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Veloce Racing continues quest to identify best female talent in motorsport with signing of Hedda Hosås for Extreme E rookie test
Pioneering London-based squad reinforces commitment to gender equality with test outing for Norwegian protégé
Veloce Racing has added yet another rising female star to its roster in the form of Norweigian rallycross racer Hedda Hosås, as the London-based squad continues to position itself as a champion of gender equality. The pioneering motorsport organisation, which has been at the forefront of innovation in the industry since the team’s inception in 2019, has signed up the highly-rated youngster ahead of Extreme E’s rookie test (Tuesday, 26 October) in Sardinia, Italy.
The acquisition of Hosås reaffirms Veloce’s knack for identifying promising female drivers, which has proved fruitful in the past, while it also reinforces a stance on gender equality that has held true throughout the outfit’s endeavours both on and off the circuit for over two years.
Off the track, Veloce has hosted numerous events throughout 2021 such as Epsom College and Gravity Karting, Wandsworth appearances with the FIA Girls On Track initiative as well as ‘The Ultimate Female Racer’ challenge with sister organisation Veloce Esports, highlighting itself as a staunch advocate for women in motorsport.
On the track, meanwhile, Hosås is following in the footsteps of W Series Champion Jamie Chadwick, Brazilian sensation Bruna Tomaselli and the most recent female driver to get behind the wheel of Veloce machinery – Emma Gilmour – who impressed on her debut at the Arctic X Prix.
Having identified Chadwick as a future superstar while under a previous commercial management guise – Veloce Sports – the SW6 squad has a history of spotting, developing and promoting the best female talent in motorsport so Hosås is in good company.
The newly-signed Norwegian sensation’s early career comprised largely of motocross competition before making the transition to rallycross. More recently, she has been competing in the Norwegian Rallycross Championship and made a guest appearance in the Danish championship in September.
Hosås will be joined at the rookie test by Veloce Racing’s male Reserve and Development Driver Lance Woolridge who will relish the opportunity to test the ODYSSEY 21 on an official X Prix course for the first time.
Hedda Hosås, Rookie Driver, Veloce Racing added: “I’m really excited to be getting involved in Extreme E. It’s going to be an entirely new experience as I have been driving in rallycross so far. The car is much bigger in terms of size so that will take some getting used to, but I think it’s really cool that it is electric – that is the future! I can’t wait and feel very lucky that I’ve been given this opportunity.
“I’m looking forward to seeing how the series works. Of course, it’s going to be interesting to see the area and understand the environmental impacts as well as try out the electric power train. Overall, I think It’s going to be a great experience!”
Rupert Svendsen-Cook, Team Principal, Veloce Racing added: “Veloce is proudly committed to developing and promoting the very best female talent in motorsport, with the addition of Hedda being testament to that, alongside what we have achieved with Jamie Chadwick in both the W Series and Extreme E.
“The challenges of Extreme E are particularly unique, with very limited mileage a key factor in some teams choosing to sign more experienced ‘mature’ talent. As a future-facing company here at Veloce, we believe the strategy to invest in younger and upcoming talent to be the right one. We are excited to offer Hedda this opportunity and to work towards success on the global motorsport stage together.”
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With the release of a dynamic promotional video starring its ambassador, Simon Msuva, LEONBET continues a new chapter in its partnership with the Tanzanian national team forward.
Filmed in Tanzania, the campaign captures the energy of local football culture and highlights Msuva’s personality both on and off the pitch. One of the key moments of the video features the famous “Msuva Flip”- the player’s signature goal celebration, a backflip that fans immediately recognise whenever he scores.
The video is fast-paced and vibrant, reflecting the passion of Tanzanian football fans.The campaign also features Baraka Mpenja, a well-known sports commentator and voice of Tanzanian football, who brings additional authenticity and connection to the local audience.
Simon Msuva is known not only for his performances on the field but also for his strong charisma. According to the production team, he quickly immersed himself in the filming process and brought the same vibrant energy and character that fans associate with his game.
During the recent season, Msuva has scored several memorable goals that drew attention from fans and sports media alike. That excitement and emotion became the foundation for the new campaign.
“This campaign is part of our broader strategy to get closer to sports fans and build a stronger emotional connection with our audience. Working with talents like Simon Msuva allows us to speak the same language as the fans and be present where their passion is.” said Jérôme J. D., Regional Director of Operations.
