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Kindred Group completes the acquisition of Relax Gaming
Kindred Group has on 1 October 2021 completed the previously announced acquisition of the remaining outstanding shares in Relax Gaming, a leading and rapidly growing B2B iGaming supplier.
Kindred Group announced on 2 July 2021 that it had entered into an agreement to acquire the remaining 66.6 per cent of the outstanding shares in Relax Gaming. Relax Gaming is a market leading B2B iGaming software supplier that designs and develops online casino games, supported by an open distribution platform for third party aggregation as well as proprietary poker and bingo products. Relax Gaming was founded in 2010 and has today c. 240 full-time employees with four main hubs in Malta, Estonia, Sweden and Serbia. Kindred has been invested in Relax Gaming since 2013 and was prior to the transaction the largest owner with 33.4 per cent of the outstanding shares.
The acquisition accelerates Kindred’s strategy to increase its focus on product and customer experience by strengthening Kindred’s product control and product differentiation capabilities. The acquisition is expected to generate annual run-rate synergies of EUR 8 million within the next three years for the Group, driven especially by lower investment needs and reduced cost of sales. In order to secure continued integrity of Relax Gaming’s B2B customers, Kindred’s intention is to keep Relax Gaming as an independent entity within the Group with a separate management team and Board of Directors. Patrik Österåker, the co-founder of Relax Gaming, will remain as the Chairman of the Board. Kindred’s ambition is to continue to invest in Relax Gaming to cement its position as a leading B2B iGaming supplier by further strengthening Relax Gaming’s product offering and by broadening their B2B customer base.
In conjunction with the completion of the transaction, all existing employee share option programmes in Relax Gaming have been exercised, and Relax Gaming’s management, who is committed to the future success of the company, retains an ownership of seven per cent of the total fully diluted shares in the company. Kindred’s ownership in Relax Gaming after the transaction is 93 per cent of the total fully diluted shares.
The transaction values the Relax Gaming at up to EUR 320 million on a cash and debt free basis (Enterprise value) and a total value of the outstanding shares of approximately EUR 295 million (Equity value). The initial consideration for the remaining outstanding share of approximately EUR 80 million (on a cash and debt free basis) has been settled in cash. In addition to the initial consideration, the maximum earn-out payments amount to EUR 113 million and may become payable in 2022 and 2023, subject to Relax Gaming achieving certain earnings thresholds.
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Argentina
Blask data shows LATAM casino lobbies diverge beyond Pragmatic Play’s baseline
Brazil stands out for crash-game visibility, while Argentina fragments across 15 providers, according to Blask’s review of five markets.
Blask has published new data on casino lobby distribution across five Latin American markets—Mexico, Brazil, Argentina, Chile and Peru—finding a shared baseline of Pragmatic Play dominance but sharply different secondary content patterns by country.
Across all five markets, Pragmatic Play “consistently dominates the top 30 most-distributed titles,” accounting for up to 16 positions in each country, Blask said. Beyond that layer, Blask argues there is “no single playbook” for how operators and aggregators build lobbies.
Brazil is the clearest outlier for mechanics, with crash-style titles such as Aviator and JetX appearing in the top 30, while similar formats are “largely absent” in the other markets analyzed. Blask also points to Brazil as the only country where Pocket Games Soft holds a meaningful distribution share, driven by its Fortune series.
Mexico shows the opposite pattern: the highest concentration of Pragmatic Play titles and a thinner secondary layer. Blask flagged Endorphina as an example of a provider appearing in Mexico’s top 30 but not elsewhere in its dataset.
Argentina is described as the most fragmented market, with 15 different providers represented in the top 30—more than any other country in the analysis—and broader visibility for live and table content. Chile “closely mirrors Mexico” structurally, Blask said, but includes a single non-Pragmatic title with near-ubiquitous placement across operator lobbies. Peru, meanwhile, spreads remaining top-30 positions across 12 providers, including studios not seen in the other markets and “legacy European brands such as Novomatic.”
Blask’s conclusion is that operators should not assume a winning lobby mix in one country will translate regionally. “Beyond the dominant layer, performance is defined not by regional trends, but by local player behavior and demand signals,” the company said.
The post Blask data shows LATAM casino lobbies diverge beyond Pragmatic Play’s baseline appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Argentina
Same providers, different games: Blask uncovers hidden patterns in LATAM casino lobbies
Casino lobbies across Latin America may look similar at first glance — but a deeper look reveals they operate on entirely different logic. According to new data from Blask, all five major region players (Mexico, Brazil, Argentina, Chile and Peru) share one common layer: Pragmatic Play consistently dominates the top 30 most-distributed titles, accounting for up to 16 positions in each market. But everything beyond that baseline tells a different story.
