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Racegoers to experience TPD’s in-running graphics at QIPCO British Champions Day
Spectators at Britain’s most valuable raceday, QIPCO British Champions Day at Ascot, will be among the first to see Total Performance Data’s (TPD) in-running graphics on-course.
On the back of Sky Sports Racing’s display of the full running order during the William Hill Racing League as well as at a couple of recent Ascot racedays, QIPCO British Champions Day is the latest meeting where racegoers will witness TPD’s in-running graphics in action.
TPD’s graphics engine has been enriching live US racing pictures for some time and is launching in the UK at Ascot. The graphics represent data from the Longines Timing System which is one of the most sophisticated systems in the world and has been in place at Ascot since 2019.
The TPD in-running graphics will translate the Longines Timing System data into a live running order of the first 10 horses, the speed of the leader, the most recent three split times relative to average speeds and a distance countdown. The graphics will be shown across the racecourse on Ascot TV, including the big screens, to boost the racing engagement for those in attendance for the stellar six-race card, worth £4million, and featuring four Group 1s as well as Europe’s richest handicap, with punters able to see exactly where their horse is racing on the big screen.
Will Duff Gordon, CEO of Total Performance Data, said: “We’ve been very happy with how our in-running graphics have been received throughout the Racing League as well as at a handful of meetings at Ascot and we’re pleased to take it a step further at QIPCO British Champions Day this month.
“It’s fantastic that Ascot will be using our on-course graphics technology on a permanent basis and with the likes of QIPCO British Champions Day, Royal Ascot and other big meetings taking place there throughout the year, thousands of racegoers will witness the technology first-hand, which will hopefully enhance their raceday betting experience.”
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Betnacional
Playson strengthens Brazilian presence with Betnacional partnership
Playson, the established digital entertainment supplier, has strengthened its presence in Brazil after going live with leading local operator Betnacional, marking another key milestone in its Latin American growth strategy.
Owned by Flutter, Betnacional is a prominent sportsbook and casino brand focused on the Brazilian market, known for its strong local reach and expanding player base. Through the partnership, Betnacional’s customers now gain access to a selection of Playson’s top-performing titles, including 4 Pots Riches and Diamonds Power—both featuring the popular Hold and Win mechanic—as well as Sugar Teddy x1000, all recognised for their engaging gameplay and proven success in regulated markets.
The agreement highlights Playson’s ongoing strategy of collaborating with trusted, high-impact operators in key growth regions. Brazil continues to be a major focus for the supplier, driven by rising demand for high-quality, mobile-optimised content tailored to local player preferences.
This latest deal further strengthens Playson’s foothold in the country, where it is rapidly expanding its network of operator partners and solidifying its role as a key content provider in the region.
“Partnering with Betnacional is an important milestone for us in Brazil,” said Cristhian Zito, Head of LatAm at Playson.
“As a highly respected local brand with a deep understanding of its audience, we are confident our content will resonate strongly with its players. This launch reinforces our position in the market and our commitment to delivering engaging, high-performing games across Latin America.”
Frederico Cunha, Head of Comercial at Betnacional, added: “We are delighted to welcome Playson’s portfolio to our platform. Their games are known for their quality, strong mechanics, and consistent performance, making them a valuable addition to our offering. We look forward to working closely together to enhance the entertainment experience for our players.”
The post Playson strengthens Brazilian presence with Betnacional partnership appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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Gambling in the USA
RubyPlay expands US footprint with West Virginia launch
RubyPlay, a studio-driven content ecosystem, has further strengthened its position in the regulated US iGaming market with its official launch in West Virginia, marking its third state entry.
The expansion brings RubyPlay’s distinctive portfolio of premium titles to the Mountain State, giving leading US operators access to high-performing games such as Vegas No Limit Wins SE, Mad Hit® Diamonds, and Mad Hit® Devil.
Operators in West Virginia will benefit from RubyPlay’s flexible content platform, built on shared technology, infrastructure, and distribution capabilities designed to meet individual partner requirements.
At the core of the offering is RubyPlay’s studio-based ecosystem, which includes market-specific studios like xSlots. These studios deliver localised content, bespoke game development, and faster time to market, helping operators create more tailored player experiences.
The move continues RubyPlay’s steady expansion across the US, following successful entries into New Jersey and Delaware. As the company builds momentum in regulated markets, the US remains a central pillar of its growth strategy, with plans to enter Pennsylvania in the near future.
“Our launch in West Virginia reflects RubyPlay’s ongoing commitment to expanding across regulated US markets,” said Dima Reiderman, Chief Commercial Officer at RubyPlay.
“Each new state allows us to strengthen our commercial presence while building valuable partnerships with leading operators.
“Through our studio-driven model, we enable operators to deliver content that aligns closely with their strategy and audience, creating more relevant and differentiated player experiences.”
The post RubyPlay expands US footprint with West Virginia launch appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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