Latest News
SOFTSWISS Launches New Product Jackpot Aggregator: Comprehensive Approach in a Jackpot World
SOFTSWISS is proud to announce the launch of the Jackpot Aggregator, a new product that will enable casino operators, gaming providers or aggregators to generate an unlimited number of jackpots simultaneously. It is a unique solution that allows clients to scale and increase the efficiency of their business by outsourcing all types of jackpots.
The SOFTSWISS Jackpot Aggregator helps implement jackpot campaigns for clients who care about their players. A jackpot system is available for each customer to create and manage their jackpots.
Clients can create any jackpot campaign, from a simple one with just a few settings to the most complex one that takes into account all aspects of a client’s operation. There are many unique features available to clients to increase both the appeal of the casino and the brand to their target audience. With the SOFTSWISS Jackpot Aggregator, clients can attract new players and increase the interest of existing ones in their casino.
The SOFTSWISS Jackpot Aggregator will provide access to:
- Flexible Jackpot Templates: pre-built settings and adaptable jackpot parameters.
- Player consolidation: creating new gaming teams and cooperating with groups of casino players.
- Detailed statistics: information on jackpot campaign status and more.
In their turn, players gain the additional opportunity to win one or more jackpot campaigns at the same time. It allows bettors to increase their maximum winnings. As a result, their interest and engagement boost during each jackpot or other type of consolidating game.
The SOFTSWISS Jackpot Aggregator complements the SOFTSWISS ecosystem of gaming and betting solutions. It will join the list of SOFTSWISS product solutions such as the White Label Casino Solution, Turnkey Casino Solution, Crypto Casino Solution, Sportsbook Platform, Game Aggregator and Affilka.
Ivan Montik, Founder of SOFTSWISS, commented on this achievement: “We put all of our experience and knowledge of the gambling industry that the company has gained through years of successful work in iGaming into the SOFTSWISS Jackpot Aggregator. I am certain that the capabilities of the Jackpot Aggregator, developed in cooperation with our clients, will become an indispensable part of their work, helping them achieve their most ambitious goals. The new product allows operators on any platform to create jackpot campaigns, expanding the pool of companies that will be able to use SOFTSWISS Jackpot Aggregator in their business. Both our clients and players will win from our product in their own right.”
About SOFTSWISS
SOFTSWISS is an international tech brand supplying widely acclaimed, certified software solutions for managing iGaming operations. SOFTSWISS holds a number of gaming licenses, providing a “one-stop-shop” White Label Solution by taking care of all technical, legal, and financial processes on behalf of its customers. The company has a vast product portfolio, which includes an Online Casino Platform, Game Aggregator with thousands of casino games, the Affilka affiliate platform, and a sportsbook software platform. In 2013 SOFTSWISS was the first in the world to introduce a bitcoin-optimized online casino solution. The company has thus been regarded as the leading technical expert when it comes to the use of cryptocurrencies in online gaming.
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affiliate marketing
Regulated iGaming markets push operators toward audit-ready affiliate tracking
As regulators scrutinise AML, RG and advertising, operators face rising pressure to validate attribution and partner payouts end to end.
Growing regulation in iGaming is changing how operators manage affiliates, track player acquisition, and control partner payouts, according to a new statement from affiliate platform provider Affnook.
The company argues that in regulated markets affiliates are increasingly treated as an extension of an operator’s marketing activity, raising the stakes for oversight in areas such as affiliate advertising practices, responsible gambling controls, anti-money laundering (AML) and data privacy. The release points to the Danish Gambling Authority as one example of a regulator highlighting potential AML risks linked to affiliate partnerships and urging operators to strengthen risk assessments across third-party acquisition channels.
Affnook says the industry is moving away from “Trust Me” affiliate reporting as stakeholders demand performance data and revenue attribution that can be independently verified. It lists audit-ready reporting, verifiable revenue attribution, transparency into tracking and commission calculations, and consistent reporting standards as key expectations in more heavily regulated environments.
The company also frames financial governance as a parallel priority to tracking, citing the need for net gaming revenue (NGR) verification, commission accuracy, invoice reconciliation and payment oversight. It adds that multi-touch player journeys and reduced effectiveness of cookie-based attribution are widening “attribution blind spots,” which can fuel partner disputes, weaken decision-making and complicate compliance reviews.
In the release, Affnook positions platform features such as audit logs, partner activity monitoring, consent-aware tracking, real-time commission calculations and server-to-server tracking as the types of capabilities operators should evaluate as regulatory expectations increase.
The post Regulated iGaming markets push operators toward audit-ready affiliate tracking appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Alberta
Play’n GO goes live in Alberta iGaming with 10+ operators
Supplier expands to its third regulated Canadian province after Ontario and Québec, launching on Alberta’s market opening week.
Play’n GO has entered the newly regulated Alberta iGaming market, launching its casino games with more than ten licensed operators on the market’s opening week, the supplier said on 16 July 2026.
The Alberta rollout marks Play’n GO’s third regulated Canadian province, following Ontario and Québec, and extends the company’s North American regulated-market footprint.
According to the company, its content was made available in Alberta for the first time on launch day via a network of licensed operators.
Esteban Perez, New Market Entry Lead at Play’n GO said: “Entering Alberta with more than 10 operators on day one of regulation is a significant milestone for Play’n GO and a testament to the strength of our regulated market strategy. Canada continues to be a key focus for us, and expanding into our third province reflects both the demand for our content and the strength of our partnerships with licensed operators.
“We are proud to support Alberta’s regulated market with a portfolio that prioritises entertainment, compliance and long-term sustainability.”
The post Play’n GO goes live in Alberta iGaming with 10+ operators appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Alberta
Play’n GO strengthens Canadian footprint with Alberta iGaming market entry
The Swedish gaming giant confirms its entry into its third regulated Canadian Province with its industry leading portfolio of games now available in Alberta for the first time
Play’n GO, the world’s leading casino entertainment provider, today announced its successful entry into the newly regulated Alberta iGaming market, with a wide range of its premium content going live with more than ten licensed operators on market launch day this week.
The milestone further reinforces Play’n GO’s commitment to regulated market expansion across North America and marks the company’s third Canadian province, following established operations in Ontario and Québec.
Play’n GO’s launch in Alberta ensures players have immediate access to a portfolio of world-class titles from day one of the market’s regulated opening. By partnering with a broad network of licensed operators at launch, the company has solidified its position as a trusted supplier in newly regulated jurisdictions.
The Alberta rollout builds on Play’n GO’s strong track record of working alongside regulators and operators to deliver safe, compliant, and high-quality entertainment to players, while supporting sustainable market growth.
Esteban Perez, New Market Entry Lead at Play’n GO said: “Entering Alberta with more than 10 operators on day one of regulation is a significant milestone for Play’n GO and a testament to the strength of our regulated market strategy. Canada continues to be a key focus for us, and expanding into our third province reflects both the demand for our content and the strength of our partnerships with licensed operators.
“We are proud to support Alberta’s regulated market with a portfolio that prioritises entertainment, compliance and long-term sustainability.”
To find out more about Play’n GO, please visit playngo.com
The post Play’n GO strengthens Canadian footprint with Alberta iGaming market entry appeared first on Americas iGaming & Sports Betting News.
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