Latest News

Kindred Group completes the acquisition of Relax Gaming

Published

5 years ago

October 6, 2021

Reading Time: 2 minutes

Kindred Group has on 1 October 2021 completed the previously announced acquisition of the remaining outstanding shares in Relax Gaming, a leading and rapidly growing B2B iGaming supplier.

Kindred Group announced on 2 July 2021 that it had entered into an agreement to acquire the remaining 66.6 per cent of the outstanding shares in Relax Gaming. Relax Gaming is a market leading B2B iGaming software supplier that designs and develops online casino games, supported by an open distribution platform for third party aggregation as well as proprietary poker and bingo products. Relax Gaming was founded in 2010 and has today c. 240 full-time employees with four main hubs in Malta, Estonia, Sweden and Serbia. Kindred has been invested in Relax Gaming since 2013 and was prior to the transaction the largest owner with 33.4 per cent of the outstanding shares.

The acquisition accelerates Kindred’s strategy to increase its focus on product and customer experience by strengthening Kindred’s product control and product differentiation capabilities. The acquisition is expected to generate annual run-rate synergies of EUR 8 million within the next three years for the Group, driven especially by lower investment needs and reduced cost of sales. In order to secure continued integrity of Relax Gaming’s B2B customers, Kindred’s intention is to keep Relax Gaming as an independent entity within the Group with a separate management team and Board of Directors. Patrik Österåker, the co-founder of Relax Gaming, will remain as the Chairman of the Board. Kindred’s ambition is to continue to invest in Relax Gaming to cement its position as a leading B2B iGaming supplier by further strengthening Relax Gaming’s product offering and by broadening their B2B customer base.

In conjunction with the completion of the transaction, all existing employee share option programmes in Relax Gaming have been exercised, and Relax Gaming’s management, who is committed to the future success of the company, retains an ownership of seven per cent of the total fully diluted shares in the company. Kindred’s ownership in Relax Gaming after the transaction is 93 per cent of the total fully diluted shares.

The transaction values the Relax Gaming at up to EUR 320 million on a cash and debt free basis (Enterprise value) and a total value of the outstanding shares of approximately EUR 295 million (Equity value). The initial consideration for the remaining outstanding share of approximately EUR 80 million (on a cash and debt free basis) has been settled in cash. In addition to the initial consideration, the maximum earn-out payments amount to EUR 113 million and may become payable in 2022 and 2023, subject to Relax Gaming achieving certain earnings thresholds.

G Gate Awards

Support N1 Partners at the G Gate Awards 4 Nominations, Power Your Vote

Published

6 hours ago

May 6, 2026

Wladimir P.

support-n1-partners-at-the-g-gate-awards-4-nominations,-power-your-vote

N1 Partners has been nominated for the G Gate Awards 2026 in 4 categories — the company is among the market leaders who are changing the industry in several directions at once: from developing the partnership ecosystem and expanding the product portfolio to introducing new marketing approaches, media formats and working with content, including YouTube.

N1 Partners is actively working to create a base for networking and development within its community, which is why partners can participate in the work and directly influence the success of the affiliate program!

Vote for N1 Partners in the following nominations:

- iGaming-advertiser of the year.
  The company offers some of the best conditions for partners: CPA up to €700 and RevShare up to 55%, 14+ brands on 10+ Tier-1 GEO are available and the portfolio is constantly being updated. This creates conditions for growth. By the end of 2025, the average number of FTDs per month increased by 150%!

PR campaign of the year.

N1 Puzzle Promo is one of the biggest promotions of 2025, with the main gift of the Robinson R22 helicopter and coverage in 50+ media! The prize fund was €500,000.

Event of the year.
The team also held a big show event at the end of N1 Puzzle Promo as part of the iGB Affiliate in Barcelona. The industry’s interest is confirmed by the numbers: more than 2,000 registrations; and 600+ confirmed guests gathered at this private event to congratulate the finalists and celebrate the end of the campaign.
YouTube project of the year.
N1 Partners YouTube is a media outlet within the affiliate industry with proprietary formats and a focus on real-world market experience. In the first six months, the channel organically gained more than 4,000 subscribers from the field and 70,000 views on all materials; launched 2 permanent formats; and attracted industry leaders from founders to market experts.

How to vote for N1 Partners at G Gate Awards?

The first stage of voting will be held from April 15 to May 20, and then the finalists can be supported from May 22 to June 22.

