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A New Star Is Born: Ukraine’s Role in the Future of the CIS and Eastern European Markets

Published

4 years ago

October 13, 2021

Reading Time: 2 minutes

International betting and gaming industry event organizer SBC launches a brand new in-person conference and exhibition for the CIS and Eastern European markets. Presented by Parimatch, SBC Summit CIS brings together regional market leaders, national state authorities, and international partners to discuss the future development of the region.

Holding an event of this magnitude in Kyiv confirms Ukraine is becoming a significant new player on the gambling industry map. On the summit panels, state authorities and business representatives discussed the prospects for the region’s development as a gaming hub for Eastern Europe and the increased interest in the Ukrainian market from global players.

The participation of the Olympic gold medal-winner and First Deputy Head of the Verkhovna Rada Committee on Youth and Sports, Zhan Beleniuk, who opened the summit, served as a powerful reminder of the strong connection between sport, government, and the entertainment industry.

Oleksiy Kucher, Head of Executive Body, State Regulatory Agency of Ukraine:

“It’s our firm position that regulation needs to be simple, transparent, and understandable for business. The state approves such a positive goal as the step out from the shadow of the gambling business, but it can fail at the stage of implementation. If we do not regulate relations between clients, businesses, and regulators, gambling may step into the shadows again. We do not want this, and we will not let it happen. Gambling in Ukraine is doing well now, and it will be even more accessible, so keep it up and develop.”

Besides the latest developments in Ukraine, the conference sees renowned expert speakers examine the scale of the opportunities in other markets in the region and the potential impact of the latest technological developments that will filter through into next-generation iGaming products, and how could we forget the region’s leading suppliers who came to demonstrate their latest innovations.

Maksym Liashko, co-CEO at Parimatch Tech, said:

“The legalization of the market has opened up many opportunities for the development of the industry, attracting international capital and benefits for the state. The betting and gaming industry brings innovative technologies, high-tech jobs, and increasing technical expertise among Ukrainian specialists, thanks to the legalization. Proof of this was evident in the showcases presented at the exhibition. And this is just the beginning of Ukraine unleashing its potential.”

Another integral part of the in-person SBC Summit CIS was responsible gambling. The development of responsible gambling became essential in Ukraine to establish a legal market and comply with international industry standards.

Paul Dent, Gambling Therapy Manager:

“Gambling Therapy is very pleased to be working in partnership with Parimatch, the first of its kind in Ukraine to develop and progress more responsible gambling. Through Gambling Therapy, an online and international service offered by Gordon Moody, we will be offering free practical and emotional support to those struggling with gambling as well as supporting affected others. This will take the form of a helpline available in Ukrainian and Russian with access to highly experienced counselors, along with native-speaking groups and forums available 24 hours a day.”

Rostyslav Maikovich, Chief Analytics Officer, leader of the Parimatch’s Responsible Gambling Project:

“Responsible gaming is a significant part of Parimatch’s business development and caring for customers. We take experiences from successful world practices and European countries in this area: Parimatch’s Responsible Gambling Project is being implemented in development, analytics, and communications with clients. For example, the absolute world heavyweight boxing champion and gold medal-winner of the 2012 Olympics, Oleksandr Usyk, joins Parimatch brand as the Responsible Gambling ambassador. Oleksandr helps us to highlight the values of responsible gambling to audiences around the world.”

GCoin MEXC

Playnance Launches GCoin MEXC Listing with 200,000 Holders and 2M Daily Transactions

Published

24 minutes ago

March 19, 2026

Wladimir P.

playnance-launches-gcoin-mexc-listing-with-200,000-holders-and-2m-daily-transactions

Today, Playnance has officially launched GCOIN trading, marking a significant milestone in the expansion of its Web3 entertainment ecosystem. The token is now live on MEXC, with GCOIN/USDT trading opening on March 18, 2026 at 13:00 UTC following the project’s Token Generation Event earlier the same day.

The listing introduces GCOIN to the open market, unlocking broader access to the Playnance ecosystem and opening the door to a potentially enormous global user base. The launch follows strong early momentum, including high participation in MEXC’s Kickstarter campaign, where users competed for a share of a 50,000 USDT airdrop.

‏Ahead of the Token Generation Event, the GCOIN community demonstrated strong demand, with over 1 billion GCOIN locked in staking within hours of the staking program going live.

As the Exosystem’s native token, GCOIN powers transactions, rewards, and participation across a rapidly growing Web3 entertainment network. Beyond adoption metrics, GCOIN is designed to bridge Web2 and Web3 by offering seamless, Web2-like on-chain experiences that lower the barrier to entry for mainstream users. This approach is already enabling Playnance to onboard large volumes of new users, converting them into active participants within the ecosystem. The ecosystem already includes over 300,000 GCOIN holders, reflecting strong early adoption and continued expansion at scale.

The exchange debut represents a major step forward in accessibility, allowing global users to engage with the ecosystem through a liquid and scalable market environment. Deposits for GCOIN are already open on MEXC, with withdrawals scheduled to begin on March 19, providing users with full flexibility to trade and manage their holdings.

