The Esportes Gaming Brasil activation aired in two five-minute slots after Brazil’s opening match, alongside a broader SBT sponsorship and bar program.

Esportes da Sorte aired a World Cup-themed activation on Times Square’s large-format screens in New York on 13 and 14 June 2026, following Brazil’s opening match of the tournament. The campaign ran in two continuous five-minute slots and prompted passers-by to sing the chant: “I am Brazilian, with great pride and great love”.

The Times Square creative featured singer Léo Santana and a group of brand ambassadors and influencers named by the company as Carlinhos Maia, Bruno Formiga, Luisinho Freitas and Raul Erlich, who are producing tournament coverage from the US.

The activation was placed by Esportes Gaming Brasil, the holding group behind Esportes da Sorte, Lottu and Onabet. The company said the New York placement formed part of a wider multi-platform World Cup strategy spanning advertising, live activations and real-time content.

Esportes Gaming Brasil is an official sponsor of the tournament broadcasts on SBT, with planned visibility across free-to-air TV, the +SBT streaming platform, N Sports and digital channels. In Brazil, the group said it is also running activations across approximately 130 bars in cities including São Paulo, Recife, Salvador, Belo Horizonte and Fortaleza.

The company is also running two national campaigns during the World Cup period: “Cheer Like a Corinthian” and “Call-Up”.

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N1 Partners team will participate in iGB L!VE 2026 in London, July 1-2. At booth K50, N1 Partners will present exclusive art collaborations with trendy British illustrator Clym Evernden and designer Yoomoota, a new collection of branded merch drop and the N1 Sport Promo opportunities.

N1 Partners exclusive collaborations at iGB L!VE 2026

One of the main events at the N1 Partners booth on July 1 will be an art performance with the participation of Clym Evernden, a BAFTA Award winner known for his collaboration with fashion brands Tiffany & Co., Chanel, Louis Vuitton, Vogue, Diptyque, and Hermes.

Within the framework of iGB L!VE, the artist will create a large-scale artwork in his signature continuous line technique. Guests of the stand will be able to watch the process in real time as well as receive signed postcards and the author’s sketches.

N1 Partners has also prepared an exclusive limited-edition collection with Clym Evernden, which will be included in a select series of gifts for partners.

Another premiere will be a collectible toy created in collaboration with Yoomoota, an art project by artist and designer Taras Yoom, winner of the A’ Design Award and the Good Design Award. His work has been exhibited at PAD London, Art Miami, and the Red Dot Museum and has been featured in Forbes, Hypebeast, Vice, Elle Decor, and Designboom.

Scale sports traffic with N1 Sport Promo

One of the key business topics of the conference will be N1 Sport Promo, which runs from June 10 to July 20.

The promo was created for partners working with sports and Prediction Markets traffic, and is timed to coincide with one of the busiest sports seasons of the year. The FIFA World Cup 2026, UFC, Formula 1, Wimbledon, and other major sporting events open up additional opportunities for scaling campaigns and increasing traffic profitability.

The campaign participants receive additional bonuses for high-quality sports and prediction traffic, which allows them to increase payouts during the period of maximum demand.

N1 Duality: booth concept and activities 

At iGB L!VE 2026, N1 Partners will present a new creative concept, N1 Duality, exploring the intersection of opposites: strategy and intuition, technology and creativity, business and art. It is at this juncture that new ideas, partnerships, and growth opportunities are born.

The concept will be reflected in the new limited-edition merch drop SPLIT: London.

The N1 Partners booth will be a visual continuation of N1 Duality. The space will combine business communication, creative activations, and interactive mechanics, reflecting the idea of finding new opportunities through a combination of different approaches and views.

One of the central mechanics will be the interactive DICE game with the opportunity to win instant prizes and limited gifts from N1 Partners.

N1 Partners shortlisted in iGB Affiliate Awards

During iGB L!VE 2026, the results of the iGB Affiliate Awards will be announced. N1 Partners is represented in two categories at once:

• Best Affiliate Program;

• Marketing Campaign of the Year.

Being shortlisted for one of the most prestigious awards in the affiliate industry has become a recognition of the company’s achievements in developing an affiliate program and implementing large-scale marketing projects.

Book a meeting with N1 Partners

Guests of the booth at the conference will be able to learn more about working with more than 14 casino and betting brands of the partner program in 10+ Tier-1 GEO with flexible cooperation models for different types of traffic.

Guests can discuss the following with the N1 Partners team:

• New opportunities for casino, sports and prediction traffic;
• Individual terms of cooperation;
• Product updates;
• Strategies for scaling and increasing traffic profitability.
• Current promos and special offers from N1 Partners.

N1 Partners invites existing partners and those interested in cooperation to meet at booth K50 at iGB L!VE 2026.

Contact the team in advance to schedule a convenient meeting time:

• Alexa – Head of Affiliates
• Vlad – Deputy Head of Affiliates
• Vladislav – Affiliate Team Lead
• Daria – Affiliate Team Lead
• Alina – Affiliate Team Lead
• Polina – Affiliate Manager
• Victoria – Affiliate Manager
• Artem – Affiliate Manager
• Pavel – Affiliate Manager
• Alexandr – Affiliate Manager
• Shirin – Affiliate Manager
• Aleksandrs – Affiliate Manager

If you wish to discuss marketing activities, content projects, media placements or other collaboration formats, N1 Partners’ marketing team will be happy to meet you at iGB L!VE 2026.

• Tatiana – Head of Brand Marketing (B2B & B2C)
• Maria – Team Lead of PR, Event, Production
• Oleksandra – Head of SMM & Content

See you at booth K50 in London.

Start working with N1 Partners — become number one!

The post N1 Partners at iGB L!VE 2026: Art Collabs with Clym Evernden and Yoomoota, Exclusive Drops and N1 Sport Promo appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

The company says Mbappe drew 29% of player-to-score tickets across three matches, ahead of Haaland (16%) and Messi (10%).

Kylian Mbappe attracted the most action in player-to-score betting markets compared with Erling Haaland and Lionel Messi, according to new insights released by Sportradar.

The company said it reviewed “hundreds of thousands” of betting tickets processed in the ‘player to score’ market across France v Senegal, Iraq v Norway, and Argentina v Algeria. Mbappe accounted for 29% of those tickets, Sportradar said, compared with 16% for Haaland and 10% for Messi.

Daren Lury, Head of Risk Management at Sportradar said: “We’re seeing high levels of engagement with Mbappe across all of our player markets – a clear sign of his quality and popularity amongst fans worldwide. Based on the betting activity we’re seeing, he’s well positioned to challenge for the Golden Boot having won the award four years ago.”

Sportradar added that, at the time of writing, opening-match results in the tournament had not materially shifted engagement in the Golden Boot winner betting market. The company said Haaland accounted for 21% of tickets processed in that market, followed by Mbappe with 15% and Messi at 4%.

Sportradar said it processes betting tickets on behalf of more than 250 betting operators worldwide.

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