Latest News
Green Jade jump into Gibraltar with appointment of Brian Walton as Commercial Manager
Former Jumpman Gaming and Nektan executive joins exciting game developer, working closely with its operator partners
Green Jade Games, the progressive and innovative casino game developer has taken the strategic step of a key hire in Gibraltar – Brian Walton as Commercial Manager. With some recent new partners in Gibraltar in mind and with a view on the future, Walton was a natural fit for the business.
Walton joins Green Jade from Jumpman Gaming where he was International Network Manager, assisting and supporting the business as it entered new territories and also working closely with its white label partners in these regions.
This included advising on marketing and advertising, and ensuring all activity was undertaken in full compliance with the rules and requirements laid out by the Alderney Gambling Control Commission. Walton has also held roles at Nektan including Head of Client Relations.
As Green Jade’s Commercial Manager, he will be responsible for supporting the developer’s operator partners to ensure both parties maximise their relationship and continue to drive growth. This includes leveraging Green Jade’s cutting-edge gamification products and thrilling games.
Mark Taffler, Chief Commercial Officer at Green Jade Games, said: “Brian is a great hire and a natural fit for the Green Jade team. He is experienced, skilled and incredibly passionate about the games and products that we design and develop.
We were impressed with his knowledge, desire and humane qualities, which we value hugely as a business. He will be pivotal in helping us to achieve our industry changing proposition around Arcade and Skill content. 2022 will be a very very interesting year
“This will prove invaluable when it comes to working with our operator partners and helping them to maximise the full potential of our slots, arcade games and gamification features and tools. I look forward to working with Brian as we continue to grow the business and achieve our goals.”
Brian Walton, Commercial Manager at Green Jade Games, said: “This is a fabulous move for me as not only does it give me further scope to continue to enhance my skills and learnings, it also allows me to maintain my B2B abilities and ethos.
“My personal goal for the role is to ensure that our partners leverage everything that Green Jade can offer such as amazing game content, including our unique and visually stunning arcade games, help them improve gamification plus maximise our awesome homepage content ability.
“This allows any casino to display our content seamlessly, not only providing a striking and engaging look but also providing the ease and simplicity that players are looking for. I am thrilled to be joining the team and look forward to helping take the business to the next level.”
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Allwyn
Scientific Games wins 12-year scratchcard supply deal with Hellenic Lotteries
14 new games launched in May as Hellenic Lotteries begins its new Greek State Lotteries concession.
Scientific Games has signed a new 12-year agreement to supply scratchcard games to Hellenic Lotteries, part of Allwyn Hellas, the companies said on June 8.
Hellenic Lotteries selected Scientific Games through a competitive procurement process. The operator recently secured the exclusive right to run and manage passive lotteries and scratchcard games for the Greek State for 12 years, following an international tender and the end of its previous license.
The partnership begins with 14 new scratchcard games that launched in May. The agreement also includes the option for the parties to explore digital lottery propositions in the future.
“At Allwyn Hellas and Hellenic Lotteries, we put players at the center of everything we do, emphasizing their entertainment experience. Therefore, we’re delighted to collaborate with Scientific Games as our instant game provider to deliver exciting scratchcard games to players in Greece,” said Matthaios Mattaiou, Chief Sales & Marketing PLAY Stores/HL and Operations Officer at Allwyn Hellas. “Beginning with new games launched in May, we look forward to engaging players with fresh propositions.”
Scientific Games said it will produce Greek scratchcards at its European Center of Game Production Excellence in the UK and provide a sales support team for delivery. “Our instant game innovators will continue to apply Scientific Games’ 53 years of analytics and game design best practices working to provide a portfolio of innovative scratchcards that drives responsible growth in Greece,” said Matthias Müller, Senior Vice President, International Sales for Scientific Games.