“Today marks a defining moment for Playnance,” said Pini Peter, CEO of Playnance. “We identified early the opportunity to bring real scale into Web3 entertainment, and we’re building one of the leading ecosystems to support it. With GCOIN now live, we’re opening the door to what comes next – a new wave of users, new models, and a much larger shift in how entertainment moves on-chain. This is just the beginning.”

Playnance has built its token model around ecosystem-driven rewards, linking value distribution directly to platform activity rather than relying on fixed emissions. The platform already supports more than 10,000 on-chain games and processes over 2 million on-chain transactions daily, reflecting strong user engagement and growing adoption across its network.

With GCOIN now live, Playnance is entering a new phase focused on accelerating growth, expanding its global reach, and driving deeper participation across its Web3 entertainment ecosystem.

About Playnance

Founded in 2020, Playnance is a Web3 infrastructure company developing live, non-custodial, on-chain products designed to onboard mainstream Web2 users into blockchain environments. The company develops consumer-facing platforms built on shared wallet systems and high-volume on-chain execution, currently processing approximately 2 million transactions per day. Playnance focuses on reducing friction between user experience and blockchain infrastructure by abstracting complexity while maintaining full on-chain transparency and non-custodial architecture.

Contact

Sarah Peter

[email protected]

The post Playnance Launches GCoin MEXC Listing with 200,000 Holders and 2M Daily Transactions appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Blazin' Bonus

Booming Games releases Blazin’ Bonus

Published

24 minutes ago

March 19, 2026

Wladimir P.

Booming Games, a leading provider of premium gaming content, has unveiled Blazin’ Bonus, a fiery new slot designed to deliver sizzling action and scorching wins. Featuring a clean 3×3 grid with five fixed paylines and a maximum win potential of 2,680x, the game blends classic casino symbols—BARs, cherries, and flaming sevens—with high-voltage gameplay for an unforgettable experience.

Blazin’ Bonus packs multiple bonus features. Players can build Free Spin Bonuses by landing 2 of 3 Bonus symbols, unlocking Free Spins or Win Multipliers. Each bonus type offers a unique thrill:

Green Bonus: up to 20 Free Spins with a 10x max multiplier
Blue Bonus: up to 15 Free Spins with a 7x max multiplier
Red Bonus: up to 10 Free Spins with a 10x max multiplier

Retriggers let players stack bonuses, boost spins, and multiply rewards for non-stop excitement. The Wheel Bonus adds another layer of heat, awarding Free Spins or one of five Prize Pots—Mini, Minor, Mega, Grand, or the blazing Blazin’ top prize. Even a single wheel symbol can trigger a surprise spin, keeping every turn packed with win potential.

Craig Asling, Director of Games at Booming Games, commented:

“Blazin’ Bonus might seem simple at first glance, but with its dynamic ‘build your Free Spins’ mechanic and multiple ways into the Wheel Bonus, players can trigger fiery wins and explosive multipliers on every spin. Play Blazin’ Bonus now and feel the heat!”

The post Booming Games releases Blazin’ Bonus appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

BIS SIGMA SOUTH AMERICA 2026

FEEL ENDORPHINA’S CARNIVAL PULSE AT BIS SIGMA SOUTH AMERICA 2026

Published

24 minutes ago

March 19, 2026

Wladimir P.

feel-endorphina’s-carnival-pulse-at-bis-sigma-south-america-2026

Get ready for an adrenaline-charged experience when you visit Endorphina at BiS SiGMA South America 2026. The largest and most established iGaming and betting event in Latin America takes place from April 6–9, 2026, at the Transamerica Expo Center in São Paulo, Brazil.

Endorphina will be at Stand K150, offering attendees thrilling surprises, exclusive giveaways, and nine-carat-gold networking opportunities, all set against the backdrop of a vibrant carnival-inspired atmosphere.

STAND UP TO STAND OUT

Endorphina Pulse, or “O pulso da Endorphina” in Brazil, brings the “stand out” theme to life. Inspired by the streets of São Paulo, the stand fuses gritty urban architecture with a riot of street art, transforming concrete facades and graffiti murals of Endorphina game characters into electrifying works of art. Pulsating neon lights complete the immersive design, recreating the raw energy of a Brazilian ghetto festival—full of rhythm, colour, and excitement.

THE WORD ON THE STREET

BiS SiGMA South America is Latin America’s premier meeting place for the gaming and betting industry. Over four days, sports betting, lotteries, affiliates, technology, and other industry sectors converge, bringing together executives, regulators, and providers for exhibitions, conferences, and high-level networking in São Paulo, the continent’s financial and business hub.

DANCE TO A NEW TUNE IN 2026

At Endorphina’s stand, attendees will discover the latest games, explore the full slot portfolio, and engage with a team ready to samba through discussions on content, performance, partnership integration, and regulated markets.

Find your rhythm, feel the pulse, and experience slot games that will have you dancing to a whole new tune. Visit Stand K150—book your spot now and meet the Endorphina team. Book a spot now and meet the Endorphina team there.

The post FEEL ENDORPHINA’S CARNIVAL PULSE AT BIS SIGMA SOUTH AMERICA 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.