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FBMDS gives a boost in the Spanish market by joining forces with Orenes Group

Published

5 years ago

October 6, 2021

Reading Time: 2 minutes

The FBMDS expansion campaign in the Spanish market begins a relevant chapter with the signature of a new deal with VERSUS, the sports betting and online gaming brand of the Orenes Group. This commercial agreement with a reference player in Spain will allow FBMDS to make its portfolio of games available in the online casino operated by VERSUS.

FBMDS is invested in fast and significant growth in Spain. After the signature of its first partnership in this European market a few weeks ago, the gaming brand sees the first results of the designed strategy with a new important deal signed with VERSUS, the sports betting and online gaming brand of the Orenes Group.

Pedro Filgueira, European Business Developer, shares his reaction to this promising novelty. “When looking to the global online casino landscape, FBMDS always tries to find players that can embrace its diversified portfolio of products and provide significant progress in terms of expansion. This deal fulfils all the criteria defined in our strategy, and we are very proud to bring FBMDS games to a player with such national expression in the landbased and online Spanish casino industry as the Orenes Group”, affirms Pedro Filgueira.

For Vicente Rabasco, Product Manager at VERSUS, “The union with FBMDS allows us to expand the range of games in our catalog, with special emphasis on video bingos. FBMDS video bingos are far superior to those we currently have in the Spanish market, so our users will be able to enjoy a unique experience”, affirms the representative.

Orenes Group was born as a family business in 1968. Since then, it has had an exponential growth, being nowadays one of the great referents of leisure and entertainment in Spain with an international presence. As a global gaming operator, it is present in all the sub-sectors: sports betting and online gaming, casinos, bingos, gaming rooms, leisure centres, operation and commercialization of gaming machines and catering.

VERSUS ONLINE S.A, is a gambling company that operates in the Spanish market since 2011 and VERSUS is the sports betting and online game brand of the Orenes Group. With its disruptive image and a customer-centric positioning, VERSUS reinforces the international vision of this division. Currently VERSUS has a strong presence both online and retail, with more than 3,000 terminals through 890 points of sale distributed throughout the country.

After 20 years conquering the landbased universe, FBM decided to take a new step in the online universe. FBMDS is a brand that combines the latest technologies with proven know-how, bringing you an engaging portfolio of products to provide memorable experiences online. If you want to know more about FBMDS, access https://fbm.digital/.

Alona Shevtsova

Sends CEO Alona Shevtsova moderates Global Gaming Expansion panel in Riyadh

Published

1 hour ago

June 25, 2026

Wladimir P.

sends-ceo-alona-shevtsova-moderates-global-gaming-expansion-panel-in-riyadh

Alona Shevtsova, CEO of Sends, will moderate a panel at The Blockchain show on 29^th June, bringing together experts from entertainment, location-based gaming, and content localisation to examine what it takes to build sustainable gaming ecosystems across emerging markets.

The panel, titled “Global Gaming Expansion: Lessons from Untapped Markets,” will structure its discussion across four themes: the growth dynamics reshaping emerging gaming markets; the role of localisation in creating experiences that genuinely connect with new audiences; the infrastructure and communities needed to build gaming ecosystems beyond the game itself; and the lessons and opportunities that will define successful expansion in the years ahead.

Alona Shevtsova plans to frame the discussion around the central challenge for companies looking to expand globally: entering a new market requires far more than bringing an existing product to a new audience. Understanding local cultures, building communities, adapting experiences, and creating ecosystems that allow gaming to grow sustainably are all as important as the product itself.

Alona Shevtsova, CEO of Sends, said:

“The future growth of gaming will come not only from new technologies, but from understanding people — their cultures, communities, and the experiences they want to be part of. Successful expansion will belong to those who can combine global ambition with local understanding.”

The first segment will examine why regions including the Middle East, Africa, and South Asia are becoming increasingly significant for developers, operators, and investors — driven by young audiences, accelerating digital adoption, and new entertainment models creating substantial growth potential. Panellists will explore how consumer preferences differ across markets and what trends among younger audiences are shaping the future of gaming and entertainment.

The third segment will broaden the lens beyond the game itself, exploring the role of location-based entertainment, gaming centres, esports, and experiential destinations in attracting new audiences and building long-term communities. Panellists plan to address how entertainment ecosystems — spanning physical venues, events, and community infrastructure — accelerate gaming adoption in markets where the category is still establishing itself.

Earlier this month, Alona Shevtsova was shortlisted for the 2026 Great British Entrepreneur Awards in the Established Business of the Year category. Her team is also preparing for the Fintech Connect conference in London later this year. Sends will be a leading sponsor of this event.

*Sends is a trade name of SMARTFLOW PAYMENTS LIMITED, registered in England and Wales (Company No.11070048). For more information, visit sends.co .

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