Latest News
Real Luck Group Ltd. Appoints Head of Data as Luckbox targets superior business intelligence infrastructure
Business Intelligence a key aspect of optimising player marketing strategy
Real Luck Group Ltd. and its subsidiary companies doing business as “Luckbox”, an award-winning provider of licensed, real money esports and sports betting, is pleased to announce the appointment of David Conde as its new Head of Data.
Mr Conde, whose previous roles include telecommunications company Ericsson and iGaming companies like MoPlay and Gaming1, will oversee Luckbox’s business intelligence efforts, including optimising customer acquisition and retention campaigns: a key aspect of player marketing efforts, which is on track to commence by the end of the year.
Real Luck Group CEO Thomas Rosander said: “At Luckbox, we are striving to offer players a 3.0 betting experience and having superior business intelligence is an important part of that, so we are delighted to have David on board with us. With sophisticated use of data and AI, we are able to offer each player a highly customised experience, so that everyone feels like a VIP. As we strive to build a scalable business to become a dominant player in the space, David is an important addition to the team and his skillset will help us drive revenues through increased conversion on acquisitions and higher customer retention levels.”
Mr Conde said: “The use of data analytics solutions in the iGaming industry is key for optimizing the business. We have moved from an environment where a few traditional bookmakers dominated the sports betting and casino scene to a context where the number of competitors makes it impossible to participate without a data-driven approach. Analytics modelling is key in all the areas of the business ranging from marketing, fraud to customer support and operations. Decisions must be made based on data and the fact that most of the events are tracked as data points is something that we should take advantage of. Last but not least, the fact of having so much information should be used to provide the best customer experience based on their preferences and behaviour.”
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analytics
Flashscore: 1.99m UK users track World Cup group stage ahead of England v DR Congo
Flashscore says 1.99 million UK users followed the World Cup group stage on its app and website between 11 June and 28 June, generating 264.1 million views ahead of England’s Round of 32 match against DR Congo in Atlanta on 1 July.
In the UK, England was the most-tracked team with 872,900 profile opens, followed by Scotland with 394,200, according to the company’s dataset. Flashscore said England fixtures took the top three spots for UK user engagement, led by the group-stage match against Croatia with 631,684 users and 2.9 million views. The other two most-viewed England games were against Ghana (2.21 million views) and Panama (2.05 million views).
Flashscore also published global figures for the group stage, reporting 7.16 billion views from 62.26 million unique users. Portugal was the most-followed nation worldwide on Flashscore with 11.2 million team profile opens, ahead of Brazil (9.1 million), France (8.7 million), Spain (7.8 million) and Argentina (7.7 million). England ranked eighth globally with 6.5 million profile opens.
The company highlighted Cape Verde as one of the tournament’s “surprise stories”, placing sixth globally by team views and fourth among UK users. Flashscore also released a “Team of the Group Stage” selected using its new “Flashscore Rating”, which it said analyses more than 70 on-ball and off-ball metrics. Erling Haaland was rated 9.0, with Lionel Messi (8.9) and Kylian Mbappe (8.6) also included in the attacking trio, while Marc Guehi (8.4) was the only England player selected.
The post Flashscore: 1.99m UK users track World Cup group stage ahead of England v DR Congo appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
game-suppliers
Playson launches €25m BLASTS & RACES network campaign
Playson has launched BLASTS & RACES, a new global network campaign carrying a €25,000,000 prize pool. The supplier announced the rollout on 1 July 2026, with the campaign running until 30 June 2027.
The initiative follows Playson’s previous Non-Stop Drops & Races edition, which the company said generated record participation from operators and players worldwide. Playson said the new prize pool is up from €10,000,000 in the previous edition.
Operators can opt in at any time during the year-long period, and Playson said no additional integration is required. The company positioned the campaign as a retention tool built around its network engagement mechanics and a mix of top-performing and newly released titles.
As part of the refresh, Playson has renamed several campaign features. Cash Blast is now Power Blast, Tournaments have been renamed Grand Races, and Short Races are now Turbo Races. Playson said the underlying mechanics and integration approach remain unchanged.
Waldemar Antypov, Product Owner at Playson, said: “BLASTS & RACES represents a significant milestone in the evolution of our flagship network campaign, and we are delighted to officially launch it to operators and players around the world.
“Following the outstanding success of previous editions, we have increased the rewards budget from €10 million to €25 million to deliver even greater value across the network. Combined with our trusted engagement mechanics, refreshed campaign identity and seamless operator integration, BLASTS & RACES is designed to keep players engaged with exciting opportunities to win throughout the year.”
The post Playson launches €25m BLASTS & RACES network campaign appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
CT Interactive
CT Interactive Launches New Titles on Ifortuna.sk
CT Interactive has announced the expansion of its presence in the regulated Slovak market through the launch of a selected portfolio of the company’s top-performing games on Ifortuna.sk, part of the Fortuna Entertainment Group.
Slovak players can now enjoy some of the company’s most popular titles, including 50 Treasures, Fruits & Sweets Buy Bonus, 100x Crypto Magic, Duck Of Luck Buy Bonus, 20 Mega Star, 100x Fresh, Dancing Dragons, Nanook The White Ghost Buy Bonus and The Big Chili. Several of these games feature the company’s engaging Buy Bonus mechanics, offering players enhanced interactivity and greater control over their gameplay.
“The expansion of our content offering on Ifortuna.sk represents a major step in our broader international growth strategy. We are delighted to provide our valued partner with a compelling and diverse portfolio of games, while reinforcing our long-term commitment to the Slovak market,” said Martin Ivanov, Chief Operating Officer at CT Interactive.
“Our newly certified portfolio brings a fresh and dynamic gaming experience tailored specifically to the Slovak audience. Each title has been carefully developed to boost player retention while delivering a more personalized and engaging gaming experience,” added Ivan Zoumpalov, Regional Manager for the Czech Republic and Slovakia at CT Interactive.
The post CT Interactive Launches New Titles on Ifortuna.sk appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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