Latest News
FBMDS gives a boost in the Spanish market by joining forces with Orenes Group
The FBMDS expansion campaign in the Spanish market begins a relevant chapter with the signature of a new deal with VERSUS, the sports betting and online gaming brand of the Orenes Group. This commercial agreement with a reference player in Spain will allow FBMDS to make its portfolio of games available in the online casino operated by VERSUS.
FBMDS is invested in fast and significant growth in Spain. After the signature of its first partnership in this European market a few weeks ago, the gaming brand sees the first results of the designed strategy with a new important deal signed with VERSUS, the sports betting and online gaming brand of the Orenes Group.
Pedro Filgueira, European Business Developer, shares his reaction to this promising novelty. “When looking to the global online casino landscape, FBMDS always tries to find players that can embrace its diversified portfolio of products and provide significant progress in terms of expansion. This deal fulfils all the criteria defined in our strategy, and we are very proud to bring FBMDS games to a player with such national expression in the landbased and online Spanish casino industry as the Orenes Group”, affirms Pedro Filgueira.
For Vicente Rabasco, Product Manager at VERSUS, “The union with FBMDS allows us to expand the range of games in our catalog, with special emphasis on video bingos. FBMDS video bingos are far superior to those we currently have in the Spanish market, so our users will be able to enjoy a unique experience”, affirms the representative.
Orenes Group was born as a family business in 1968. Since then, it has had an exponential growth, being nowadays one of the great referents of leisure and entertainment in Spain with an international presence. As a global gaming operator, it is present in all the sub-sectors: sports betting and online gaming, casinos, bingos, gaming rooms, leisure centres, operation and commercialization of gaming machines and catering.
VERSUS ONLINE S.A, is a gambling company that operates in the Spanish market since 2011 and VERSUS is the sports betting and online game brand of the Orenes Group. With its disruptive image and a customer-centric positioning, VERSUS reinforces the international vision of this division. Currently VERSUS has a strong presence both online and retail, with more than 3,000 terminals through 890 points of sale distributed throughout the country.
After 20 years conquering the landbased universe, FBM decided to take a new step in the online universe. FBMDS is a brand that combines the latest technologies with proven know-how, bringing you an engaging portfolio of products to provide memorable experiences online. If you want to know more about FBMDS, access https://fbm.digital/.
Powered by WPeMatico
Argentina
Betano partners Fundación Empate on adapted football program in Argentina
Betano says it will fund weekly training for 192 athletes with Down syndrome and support the FUT21 National Tournament pathway ahead of October.
Betano has partnered with Fundación Empate to launch an adapted football-friendly tournament in Argentina, as part of the operator’s “Desafiá tus límites” (Challenge Your Limits) corporate responsibility programme.
The company said the partnership will support 192 athletes with Down syndrome by funding weekly practices, while also providing operational resources to strengthen training in the run-up to the FUT21 National Tournament in October. Fundación Empate describes FUT21 as Argentina’s main futsal competition for athletes with Down syndrome, bringing together delegations from across the country.
Germán Laborda, President of Fundación Empate, said: “For us, this support means much more than financial aid. It is a concrete opportunity for our players to keep growing, training, and showcasing all their talent. Having companies like Betano get involved in real inclusion helps bring visibility to the enormous effort and commitment of each member of our foundation.”
Alvaro Ferreres, Betano Country Manager for Argentina, added: “At Betano, we understand that social responsibility means getting truly involved and supporting the people behind every story. Supporting the players of Fundación Empate means proving that a company can be an ally that drives opportunities, inclusion, and development through sports.”
Beyond athlete funding, Betano said it will develop Teacher Training Workshops for Inclusive Sports aimed at more than 800 sports professionals, including coaches, physical education teachers and physiotherapists, as well as teams for athletes with Down Syndrome. The company positioned the initiative as part of its broader adapted sports activity under “Desafiá tus límites”, which it said also includes support for Argentina’s national blind football team, Los Murciélagos (The Bats).
The post Betano partners Fundación Empate on adapted football program in Argentina appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
adtech
PropellerAds says Social Traffic lifts game registrations 34.5% in Nigeria test
In a seven-day Onclick campaign, Social Traffic delivered 23.3% of registrations from 17.3% of impressions, the company reports.
PropellerAds has published new user acquisition results from a seven-day game registration campaign in Nigeria, reporting that its “Social Traffic” segment outperformed overall traffic on registrations and revenue efficiency.
According to the company, Social Traffic represented 17.3% of total impressions (20,076 of 115,671) but delivered 23.3% of registrations (199 of 853) and 24.5% of revenue ($96.06 of $392.46). Registrations per 1,000 impressions rose to 9.91 for Social Traffic versus 7.37 campaign-wide, a 34.5% increase. Revenue per 1,000 impressions (RPM) increased to $4.78 versus $3.39, up 41%.
