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Super League & Betfred extend record breaking partnership
Super League Europe and Betfred have announced a two-year extension to their existing partnership taking it through to the end of the 2023 season.
The extension of a deal that began ahead of the 2017 season will take the overall partnership to seven years, equalling the longest title partnership in Super League history.
Since the Betfred partnership began, there have been many unforgettable moments in the competition. The 2017 season saw Castleford Tigers overcome St Helens in golden point drama to reach the Grand Final, which saw Leeds Rhinos crowned Champions with Rob Burrow and Danny McGuire registering their eighth Grand Final victory.
The 2018 season saw current England head coach Shaun Wane bow out of his reign at Wigan Warriors with a Grand Final victory at Old Trafford, defeating Warrington Wolves.
Relegation drama in 2019 saw London Broncos go down on the last day of the season. Whilst Jackson Hastings and Salford Red Devils heroics got them to their first Grand Final but fell at the last hurdle to winners St Helens.
No one will be able to forget the drama of last year’s Grand Final with two legends of the game, Sean O’Loughlin and James Graham, bowing out in an empty stadium due to Covid-19 restrictions. The game was ultimately decided in the last seconds with Jack Welsby’s winning try to seal back-to-back Championships for St Helens.
Rhodri Jones, Super League chief commercial officer, said: “It’s great to be extending our successful partnership with Betfred. During this difficult period, they’ve been outstanding headline partners, and we can’t thank Fred and his team enough for their continued support. We look forward to continuing to work with them for the next two years. To have the support of someone like Fred who is so passionate about Super League and who shares our aspirations for its future is fantastic.”
Fred Done, Boss of Betfred, added: “The passion and enthusiasm shown by the fans, media and everybody involved in the game of rugby league is I believe, the essential reason this has proved such an enjoyable and rewarding sponsorship for Betfred and is why I had absolutely no hesitation in extending the Super League deal for at least a further two years.”
As part of the new sponsorship, Super League and Betfred will continue to support the ‘Gamble Responsible’ campaign, which is currently promoted at Super League games.
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Betting and Gaming Council
Michael Dugher to Step Down as Chair of BGC
Betting and Gaming Council (BGC) Chair Michael Dugher is to step down after six years at the industry standards body.
Michael, who was the BGC’s founding Chief Executive for more than four years before becoming Chair in April 2024, will leave his position with immediate effect to take up a new role at Brunswick Group, the leading global advisory firm, as Head of its UK Public Affairs Practice. He will continue to work as a freelance business adviser and will remain a Board Member and Director at Nottingham Forest Football Club.
Michael led the BGC from its inception as the new standards body for the regulated industry, bringing together previously separate industry bodies representing land-based casinos, high street bookmakers and online betting, gaming and bingo. He steered the industry through the Government’s Gambling Act Review and the publication of the Gambling White Paper in 2023, which introduced the most extensive legislative and regulatory changes in a generation.
A former Labour MP and Shadow Secretary of State for DCMS, Michael worked closely with the regulator, the Gambling Commission, and other stakeholders to raise standards across the sector. Under his leadership, the BGC introduced and adopted 20 new safer gambling codes containing 100 new standards. A lifelong fan of horseracing, Michael also launched a number of charity initiatives, including the Britannia Stakes charity race at Royal Ascot and the Grand National Charity Bet, which, with thanks to BGC members, has raised more than £6.5 million for a wide range of good causes.
Michael said: “I am immensely proud of everything we have achieved at the BGC. Working with outstanding colleagues and members, we brought the industry together, embraced higher standards in safer gambling and championed an industry that employs tens of thousands of talented, hardworking, decent men and women in communities across almost every part of the UK. We also raised millions of pounds for so many good causes, particularly for racing and armed forces charities that have always been close to my heart.
“In an era when there is sadly so much ignorance and snobbery about betting – not helped, in my view, by the decline in the number of working-class people in Parliament – the BGC did a difficult job in navigating the industry through the previous Government’s gambling review. This resulted in a White Paper that, though not without its challenges, avoided many of the most draconian and disproportionate measures advocated by anti-gambling prohibitionists.
“By embracing change and positively engaging with Government and Parliamentarians, we made the case for an evidence-led approach to regulation and legislation that raised standards, protected jobs and growth as much as possible, and delivered historic deregulation and investment for Britain’s world-leading casino sector – all while keeping customers safe in the regulated industry. This approach is increasingly at risk today given the very worrying growth in harmful gambling in the unregulated online black market.
“I would like to thank all the BGC members and staff who supported me over the years, especially the BGC’s superb Chief Executive, Grainne Hurst. I would also like to pay tribute to the many ministers, shadow ministers and officials at DCMS whom I was privileged to work with. I wish the industry, and the sports that rely on its funding, not least British horseracing, all the very best for the future.”
