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A New Star Is Born: Ukraine’s Role in the Future of the CIS and Eastern European Markets

International betting and gaming industry event organizer SBC launches a brand new in-person conference and exhibition for the CIS and Eastern European markets. Presented by Parimatch, SBC Summit CIS brings together regional market leaders, national state authorities, and international partners to discuss the future development of the region.
Holding an event of this magnitude in Kyiv confirms Ukraine is becoming a significant new player on the gambling industry map. On the summit panels, state authorities and business representatives discussed the prospects for the region’s development as a gaming hub for Eastern Europe and the increased interest in the Ukrainian market from global players.
The participation of the Olympic gold medal-winner and First Deputy Head of the Verkhovna Rada Committee on Youth and Sports, Zhan Beleniuk, who opened the summit, served as a powerful reminder of the strong connection between sport, government, and the entertainment industry.
Oleksiy Kucher, Head of Executive Body, State Regulatory Agency of Ukraine:
“It’s our firm position that regulation needs to be simple, transparent, and understandable for business. The state approves such a positive goal as the step out from the shadow of the gambling business, but it can fail at the stage of implementation. If we do not regulate relations between clients, businesses, and regulators, gambling may step into the shadows again. We do not want this, and we will not let it happen. Gambling in Ukraine is doing well now, and it will be even more accessible, so keep it up and develop.”
Besides the latest developments in Ukraine, the conference sees renowned expert speakers examine the scale of the opportunities in other markets in the region and the potential impact of the latest technological developments that will filter through into next-generation iGaming products, and how could we forget the region’s leading suppliers who came to demonstrate their latest innovations.
Maksym Liashko, co-CEO at Parimatch Tech, said:
“The legalization of the market has opened up many opportunities for the development of the industry, attracting international capital and benefits for the state. The betting and gaming industry brings innovative technologies, high-tech jobs, and increasing technical expertise among Ukrainian specialists, thanks to the legalization. Proof of this was evident in the showcases presented at the exhibition. And this is just the beginning of Ukraine unleashing its potential.”
Another integral part of the in-person SBC Summit CIS was responsible gambling. The development of responsible gambling became essential in Ukraine to establish a legal market and comply with international industry standards.
Paul Dent, Gambling Therapy Manager:
“Gambling Therapy is very pleased to be working in partnership with Parimatch, the first of its kind in Ukraine to develop and progress more responsible gambling. Through Gambling Therapy, an online and international service offered by Gordon Moody, we will be offering free practical and emotional support to those struggling with gambling as well as supporting affected others. This will take the form of a helpline available in Ukrainian and Russian with access to highly experienced counselors, along with native-speaking groups and forums available 24 hours a day.”
Rostyslav Maikovich, Chief Analytics Officer, leader of the Parimatch’s Responsible Gambling Project:
“Responsible gaming is a significant part of Parimatch’s business development and caring for customers. We take experiences from successful world practices and European countries in this area: Parimatch’s Responsible Gambling Project is being implemented in development, analytics, and communications with clients. For example, the absolute world heavyweight boxing champion and gold medal-winner of the 2012 Olympics, Oleksandr Usyk, joins Parimatch brand as the Responsible Gambling ambassador. Oleksandr helps us to highlight the values of responsible gambling to audiences around the world.”
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Bubblin’ Riches
Bubblin’ Riches surfaces with stacks of coin-filled fun

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Play’n GO invites players underwater in Bubblin’ Riches, a 6×4 slot where golden coins and greedy fish collide for submerged surprises.
Set in a playful underwater reef, Bubblin’ Riches brings a burst of colour and charm to the reels. At the heart of the action is a bloated Goldfish with a hoarding habit – every Coin Scatter that lands could feed its fortune, or set off a surprise payout. As part of Play’n GO’s expanding roster of quirky, character-led games, this release turns Hold & Spin mechanics into something far more unpredictable, with a visual flair that brings every coin flip to life.
Bubblin’ Riches thrives on suspense and spectacle. Players can trigger Lock’n Gold by landing six Coin Scatters – launching a sticky respin feature where coins flip to reveal multipliers up to 10x, and a full screen secures an instant 500x win. Meanwhile, the towering coin stack above the reels is more than just a visual gag: it can burst at any moment, showering players with jackpots up to 1,000x. For those chasing longevity, Reward Spins introduce sticky Wild Multipliers and up to 65 spins – all anchored by a spinning prize wheel.
Fans of whimsical, visual-forward slots like Hugo Carts or Nyjah Huston – Skate for Gold will find plenty to love in Bubblin’ Riches. Its character-first design and surprise-based mechanics align with Play’n GO’s wider focus on entertainment, while the bubbling tension of the Goldfish jackpot stack introduces a fresh twist to classic features.
Magnus Wallentin, Games Ambassador at Play’n GO, said: “Bubblin’ Riches builds anticipation in every spin, with a charming visual twist. It’s a playful example of how we blend innovative mechanics with entertainment value.”
This light-hearted slot blends humour, excitement, and vivid visuals – perfect for players looking to dip into something refreshingly different.
The post Bubblin’ Riches surfaces with stacks of coin-filled fun appeared first on European Gaming Industry News.
Elantil
Elantil partners with G-Games to add next-gen content to online marketplace

