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Green Jade jump into Gibraltar with appointment of Brian Walton as Commercial Manager

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Former Jumpman Gaming and Nektan executive joins exciting game developer, working closely with its operator partners

Green Jade Games, the progressive and innovative casino game developer has taken the strategic step of a key hire in Gibraltar – Brian Walton as Commercial Manager.  With some recent new partners in Gibraltar in mind and with a view on the future, Walton was a natural fit for the business.

Walton joins Green Jade from Jumpman Gaming where he was International Network Manager, assisting and supporting the business as it entered new territories and also working closely with its white label partners in these regions.

This included advising on marketing and advertising, and ensuring all activity was undertaken in full compliance with the rules and requirements laid out by the Alderney Gambling Control Commission. Walton has also held roles at Nektan including Head of Client Relations.

As Green Jade’s Commercial Manager, he will be responsible for supporting the developer’s operator partners to ensure both parties maximise their relationship and continue to drive growth. This includes leveraging Green Jade’s cutting-edge gamification products and thrilling games.

Mark TafflerChief Commercial Officer at Green Jade Games, said: “Brian is a great hire and a natural fit for the Green Jade team. He is experienced, skilled and incredibly passionate about the games and products that we design and develop.

We were impressed with his knowledge, desire and humane qualities, which we value hugely as a business.  He will be pivotal in helping us to achieve our industry changing proposition around Arcade and Skill content.  2022 will be a very very interesting year
“This will prove invaluable when it comes to working with our operator partners and helping them to maximise the full potential of our slots, arcade games and gamification features and tools. I look forward to working with Brian as we continue to grow the business and achieve our goals.”

Brian WaltonCommercial Manager at Green Jade Games, said: “This is a fabulous move for me as not only does it give me further scope to continue to enhance my skills and learnings, it also allows me to maintain my B2B abilities and ethos.

“My personal goal for the role is to ensure that our partners leverage everything that Green Jade can offer such as amazing game content, including our unique and visually stunning arcade games, help them improve gamification plus maximise our awesome homepage content ability.

“This allows any casino to display our content seamlessly, not only providing a striking and engaging look but also providing the ease and simplicity that players are looking for. I am thrilled to be joining the team and look forward to helping take the business to the next level.”

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Allwyn

UK High Court Rejects Legal Challenges Relating to the National Lottery Licence

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On 17 April 2026, the UK High Court rejected in full the claims brought by The New Lottery Company Limited (TNLC) and Northern & Shell PLC (N&S) against the Gambling Commission in relation to the award of the Fourth National Lottery Licence.

In summary, the claims alleged that the Gambling Commission had wrongly awarded the Fourth National Lottery Licence to Allwyn, and that instead, TNLC should have won the competition. The claims also alleged that the Gambling Commission and Allwyn had entered into impermissible modifications to the Licence arrangements following the competition.

The lengthy trial of the claims took place in the High Court before Mrs Justice Joanna Smith between 9 October and 2 December 2025, with an additional day on 13 January 2026.

The High Court has now ruled in favour of the Gambling Commission on all of the claims, rejecting the allegations which had been made.

This is an important judgment for the future of The National Lottery. This judgment makes clear that the Gambling Commission ran a fair and robust competition to award the Fourth National Lottery Licence, and that none of the contested changes to the Licence, in the course of its implementation, were substantial or contrary to the relevant procurement regulations.

The judgment gives resounding support to Good Causes by enabling Allwyn, with oversight from the Commission, to continue with their plans of investment in The National Lottery without further distraction.

The National Lottery is one of the world’s largest lotteries and since launching in 1994, National Lottery players have collectively raised more than £52 billion for more than 670,000 Good Causes across the UK, transforming lives and contributing to the arts, sport, heritage and communities.

The post UK High Court Rejects Legal Challenges Relating to the National Lottery Licence appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Play’n GO publishes 2025 Sustainability Report with emissions and governance updates

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Play’n GO has published its 2025 Sustainability Report, framing the year as a milestone as the supplier marks 20 years in the gaming industry. The report covers performance across four pillars—Players, Partners, People and Planet—and positions sustainability as tied to product design, operations, and partner expectations.

On climate reporting, the company said it has “achieved and exceeded” its long-term 90% reduction target for Scope 1 and 2 emissions, and reported a 69% absolute reduction in Scope 3 emissions versus its 2023 base year. Play’n GO also said its total material emissions for 2025 were kept below 500 MTCO2e.

The report also points to a move into land-based delivery. In 2025, Play’n GO said it launched its first land-based gaming solution in partnership with Genting UK, positioning the rollout as part of a “player-first, low-footprint approach” for regulated venues.

On responsible entertainment, the company said it continues to reject game mechanics it believes “compromise player trust or wellbeing,” and highlighted participation in discussions on digital wellbeing and cognitive health, including at the United Nations and G7. “We have always believed that great entertainment should be fun, safe and fair,” said Vanessa Björkbacka, Director of CSR at Play’n GO.

The report also outlines internal development and reporting infrastructure. Play’n GO said 43% of employees engaged in AI-related learning during 2025 and that average training time exceeded seven hours per employee globally. It added that reporting was further aligned to the UN Sustainable Development Goals and World Economic Forum Stakeholder Capitalism Metrics, alongside investment in “secure, AI-supported carbon data management.” “As expectations on transparency and accountability continue to rise, we see it as our responsibility to lead,” Björkbacka added.

The post Play’n GO publishes 2025 Sustainability Report with emissions and governance updates appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Incentive Games launches Mega Flight and Velocity with Hollywoodbets

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Incentive Games has partnered with Hollywoodbets to roll out a multi-experience gaming suite in South Africa. Two Incentive Studios real-money titles, Mega Flight and Velocity, went live on Hollywoodbets’ platform on 7 April.

The launch marks Incentive Games’ entry into the South African market. The company said additional content is planned, including free-to-play games to follow as part of the next phase of the collaboration.

Ahmed Baker, Chief Commercial Officer at Incentive Games, said, “We’re delighted to partner with Hollywoodbets, the leading operator in South Africa, as we officially enter this exciting and fast-growing market. Launching Mega Flight and Velocity is just the beginning and we look forward to rolling out more of our real-money games and free-to-play portfolio to their players as part of our long-term plans in the region.”

Wayde Dorkin, Head of Product at Hollywoodbets, said, “We’re excited to welcome Incentive Games to Hollywoodbets as part of our ongoing commitment to bringing fresh, engaging and innovative content to our players. The launch of Mega Flight and Velocity introduces a new layer of interactive entertainment to our platform, and this partnership reflects our focus on working with leading global suppliers to enhance our gaming offering. We look forward to growing this collaboration and delivering even more compelling experiences to our customers.”

The post Incentive Games launches Mega Flight and Velocity with Hollywoodbets appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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