BGC Chief Executive Grainne Hurst said: “Michael’s contribution to the Betting and Gaming Council over the past six years has been exceptional. From the outset, he brought clarity of purpose, a trusted standing with policymakers and regulators, and a steadfast commitment to championing a responsible, well-regulated betting and gaming industry.
“Under his leadership, the BGC was firmly established as a credible standards body, uniting a diverse membership around stronger consumer protections and a shared determination to do the right thing, often going beyond regulatory requirements.
“He guided the industry through the most significant regulatory reform in a generation, helping to deliver the Gambling White Paper and shape its implementation in a way that balances consumer protection with the realities of a major UK leisure industry enjoyed safely by millions each month. His leadership was also pivotal in securing long-overdue casino modernisation and proportionate regulation.
“On a personal note, it has been a genuine privilege to work alongside Michael. He leaves a proud and lasting legacy at the BGC, having strengthened standards, unified the industry and ensured it is well prepared for the challenges ahead.”
Ian Proctor, Chairman of Flutter UK & Ireland, said: “Michael worked tirelessly to help establish the BGC as a strong and authoritative body for the regulated industry. During a period of significant policy change, his experience and judgement were invaluable in supporting constructive engagement with Government and the regulator, including through the Gambling Act Review and the delivery of the White Paper.
“I would like to thank Michael for all his hard work and, on behalf of the wider industry, wish him every success in the future.”
The post Michael Dugher to Step Down as Chair of BGC appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
10 Alebrijes Eternal
Amusnet Releases “10 Alebrijes Eternal” Slot
Amusnet has released 10 Alebrijes Eternal – a vibrant game inspired by the legendary Mexican spirit creatures that ignite the imagination. Bursting with life and energy, this visually striking game transforms every moment into a celebration of art, symbolism and chance, where dazzling creatures roam and fortune dances across the reels.
From the very first spin, the world of 10 Alebrijes Eternal comes to life in a symphony of glowing colours and rhythmic soundscapes. The mystical Sun and Moon Scatter symbols light up the reels, opening the door to celestial rewards and elevating the sense of wonder with every appearance. Their radiant presence adds anticipation and depth, guiding players deeper into this enchanted universe.
At the heart of the adventure stands the Expanding Wild Alebrije – a powerful spirit that stretches across the reels, unlocking commanding combinations and infusing each round with magical momentum. Its dynamic transformations turn ordinary moments into extraordinary ones, ensuring that no two spins ever feel the same.
For those eager to jump straight into action, the Buy Bonus feature offers instant access to Free Spins and heightened win potential. It’s a direct invitation to the most electrifying moments of gameplay, perfect for players who prefer to chase excitement without delay.
With its rich cultural inspiration, immersive design, and engaging mechanics, 10 Alebrijes Eternal is more than a game – it’s a living, breathing world where tradition meets modern creativity. Every spin is a journey through colour, mystery and possibility, where imagination runs free, and luck knows no boundaries.
Buy Bonus
The Buy Bonus allows players to purchase one, two, or three Expanding Wilds on reels 2, 3 or 4 for 4.5x, 15x and 71.5x the total bet, respectively.
Guaranteed Wins
While active, Guaranteed Wins ensures that at least one winning line appears on the reels during spins.
Expanding Wild
The Alebrije Wild symbol can appear and expand on reels 2, 3 and 4, substituting for all other symbols except the Sun and Moon Scatter symbols.
Gamble
Play the game and multiply the winnings through the Gambling feature.
Jackpot Cards
The Jackpot Cards bonus game is triggered at random during the gameplay to allow players to win impressive jackpots.
The post Amusnet Releases “10 Alebrijes Eternal” Slot appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Africa
Playtech Partners with LottoStar to Boost Operations Across South Africa
Playtech now boasts a significant presence in South Africa and this collaboration reaffirms its commitment to delivering innovative, top-tier gaming content to its market-leading partners in the region.
Simon Munsamy, Playtech Managing Director: Africa, commented: “We are excited to announce our new partnership with LottoStar, one of South Africa’s most recognisable and popular iGaming operators. We have seen how strongly Playtech’s games and promotional tools resonate with South African players and anticipate even more success this time around. It is a source of great pride to be working alongside LottoStar to ensure its players enjoy a safe, innovative, and engaging gaming experience.
A LottoStar Spokesperson, stated: “Introducing over 100 Playtech games marks a pivotal moment for LottoStar. We’re committed to offering our players world-class variety and quality. This partnership brings a new level of excitement to our players’ betting experience, while maintaining both brands’ shared desire to uphold the highest standards of player protection. These innovative games reflect our ambition to deliver the very best to our players.”
The post Playtech Partners with LottoStar to Boost Operations Across South Africa appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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