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Real Luck Group Ltd. Appoints Head of Data as Luckbox targets superior business intelligence infrastructure

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Business Intelligence a key aspect of optimising player marketing strategy

Real Luck Group Ltd. and its subsidiary companies doing business as “Luckbox”, an award-winning provider of licensed, real money esports and sports betting, is pleased to announce the appointment of David Conde as its new Head of Data.

Mr Conde, whose previous roles include telecommunications company Ericsson and iGaming companies like MoPlay and Gaming1, will oversee Luckbox’s business intelligence efforts, including  optimising customer acquisition and retention campaigns: a key aspect of player marketing efforts, which is on track to commence by the end of the year.

Real Luck Group CEO Thomas Rosander said: “At Luckbox, we are striving to offer players a 3.0 betting experience and having superior business intelligence is an important part of that, so we are delighted to have David on board with us. With sophisticated use of data and AI, we are able to offer each player a highly customised experience, so that everyone feels like a VIP. As we strive to build a scalable business to become a dominant player in the space, David is an important addition to the team and his skillset will help us drive revenues through increased conversion on acquisitions and higher customer retention levels.”

Mr Conde said: “The use of data analytics solutions in the iGaming industry is key for optimizing the business. We have moved from an environment where a few traditional bookmakers dominated the sports betting and casino scene to a context where the number of competitors makes it impossible to participate without a data-driven approach. Analytics modelling is key in all the areas of the business ranging from marketing, fraud to customer support and operations. Decisions must be made based on data and the fact that most of the events are tracked as data points is something that we should take advantage of. Last but not least, the fact of having so much information should be used to provide the best customer experience based on their preferences and behaviour.”

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Play’n GO Releases its Latest Online Slot Wrappin’ Gold

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Play’n GO has released its latest online slot, Wrappin’ Gold, where a newly roused mummy pursues stolen treasures from the tomb to the heavens.

Rudely awakened from centuries of silence, the long-lost mummy of the greedy Pharaoh Khufu discovers his precious gems have been taken by Queen Cleo and her pillaging minions. With patience gone and pride wounded, Khufu sets off in relentless pursuit, ready to chase even Ra across the sky to reclaim what he believes is rightfully his.

Wrappin’ Gold leans into the playful side of ancient Egypt, blending regal swagger with mischievous grave-robber chaos. Khufu is no serene monarch in repose, but a determined figure dragged back into the world by theft and taunting. Against him stands Queen Cleo, framed as a bold instigator whose raids turn temples and tombs into the stage for a high-speed rivalry. The result is a character-led tale of possession, ego, and payback, wrapped in sun-baked mystique and divine-scale theatrics.

This 5-reel video slot centres its storytelling on pursuit and confrontation: a treasure-owner who refuses to be laughed at, a raiding queen who never stops pushing her luck and a sun god who becomes the ultimate line in the sand.

Magnus Wallentin, Games Ambassador at Play’n GO, said: “With Wrappin’ Gold, we wanted to spotlight a bold clash of personalities – Khufu’s stubborn determination against Queen Cleo’s audacious mischief – and frame it as a fast, cinematic chase that keeps the story front and centre.”

Wrappin’ Gold is a sharp, character-driven Egyptian caper where pride sparks the pursuit and the sky itself becomes the finish line.

The post Play’n GO Releases its Latest Online Slot Wrappin’ Gold appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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PRAGMATIC PLAY SETS UP SHOP WITH MR NULL’S WICKED WARES

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Pragmatic Play, a leading content supplier to the iGaming industry, has opened the doors to the sorcerer’s showroom in Mr Null’s Wicked Wares, where a catalogue of mystery symbols and multipliers conjure up 5,000x win potential.

The magical Mr Null watches over the grid in this 3-4-4-4-3 slot, where mystery symbols on reels 2-4 transform into random paying symbols, carrying 2x-10x multipliers. If two or more mystery symbols contribute to the same winning combination, their multiplier values combine.

Landing three scatters triggers the bonus game with seven free spins, with each scatter that hits during the feature awarding one extra spin.

Starting at 2x, win multipliers above reels 2-4 are progressive throughout the bonus game. Each subsequent winning mystery symbol increases the respective reel multiplier by +1x, applying to future mystery symbols that land on the same reel.

In select markets, players can activate a range of special bets, guaranteeing mystery symbols on each spin and increasing the minimum multiplier, or they can jump straight into Free Spins or Super Free Spins, which sees the starting multiplier increased to 5x.

Mr Null’s Wicked Wares is the latest addition to Pragmatic Play’s award-winning slots portfolio, following the release of Jelly Express and Sweet Bonanza 2500.

Sharon McHugh, Director of Public Relations at Pragmatic Play, said: Mr Null’s Wicked Wares combines mystery symbols and multipliers with an eye-catching and atmospheric theme, while the growing multiplier meters keep the momentum building during the feature. It’s a distinctive addition to our portfolio, and one we’re confident players will enjoy.”

The post PRAGMATIC PLAY SETS UP SHOP WITH MR NULL’S WICKED WARES appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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CasinoRank’s BettingRanker: Live Betting Becomes Core of Global Sports Wagering

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Live betting has become the dominant force in global sports wagering, according to a report from CasinoRank’s BettingRanker. New data shows that 47% of global online wagers were placed in-play in 2024, generating around $27.1 billion in gross win, with the share continuing to grow into 2025–2026.

BettingRanker’s analysis highlights a clear shift towards real-time wagering, with forecasts suggesting in-play betting will exceed 50% of global activity by 2028. In mature markets, this transition is already complete.

Key findings:

• In-play betting reached 47% of global wagers in 2024

• Europe (54%) and North America (53%) already exceed majority share

• Football drives 56% of total betting activity, generating $53B globally

• Mobile accounts for 58% of European gambling revenue, rising to 66% by 2028

• Operators report up to 65% of turnover coming from live betting

• Markets with strong in-play products see higher regulated participation

The growth is driven by better product design and infrastructure. Operators now offer micro-markets (next play, point or action), integrate live streaming, and deliver real-time odds updates at scale. Mobile usage plays a central role, as betting increasingly happens during live events, on the go, or alongside second-screen viewing.

At the same time, regulation is becoming stricter. Some U.S. states are moving to limit or ban in-play betting, especially micro-betting. Industry data suggests that restricting these products may push users toward offshore platforms rather than reducing demand.

Ethan Moore, Sports Analytics Specialist at BettingRanker, notes that live betting has evolved faster than regulation, raising questions about whether growth will remain within regulated markets.

The post CasinoRank’s BettingRanker: Live Betting Becomes Core of Global Sports Wagering appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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