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The Micro Lottery Pioneer, Honeypotlotto Opens Investor Round for Northern Territory, Australian Licence

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Having shaken the European market with their micro lottery games and software offering, Honeypotlotto has opened an investor round seeking interested parties to participate in their latest growth strategy, obtaining a Northern Territory (NT) lottery licence in Australia.

The Australian start-up and ex-Maltese licensed on-line lottery has been shaking up the traditional lottery market since 2017 by offering their micro lottery format which provide more frequent smaller wins and better odds than the mega lotteries.

The company philosophy is a ‘small win goes a long way’.  Rodney Andriolo from Honeypotlotto is not shy in stating that the vision “is about understanding what your odds are, and we are all about small wins not big jackpots. Our games are easy to understand and play, exactly what the  lottery consumer is looking for in the digital age”

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The quiet achievers have been expanding their software offering into the B2B market and a beta Raffle as a Service (RaaS) platform offering.  A first to market opportunity exists with Honeypotlotto “well positioned to launch its new offerings via an NT licence”.

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Australia

Kayo in Breach of Gambling Advertising Laws

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The Australian Communications and Media Authority (ACMA) has found that sports streaming service Kayo, provided by Hubbl Pty Limited (Hubbl), breached gambling advertising rules by presenting gambling advertisements during live sports events outside allowed times.

The ACMA investigated Hubbl following complaints from viewers relating to live streams of a number of sporting events on Kayo. Gambling advertisements must not be shown by online content providers during live sport events between 5 am and 8.30 pm, including in the five minutes before and after the event.

The ACMA’s investigations identified 16 different gambling advertisements were provided outside the allowed times across a total of 267 live sport events. Hubbl said that this was caused by a system error that affected viewers using iOS applications in a six week period over February and March 2023.

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ACMA Authority member Carolyn Lidgerwood said the scale of the error as well as Hubbl’s failure to identify a system bug affecting the playout of gambling ads across a large number of live sport events was very concerning.

“Online streaming services as well as broadcasters all have a responsibility to put robust systems in place so that they adhere to these long-standing gambling advertising rules,” Ms Lidgerwood said.

“The rules are there to reduce viewer exposure to gambling ads, particularly for impressionable young audiences and those vulnerable to gambling harms. In this case Hubbl has let those viewers down.”

The ACMA has issued Hubbl with a remedial direction requiring it to arrange an external audit of its technical systems and processes, including the measures that it has implemented subsequent to the breaches.

If Hubbl fails to comply with the terms of the remedial direction it may be ordered by the Federal Court to pay penalties of up to $626,000 per day.

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Australia

ACMA Blocks More Illegal Offshore Gambling Websites

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The Australian Communications and Media Authority (ACMA) has requested that Australian internet service providers (ISPs) to block more illegal offshore gambling websites, after investigations found these services to be operating in breach of the Interactive Gambling Act 2001.

The latest sites blocked include A Big Candy, Jackpoty and John Vegas Casino.

Website blocking is one of a range of enforcement options to protect Australians against illegal online gambling. Since the ACMA made its first blocking request in November 2019, 995 illegal gambling and affiliate websites have been blocked.

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Over 220 illegal services have also pulled out of the Australian market since the ACMA started enforcing new illegal offshore gambling rules in 2017.

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Australia

Tabcorp Appoints Gillon McLachlan as MD & CEO

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Australian gambling services firm Tabcorp Holdings has appointed former Australian Football League (AFL) boss Gillon McLachlan as its chief executive and managing director.

The appointment comes months after former chief Adam Rytenskild resigned over allegedly using “offensive” and “inappropriate” language at the workplace and as the firm navigates a strategic transformation amid heightened competition pressures.

McLachlan was the AFL chief executive for a decade during which he contributed to significant revenue growth and oversaw its expansion.

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He will join Tabcorp on Aug. 5 and assume the roles of CEO and MD upon receiving regulatory approvals, the company said. He will receive an annual fixed remuneration of AU$ 1.5 million.

“In the two years since demerger, we have significantly improved our customer offering and delivered key structural reforms in Queensland and Victoria,” Tabcorp Executive Chairman Bruce Akhurst said.

“Gill brings an added dimension of having been responsible for some of the most significant media rights deals in Australian sports history and we’re excited about the potential growth opportunities for our wagering and media business under his leadership,” Bruce Akhurst added.

The post Tabcorp Appoints Gillon McLachlan as MD & CEO appeared first on European Gaming Industry News.

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