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A New Star Is Born: Ukraine’s Role in the Future of the CIS and Eastern European Markets
International betting and gaming industry event organizer SBC launches a brand new in-person conference and exhibition for the CIS and Eastern European markets. Presented by Parimatch, SBC Summit CIS brings together regional market leaders, national state authorities, and international partners to discuss the future development of the region.
Holding an event of this magnitude in Kyiv confirms Ukraine is becoming a significant new player on the gambling industry map. On the summit panels, state authorities and business representatives discussed the prospects for the region’s development as a gaming hub for Eastern Europe and the increased interest in the Ukrainian market from global players.
The participation of the Olympic gold medal-winner and First Deputy Head of the Verkhovna Rada Committee on Youth and Sports, Zhan Beleniuk, who opened the summit, served as a powerful reminder of the strong connection between sport, government, and the entertainment industry.
Oleksiy Kucher, Head of Executive Body, State Regulatory Agency of Ukraine:
“It’s our firm position that regulation needs to be simple, transparent, and understandable for business. The state approves such a positive goal as the step out from the shadow of the gambling business, but it can fail at the stage of implementation. If we do not regulate relations between clients, businesses, and regulators, gambling may step into the shadows again. We do not want this, and we will not let it happen. Gambling in Ukraine is doing well now, and it will be even more accessible, so keep it up and develop.”
Besides the latest developments in Ukraine, the conference sees renowned expert speakers examine the scale of the opportunities in other markets in the region and the potential impact of the latest technological developments that will filter through into next-generation iGaming products, and how could we forget the region’s leading suppliers who came to demonstrate their latest innovations.
Maksym Liashko, co-CEO at Parimatch Tech, said:
“The legalization of the market has opened up many opportunities for the development of the industry, attracting international capital and benefits for the state. The betting and gaming industry brings innovative technologies, high-tech jobs, and increasing technical expertise among Ukrainian specialists, thanks to the legalization. Proof of this was evident in the showcases presented at the exhibition. And this is just the beginning of Ukraine unleashing its potential.”
Another integral part of the in-person SBC Summit CIS was responsible gambling. The development of responsible gambling became essential in Ukraine to establish a legal market and comply with international industry standards.
Paul Dent, Gambling Therapy Manager:
“Gambling Therapy is very pleased to be working in partnership with Parimatch, the first of its kind in Ukraine to develop and progress more responsible gambling. Through Gambling Therapy, an online and international service offered by Gordon Moody, we will be offering free practical and emotional support to those struggling with gambling as well as supporting affected others. This will take the form of a helpline available in Ukrainian and Russian with access to highly experienced counselors, along with native-speaking groups and forums available 24 hours a day.”
Rostyslav Maikovich, Chief Analytics Officer, leader of the Parimatch’s Responsible Gambling Project:
“Responsible gaming is a significant part of Parimatch’s business development and caring for customers. We take experiences from successful world practices and European countries in this area: Parimatch’s Responsible Gambling Project is being implemented in development, analytics, and communications with clients. For example, the absolute world heavyweight boxing champion and gold medal-winner of the 2012 Olympics, Oleksandr Usyk, joins Parimatch brand as the Responsible Gambling ambassador. Oleksandr helps us to highlight the values of responsible gambling to audiences around the world.”
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1spin4win
1spin4win to exhibit and join a panel discussion at the iGaming AFRIKA Summit 2026
The conference will take place from May 4 to 5, 2026, in Nairobi, Kenya. 1spin4win delegates will join over 3,500 iGaming professionals for two days of networking, trend exploration, and knowledge exchange.
The provider will attend with a branded Stand E11 showcasing its portfolio of over 200 classic slots. Designed to drive strong player retention and engagement, their games stand out for their simple, intuitive gameplay and proven mechanics, including Hold and Win, an option especially popular in Kenya. Additionally, 1spin4win titles are fully compatible with mobile devices and run smoothly even on weaker internet connections.
For the studio, the event marks another step in reinforcing its standing in the African markets by strengthening relationships with existing partners and exploring new collaboration opportunities. Among their growing network of 1,000 global clients are international brands with a strong presence in the region, such as BC.Game, 1xBet, 22bet, N1bet, and 1win.
