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Green Jade jump into Gibraltar with appointment of Brian Walton as Commercial Manager

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Former Jumpman Gaming and Nektan executive joins exciting game developer, working closely with its operator partners

Green Jade Games, the progressive and innovative casino game developer has taken the strategic step of a key hire in Gibraltar – Brian Walton as Commercial Manager.  With some recent new partners in Gibraltar in mind and with a view on the future, Walton was a natural fit for the business.

Walton joins Green Jade from Jumpman Gaming where he was International Network Manager, assisting and supporting the business as it entered new territories and also working closely with its white label partners in these regions.

This included advising on marketing and advertising, and ensuring all activity was undertaken in full compliance with the rules and requirements laid out by the Alderney Gambling Control Commission. Walton has also held roles at Nektan including Head of Client Relations.

As Green Jade’s Commercial Manager, he will be responsible for supporting the developer’s operator partners to ensure both parties maximise their relationship and continue to drive growth. This includes leveraging Green Jade’s cutting-edge gamification products and thrilling games.

Mark TafflerChief Commercial Officer at Green Jade Games, said: “Brian is a great hire and a natural fit for the Green Jade team. He is experienced, skilled and incredibly passionate about the games and products that we design and develop.

We were impressed with his knowledge, desire and humane qualities, which we value hugely as a business.  He will be pivotal in helping us to achieve our industry changing proposition around Arcade and Skill content.  2022 will be a very very interesting year
“This will prove invaluable when it comes to working with our operator partners and helping them to maximise the full potential of our slots, arcade games and gamification features and tools. I look forward to working with Brian as we continue to grow the business and achieve our goals.”

Brian WaltonCommercial Manager at Green Jade Games, said: “This is a fabulous move for me as not only does it give me further scope to continue to enhance my skills and learnings, it also allows me to maintain my B2B abilities and ethos.

“My personal goal for the role is to ensure that our partners leverage everything that Green Jade can offer such as amazing game content, including our unique and visually stunning arcade games, help them improve gamification plus maximise our awesome homepage content ability.

“This allows any casino to display our content seamlessly, not only providing a striking and engaging look but also providing the ease and simplicity that players are looking for. I am thrilled to be joining the team and look forward to helping take the business to the next level.”

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Regulated iGaming markets push operators toward audit-ready affiliate tracking

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As regulators scrutinise AML, RG and advertising, operators face rising pressure to validate attribution and partner payouts end to end.

Growing regulation in iGaming is changing how operators manage affiliates, track player acquisition, and control partner payouts, according to a new statement from affiliate platform provider Affnook.

The company argues that in regulated markets affiliates are increasingly treated as an extension of an operator’s marketing activity, raising the stakes for oversight in areas such as affiliate advertising practices, responsible gambling controls, anti-money laundering (AML) and data privacy. The release points to the Danish Gambling Authority as one example of a regulator highlighting potential AML risks linked to affiliate partnerships and urging operators to strengthen risk assessments across third-party acquisition channels.

Affnook says the industry is moving away from “Trust Me” affiliate reporting as stakeholders demand performance data and revenue attribution that can be independently verified. It lists audit-ready reporting, verifiable revenue attribution, transparency into tracking and commission calculations, and consistent reporting standards as key expectations in more heavily regulated environments.

The company also frames financial governance as a parallel priority to tracking, citing the need for net gaming revenue (NGR) verification, commission accuracy, invoice reconciliation and payment oversight. It adds that multi-touch player journeys and reduced effectiveness of cookie-based attribution are widening “attribution blind spots,” which can fuel partner disputes, weaken decision-making and complicate compliance reviews.

In the release, Affnook positions platform features such as audit logs, partner activity monitoring, consent-aware tracking, real-time commission calculations and server-to-server tracking as the types of capabilities operators should evaluate as regulatory expectations increase.

The post Regulated iGaming markets push operators toward audit-ready affiliate tracking appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Play’n GO goes live in Alberta iGaming with 10+ operators

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Supplier expands to its third regulated Canadian province after Ontario and Québec, launching on Alberta’s market opening week.

Play’n GO has entered the newly regulated Alberta iGaming market, launching its casino games with more than ten licensed operators on the market’s opening week, the supplier said on 16 July 2026.

The Alberta rollout marks Play’n GO’s third regulated Canadian province, following Ontario and Québec, and extends the company’s North American regulated-market footprint.

According to the company, its content was made available in Alberta for the first time on launch day via a network of licensed operators.

Esteban Perez, New Market Entry Lead at Play’n GO said: “Entering Alberta with more than 10 operators on day one of regulation is a significant milestone for Play’n GO and a testament to the strength of our regulated market strategy. Canada continues to be a key focus for us, and expanding into our third province reflects both the demand for our content and the strength of our partnerships with licensed operators.

“We are proud to support Alberta’s regulated market with a portfolio that prioritises entertainment, compliance and long-term sustainability.”

The post Play’n GO goes live in Alberta iGaming with 10+ operators appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Alberta

Play’n GO strengthens Canadian footprint with Alberta iGaming market entry

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The Swedish gaming giant confirms its entry into its third regulated Canadian Province with its industry leading portfolio of games now available in Alberta for the first time

Play’n GO, the world’s leading casino entertainment provider, today announced its successful entry into the newly regulated Alberta iGaming market, with a wide range of its premium content going live with more than ten licensed operators on market launch day this week.

The milestone further reinforces Play’n GO’s commitment to regulated market expansion across North America and marks the company’s third Canadian province, following established operations in Ontario and Québec.

Play’n GO’s launch in Alberta ensures players have immediate access to a portfolio of world-class titles from day one of the market’s regulated opening. By partnering with a broad network of licensed operators at launch, the company has solidified its position as a trusted supplier in newly regulated jurisdictions.

The Alberta rollout builds on Play’n GO’s strong track record of working alongside regulators and operators to deliver safe, compliant, and high-quality entertainment to players, while supporting sustainable market growth.

Esteban Perez, New Market Entry Lead at Play’n GO said: “Entering Alberta with more than 10 operators on day one of regulation is a significant milestone for Play’n GO and a testament to the strength of our regulated market strategy. Canada continues to be a key focus for us, and expanding into our third province reflects both the demand for our content and the strength of our partnerships with licensed operators.

“We are proud to support Alberta’s regulated market with a portfolio that prioritises entertainment, compliance and long-term sustainability.”

To find out more about Play’n GO, please visit playngo.com

The post Play’n GO strengthens Canadian footprint with Alberta iGaming market entry appeared first on Americas iGaming & Sports Betting News.

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