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Super League & Betfred extend record breaking partnership

Published

5 years ago

October 11, 2021

Reading Time: 2 minutes

Super League Europe and Betfred have announced a two-year extension to their existing partnership taking it through to the end of the 2023 season.

The extension of a deal that began ahead of the 2017 season will take the overall partnership to seven years, equalling the longest title partnership in Super League history.

Since the Betfred partnership began, there have been many unforgettable moments in the competition. The 2017 season saw Castleford Tigers overcome St Helens in golden point drama to reach the Grand Final, which saw Leeds Rhinos crowned Champions with Rob Burrow and Danny McGuire registering their eighth Grand Final victory.

The 2018 season saw current England head coach Shaun Wane bow out of his reign at Wigan Warriors with a Grand Final victory at Old Trafford, defeating Warrington Wolves.

Relegation drama in 2019 saw London Broncos go down on the last day of the season. Whilst Jackson Hastings and Salford Red Devils heroics got them to their first Grand Final but fell at the last hurdle to winners St Helens.

No one will be able to forget the drama of last year’s Grand Final with two legends of the game, Sean O’Loughlin and James Graham, bowing out in an empty stadium due to Covid-19 restrictions. The game was ultimately decided in the last seconds with Jack Welsby’s winning try to seal back-to-back Championships for St Helens.

Rhodri Jones, Super League chief commercial officer, said: “It’s great to be extending our successful partnership with Betfred. During this difficult period, they’ve been outstanding headline partners, and we can’t thank Fred and his team enough for their continued support. We look forward to continuing to work with them for the next two years. To have the support of someone like Fred who is so passionate about Super League and who shares our aspirations for its future is fantastic.”

Fred Done, Boss of Betfred, added: “The passion and enthusiasm shown by the fans, media and everybody involved in the game of rugby league is I believe, the essential reason this has proved such an enjoyable and rewarding sponsorship for Betfred and is why I had absolutely no hesitation in extending the Super League deal for at least a further two years.”

As part of the new sponsorship, Super League and Betfred will continue to support the ‘Gamble Responsible’ campaign, which is currently promoted at Super League games.

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BetConstruct AI confirms SiGMA Asia 2026 presence in Manila

Published

35 minutes ago

May 26, 2026

Wladimir P.

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Supplier plans to pitch a World Cup 2026 sportsbook bundle and its AI Suite at Stand 2572 on June 2–3.

BetConstruct AI will exhibit at SiGMA Asia 2026 in Manila, Philippines, on June 2–3, the company said, appearing at Stand 2572.

At the show, BetConstruct AI said it will highlight a “Best Sportsbook for the World Cup 2026” bundle built around “Special Bets, Powerfull, and Bet on League.” The company positioned the package as ready for operator activation without development work.

BetConstruct AI also said it will showcase its AI Suite, including “CRM AI, Umbrella AI, AI Game Recommendation System, and Betting Mate AI,” aimed at use cases such as churn prediction, risk consolidation, personalised casino experiences, and conversational sportsbook engagement.

As product context, the company cited its sportsbook and casino platforms, including “140,000+ pre-match events and 90,000+ live matches monthly” and “45,000+ games from 350+ providers via a single API.” It also highlighted its “Affigates Affiliate Ecosystem” with “7,000+ vetted affiliates and AI-based scoring.”

The company said new partners signing via the show can access commercial incentives, including “a 50% platform setup discount from day one,” “100% Core Suite Access free for the first 3 months (50% off for months 4–12), and third-party tools at 51% off for the first 3 months.”

The post BetConstruct AI confirms SiGMA Asia 2026 presence in Manila appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Pascal Gaming signs Ronaldinho for football-themed crash and slot titles

Published

3 hours ago

May 26, 2026

Wladimir P.

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First release is Avinho R10, followed by June launch Fortune Ronaldinho as the studio lines up more titles ahead of the World Cup season.

Pascal Gaming has partnered with Brazilian football player Ronaldinho to launch a dedicated portfolio of games inspired by the athlete, the company said on 26 May, 2026.

The planned pipeline includes crash games, slots and additional titles set to roll out through the year. Pascal Gaming said the initiative is aimed at both Brazil and international markets, and will be supported by tournaments, promotional activity and special events tied to the Ronaldinho-branded portfolio.

The first game confirmed is Avinho R10, described as a crash-style title featuring Ronaldinho “above Brazil” in an aviation-themed experience. A second game, Fortune Ronaldinho, is scheduled for release in June and is positioned as a slot-inspired title.

“Ronaldinho is one of the most recognisable and loved football personalities in the world, so for us this collaboration is much more than a game launch. It is a global entertainment project that combines football culture, emotionally engaging gameplay and strong promotional activities ahead of the World Cup,” said Armen Mnaskanian, Head of Sales at SoftConstruct Gaming Content.

Pascal Gaming said it has been expanding its crash game portfolio during 2026 and investing in localised, character-driven content across Latin America, Africa and Asia. The company added that more Ronaldinho-themed titles and marketing campaigns will be revealed in the coming months.

The post Pascal Gaming signs Ronaldinho for football-themed crash and slot titles appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Duelbits signs Justin Gaethje for branded content ahead of UFC Freedom 250

Published

3 hours ago

May 26, 2026

Wladimir P.

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The JUSTIN2026 campaign was shot in Denver and rolls out over four weeks ahead of the 14 June event at the White House.

Duelbits has launched a branded content campaign with UFC interim Lightweight Champion Justin Gaethje, timed to UFC Freedom 250 at the White House on Saturday 14th June.

The campaign, branded JUSTIN2026, was shot on location in Denver, Colorado by UK-based creative agency YRDS. Duelbits said the content is designed as a “premium, cinematic series” and will roll out in phases over the next four weeks, peaking on event day.

According to the company, the campaign was planned before UFC Freedom was officially confirmed. Duelbits framed the early commitment as part of a strategy to move faster than traditional sportsbooks around major cultural moments.

“We didn’t want to create another sportsbook promo,” said Jasper Hoekert, Chief Marketing Officer at Duelbits. “We wanted to create something that combat sports fans want to watch, content built around Justin’s authenticity and intensity, not just his fight record. We were planning this before the White House event was even officially confirmed. When you believe in the magnitude of a moment, you don’t wait for permission to act on it.”

“Duelbits came to me with a vision, not just a brief,” said Gaethje. “They wanted to create something that reflected the reality of what I do and who I am, with no smoke and mirrors. When a brand shows up with that kind of conviction and creative ambition, you back it. This campaign is going to be something people remember.”

The post Duelbits signs Justin Gaethje for branded content ahead of UFC Freedom 250 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.