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A New Star Is Born: Ukraine’s Role in the Future of the CIS and Eastern European Markets

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International betting and gaming industry event organizer SBC launches a brand new in-person conference and exhibition for the CIS and Eastern European markets. Presented by Parimatch, SBC Summit CIS brings together regional market leaders, national state authorities, and international partners to discuss the future development of the region.

Holding an event of this magnitude in Kyiv confirms Ukraine is becoming a significant new player on the gambling industry map. On the summit panels, state authorities and business representatives discussed the prospects for the region’s development as a gaming hub for Eastern Europe and the increased interest in the Ukrainian market from global players.

The participation of the Olympic gold medal-winner and First Deputy Head of the Verkhovna Rada Committee on Youth and Sports, Zhan Beleniuk, who opened the summit, served as a powerful reminder of the strong connection between sport, government, and the entertainment industry.

 

Oleksiy Kucher, Head of Executive Body, State Regulatory Agency of Ukraine:

“It’s our firm position that regulation needs to be simple, transparent, and understandable for business. The state approves such a positive goal as the step out from the shadow of the gambling business, but it can fail at the stage of implementation. If we do not regulate relations between clients, businesses, and regulators, gambling may step into the shadows again. We do not want this, and we will not let it happen. Gambling in Ukraine is doing well now, and it will be even more accessible, so keep it up and develop.”

Besides the latest developments in Ukraine, the conference sees renowned expert speakers examine the scale of the opportunities in other markets in the region and the potential impact of the latest technological developments that will filter through into next-generation iGaming products, and how could we forget the region’s leading suppliers who came to demonstrate their latest innovations.

Maksym Liashko, co-CEO at Parimatch Tech, said:

“The legalization of the market has opened up many opportunities for the development of the industry, attracting international capital and benefits for the state. The betting and gaming industry brings innovative technologies, high-tech jobs, and increasing technical expertise among Ukrainian specialists, thanks to the legalization. Proof of this was evident in the showcases presented at the exhibition. And this is just the beginning of Ukraine unleashing its potential.”

Another integral part of the in-person SBC Summit CIS was responsible gambling. The development of responsible gambling became essential in Ukraine to establish a legal market and comply with international industry standards.

Paul Dent, Gambling Therapy Manager:

“Gambling Therapy is very pleased to be working in partnership with Parimatch, the first of its kind in Ukraine to develop and progress more responsible gambling. Through Gambling Therapy, an online and international service offered by Gordon Moody, we will be offering free practical and emotional support to those struggling with gambling as well as supporting affected others. This will take the form of a helpline available in Ukrainian and Russian with access to highly experienced counselors, along with native-speaking groups and forums available 24 hours a day.”

Rostyslav Maikovich, Chief Analytics Officer, leader of the Parimatch’s Responsible Gambling Project:

“Responsible gaming is a significant part of Parimatch’s business development and caring for customers. We take experiences from successful world practices and European countries in this area: Parimatch’s Responsible Gambling Project is being implemented in development, analytics, and communications with clients. For example, the absolute world heavyweight boxing champion and gold medal-winner of the 2012 Olympics, Oleksandr Usyk, joins Parimatch brand as the Responsible Gambling ambassador. Oleksandr helps us to highlight the values of responsible gambling to audiences around the world.”

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QTech signs InOut Games distribution deal for emerging markets

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QTech has signed a content distribution agreement with supplier InOut Games to roll out the studio’s games to operators in emerging markets via QTech’s aggregation platform. The companies announced the deal on 3 July 2026.

Under the agreement, QTech will integrate InOut Games’ portfolio, which the supplier said now totals nearly 70 titles in under two years. InOut Games is best known for its crash game Chicken Road and has since expanded into slots, including Chicken Royal, Joker Pyre, Ice Fish, and Fruits Love Fever.

Vlad Snak, CEO at InOut Games, said: “QTech Games is a hotbed for superior games and a rarefied air for the player experience. We are rapidly widening our gaming suite and scope across developing regions and their market-leading platform provides an agile pathway to some previously overlooked territories. Needless to say, agreeing this new deal tracks our core strategy to fully leverage our reach, and we look forward to seeing how new audiences embrace our games.”