This momentum is reflected in the company’s recent performance in Africa. In 2025, 1spin4win saw GGR surge 11.8x, while bets increased 9.2x. This growth has continued into 2026. Comparing the first three months of 2026 with the last three months of 2025, bets rose by a further 9.73%, while player numbers climbed by 8.23%.
As part of the iGA Summit, participants can join expert-led discussions on key trends shaping the future of the African iGaming market. Among the speakers will be Jaime Carvajal, Business Development Manager at 1spin4win. On the second day of the event, he will take part in a panel discussion on Best-Selling Games and Sportsbook or Casino Platforms in Africa. Jaime will share his expertise and insights into popular slot trends in the region and answer audience questions.
Another highlight of the conference is the awards ceremony on May 4, where the winners of the iGA Awards 2026 will be announced. 1spin4win is also in the running, nominated for Online Slot Supplier of the Year in recognition of excellence and innovation in the African iGaming industry.
Jaime Carvajal, Business Development Manager at 1spin4win, commented, “At 1spin4win, we’re excited to be part of one of the biggest iGaming gatherings in Africa. We look forward to reconnecting with our partners, engaging with industry peers, and showcasing our diverse classic portfolio. We believe our games, already proven across global markets, are a strong fit for Africa, meeting the needs of both players and operators.”
About 1spin4win
1spin4win is an established game provider founded in May 2021 by ambitious developers with over 15 years of experience in the gambling industry. Since its inception, the company has expanded its portfolio to include over 200 classic online slots, all characterized by quality mathematics, transparent mechanics, and well-balanced gameplay — key factors that drive strong player retention. The studio aims to release an average of four new games each month in 2026 and offers effective promotional tools for casino operators to help them enhance player loyalty.
The post 1spin4win to exhibit and join a panel discussion at the iGaming AFRIKA Summit 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Africa
Hollywoodbets partnership drives Tom Horn Gaming’s expansion in South Africa
Tom Horn Gaming has enhanced its footprint in South Africa by rolling out its complete gaming content with prominent operator Hollywoodbets via direct integration.
The partnership allows Hollywoodbets’ users to enjoy Tom Horn Gaming’s complete array of titles, introducing the provider’s varied collection of entertaining slot experiences to one of the leading betting and gaming brands in the area.
The alliance further strengthens the companies’ current connection in additional markets, enhancing cooperation and broadening Tom Horn Gaming’s content presence in Africa’s swiftly evolving iGaming environment.
Ondrej Lapides, CEO at Tom Horn Gaming, commented: “We are delighted to expand our partnership with Hollywoodbets and bring our games to players in South Africa. Achieving full compliance for this market required considerable effort from our teams, so it is particularly rewarding to see our portfolio now live with such a respected and established operator. Hollywoodbets has built an outstanding reputation and strong player base, and we are confident our games will resonate well with their audience.”
Wade Dorkin, Head of Product at Hollywoodbets added: “We are thrilled to introduce Tom Horn Gaming’s titles to our South African audience. Their games are recognised for their creativity and engaging mechanics, and we believe they will be a fantastic addition to our offering. This partnership aligns perfectly with our commitment to continuously enhance our entertainment experience with high-quality content.”
Players at Hollywoodbets can now access an extensive array of the supplier’s games, including the timeless 243 Crystal Fruits series, Book of Aladdin, and Majestic Coins, celebrated for their unique themes, creative features, and top-notch gameplay aimed at appealing to a wide range of slot enthusiasts.
The launch bolsters Tom Horn Gaming’s continuing strategy to extend its global presence while providing cutting-edge gaming experiences customized for distinct markets.
The post Hollywoodbets partnership drives Tom Horn Gaming’s expansion in South Africa appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Boomerang Partners
Boomerang Partners have announced the main prize for the first stage of their annual Golden Boomerang Awards tournament – a trip to the Wimbledon Championships
It’s time to reveal the cards for the first prize for participants of the Golden Boomerang Awards, the annual affiliate traffic tournament from Boomerang Partners. The winner of the first stage (Kickoff), which runs from April 3 to June 9, 2026, will be able to attend the Wimbledon Championships (June 29 – July 12, 2026).