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Pioneering platform solutions provider teams up with innovative software studio to bring operators an all-new line-up of slots, casual games and multiplier titles
Elantil, the ground-breaking technology company that’s redefining the future of the industry with its strategic iGaming backbone, has announced it has agreed a new partnership with G-Games that will add next-gen content to its online marketplace.
A leading provider of both classic and casual titles, G-Games brings out at least 40 new releases each year and specialises in content that has been heavily tailored to support local market needs – including a range of high-payout, low-stakes slots that are built specifically for German players.
Always a market innovator, G-Games is currently hard at work developing a new line-up of multiplayer slots that are designed to bridge the gap between traditional casino play and video game-style entertainment, empowering partners to engage with the next generation of customers.
With this presenting a major opportunity for operators to tap into the Twitch slots, G-Games will undoubtedly be a popular addition to Elantil’s Marketplace for all clients looking to future-proof their line-ups and increase market share.
Of course, being an Elantil partnership, marketplace operators will be able to reach out to the provider directly to form their own custom contracts, with this allowing them to save on costs and create agreements that support their unique business needs, without Elantil dictating the terms.
John Debono, Chief Technical Officer at Elantil, said: “With Elantil’s Marketplace redefining the relationship between operators and suppliers, it’s imperative that we continue to integrate with forward-thinking companies that can offer something new. G-Games are definitely one such provider, and we’re thrilled to now be able to offer their next-gen content to all Elantiloperators.”
Helen Walton, Chief Commercial Officer at G-Games, said: “At G-Games, we pride ourselves on providing flexible partnerships that are always sprinkled with a little G-Games magic. With our content now being available via Elantil’s Marketplace, we’ll be able to supply even more operators with a truly bespoke service that can help them achieve the results they’re looking for.”
The post Elantil partners with G-Games to add next-gen content to online marketplace appeared first on European Gaming Industry News.
Blueprint Gaming
Blueprint Gaming introduces rare four-pots mechanic in Cash Strike Power Force 5

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Blueprint Gaming has introduced a new four pots mechanic and enlarged 5×3 grid to its latest release, Cash Strike Power Force 5, marking an innovative double debut for the internationally recognised series.
With various iterations from the Cash Strike family consistently ranking in the supplier’s top 10 revenue-generating markets, the new title builds on the impressive momentum from its predecessors.
In a series first, four newly introduced collect symbols are gathered alongside cash icons by their matching symbols sitting above the reels. In an immediate enhancement to base play, once any of the four have been gathered, they pose a chance of triggering the Cash Strike Bonus Game with their respective modifiers – Expand, Boost, Multiply or Respin.
Standing as the game’s showstopper, landing a collect symbol on reel three can also randomly trigger Power Force 5, which sees the bonus game launch with all four pot features in play, considerably boosting the win potential on offer.
If three or more cash or collect symbols are secured on consecutive reels, traditional entry to bonus play is granted, which also features one of the four modifiers in action.
For those in pursuit of further engagement, Power Play is also welcomed back in Blueprint’s October release. Available at 5x the original bet, only cash or collect symbols feature, adding a lavish flair to the reels.
Cash Strike Power Force 5 showcases Blueprint Gaming’s commitment to developing new concepts that attract the attention of players and deliver increased engagement opportunities for operators worldwide.
Jo Purvis, Director of Marketing, PR and Events, said: “Cash Strike Power Force 5 represents everything players and operators love about the Cash Strike series, while taking things to the next level with our new four-pots mechanic and expanded reel set.
“The introduction of varied modifiers, including the intriguing Power Force 5 feature, injects fresh excitement into every spin, demonstrating our continued drive to evolve top-performing formats with bold and engaging innovations.”
The post Blueprint Gaming introduces rare four-pots mechanic in Cash Strike Power Force 5 appeared first on European Gaming Industry News.
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