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Super League & Betfred extend record breaking partnership

Published

5 years ago

October 11, 2021

Reading Time: 2 minutes

Super League Europe and Betfred have announced a two-year extension to their existing partnership taking it through to the end of the 2023 season.

The extension of a deal that began ahead of the 2017 season will take the overall partnership to seven years, equalling the longest title partnership in Super League history.

Since the Betfred partnership began, there have been many unforgettable moments in the competition. The 2017 season saw Castleford Tigers overcome St Helens in golden point drama to reach the Grand Final, which saw Leeds Rhinos crowned Champions with Rob Burrow and Danny McGuire registering their eighth Grand Final victory.

The 2018 season saw current England head coach Shaun Wane bow out of his reign at Wigan Warriors with a Grand Final victory at Old Trafford, defeating Warrington Wolves.

Relegation drama in 2019 saw London Broncos go down on the last day of the season. Whilst Jackson Hastings and Salford Red Devils heroics got them to their first Grand Final but fell at the last hurdle to winners St Helens.

No one will be able to forget the drama of last year’s Grand Final with two legends of the game, Sean O’Loughlin and James Graham, bowing out in an empty stadium due to Covid-19 restrictions. The game was ultimately decided in the last seconds with Jack Welsby’s winning try to seal back-to-back Championships for St Helens.

Rhodri Jones, Super League chief commercial officer, said: “It’s great to be extending our successful partnership with Betfred. During this difficult period, they’ve been outstanding headline partners, and we can’t thank Fred and his team enough for their continued support. We look forward to continuing to work with them for the next two years. To have the support of someone like Fred who is so passionate about Super League and who shares our aspirations for its future is fantastic.”

Fred Done, Boss of Betfred, added: “The passion and enthusiasm shown by the fans, media and everybody involved in the game of rugby league is I believe, the essential reason this has proved such an enjoyable and rewarding sponsorship for Betfred and is why I had absolutely no hesitation in extending the Super League deal for at least a further two years.”

As part of the new sponsorship, Super League and Betfred will continue to support the ‘Gamble Responsible’ campaign, which is currently promoted at Super League games.

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Score Queens launches with free-to-play World Cup predictor game Palace Picks

Published

45 minutes ago

June 9, 2026

Wladimir P.

score-queens-launches-with-free-to-play-world-cup-predictor-game-palace-picks

Score Queens, a new female-first sports gaming community, has launched with Palace Picks, a free-to-play daily predictor game created for this summer’s World Cup.

Palace Picks runs throughout the tournament and asks players to answer five multiple-choice predictor questions plus one score prediction linked to that day’s matches. Players collect “Jewels” through participation, which the company says can be used to unlock raffle tickets for the headline prize.

The product has been developed in collaboration with Two-Up, a digital agency focused on sports, betting and gaming experiences. Score Queens said the partnership combines its brand positioning with Two-Up’s product, UX and digital delivery work.

The launch prize, sponsored by Vision4Sport, is a Monaco Grand Prix 2027 experience for one winner and a guest. The package includes Friday attendance with two grandstand passes, two superyacht party tickets in Port Hercule with food and drinks, and £1,500 towards flights and accommodation. Score Queens values the prize at over £5,000.

Kitty Miller, Founder of Score Queens, said: “Score Queens came from a very simple frustration. Women are already watching sport, talking about sport and being part of the big sporting moments, but so much of the betting and gaming world still feels like it wasn’t built with us in mind.

“Palace Picks is our first step in changing that. It is free to play, easy to join, and designed to bring more women into the sporting conversation through play, prediction, culture and community. We wanted to create something that feels fun, social and accessible, without dumbing anything down.”

The post Score Queens launches with free-to-play World Cup predictor game Palace Picks appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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SkillOnNet launches Konami Online Interactive iGaming content in Mexico

Published

45 minutes ago

June 9, 2026

Wladimir P.

skillonnet-launches-konami-online-interactive-igaming-content-in-mexico

SkillOnNet has launched Konami Online Interactive’s iGaming portfolio in Mexico, making Konami Gaming, Inc. casino titles available to players via its Spanish-language site, PlayUZU.

Mexico is the first market in what the companies described as a broader multi-country rollout planned over the coming months, targeting additional regulated jurisdictions.

PlayUZU players in Mexico will have access to Konami slot titles including China Shores, All Aboard, African Diamond and BOMBERMAN BLAST, a game inspired by Konami’s BOMBERMAN video games.

Jani Kontturi, Head of Games at SkillOnNet said: “Konami Online Interactive has developed some of the industry’s most recognisable casino titles, and we’re proud to partner with them to introduce this content to our players in Mexico. These are iconic games with proven appeal both on land and online.”

Eduardo Aching, Vice President of iGaming & International Gaming Operations at Konami Gaming, Inc. said: “SkillOnNet’s proven track record makes them an ideal partner as we continue to grow the reach of Konami content internationally. We are excited to expand our games with players in Mexico through this collaboration and further strengthen our presence in Latin America.”

The post SkillOnNet launches Konami Online Interactive iGaming content in Mexico appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Ben Bradtke Co-Founder of ThrillTech

ThrillTech rolls out ThrillPots jackpot side-bet with Lottomart in UK and Gibraltar

Published

45 minutes ago

June 9, 2026

Wladimir P.

thrilltech-rolls-out-thrillpots-jackpot-side-bet-with-lottomart-in-uk-and-gibraltar

Lottomart launches Flash Pots, adding ThrillTech’s operator-branded jackpots to its regulated markets.

ThrillTech has launched its ThrillPots side-bet jackpot product with Lottomart across the operator’s regulated UK and Gibraltar markets.

The rollout introduces Flash Pots, a ThrillPots-powered jackpot game integrated within Lottomart’s gaming platform. ThrillTech said the deployment expands its UK footprint and adds another regulated-market operator to its integration network.

ThrillPots is an operator-branded jackpot layer designed to sit alongside existing betting and gaming products. Players opt in by placing a small additional stake alongside eligible gameplay—such as slots, live casino games or sports bets—for a chance to enter pooled jackpot prizes.

Ben Bradtke, Co-Founder of ThrillTech, said: “Lottomart is exactly the kind of operator ThrillPots is built for. Lottomart is renowned for offering the excitement of jackpots and we’re delighted that ThrillPots can elevate the experience for players.”

Chris Ruddock, Commercial Director at Lottomart commented: “Jackpot-centric gaming is core to the Lottomart experience, making this partnership a natural evolution of our offering. While our players are already engaged with our Jackpot pooled prizes, this collaboration allows us to bring a uniquely branded proposition to our players. We are thrilled to introduce Flash Pots, our new ThrillPots powered jackpot, to the site.”

ThrillTech said it is now live across 10 regulated jurisdictions and has recently announced partnerships with NordPlay, EstrelaBet in Brazil, the Tote Group and BVGroup’s UK brands such as Betano, talkSPORT Bet and Heart Bingo. The company also said it holds ISO 27001 certification.

The post ThrillTech rolls out ThrillPots jackpot side-bet with Lottomart in UK and Gibraltar appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.