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Super League & Betfred extend record breaking partnership

Published

5 years ago

October 11, 2021

Reading Time: 2 minutes

Super League Europe and Betfred have announced a two-year extension to their existing partnership taking it through to the end of the 2023 season.

The extension of a deal that began ahead of the 2017 season will take the overall partnership to seven years, equalling the longest title partnership in Super League history.

Since the Betfred partnership began, there have been many unforgettable moments in the competition. The 2017 season saw Castleford Tigers overcome St Helens in golden point drama to reach the Grand Final, which saw Leeds Rhinos crowned Champions with Rob Burrow and Danny McGuire registering their eighth Grand Final victory.

The 2018 season saw current England head coach Shaun Wane bow out of his reign at Wigan Warriors with a Grand Final victory at Old Trafford, defeating Warrington Wolves.

Relegation drama in 2019 saw London Broncos go down on the last day of the season. Whilst Jackson Hastings and Salford Red Devils heroics got them to their first Grand Final but fell at the last hurdle to winners St Helens.

No one will be able to forget the drama of last year’s Grand Final with two legends of the game, Sean O’Loughlin and James Graham, bowing out in an empty stadium due to Covid-19 restrictions. The game was ultimately decided in the last seconds with Jack Welsby’s winning try to seal back-to-back Championships for St Helens.

Rhodri Jones, Super League chief commercial officer, said: “It’s great to be extending our successful partnership with Betfred. During this difficult period, they’ve been outstanding headline partners, and we can’t thank Fred and his team enough for their continued support. We look forward to continuing to work with them for the next two years. To have the support of someone like Fred who is so passionate about Super League and who shares our aspirations for its future is fantastic.”

Fred Done, Boss of Betfred, added: “The passion and enthusiasm shown by the fans, media and everybody involved in the game of rugby league is I believe, the essential reason this has proved such an enjoyable and rewarding sponsorship for Betfred and is why I had absolutely no hesitation in extending the Super League deal for at least a further two years.”

As part of the new sponsorship, Super League and Betfred will continue to support the ‘Gamble Responsible’ campaign, which is currently promoted at Super League games.

Africa

BetConstruct AI to present World Cup 2026 sportsbook offer at iGaming Afrika

Published

5 hours ago

April 30, 2026

Wladimir P.

betconstruct-ai-to-present-world-cup-2026-sportsbook-offer-at-igaming-afrika

Supplier takes Stand A05 in Nairobi on May 4–5, pitching pre-built tournament betting tools and discounted onboarding for new partners.

BetConstruct AI said it will exhibit at iGaming Afrika on May 4–5 in Nairobi, Kenya, at Stand A05.

The company said its main focus at the event will be a “Best Sportsbook for the World Cup 2026” package, supported by “Special Bets, Powerfull and Bet on League.” BetConstruct AI said the tools are designed to help operators run World Cup activations “with zero additional development required.”

For the World Cup activation, the supplier is also advertising commercial incentives for new partners. BetConstruct AI said new partners receive a 65% platform setup discount “applied immediately,” plus “100% Core Suite Access” for the first three months, followed by “65% off for 4-12 months.” It added that third-party tools are “51% off for 3 months.”

Beyond the tournament pitch, BetConstruct AI said it will present its wider iGaming ecosystem, including Sportsbook Platform, Casino Platform, Affiliate Ecosystem, Retail Solutions, and its AI suite. The company said its Sportsbook Platform provides “over 140,000 pre-match events and 12,000+ monthly esports live events,” and that its Casino Platform integrates “350+ providers via a unified aggregation API.”

BetConstruct AI said its AI suite includes CRM AI, Umbrella AI, AI Game Recommendation System, and Betting Mate AI, covering functions such as churn prediction, risk management, real-time personalisation, and conversational betting. It also said its Retail Solutions show how operators can connect land-based and digital channels for an omnichannel setup.

More relevant data as follows:

BetConstruct (official website); https://www.betconstruct.com/ Company reference page for product portfolio and event announcements.
iGaming Afrika (event information); https://igamingafrika.com/ Confirms dates, location, and exhibitor details for the conference.
FIFA World Cup 2026 (official site); https://www.fifa.com/fifaplus/en/tournaments/mens/worldcup/canadamexicousa2026 Authoritative background on the tournament referenced in the supplier’s activation pitch.

