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PRAGMATIC PLAY CONTINUES TO RAISE THE BAR BY GIVING AWAY €1,000,000 PER MONTH THROUGH THEIR POWERHOUSE DROPS & WINS PROMOTION

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Pragmatic Play, a leading content provider to the iGaming industry, will keep delivering consistent prizes to players as its powerhouse promotion Drops & Wins continues with a winter edition. Players and operators will be delighted to hear that the staggering prize pool of €1,000,000 per month is being maintained.

The Drops and Wins promotion was created by Pragmatic Play and is one of the largest prize pools ever fully sponsored by a game provider. The prize pool is split 50/50 between Slots and Live Casino. The winter edition takes place from the 17th November to the 9th February as Pragmatic Play has no intention of stopping the promotion that represents their relentless commitment to take player entertainment to the next level.

The winter edition of Drops and Wins brings a huge upgrade as Pragmatic Play is now including the Prize Drops feature in all Live Casino titles. Prize Drop mechanics can reward players completely at random as they place real-money qualifying bets in any of the games. The ‘anytime, anywhere’ nature of Prize Drops will now add a new layer of excitement to Pragmatic Play’s already innovative Live Casino portfolio.

Prize Drops is a very popular in-game promotional tool for Pragmatic Play’s iconic Slot favourites such as such as The Dog House Megaways along with new releases such as Gates of Olympus, but it is completely unique for Live Casino games across the whole industry.

This means that the most hotly anticipated Pragmatic Play Live Casino release of the year will have Prize Drops available for players. Sweet Bonanza CandyLand is the Live Casino version of the hugely successful candy-themed slot Sweet Bonanza. This immersive Live Casino experience will offer players something they have never seen before, and with Prize Drops now included, this game will go down even more of a treat for players. Alongside this new release, it will mean Live Casino favourites such as Mega Roulette and Blackjack Azure contain yet another element to entertain players.

Yossi Barzely, Chief Business Development Officer at Pragmatic Play, said: “The Drops and Wins feature has been well received by both players and operators since its inception. The idea behind Drops and Wins was simple but profound, we tried to give players more of the feeling they seek when playing our games, the winning feeling. By adding Prize Drops to our Live Casino offering, we feel this brings another dimension of excitement to this great product.

Sweet Bonanza Candyland is going to turn some heads for sure when it launches in November, and by including Prize Drops, we are aiming to make a great product even better.”

Pragmatic Play currently produces up to five new Slot titles a month, while also delivering Live Casino and Bingo games as part of its multi-product portfolio, available through one single API.

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ADI Predictstreet

BetConstruct AI rebrands Harmony event as “Harmony Predictstreet” in Yerevan

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The July 8–9 gathering highlighted a new partnership with ADI Predictstreet, described as FIFA’s Official Prediction Market Partner.

BetConstruct AI held its Harmony Predictstreet networking event on July 8–9, 2026 in Yerevan, Armenia, marking the eighth edition of the Harmony series and drawing “over 300 guests,” according to the company.

The company said the Predictstreet naming reflects a strategic collaboration with ADI Predictstreet, which it describes as “FIFA’s Official Prediction Market Partner.” BetConstruct AI said it has integrated ADI Predictstreet’s prediction market products and “official match streaming rights” into its platform, timed around the FIFA World Cup Final “just days away.”

Day one was hosted at Garni Temple and included networking, a performance by the Armenian National Philharmonic Orchestra, a mapping show and a DJ set by DJ Leblanc, the company said.

Day two began with a visit to SoftConstruct headquarters for an office tour and networking, followed by a gala dinner at Dvin Music Hall. BetConstruct AI said founders and executive leadership presented product and strategy updates spanning Eventbook, the ADI Predictstreet partnership, Betting Mate, The Last Battle Universe, Betbuilder & Powerbank, Softgates, and updates related to Vivaro.me and Open Stake.

BetConstruct AI positioned the event as a forum for business development and ecosystem direction-setting, and said it plans to continue the series with a ninth edition.

The post BetConstruct AI rebrands Harmony event as “Harmony Predictstreet” in Yerevan appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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affiliate marketing

Regulated iGaming markets push operators toward audit-ready affiliate tracking

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As regulators scrutinise AML, RG and advertising, operators face rising pressure to validate attribution and partner payouts end to end.

Growing regulation in iGaming is changing how operators manage affiliates, track player acquisition, and control partner payouts, according to a new statement from affiliate platform provider Affnook.

The company argues that in regulated markets affiliates are increasingly treated as an extension of an operator’s marketing activity, raising the stakes for oversight in areas such as affiliate advertising practices, responsible gambling controls, anti-money laundering (AML) and data privacy. The release points to the Danish Gambling Authority as one example of a regulator highlighting potential AML risks linked to affiliate partnerships and urging operators to strengthen risk assessments across third-party acquisition channels.

Affnook says the industry is moving away from “Trust Me” affiliate reporting as stakeholders demand performance data and revenue attribution that can be independently verified. It lists audit-ready reporting, verifiable revenue attribution, transparency into tracking and commission calculations, and consistent reporting standards as key expectations in more heavily regulated environments.

The company also frames financial governance as a parallel priority to tracking, citing the need for net gaming revenue (NGR) verification, commission accuracy, invoice reconciliation and payment oversight. It adds that multi-touch player journeys and reduced effectiveness of cookie-based attribution are widening “attribution blind spots,” which can fuel partner disputes, weaken decision-making and complicate compliance reviews.

In the release, Affnook positions platform features such as audit logs, partner activity monitoring, consent-aware tracking, real-time commission calculations and server-to-server tracking as the types of capabilities operators should evaluate as regulatory expectations increase.

The post Regulated iGaming markets push operators toward audit-ready affiliate tracking appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Alberta

Play’n GO goes live in Alberta iGaming with 10+ operators

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Supplier expands to its third regulated Canadian province after Ontario and Québec, launching on Alberta’s market opening week.

Play’n GO has entered the newly regulated Alberta iGaming market, launching its casino games with more than ten licensed operators on the market’s opening week, the supplier said on 16 July 2026.

The Alberta rollout marks Play’n GO’s third regulated Canadian province, following Ontario and Québec, and extends the company’s North American regulated-market footprint.

According to the company, its content was made available in Alberta for the first time on launch day via a network of licensed operators.

Esteban Perez, New Market Entry Lead at Play’n GO said: “Entering Alberta with more than 10 operators on day one of regulation is a significant milestone for Play’n GO and a testament to the strength of our regulated market strategy. Canada continues to be a key focus for us, and expanding into our third province reflects both the demand for our content and the strength of our partnerships with licensed operators.

“We are proud to support Alberta’s regulated market with a portfolio that prioritises entertainment, compliance and long-term sustainability.”

The post Play’n GO goes live in Alberta iGaming with 10+ operators appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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