Philip Doftvik, CEO at QTech, added: “After a breakout beginning in the crash games domain, InOut Games is now proving itself as a broader provider of thrilling and innovative casino content, with a focus on creating quality, cutting-edge slots that are delivered reliably to our partners via our premier platform – on time, every time. Like us, they understand that localised solutions comprise the key to success across this patchwork quilt of opportunities.”

The post QTech signs InOut Games distribution deal for emerging markets appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Buffalo 250 Anniversary

ICONIC21 launches Buffalo 250 Anniversary slot themed around US 250th

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Fourth of July-themed release reflects the studio’s push for market-specific content in regulated US-facing iGaming.

ICONIC21 has launched Buffalo 250 Anniversary, a Fourth of July-themed slot created to mark the United States’ 250th anniversary.

The game is centered on a buffalo and set against Independence Day fireworks, using imagery associated with US identity and the country’s upcoming semi quincentennial.

ICONIC21 said the release reflects its focus on building content around themes and player preferences that resonate in specific markets, with the US described as an increasingly important market for its partners and a key source of player engagement. The company develops live casino, RNG and slots content for regulated operators.

“The Fourth of July is one of those occasions that is recognised far beyond the United States, and the country’s 250th anniversary makes it especially significant,” said Edvardas Sadovskis, Chief Product Officer at ICONIC21. “The theme combines a distinctly American symbol with a moment that has real cultural relevance for players and operators alike.”

ICONIC21 added that it works with operators to shape its roadmap around player data, market demand and local relevance, and that it assesses follow-on titles using internal views, performance data and operator feedback. The provider said it has expanded beyond a classic casino portfolio — including roulette, baccarat and blackjack — into RNG and slots while keeping a market-specific focus for regulated environments.

The post ICONIC21 launches Buffalo 250 Anniversary slot themed around US 250th appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Betsson CEO Pontus Lindwall

Gaming in the Nordics launch event sets annual Copenhagen conference from 2027

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Invite-only Copenhagen event at Better Collective HQ featured Nordic regulators and operators discussing compliance and channelisation.

Gaming in the Nordics has set plans for a full-size annual conference in Copenhagen starting in June 2027, following an invitation-only launch event held at Better Collective’s HQ in Copenhagen.

The launch event focused on the Nordics’ role in Europe’s iGaming market, with sessions on regulation and compliance. Morten Ronde, CEO of the Danish Online Gambling Association and Partner at Nordic Legal, said the region’s “pragmatism and willingness to be early adopters” could make Nordic jurisdictions the first to deploy “the next generation of innovative iGaming regulation.”

Anders Dorph, Director of Danish regulator Spillemyndigheden, discussed operator compliance, the role of Big Tech, and player monitoring. On the benefits of a regulated market, Dorph said Danish-licensed operators “are all very eager to be compliant. The industry [in Denmark] wants to be compliant. And that is a fact.”

From an operator perspective, Betsson CEO Pontus Lindwall and Immense Group CEO Jesper Kärrbrink addressed market channelisation and player protection. Lindwall outlined three prerequisites for a healthy market with high channelisation: “1) a competitive product; 2) meaningful player protections; and 3) real enforcement.” He added: “We are in a business where there is harm,” and argued that protecting players requires channelisation because “We also need to be able to reach these players, which we can only do if they are inside of the regulated system.”

Gaming in the Nordics founder Willem van Oort said: “I think the Gaming in the Nordics Launch Event was a fantastic success… I am very much looking forward to repeating this experience next year on a larger scale.” Other speakers listed by the organiser included Better Collective co-founder and co-CEO Jesper Søgaard, Birgitte Sand (Birgitte Sand & Associates), Pekka Ilmivalta (Nordic Legal – Finland), Josh Hodgson (H2 Gambling Capital), Daniel Valiollahi (BOS), Rasmus Kjaergaard (Mindway AI), Jeffrey Haas (Blask), and day chair Peter-Paul de Goeij (QuodBonum.se).

The post Gaming in the Nordics launch event sets annual Copenhagen conference from 2027 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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