Vote for N1 Partners at G Gate Awards:

Visit the award website;
Choose N1 Partners in four categories;
Click on the “Cast your votes” button;
Enter your phone number;
Confirm your vote through the incoming call (enter the last 4 digits of the number).

Your vote is very important — thank you for the support!

Why work with N1 Partners:

14+ casino and sportsbook brands with high Reg2Dep
10+ Tier-1 GEOs
CPA up to €700 and RevShare up to 55% + NNCO for top partners

Be number one with N1!

The post Support N1 Partners at the G Gate Awards 4 Nominations, Power Your Vote appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

G Gate Awards

Support N1 Partners at the G Gate Awards 4 Nominations, Power Your Vote

Published

6 hours ago

May 6, 2026

GamingAmericas.com

Vote for N1 Partners in the following nominations:

- iGaming-advertiser of the year.
  The company offers some of the best conditions for partners: CPA up to €700 and RevShare up to 55%, 14+ brands on 10+ Tier-1 GEO are available and the portfolio is constantly being updated. This creates conditions for growth. By the end of 2025, the average number of FTDs per month increased by 150%!

PR campaign of the year.

N1 Puzzle Promo is one of the biggest promotions of 2025, with the main gift of the Robinson R22 helicopter and coverage in 50+ media! The prize fund was €500,000.

Event of the year.
The team also held a big show event at the end of N1 Puzzle Promo as part of the iGB Affiliate in Barcelona. The industry’s interest is confirmed by the numbers: more than 2,000 registrations; and 600+ confirmed guests gathered at this private event to congratulate the finalists and celebrate the end of the campaign.
YouTube project of the year.
N1 Partners YouTube is a media outlet within the affiliate industry with proprietary formats and a focus on real-world market experience. In the first six months, the channel organically gained more than 4,000 subscribers from the field and 70,000 views on all materials; launched 2 permanent formats; and attracted industry leaders from founders to market experts.

How to vote for N1 Partners at G Gate Awards?

The first stage of voting will be held from April 15 to May 20, and then the finalists can be supported from May 22 to June 22.

Vote for N1 Partners at G Gate Awards:

Visit the award website;
Choose N1 Partners in four categories;
Click on the “Cast your votes” button;
Enter your phone number;
Confirm your vote through the incoming call (enter the last 4 digits of the number).

Your vote is very important — thank you for the support!

Why work with N1 Partners:

14+ casino and sportsbook brands with high Reg2Dep
10+ Tier-1 GEOs
CPA up to €700 and RevShare up to 55% + NNCO for top partners

Be number one with N1!

The post Support N1 Partners at the G Gate Awards 4 Nominations, Power Your Vote appeared first on Americas iGaming & Sports Betting News.

Latest News

Support N1 Partners at the G Gate Awards 4 Nominations, Power Your Vote

Published

7 hours ago

May 6, 2026

Master Editor

Vote for N1 Partners in the following nominations:

- iGaming-advertiser of the year.
  The company offers some of the best conditions for partners: CPA up to €700 and RevShare up to 55%, 14+ brands on 10+ Tier-1 GEO are available and the portfolio is constantly being updated. This creates conditions for growth. By the end of 2025, the average number of FTDs per month increased by 150%!

PR campaign of the year.

N1 Puzzle Promo is one of the biggest promotions of 2025, with the main gift of the Robinson R22 helicopter and coverage in 50+ media! The prize fund was €500,000.

Event of the year.
The team also held a big show event at the end of N1 Puzzle Promo as part of the iGB Affiliate in Barcelona. The industry’s interest is confirmed by the numbers: more than 2,000 registrations; and 600+ confirmed guests gathered at this private event to congratulate the finalists and celebrate the end of the campaign.
YouTube project of the year.
N1 Partners YouTube is a media outlet within the affiliate industry with proprietary formats and a focus on real-world market experience. In the first six months, the channel organically gained more than 4,000 subscribers from the field and 70,000 views on all materials; launched 2 permanent formats; and attracted industry leaders from founders to market experts.

How to vote for N1 Partners at G Gate Awards?

The first stage of voting will be held from April 15 to May 20, and then the finalists can be supported from May 22 to June 22.

Vote for N1 Partners at G Gate Awards:

Visit the award website;
Choose N1 Partners in four categories;
Click on the “Cast your votes” button;
Enter your phone number;
Confirm your vote through the incoming call (enter the last 4 digits of the number).

Your vote is very important — thank you for the support!

Why work with N1 Partners: