Latest News
PRAGMATIC PLAY CONTINUES TO RAISE THE BAR BY GIVING AWAY €1,000,000 PER MONTH THROUGH THEIR POWERHOUSE DROPS & WINS PROMOTION
Pragmatic Play, a leading content provider to the iGaming industry, will keep delivering consistent prizes to players as its powerhouse promotion Drops & Wins continues with a winter edition. Players and operators will be delighted to hear that the staggering prize pool of €1,000,000 per month is being maintained.
The Drops and Wins promotion was created by Pragmatic Play and is one of the largest prize pools ever fully sponsored by a game provider. The prize pool is split 50/50 between Slots and Live Casino. The winter edition takes place from the 17th November to the 9th February as Pragmatic Play has no intention of stopping the promotion that represents their relentless commitment to take player entertainment to the next level.
The winter edition of Drops and Wins brings a huge upgrade as Pragmatic Play is now including the Prize Drops feature in all Live Casino titles. Prize Drop mechanics can reward players completely at random as they place real-money qualifying bets in any of the games. The ‘anytime, anywhere’ nature of Prize Drops will now add a new layer of excitement to Pragmatic Play’s already innovative Live Casino portfolio.
Prize Drops is a very popular in-game promotional tool for Pragmatic Play’s iconic Slot favourites such as such as The Dog House Megaways along with new releases such as Gates of Olympus, but it is completely unique for Live Casino games across the whole industry.
This means that the most hotly anticipated Pragmatic Play Live Casino release of the year will have Prize Drops available for players. Sweet Bonanza CandyLand is the Live Casino version of the hugely successful candy-themed slot Sweet Bonanza
Yossi Barzely, Chief Business Development Officer at Pragmatic Play, said: “The Drops and Wins feature has been well received by both players and operators since its inception. The idea behind Drops and Wins was simple but profound, we tried to give players more of the feeling they seek when playing our games, the winning feeling. By adding Prize Drops to our Live Casino offering, we feel this brings another dimension of excitement to this great product.
Sweet Bonanza Candyland is going to turn some heads for sure when it launches in November, and by including Prize Drops, we are aiming to make a great product even better.”
Pragmatic Play currently produces up to five new Slot titles a month, while also delivering Live Casino and Bingo games as part of its multi-product portfolio, available through one single API.
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Casino Content
Groove says its casino content library passes 20,000 games
Groove says it has passed 20,000 titles in its aggregated casino content library, delivered to partners via “one API” and managed through its Groove Command back office.
The company said the catalogue includes slots, instant win games, table games, crash games, live dealer and arcade-style titles, plus “emerging verticals including sweepstakes and crypto-native content.” Groove added that the portfolio is now live and available to its partners worldwide.
Rachel Tourgeman, Head of Partnerships at Groove, said the company focuses on curation rather than chasing volume: “Twenty thousand games is a number. What matters is what sits behind it…” Says Tourgeman. “We don’t add studios for the sake of volume. We add them because they bring something distinctive: a mechanical innovation, a visual language, a player-engagement hook that our operators can’t get elsewhere. Our partners trust us to curate, not just collect. That trust is why we keep growing, and why the quality curve keeps rising alongside the quantity curve.”
Groove said recent integrations include KingMidas Games (150+ mobile-first titles), Urgent Games and Bryogames, which it described as offering “proprietary mathematics with real-time RTP customisation.” The company said the additions were assessed for technical compatibility and “commercial distinctiveness.”
Yahale Meltzer, Co-Founder and CEO of Groove, positioned the milestone as part of a broader platform pitch: “The aggregation space is crowded with platforms that offer ‘access’ and little else,” said Meltzer. “Twenty thousand games through a single API is not just scale. It is a statement. It says that Groove has become the default engine for operators who want to move fast, compete smart, and never compromise on content depth. But we are not stopping here. The next 20,000 will be even more selective, more integrated, and more aligned with where player behaviour is heading. Volume without curation is noise. We are building a signal.”
The post Groove says its casino content library passes 20,000 games appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
content-aggregation
Octoplay integrates with Lottomart to expand UK distribution
Octoplay has expanded its UK distribution through a new integration with operator Lottomart, making a selection of the supplier’s slot games available to Lottomart players.
Under the agreement, Lottomart has added five Octoplay titles to its casino library: Fire Rail Express: Hold & Win, Break the Diamond Piggy, 777 Hot Reels: Megacharged, Big Bang Bonus: Hold & Win and The Lucky Fella: Hold & Win.
Chris Ruddock, Commercial Director at Lottomart, said: “We’re always on the lookout for exciting content that adds something fresh to our portfolio, and Octoplay’s titles do exactly that. Their distinctive style, engaging mechanics, and wide range of themes make them a fantastic addition to our casino. We’re really looking forward to seeing how our players respond.”
Ralitsa Georgieva, Chief Executive Officer at Octoplay, added: “Going live with Lottomart adds another respected UK operator to our growing list of partners in the market. The UK remains a core pillar of our European strategy, and we are pleased to bring our portfolio to Lottomart’s players.”
The post Octoplay integrates with Lottomart to expand UK distribution appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Commercial Gaming
Momentum forms UAE commercial gaming JV with Fanatics after GCGRA approval
Momentum Group and Fanatics have formed a strategic joint venture to run and expand Momentum’s licensed commercial gaming operations in the UAE, the companies said on 29 June, 2026. The partnership is based in Abu Dhabi and brings Momentum’s existing UAE commercial gaming licenses and operations into the new entity.
The joint venture will operate and grow the activities currently licensed to Momentum in the UAE, including lottery, iGaming, sportsbook, and content websites. Momentum said the General Commercial Gaming Regulatory Authority (GCGRA) has approved the change in control of Momentum’s existing licensed entities.
Scott Burton, Chief Operating Officer, Momentum Group, said:
“The UAE has built one of the world’s most carefully regulated commercial gaming markets, and this joint venture is a reflection of the confidence that brings. Combining Momentum’s regional experience with Fanatics’ global product capability creates a partnership well placed to grow alongside this market for the long term.”
Conor Grant, President, Fanatics Gaming, said:
“The UAE is establishing one of the most thoughtfully regulated commercial gaming markets in the world, and Momentum has demonstrated what a responsible, credible operation within it looks like. We are entering this market for the long term, committed to building something genuinely category-defining together.”
Momentum said the companies plan to invest through the joint venture in technology, product, and customer experience, and to advance responsible gaming and player protection in line with the GCGRA framework.
The post Momentum forms UAE commercial gaming JV with Fanatics after GCGRA approval appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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