Social Traffic is a targeting subtype within PropellerAds’ Onclick/Popunder format. When enabled on the company’s Self-Service Platform (SSP), ads are served only in placements where a user arrived from a social network such as Facebook or Instagram immediately before landing on the publisher’s page.
PropellerAds attributed the performance gap to browsing context and user intent, arguing that users coming from social platforms are more likely to complete multi-step actions such as registration. Petros Sofroniou, Account Strategist at PropellerAds, said: “In highly competitive user acquisition environments, traffic quality is increasingly critical. In practice, Social Traffic helps advertisers reach users who are more engaged and willing to take action, thereby improving registration performance in campaigns.”
The company positioned the results against what it described as a rapidly expanding Nigerian games market, citing estimates of a $3.5 billion market with roughly 60 million active users and 61% year-over-year growth. PropellerAds said it recommends testing Social Traffic as a dedicated segment and, where results hold, splitting it into a separate campaign for clearer optimization signals; it also suggested using roughly 20× target CPA as a test budget and running tests for 36–48 hours, while noting performance can vary by market and product.
The post PropellerAds says Social Traffic lifts game registrations 34.5% in Nigeria test appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Latest News
Betnacional realiza o maior São João brasileiro fora do Brasil em Miami
Créditos: Giovanna Shirassu/CriaMov
Marca reuniu mais de mil convidados entre ex-atletas, influenciadores e artistas para celebração inspirada em uma das tradições culturais mais populares do país, durante o principal momento do futebol internacional em 2026
O maior São João brasileiro realizado fora do Brasil tomou conta de Miami na última terça-feira (23). Promovido pela Betnacional e organizado pela AMG, agência especializada em posicionar grandes marcas brasileiras nos Estados Unidos, reuniu mais de mil convidados e levou uma das manifestações culturais mais populares do país para os Estados Unidos justamente no período em que a cidade concentra milhares de brasileiros acompanhando o principal momento do futebol mundial.
Realizado no Jóia Beach Club, o São João Betnacional transformou o espaço em um grande arraial à beira-mar, reunindo música, gastronomia típica, experiências interativas e referências às tradições juninas celebradas em todas as regiões do Brasil. A proposta foi transportar para Miami a atmosfera de uma das festas mais emblemáticas da cultura brasileira e proporcionar aos convidados uma experiência de conexão com suas origens mesmo longe de casa.
“Tem coisa mais brasileira do que isso? De um lado, milhares de pessoas reunidas para viver a emoção de acompanhar a Seleção. Do outro, o São João acontecendo por todo o país. A gente quis trazer essas duas paixões para o mesmo lugar. E não de qualquer jeito. Fizemos questão de construir um São João de verdade, com respeito às tradições, à música, à cultura e às pessoas que fazem essa festa ser tão especial. Ter o Movimento Verde e Amarelo com a gente tornou tudo ainda mais simbólico. Foi uma noite para celebrar o Brasil em sua essência”, afirma Jorge Peixoto, Head de Brand Experience da Betnacional.
E o encontro entre essas paixões também se refletiu no público presente. O evento reuniu personalidades brasileiras, influenciadores, atletas, artistas e convidados especiais, que vem acompanhando a trajetória da seleção nos Estados Unidos.
Tradição brasileira em solo americano
A autenticidade da experiência também esteve presente nas atrações da noite. Entre os destaques da programação estavam a apresentação da quadrilha junina e os shows da cantora Gabi Lacombe, artista radicada nos Estados Unidos que levou ao evento o tradicional forró pé de serra, e do músico Rafa Mesquita, com um repertório marcado pela música brasileira contemporânea. Com apresentações cheias de energia e identidade, os artistas ajudaram a transportar para Miami o clima característico do São João brasileiro.
The post Betnacional realiza o maior São João brasileiro fora do Brasil em Miami appeared first on Americas iGaming & Sports Betting News.
-
Australia6 days agoFormer Star Entertainment Executives Mathias Bekier and Paula Martin Disqualified and Ordered to Pay Penalties
-
CFTC7 days agoNovig Secures CFTC Designation, Bringing the First Prediction Market Built for Sports Fans Nationwide
-
LatAm7 days agoInnovative payment solutions provider teams up with leading LATAM fintech platform to expand digital wallet access for online betting customers in Mexico
-
Alberta7 days agoWhy Alberta Represents the Next Major Growth Opportunity for Gaming Operators
-
Alberta7 days agoMediaTroopers lines up eight operator partners ahead of Alberta launch
-
Alina Mihaela Popa Chief Commercial Officer at ICONIC217 days agoICONIC21 launches live casino and RNG titles with Maxbet in Romania
-
ATG7 days agoATG Casino player in Sweden wins €2m jackpot powered by EveryMatrix
-
game launches7 days agoPragmatic Play releases Mahjong Wins Triple Pot with 100,000x bonus prize



