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BLAST PREMIER TEAMS UP WITH STEELSERIES FOR FALL SEASON
BLAST Premier today announced a new partnership with SteelSeries, the worldwide leader in gaming and esports peripherals, for the Counter-Strike tournament organizer’s Fall Season.
The multi-event deal will see SteelSeries further boost BLAST’s growing global portfolio of partnerships. The Danish gaming peripheral manufacturer will collaborate with BLAST on events and brand activations, and engage with BLAST’s community of Counter-Strike fans. Additionally the brand will showcase their industry-leading keyboards, mice, mousepads, including the award-winning Prime Pro Series line of mice that revolutionized gaming mice technology with the first-ever Optical Magnetic switches in esports.
Throughout the Fall 2021 season, SteelSeries will have a presence at the Fall Showdown (October 12-17) and Final (November 24-28), and activate at BLAST Premier’s eagerly anticipated return to arena events at November’s Fall Final in Copenhagen’s iconic Royal Arena – including a number of fan engagement initiatives, giveaways and a designated space at the venue to activate around.
Sharing a passion for innovation and esports with BLAST, SteelSeries has been creating firsts in gaming and esports for 20 years. Celebrating its 20th anniversary as the original esports brand in 2021, SteelSeries has built its name and reputation on challenging the status quo, creating innovative products that push boundaries and professional gaming further, and helping to make gaming more competitive and compelling for viewers and players.
BLAST and SteelSeries first teamed up for the BLAST Pro Series Copenhagen in 2019 and followed this up by partnering at last year’s online Dota 2 tournament Bounty Hunt.
Oliver Clarke, Head of Brand Partnerships at BLAST, said: “It’s a hugely exciting time for BLAST Premier with the start of our Fall Season and the imminent return of fans and arena events ahead of November’s Fall Final in Copenhagen. We’re thrilled to welcome back such a reputable global brand like SteelSeries and have some exciting plans lined up for the partnership during this period.”
“As the original esports brand, we seek to inspire through our innovation and creativity, through our products, and with our partners,” said Tony Trubridge, Global Esports Director at SteelSeries. “There are many synergies between BLAST Premier and SteelSeries and the Fall 2021 season marks the perfect opportunity to collaborate.”
BLAST Premier is a worldwide Counter-Strike tournament series that unites all major events, offers opportunities to all regions across the globe and crowns the world champions of CS:GO. Up to 32 teams will take part in the seven BLAST Premier events over the course of 2021 with a combined prize pool of $2,475,000 on the line.
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ADI Predictstreet
BetConstruct AI rebrands Harmony event as “Harmony Predictstreet” in Yerevan
The July 8–9 gathering highlighted a new partnership with ADI Predictstreet, described as FIFA’s Official Prediction Market Partner.
BetConstruct AI held its Harmony Predictstreet networking event on July 8–9, 2026 in Yerevan, Armenia, marking the eighth edition of the Harmony series and drawing “over 300 guests,” according to the company.
The company said the Predictstreet naming reflects a strategic collaboration with ADI Predictstreet, which it describes as “FIFA’s Official Prediction Market Partner.” BetConstruct AI said it has integrated ADI Predictstreet’s prediction market products and “official match streaming rights” into its platform, timed around the FIFA World Cup Final “just days away.”
Day one was hosted at Garni Temple and included networking, a performance by the Armenian National Philharmonic Orchestra, a mapping show and a DJ set by DJ Leblanc, the company said.
Day two began with a visit to SoftConstruct headquarters for an office tour and networking, followed by a gala dinner at Dvin Music Hall. BetConstruct AI said founders and executive leadership presented product and strategy updates spanning Eventbook, the ADI Predictstreet partnership, Betting Mate, The Last Battle Universe, Betbuilder & Powerbank, Softgates, and updates related to Vivaro.me and Open Stake.
BetConstruct AI positioned the event as a forum for business development and ecosystem direction-setting, and said it plans to continue the series with a ninth edition.
The post BetConstruct AI rebrands Harmony event as “Harmony Predictstreet” in Yerevan appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
affiliate marketing
Regulated iGaming markets push operators toward audit-ready affiliate tracking
As regulators scrutinise AML, RG and advertising, operators face rising pressure to validate attribution and partner payouts end to end.
Growing regulation in iGaming is changing how operators manage affiliates, track player acquisition, and control partner payouts, according to a new statement from affiliate platform provider Affnook.
The company argues that in regulated markets affiliates are increasingly treated as an extension of an operator’s marketing activity, raising the stakes for oversight in areas such as affiliate advertising practices, responsible gambling controls, anti-money laundering (AML) and data privacy. The release points to the Danish Gambling Authority as one example of a regulator highlighting potential AML risks linked to affiliate partnerships and urging operators to strengthen risk assessments across third-party acquisition channels.
Affnook says the industry is moving away from “Trust Me” affiliate reporting as stakeholders demand performance data and revenue attribution that can be independently verified. It lists audit-ready reporting, verifiable revenue attribution, transparency into tracking and commission calculations, and consistent reporting standards as key expectations in more heavily regulated environments.
The company also frames financial governance as a parallel priority to tracking, citing the need for net gaming revenue (NGR) verification, commission accuracy, invoice reconciliation and payment oversight. It adds that multi-touch player journeys and reduced effectiveness of cookie-based attribution are widening “attribution blind spots,” which can fuel partner disputes, weaken decision-making and complicate compliance reviews.
In the release, Affnook positions platform features such as audit logs, partner activity monitoring, consent-aware tracking, real-time commission calculations and server-to-server tracking as the types of capabilities operators should evaluate as regulatory expectations increase.
The post Regulated iGaming markets push operators toward audit-ready affiliate tracking appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Alberta
Play’n GO goes live in Alberta iGaming with 10+ operators
Supplier expands to its third regulated Canadian province after Ontario and Québec, launching on Alberta’s market opening week.
Play’n GO has entered the newly regulated Alberta iGaming market, launching its casino games with more than ten licensed operators on the market’s opening week, the supplier said on 16 July 2026.
The Alberta rollout marks Play’n GO’s third regulated Canadian province, following Ontario and Québec, and extends the company’s North American regulated-market footprint.
According to the company, its content was made available in Alberta for the first time on launch day via a network of licensed operators.
Esteban Perez, New Market Entry Lead at Play’n GO said: “Entering Alberta with more than 10 operators on day one of regulation is a significant milestone for Play’n GO and a testament to the strength of our regulated market strategy. Canada continues to be a key focus for us, and expanding into our third province reflects both the demand for our content and the strength of our partnerships with licensed operators.
“We are proud to support Alberta’s regulated market with a portfolio that prioritises entertainment, compliance and long-term sustainability.”
The post Play’n GO goes live in Alberta iGaming with 10+ operators appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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