The video continues the collaboration between LEONBET and Tanzanian national team captain Simon Msuva and supports the brand’s ongoing engagement with football fans in Tanzania.
The post LEONBET Shares a New Campaign with Tanzanian Ambassador Simon Msuva appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
BetConstruct AI, a global iGaming platform provider, will present its full ecosystem at Stand N150 during SiGMA South America 2026, taking place from April 7–9 in São Paulo, Brazil.
With South America rapidly emerging as one of the most dynamic iGaming regions, BetConstruct AI is positioning itself as a key partner for operators looking to scale efficiently and competitively. The company delivers a vast offering, including over 140,000 pre-match events, 90,000+ live matches monthly, and 45,000+ casino games from 350+ providers.
One Platform, Multiple Growth Drivers
Visitors to Stand N150 will experience live demos across six core solution areas:
Acquisition, Content & Entertainment
A comprehensive offering spanning sportsbook, casino aggregation, affiliate marketing through Affigates, and six flexible front-end solutions, including crypto-ready platforms.
Payments & Licensing
With 500+ payment integrations and a fully managed licensing service, BetConstruct AI enables operators to enter regulated South American markets with confidence and compliance.
Retention & CRM
AI-powered CRM tools predict churn up to 14 days in advance, identify high-value players early, and automate personalized engagement across multiple channels. A game recommendation engine further enhances player activity and revenue potential.
Risk Management
The Umbrella AI system combines sportsbook and casino risk, AML, and responsible gaming into a unified solution. Advanced tools detect fraudulent behavior early and forecast negative-value players well in advance.
Operational Services
End-to-end support includes licensing, digital marketing, CRM management, trading, risk control, and infrastructure protection.
BetConstruct AI Poker
A flexible B2B poker network offering turnkey, white-label, or API integration, supported by strong liquidity, built-in security, and Web3-ready infrastructure.
World Cup-Focused Engagement Tools
To help operators maximize opportunities around the 2026 World Cup, BetConstruct AI is introducing two zero-cost promotional solutions:
Powerfull (Pre-Tournament Campaign)
A challenge-based campaign running before kickoff, rewarding players with Free Bets that accumulate and activate during the tournament—driving engagement, reactivation, and cross-product activity.
Bet on League (In-Tournament Hub)
A fully integrated World Cup hub featuring standings, schedules, and interactive tools that convert fan engagement into betting activity. It includes AI-powered bet suggestions and requires no additional development or fees.
Beyond the Expo
In addition to the exhibition, BetConstruct AI will host an exclusive Harmony ChoiceMe event on April 7 at Tetto Lounge in São Paulo, offering industry leaders a premium networking environment.
As the South American market accelerates, BetConstruct AI invites operators to visit Stand N150 to explore how its platform, tools, and expertise can drive the next phase of growth.
The post BetConstruct AI Showcases Full Platform at SiGMA South America 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
With the release of a dynamic promotional video starring its ambassador, Simon Msuva, LEONBET continues a new chapter in its partnership with the Tanzanian national team forward.
Filmed in Tanzania, the campaign captures the energy of local football culture and highlights Msuva’s personality both on and off the pitch. One of the key moments of the video features the famous “Msuva Flip”- the player’s signature goal celebration, a backflip that fans immediately recognise whenever he scores.
The video is fast-paced and vibrant, reflecting the passion of Tanzanian football fans.The campaign also features Baraka Mpenja, a well-known sports commentator and voice of Tanzanian football, who brings additional authenticity and connection to the local audience.
Simon Msuva is known not only for his performances on the field but also for his strong charisma. According to the production team, he quickly immersed himself in the filming process and brought the same vibrant energy and character that fans associate with his game.
During the recent season, Msuva has scored several memorable goals that drew attention from fans and sports media alike. That excitement and emotion became the foundation for the new campaign.
“This campaign is part of our broader strategy to get closer to sports fans and build a stronger emotional connection with our audience. Working with talents like Simon Msuva allows us to speak the same language as the fans and be present where their passion is.” said Jérôme J. D., Regional Director of Operations.
The video continues the collaboration between LEONBET and Tanzanian national team captain Simon Msuva and supports the brand’s ongoing engagement with football fans in Tanzania.
The post LEONBET Shares a New Campaign with Tanzanian Ambassador Simon Msuva appeared first on Americas iGaming & Sports Betting News.
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