The post BetConstruct AI to present World Cup 2026 sportsbook offer at iGaming Afrika appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Blokotech

Blokotech completes Malta stop of Bloko Padel Tour 2026 with 35 teams

Published

5 hours ago

April 30, 2026

Wladimir P.

blokotech-completes-malta-stop-of-bloko-padel-tour-2026-with-35-teams

Second leg of the networking-focused iGaming padel series ran in Malta with SiGMA World; next stop is Miami on 9 June.

Blokotech has completed the Malta stage of the Bloko Padel Tour 2026, the company said on Thursday 30th April 2026. The second leg of the series was held in partnership with SiGMA World and hosted at IK Padel Village.

Blokotech said 35 teams competed across Pro and Beginners categories, following the tour’s opening event in Buenos Aires.

Blokotech Co-Founder and CEO Salvatore Messina said: “The response to the Malta stop has been brilliant. Each stage is gathering more interest as we build towards our Grand Linale in Rome. Once again we set the platform for networking and competition that our players loved. We’d like to thank all partners involved in making Malta a success – roll on Miami!”

In the Pro category, Andrea Zammit and Borja Jimenez won, with Peter Curmi and Salvatore Fasciana finishing second. In the Beginners category, Gabriele Sarti and Marco Pozzoli took first place, followed by Viki Vitanyi and Davide Dorato. Craig Luke was named Best Player and received a signed Francesco Totti shirt.

Blokotech said the next event will take place in Miami on 9 June at Ultra Padel Club, ahead of the Grand Finale in Rome.

More relevant data as follows:

Blokotech; https://blokotech.com/ Company reference for Blokotech and background on its products and leadership.
SiGMA World; https://sigmagroup.com/ Confirms the event partner and provides context on SiGMA’s industry events platform.
Malta Gaming Authority (MGA); https://www.mga.org.mt/ Adds regulatory context for Malta as a hub for iGaming businesses mentioned in the event setting.

The post Blokotech completes Malta stop of Bloko Padel Tour 2026 with 35 teams appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

AI

SoftConstruct unveils RecSys AI game recommendation system at AIBC Eurasia

Published

6 hours ago

April 30, 2026

Wladimir P.

softconstruct-unveils-recsys-ai-game-recommendation-system-at-aibc-eurasia

In an iGaming Real Talk interview in Dubai, the firm says the tool reads player emotion and context to guide operator actions.

SoftConstruct AI has unveiled RecSys, an AI Game Recommendation System, during an exclusive iGaming Real Talk interview recorded at AIBC Eurasia in Dubai on Thursday 30th April.

Mushegh Khachatryan, Chief AI Officer at SoftConstruct AI, said RecSys is designed to move beyond traditional recommendation models by interpreting player emotions in real time and accounting for context, with the goal of suggesting “the next best action” for operators. “You can understand your customer’s emotions in real time and suggest the next best action. We are building intelligent systems which can reason and act.”

Khachatryan said SoftConstruct built an AI Center of Excellence by hiring talent from outside the iGaming sector, and described RecSys as part of “production-ready agentic AI” intended to support personalised campaigns and decision automation. Surya Palli, host of iGaming Real Talk, said: “SoftConstruct is essentially building a Netflix-style personalised experience for the iGaming industry, where every player gets a lobby made just for them.”

Responsible gaming was also discussed, with the company claiming AI can detect risky behaviour faster and more consistently than human teams, and recommend timely breaks while balancing player protection with sustainable growth.

Khachatryan also stressed the need for explainable, controlled deployment. “AI should help teams perform five times better rather than replace them… Without proper boundaries, short-term momentum boosts with AI can actually hurt your company in the long term.” The company said operators can manage campaigns, personalisation and risk through chat interfaces, with at least 85% accuracy “from the first interactions,” and directed viewers to the full interview on the iGaming Real Talk YouTube channel.

More relevant data as follows:

SoftConstruct; https://softconstruct.com/ Company background and official information on SoftConstruct and its business units.
iGaming Real Talk YouTube channel; https://www.youtube.com/ Source location for the full interview referenced in the announcement (editor can add the specific video URL once identified).
AIBC Eurasia; https://aibc.world/ Event organiser site to corroborate the conference setting and provide context on AIBC Eurasia.

The post SoftConstruct unveils RecSys AI game recommendation system at AIBC Eurasia appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.