The post Scientific Games wins 12-year scratchcard supply deal with Hellenic Lotteries appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
content strategy
ELA Games reports Romanian growth as bet counts rise 239.74%
Studio says classic-styled slots with modern mechanics drove a 244.52% jump in active users led by Joker Winpot.
ELA Games says it has expanded in Romania after leaning into classic slot aesthetics while adding modern features, reporting a 244.52% increase in active users and a 239.74% rise in bet counts in the market.
The supplier positioned Joker Winpot as a key title for the approach, aiming to keep a traditional look while introducing feature-led mechanics.
Managing Director Marharyta Yerina said: “It is great to see how Romanian players are enjoying the way we combine classic symbols with modern features. Joker Winpot works well for those who love the traditional look but actually want more excitement from their play. We also see that once players feel comfortable with these mechanics, they are happy to explore our other top titles which have proved to be successful in Romania like Cash of Gods and Flames Fruit Frenzy. It proves that respecting what players like is the best way to introduce new ideas to the market.”
ELA Games also reported a 160.62% increase in turnover and a 33.71% boost in GGR across the region, naming Joker Winpot and Cash of Gods as top-performing titles. The company said Flames Fruit Frenzy also contributed to performance in Romania.
The studio framed the results as evidence that Romanian players are responding to modernised classic formats, including high-volatility gameplay and expanding reels. ELA Games said the mix is helping operators retain traditional audiences while introducing newer mechanics through familiar presentations.
The post ELA Games reports Romanian growth as bet counts rise 239.74% appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Latest News
Scientific Games and Hellenic Lotteries Partner to Provide World-Class Scratchcard Entertainment Experiences to Greek Players
New Games Launch as Part of Hellenic Lotteries’ New Concession of Greek State Lotteries
Scientific Games, the world’s largest lottery games company, and Hellenic Lotteries, part of Allwyn Hellas, the leading gaming group in Greece, are partnering to bring entertaining instant scratchcard games to Greek players through a new 12-year agreement.
Hellenic Lotteries selected Scientific Games as a supplier of scratchcards through a competitive procurement process. Recently, Hellenic Lotteries was awarded the exclusive right to operate and manage passive lotteries and scratchcard games by the Greek State for a period of 12 years, following a relevant international tender and the conclusion of its previous license.
As part of the partnership, 14 new scratchcard games launched in May, kicking off Hellenic Lotteries’ new license with a splash. The agreement with Scientific Games also provides the possibility to explore digital lottery propositions in the future.
“At Allwyn Hellas and Hellenic Lotteries, we put players at the center of everything we do, emphasizing their entertainment experience. Therefore, we’re delighted to collaborate with Scientific Games as our instant game provider to deliver exciting scratchcard games to players in Greece,” said Matthaios Mattaiou, Chief Sales & Marketing PLAY Stores/HL and Operations Officer at Allwyn Hellas. “Beginning with new games launched in May, we look forward to engaging players with fresh propositions.”
Scientific Games creates and produces the Greek scratchcards at its European Center of Game Production Excellence in the UK, that serves more than 40 lotteries in EMEA. Under the new agreement in Greece, the company also provides an expert sales support team that ensures all games are delivered efficiently and securely.
“Our instant game innovators will continue to apply Scientific Games’ 53 years of analytics and game design best practices working to provide a portfolio of innovative scratchcards that drives responsible growth in Greece,” said Matthias Müller, Senior Vice President, International Sales for Scientific Games.
With products that generate more than 70% of global instant game retail sales, Scientific Games is the primary provider to nine of the Top 10 performing instant game lotteries in the world (La Fleur’s 2026 World Lottery Almanac). The company provides games, technologies, analytics and services to 150 lotteries in 50 countries worldwide.
© 2026 Scientific Games, LLC. All Rights Reserved.
The post Scientific Games and Hellenic Lotteries Partner to Provide World-Class Scratchcard Entertainment Experiences to Greek Players appeared first on Americas iGaming & Sports Betting News.
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