betika in Kenya and Uganda

Published

1 week ago

April 14, 2026

Wladimir P.

playson-goes-live-with-betika-in-kenya-and-uganda

The supplier enters Kenya via Betika, with the rollout deployed through the Casimba (Markor) aggregation platform.

Playson has entered the Kenyan market after going live with Betika, making its online casino content available to players in Kenya and Uganda.

The rollout includes Playson titles Thunder Coins: Hold and Win, 4 Pots Riches: Hold and Win, and Coin Strike: Hold and Win. The integration was delivered via the Casimba (Markor) aggregation platform, according to the companies.

Conor Jenner, Senior Sales Manager at Playson, said: “Entering the Kenyan market is a major milestone for Playson, and doing so alongside a leading operator like Betika makes this step even more impactful. Betika’s strong market presence and deep understanding of its players provide an excellent foundation for our content to perform from day one.

We have carefully adapted our infrastructure to meet local regulatory standards and operator requirements, ensuring a smooth rollout and high-quality player experience. We are excited about the opportunities this market presents and look forward to expanding our presence across Africa.”

Peter Stagles, Group Chief Product Officer at Betika, added: “We are pleased to partner with Playson and bring their globally recognised portfolio to our players in Kenya and Uganda. At Betika, we are continuously enhancing our offering by working with best-in-class partners to deliver engaging, high-quality entertainment experiences tailored to our markets.”

The post Playson goes live with Betika in Kenya and Uganda appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.