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A New Star Is Born: Ukraine’s Role in the Future of the CIS and Eastern European Markets

International betting and gaming industry event organizer SBC launches a brand new in-person conference and exhibition for the CIS and Eastern European markets. Presented by Parimatch, SBC Summit CIS brings together regional market leaders, national state authorities, and international partners to discuss the future development of the region.
Holding an event of this magnitude in Kyiv confirms Ukraine is becoming a significant new player on the gambling industry map. On the summit panels, state authorities and business representatives discussed the prospects for the region’s development as a gaming hub for Eastern Europe and the increased interest in the Ukrainian market from global players.
The participation of the Olympic gold medal-winner and First Deputy Head of the Verkhovna Rada Committee on Youth and Sports, Zhan Beleniuk, who opened the summit, served as a powerful reminder of the strong connection between sport, government, and the entertainment industry.
Oleksiy Kucher, Head of Executive Body, State Regulatory Agency of Ukraine:
“It’s our firm position that regulation needs to be simple, transparent, and understandable for business. The state approves such a positive goal as the step out from the shadow of the gambling business, but it can fail at the stage of implementation. If we do not regulate relations between clients, businesses, and regulators, gambling may step into the shadows again. We do not want this, and we will not let it happen. Gambling in Ukraine is doing well now, and it will be even more accessible, so keep it up and develop.”
Besides the latest developments in Ukraine, the conference sees renowned expert speakers examine the scale of the opportunities in other markets in the region and the potential impact of the latest technological developments that will filter through into next-generation iGaming products, and how could we forget the region’s leading suppliers who came to demonstrate their latest innovations.
Maksym Liashko, co-CEO at Parimatch Tech, said:
“The legalization of the market has opened up many opportunities for the development of the industry, attracting international capital and benefits for the state. The betting and gaming industry brings innovative technologies, high-tech jobs, and increasing technical expertise among Ukrainian specialists, thanks to the legalization. Proof of this was evident in the showcases presented at the exhibition. And this is just the beginning of Ukraine unleashing its potential.”
Another integral part of the in-person SBC Summit CIS was responsible gambling. The development of responsible gambling became essential in Ukraine to establish a legal market and comply with international industry standards.
Paul Dent, Gambling Therapy Manager:
“Gambling Therapy is very pleased to be working in partnership with Parimatch, the first of its kind in Ukraine to develop and progress more responsible gambling. Through Gambling Therapy, an online and international service offered by Gordon Moody, we will be offering free practical and emotional support to those struggling with gambling as well as supporting affected others. This will take the form of a helpline available in Ukrainian and Russian with access to highly experienced counselors, along with native-speaking groups and forums available 24 hours a day.”
Rostyslav Maikovich, Chief Analytics Officer, leader of the Parimatch’s Responsible Gambling Project:
“Responsible gaming is a significant part of Parimatch’s business development and caring for customers. We take experiences from successful world practices and European countries in this area: Parimatch’s Responsible Gambling Project is being implemented in development, analytics, and communications with clients. For example, the absolute world heavyweight boxing champion and gold medal-winner of the 2012 Olympics, Oleksandr Usyk, joins Parimatch brand as the Responsible Gambling ambassador. Oleksandr helps us to highlight the values of responsible gambling to audiences around the world.”
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Alea doubles down on cybersecurity with Continent 8’s full-spectrum assessment solutions

Continent 8’s Vulnerability Assessment and Penetration Testing, Security Audit and Vulnerability Scan services enable Alea to further strengthen the security and resilience of its iGaming platform
Continent 8 Technologies, the leading provider of global managed hosting, connectivity, cloud and cybersecurity solutions for the iGaming and online sports betting industry, announces that it has expanded its cybersecurity collaboration with Alea.
Building on its current programme of Vulnerability Assessment and Penetration Testing (VAPT) services with Continent 8, Alea – the award-winning casino game aggregator – has deepened its partnership with Continent 8 and its cybersecurity division, C8 Secure, by integrating Security Audit and Vulnerability Scan (V-Scan) services. This strategic initiative further enhances Alea’s cybersecurity posture and underscores the company’s ongoing investment in the resilience and integrity of its infrastructure.
The expanded cybersecurity assessment programme delivers a wide range of benefits for Alea and its operator network, including:
- Identifying, assessing and mitigating vulnerabilities in IT infrastructures, applications and networks
- Ensuring compliance with industry best practises and cybersecurity frameworks by evaluating security policies, procedures and governance
- Recognising new vulnerabilities, highlighting areas for improvement and prioritising remediation efforts
- Developing a customised roadmap for ongoing improvement to enhance cybersecurity posture and maturity
- Enhancing the trust and confidence of customers and partners by implementing industry-best cybersecurity measures
Eduard Fumás, CTO at Alea: “Security is built into everything we do at Alea. We’ve always believed that operators and their players deserve the highest level of protection. This is why we’ve invested in strong encryption, fraud prevention tools and a robust infrastructure from day one.
“Working with Continent 8 has helped us put that commitment to the test. Their expertise allows us to validate and strengthen our systems with confidence. We’re proud of how far we’ve come together, and even more excited about what’s next as we keep raising the bar and building a platform that our partners can trust completely.”
Patrick Gardner, Chief Security Officer at Continent 8 added: “As Alea continues to grow and expand, its proactive commitment to maintaining a secure iGaming aggregator platform becomes paramount. In our ongoing collaboration with Alea, we remain dedicated to fostering and supporting their cybersecurity initiatives – ensuring that both Alea and its extensive partner ecosystem stay protected, resilient and prepared.”
Continent 8 will be exhibiting at SBC Summit Lisbon, from 16-18 September at Stand C80.
The post Alea doubles down on cybersecurity with Continent 8’s full-spectrum assessment solutions appeared first on European Gaming Industry News.
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SOFTSWISS Turns 16: Milestones That Defined the Year