The status of Wimbledon
Wimbledon is one of the most prestigious and oldest tennis competitions in the world, one of the four Grand Slam tournaments. It is held annually in June–July in London on grass courts. Wimbledon is known for its traditions (including a strict all-white dress code for players) and a unique atmosphere. Winning Wimbledon is considered one of the highest achievements in professional tennis. This tournament is the benchmark of status and prestige.
Through participation in the Golden Boomerang Awards 2026, affiliate teams get a unique opportunity to attend a top-tier sporting event in the world. But it’s important to remember that this prize is tied exclusively to the first stage of the Golden Boomerang Awards. Affiliate teams that miss the Kickoff will lose their chance at Wimbledon forever. Stage 2 will have a different prize.
Key sports events during the first stage
The first stage of the Golden Boomerang Awards 2026 falls during a busy period for sports. It includes the NHL and NBA playoffs, the final matches of European football competitions, and the end of domestic league seasons, as well as the KHL playoffs and the IIHF World Championship. Events like the World Team Table Tennis Championships and Roland Garros also take place during this time. So, affiliates have a strong run of major events to work with.
How to participate
All Golden Boomerang Awards participants who join the tournament before or during the first stage (April 3 – June 9, 2026) can compete for the trip to Wimbledon Championships. The earlier a team registers, the more points it can accumulate. To do this, they must drive traffic to brands within Boomerang Partners’ client portfolio. In the first stage, participants will receive 2 points for each Sport FTD and 1 point for each Casino FTD.
Bonus mechanics
Boomerang Partners has prepared bonus mechanics for participants in the Golden Boomerang Awards. These allow affiliate teams to significantly improve their position on the leaderboard and catch up with – or even overtake – the leaders, even if they joined the tournament later:
- Last Minutes Winner: 3x points on all points during the final 7 days of the stage (June 3–9).
- Lucky Five: +5 points for hitting the KPI of 10 Casino FTDs per week (valid throughout the entire first stage).
Additionally, each participant can share information about the tournament on their social media and receive 10 points for doing so (the SHOW YOUR VOICE mechanic).
Mystery Box
In addition to the main prize of the first stage of the Golden Boomerang Awards, Boomerang Partners will also run a series of Mystery Box giveaways throughout the stage. Active affiliate teams will have a chance to be selected for these draws based on their participation during the tournament, while inactive teams will not be eligible unless they increase their activity. This creates additional opportunities to earn valuable rewards, even for teams not at the top of the leaderboard.
What’s inside the Mystery Box? That’s a secret – for now.
Kristina Shkredova, Affiliate Team Lead at Boomerang Partners: “Wimbledon is something people in our industry instantly recognize. It’s the kind of experience you don’t normally buy with performance bonuses or commissions, no matter how well you’re doing. For affiliate teams, it’s about stepping into a completely different level of access and atmosphere, where sport, tradition, and status meet. That’s exactly the kind of reward we want to offer – something that reflects real achievement, not just numbers on a dashboard. And it makes the competition feel much more personal.”
Register on the official Golden Boomerang Awards website, and drive FTDs to compete for unique sports experiences. There’s no time to wait – competitors are already racking up points.
About Boomerang
Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. Boomerang Partners is an Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards – a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Partners of the Agency launched six new products in 2024-2025, contributing to a nearly 1.5-fold increase in product users.
The Agency’s client portfolio contains 10+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide incentive programs and 24/7 multilingual support.
This promotion is organized by Boomerang Partners and is not affiliated with, endorsed by, or sponsored by The Wimbledon Championships or any related entities. Participation is subject to the official Terms & Conditions, including eligibility criteria and geographic restrictions. The prize is non-transferable and may be subject to applicable taxes, visa requirements, and additional terms. Boomerang Partners reserves the right to modify or cancel the promotion at its discretion.
The post Boomerang Partners have announced the main prize for the first stage of their annual Golden Boomerang Awards tournament – a trip to the Wimbledon Championships appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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