Crash games cluster in Brazil but not elsewhere
Brazil is the only market where crash-style mechanics achieve consistent visibility at the lobby level. Titles like Aviator and JetX both rank among the top 30, while similar formats are largely absent in the other four markets. At the same time, Brazil is the only country where a second provider, Pocket Games Soft, secures a meaningful share of distribution, driven entirely by its Fortune series. This dual pattern suggests a highly specific local demand profile rather than a regional trend.
Mexico runs on a tighter playbook
While Brazil expands, Mexico narrows. The market shows the highest concentration of Pragmatic Play titles and one of the most limited secondary layers. At the same time, it introduces isolated signals that don’t scale regionally such as the presence of Endorphina, which appears in the Mexican top 30 but nowhere else in the dataset.
Argentina breaks the pattern entirely
Argentina stands apart as the most fragmented market in the region. Its top 30 includes 15 different providers which is more than any other country analyzed. Unlike neighboring markets, where a handful of suppliers dominate, Argentina distributes visibility across a wide range of studios, particularly in live and table segments. The result is a lobby structure that resists standardization.
Chile shows how a single game can outperform the system
Chile closely mirrors Mexico in overall structure but with one key exception. A single non-Pragmatic title achieves near-ubiquitous placement across operator lobbies, becoming one of the strongest outliers in the entire dataset.This suggests that even in highly concentrated markets, individual titles can break through if they match local demand precisely.
Peru stretches the long tail further than anyone else
Peru takes the opposite approach to Mexico. While maintaining the same Pragmatic baseline, it distributes the remaining positions across 12 different providers, many of which do not appear in any other LATAM market analyzed. This includes both niche studios and legacy European brands such as Novomatic, pointing to a mix of underserved demand segments and alternative content sourcing strategies.
One region, no single playbook
The key takeaway from the analysis is simple: LATAM is not a unified market when it comes to content distribution. The same providers appear everywhere but the way their games are positioned, combined, and supplemented varies dramatically from country to country. For operators, this means that copying a successful lobby structure from one market to another is unlikely to work. Beyond the dominant layer, performance is defined not by regional trends, but by local player behavior and demand signals.
The post Same providers, different games: Blask uncovers hidden patterns in LATAM casino lobbies appeared first on Americas iGaming & Sports Betting News.
Kai Botha
QTech Games continues to move fast with Playnetic integration
QTech Games, the leading game aggregator for all emerging markets, has announced its latest partnership with Playnetic, an emerging force in iGaming casino entertainment content allowing its platform clients access to another timely delivered portfolio of games focusing on immersive experiences.
Integrating games from one of the more visually stunning slots providers adds yet more variety to QTech Games’ premier platform, which is taking the widest range of online games to emerging territories with established names sitting alongside the industry’s most exciting up-and-coming providers. Playnetic’s standout titles include recent releases like Patrick vs Joker, alongside established fan favourites such as Joxer, Scarabs of Wealth and Lucky Licks.
Playnetic prides itself on creating engaging, innovative and high performing games that are suitable for all global gaming markets, delivering a personalised approach, which offers operators more flexibility in their iGaming content choices to suit specific markets. This integration also ensures QTech’s array of operator partners can leverage more innovative and high-performing content to stay ahead in a competitive marketplace.
Playnetic’s portfolio has been optimised for mobile, a cornerstone of QTech’s RNG model, which is founded on its fully-owned and customised technical platform, allowing games providers and operators the fastest integration available. With over 50 years’ management experience, QTech Games’ diverse range of gaming options is designed to provide a definitive one-stop shop. While its all-inclusive licence fee model, unified game launcher and wallet integration API mean clients can easily connect and access an all-encompassing portfolio in a few clicks. This has fast-become the “go-to” solution for worldwide operators across developing territories.
Philip Doftvik, QTech Games’ CEO, said: “We will continue to add fresh content to the platform, prioritising suppliers who provide unique, localised content. Playnetic’s immersive and player-focussed gaming suite fits the bill perfectly. Their content brings a new level of energy and engagement which we’re excited to share across our ever-growing group of operators.
Kai Botha, Chief Commercial Officer at Playnetic, added: “Playnetic’s mission is to create innovative, thrilling, and high preforming premium quality games that connect with players across multiple markets. For us that means casino content that is informed by market insights, advances in game play features supported by robust technology and the latest gameplay trends.
This deal marks another significant stride in enhancing our delivery efficiency, accelerating markets access to our games to connect with even more players. We look forward to seeing our games portfolio being available through QTech’s network.”
The post QTech Games continues to move fast with Playnetic integration appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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