SOFTSWISS, an international tech company in the iGaming industry, celebrates 16 years of growth and bold decisions. This year marks a new chapter in the company’s journey — with a strategic focus on strengthening its presence in emerging markets, accelerating global expansion, and obtaining new certifications across key jurisdictions.
The year 2025 is a turning point for the industry, with a long-awaited regulatory framework taking effect in several markets, including Brazil and Peru.
SOFTSWISS is the first company to secure certification for its flagship Game Aggregator in Brazil in late 2024. By early 2025, all products within the SOFTSWISS tech ecosystem – including the Jackpot Aggregator, Casino Platform, and Sportsbook – were certified for operation in this emerging market. This enabled both existing and new clients to expand in Brazil with full regulatory support, confidently.
With over 1,350 brands powered by SOFTSWISS solutions, the company continues to earn trust through its proven stability and performance, maintaining system uptime at 99.999% worldwide. As a testament to this success, SOFTSWISS has received 73 industry and business awards over the past five years, recognising excellence in product innovation, compliance, marketing, and employer branding.
This year, recognition extended to individual SOFTSWISS leaders, highlighting their growing influence beyond iGaming and into the broader tech and business landscape. Ivan Montik, Founder, received multiple prestigious business awards. Sergey Kastukevich, Deputy CTO, was named CTO of the Year at the Oracle Customer Excellence Awards, reaffirming SOFTSWISS’ technological leadership. Valentina Bagniya, CMO, earned several accolades for her outstanding contributions to marketing and industry influence.
In addition to its product and leadership achievements, the company continues to invest in industry development through educational and social initiatives. Notably, SOFTSWISS was the first in the iGaming sector to launch large-scale industry research, collecting and analysing data to produce open-access reports to support market maturity and transparency. The 2025 edition of the SOFTSWISS iGaming Trends Report became a record-breaker, reaching over 13,000 downloads and cementing the company’s role as a thought leader.
Beyond technology, SOFTSWISS invests in people and purpose, supporting charitable, educational, and CSR initiatives as part of its commitment to responsible growth. The company with offices in Malta and Georgia, development hubs in Poland, has also a remote team across 46 countries.
“Last year, we celebrated 15 years with our partners, clients, and team – and this past year brought new challenges that we’ve faced with confidence and clarity. While SOFTSWISS is, at its core, a technology company – driven by AI, automation, and innovation – I firmly believe our people shape the company’s long-term success. Technology accelerates progress, but talent, vision, and shared values make it sustainable,” says Ivan Montik, Founder of SOFTSWISS.
These values are deeply reflected in the company’s culture and HR approach, offering people the space to grow professionally, take initiative, and lead.
“Five years ago, SOFTSWISS had fewer than 500 employees. I was 19 and had only just started my career, with only one job behind me. That initial experience in audience growth and analytics brought me to SOFTSWISS, where I was mentored, given tools to learn, and encouraged to step up. Today, I lead the Data Office – a 24-person team that supports the company with trusted, consistent data.. Looking back, I couldn’t have imagined this path. But I’m living proof that at SOFTSWISS, real growth isn’t just encouraged – it is made possible,” shares Anna Ivanova, Head of Data Office.
As SOFTSWISS steps into its 17th year, one thing is clear: behind every product, every launch, and every success, there is a team of people driving it forward and they are just getting started.
The post SOFTSWISS Turns 16: Milestones That Defined the Year appeared first on European Gaming Industry News.
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The UAE Lottery Introduces Two New E-Instant Games: Gemstone Riches and Sports Mania

The UAE Lottery, operated by The Game LLC and regulated by the General Commercial Gaming Regulatory Authority (GCGRA), is expanding its digital gaming portfolio with the launch of two exciting new E-Instant games: Gemstone Riches and Sports Mania, provided by EQL Games. These new titles bring a fresh layer of entertainment and greater chances to win for players across the UAE.
Gemstone Riches is an exciting new game offering 196 prize tiers. Players simply match their numbers with the lucky numbers to win the corresponding prize, with multiple chances to win on a single ticket. The game also features a bonus round unlocked by revealing five gemstone bonus symbols, where players select four gems to win more prizes. With entry prices ranging from AED 2 to AED 50 and top rewards of up to AED 500,000, Gemstone Riches is designed to be accessible and thrilling for all players.
Sports Mania brings a sporty twist to digital scratch games, with 41 prize tiers and an exciting multiplier feature. Players choose their ticket price and reveal their symbols, winning when their symbols match both the image and the quantity shown at the top. A multiplier, of up to x50 can be applied to boost the player’s total final winnings significantly. Like Gemstone Riches, ticket prices range from AED 2 to AED 50 with prizes up to AED 500,000.
“With the addition of Gemstone Riches and Sports Mania, we’re building on the momentum of our E-Instant portfolio and continuing to expand the variety and quality of our digital game offerings. These new titles introduce simple, interactive formats and creative themes that align with our focus on safe, accessible, and engaging gameplay,” said Bishop Woosley, Director of Lottery Operations at The Game LLC
These two additions mark a new chapter for The UAE Lottery’s digital offerings, enhancing gameplay variety and delivering greater player engagement through interactive, easy-to-play formats. Both games are now available on The UAE Lottery website: www.theuaelottery.ae.
As the first and only federally licensed lottery in the UAE and Gulf region, The UAE Lottery remains committed to setting high standards for regulated gaming. Its focus on responsible gaming is central to how it operates, from ensuring every game prioritizes player protection and integrity, to supporting socially responsible initiatives that benefit the wider community.
The post The UAE Lottery Introduces Two New E-Instant Games: Gemstone Riches and Sports Mania appeared first on European Gaming Industry News.
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