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Green Jade jump into Gibraltar with appointment of Brian Walton as Commercial Manager

Published

5 years ago

October 7, 2021

George Miller

Reading Time: 2 minutes

Former Jumpman Gaming and Nektan executive joins exciting game developer, working closely with its operator partners

Green Jade Games, the progressive and innovative casino game developer has taken the strategic step of a key hire in Gibraltar – Brian Walton as Commercial Manager. With some recent new partners in Gibraltar in mind and with a view on the future, Walton was a natural fit for the business.

Walton joins Green Jade from Jumpman Gaming where he was International Network Manager, assisting and supporting the business as it entered new territories and also working closely with its white label partners in these regions.

This included advising on marketing and advertising, and ensuring all activity was undertaken in full compliance with the rules and requirements laid out by the Alderney Gambling Control Commission. Walton has also held roles at Nektan including Head of Client Relations.

As Green Jade’s Commercial Manager, he will be responsible for supporting the developer’s operator partners to ensure both parties maximise their relationship and continue to drive growth. This includes leveraging Green Jade’s cutting-edge gamification products and thrilling games.

Mark Taffler, Chief Commercial Officer at Green Jade Games, said: “Brian is a great hire and a natural fit for the Green Jade team. He is experienced, skilled and incredibly passionate about the games and products that we design and develop.

We were impressed with his knowledge, desire and humane qualities, which we value hugely as a business. He will be pivotal in helping us to achieve our industry changing proposition around Arcade and Skill content. 2022 will be a very very interesting year
“This will prove invaluable when it comes to working with our operator partners and helping them to maximise the full potential of our slots, arcade games and gamification features and tools. I look forward to working with Brian as we continue to grow the business and achieve our goals.”

Brian Walton, Commercial Manager at Green Jade Games, said: “This is a fabulous move for me as not only does it give me further scope to continue to enhance my skills and learnings, it also allows me to maintain my B2B abilities and ethos.

“My personal goal for the role is to ensure that our partners leverage everything that Green Jade can offer such as amazing game content, including our unique and visually stunning arcade games, help them improve gamification plus maximise our awesome homepage content ability.

“This allows any casino to display our content seamlessly, not only providing a striking and engaging look but also providing the ease and simplicity that players are looking for. I am thrilled to be joining the team and look forward to helping take the business to the next level.”

Alona Shevtsova

Sends CEO Alona Shevtsova moderates Global Gaming Expansion panel in Riyadh

Published

40 minutes ago

June 25, 2026

Wladimir P.

sends-ceo-alona-shevtsova-moderates-global-gaming-expansion-panel-in-riyadh

Alona Shevtsova, CEO of Sends, will moderate a panel at The Blockchain show on 29^th June, bringing together experts from entertainment, location-based gaming, and content localisation to examine what it takes to build sustainable gaming ecosystems across emerging markets.

The panel, titled “Global Gaming Expansion: Lessons from Untapped Markets,” will structure its discussion across four themes: the growth dynamics reshaping emerging gaming markets; the role of localisation in creating experiences that genuinely connect with new audiences; the infrastructure and communities needed to build gaming ecosystems beyond the game itself; and the lessons and opportunities that will define successful expansion in the years ahead.

Alona Shevtsova plans to frame the discussion around the central challenge for companies looking to expand globally: entering a new market requires far more than bringing an existing product to a new audience. Understanding local cultures, building communities, adapting experiences, and creating ecosystems that allow gaming to grow sustainably are all as important as the product itself.

Alona Shevtsova, CEO of Sends, said:

“The future growth of gaming will come not only from new technologies, but from understanding people — their cultures, communities, and the experiences they want to be part of. Successful expansion will belong to those who can combine global ambition with local understanding.”

The first segment will examine why regions including the Middle East, Africa, and South Asia are becoming increasingly significant for developers, operators, and investors — driven by young audiences, accelerating digital adoption, and new entertainment models creating substantial growth potential. Panellists will explore how consumer preferences differ across markets and what trends among younger audiences are shaping the future of gaming and entertainment.

The third segment will broaden the lens beyond the game itself, exploring the role of location-based entertainment, gaming centres, esports, and experiential destinations in attracting new audiences and building long-term communities. Panellists plan to address how entertainment ecosystems — spanning physical venues, events, and community infrastructure — accelerate gaming adoption in markets where the category is still establishing itself.

Earlier this month, Alona Shevtsova was shortlisted for the 2026 Great British Entrepreneur Awards in the Established Business of the Year category. Her team is also preparing for the Fintech Connect conference in London later this year. Sends will be a leading sponsor of this event.

*Sends is a trade name of SMARTFLOW PAYMENTS LIMITED, registered in England and Wales (Company No.11070048). For more information, visit sends.co .

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