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Veloce Racing continues quest to identify best female talent in motorsport with signing of Hedda Hosås for Extreme E rookie test
Pioneering London-based squad reinforces commitment to gender equality with test outing for Norwegian protégé
Veloce Racing has added yet another rising female star to its roster in the form of Norweigian rallycross racer Hedda Hosås, as the London-based squad continues to position itself as a champion of gender equality. The pioneering motorsport organisation, which has been at the forefront of innovation in the industry since the team’s inception in 2019, has signed up the highly-rated youngster ahead of Extreme E’s rookie test (Tuesday, 26 October) in Sardinia, Italy.
The acquisition of Hosås reaffirms Veloce’s knack for identifying promising female drivers, which has proved fruitful in the past, while it also reinforces a stance on gender equality that has held true throughout the outfit’s endeavours both on and off the circuit for over two years.
Off the track, Veloce has hosted numerous events throughout 2021 such as Epsom College and Gravity Karting, Wandsworth appearances with the FIA Girls On Track initiative as well as ‘The Ultimate Female Racer’ challenge with sister organisation Veloce Esports, highlighting itself as a staunch advocate for women in motorsport.
On the track, meanwhile, Hosås is following in the footsteps of W Series Champion Jamie Chadwick, Brazilian sensation Bruna Tomaselli and the most recent female driver to get behind the wheel of Veloce machinery – Emma Gilmour – who impressed on her debut at the Arctic X Prix.
Having identified Chadwick as a future superstar while under a previous commercial management guise – Veloce Sports – the SW6 squad has a history of spotting, developing and promoting the best female talent in motorsport so Hosås is in good company.
The newly-signed Norwegian sensation’s early career comprised largely of motocross competition before making the transition to rallycross. More recently, she has been competing in the Norwegian Rallycross Championship and made a guest appearance in the Danish championship in September.
Hosås will be joined at the rookie test by Veloce Racing’s male Reserve and Development Driver Lance Woolridge who will relish the opportunity to test the ODYSSEY 21 on an official X Prix course for the first time.
Hedda Hosås, Rookie Driver, Veloce Racing added: “I’m really excited to be getting involved in Extreme E. It’s going to be an entirely new experience as I have been driving in rallycross so far. The car is much bigger in terms of size so that will take some getting used to, but I think it’s really cool that it is electric – that is the future! I can’t wait and feel very lucky that I’ve been given this opportunity.
“I’m looking forward to seeing how the series works. Of course, it’s going to be interesting to see the area and understand the environmental impacts as well as try out the electric power train. Overall, I think It’s going to be a great experience!”
Rupert Svendsen-Cook, Team Principal, Veloce Racing added: “Veloce is proudly committed to developing and promoting the very best female talent in motorsport, with the addition of Hedda being testament to that, alongside what we have achieved with Jamie Chadwick in both the W Series and Extreme E.
“The challenges of Extreme E are particularly unique, with very limited mileage a key factor in some teams choosing to sign more experienced ‘mature’ talent. As a future-facing company here at Veloce, we believe the strategy to invest in younger and upcoming talent to be the right one. We are excited to offer Hedda this opportunity and to work towards success on the global motorsport stage together.”
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Lars Felderhoff
Merkur Appoints New Chief Information Security Officer
The Merkur Group has appointed Manuel Kraft to the position of group chief information security officer (CISO), beginning his new role this month.
In his new position, Kraft will take responsibility for overseeing the group’s information security strategy.
“We are delighted that we have been able to recruit Mr. Kreft, a proven expert from within our own ranks, for this key position. With his many years of experience and deep understanding of the challenges of modern information security, he will make a significant contribution to further developing the digital resilience and security of the Group,” said Lars Felderhoff, chairman of the management board of the Merkur Group.
Kreft has been with the Group since 1997, when he started as the first dual student from East Westphalia. Most recently, he served as an authorised signatory and head of it infrastructure and operations.
The Minden native has been involved in all aspects of information security for more than 25 years and played a key role in establishing an information security management system in accordance with ISO 27001. Among other things, the 49-year-old will be responsible for setting up the company’s own competence centre for information security. In addition to a group-wide information security strategy, he will also implement uniform global standards within the 15,000-employee corporation.
“Information security is not a final state, but an ongoing process. Together with my colleagues, I want to help strengthen the digital resilience of the group and actively shape its future,” said Kreft.
The post Merkur Appoints New Chief Information Security Officer appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Football Feeds
Football Feeds teams up with Winamax to expand strategic collaboration
Football Feeds, a prominent source of pre-match data and insights for football via its Pre-Match Office platform, has revealed a new collaboration with Winamax, one of Europe’s most esteemed sports betting operators.
Pre-Match Office is the top pre-match player availability and lineup insight tool from Football Feeds. Covering over 80 events, Pre-Match Office provides daily tracking and updates on injuries, suspensions, and player unavailability.
Incorporating Pre-Match Office data into Winamax’s sportsbook will enhance market refinement speed and accuracy, facilitating better odds compilation and delivering a more captivating product for football enthusiasts.
Football Feeds’ information offers Winamax a dependable resource for pre-match insights, featuring continuous live updates on more than 1,500 injuries, 300 active suspensions, and anticipated line-ups, which are refreshed as team news is released.
After the complete integration of the Pre-Match Office platform within its football trading operations, Winamax will optimize their pre-match processes, minimizing manual research efforts and responding more effectively to recent team news, while ensuring accurate and competitive markets for their customers.
Football Feeds’ CEO Rasmus Hatting said: “We’re very pleased to be partnering with Winamax, a brand that shares our focus on quality and performance. Our Pre-Match Office platform is built to give trading teams reliable, timely insight into player availability and expected line-ups, and we’re proud to support Winamax with data that helps them operate with greater speed and confidence in such a competitive market.
“This agreement represents another important step in expanding our presence among leading European operators and reflects the growing demand for trusted, specialist pre-match intelligence. We look forward to working closely with Winamax and supporting their team with the accurate, actionable information they need every day.”
The post Football Feeds teams up with Winamax to expand strategic collaboration appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Ashley McCulloch Vice President North America at Evoplay
Evoplay Names Ashley McCulloch Vice President North America
Evoplay, the acclaimed game development studio, has named Ashley McCulloch as Vice President North America, strengthening its strategic emphasis on growth throughout the US and Canada.
McCulloch has over 15 years of experience that includes land-based, VLT, and online gaming. She has occupied high-level commercial positions at IGT and Light & Wonder and most recently worked as Director of Account Management North America at Inspired Gaming Group, where she led strategic account development and assisted with new market entry projects.
In addition to her commercial success, McCulloch serves as a board member for Women in Sports and Events, is part of Global Gaming Women, and was recognized in the 2024 Emerging Leaders in Gaming 40 Under 40, highlighting her influence in the industry.
At Evoplay, McCulloch will lead partnerships, regulatory licensing, product launches, and broader business development efforts as the provider speeds up its growth in the North American market.
Evoplay has secured a significant presence in the area, launching in Ontario via collaborations with prominent operators in the province, such as BetMGM and Caesars Entertainment.
In November 2025, Evoplay made a notable initial move into the United States by joining the lottery sector in Washington DC, establishing a connection to the US online gaming landscape.
With McCulloch’s hiring, the company aims to leverage this momentum and continue its expansion throughout regulated US states.
Ivan Kravchuk, CEO at Evoplay, said: “North America represents one of the most exciting growth opportunities for Evoplay, and Ashley McCulloch’s appointment is a major step forward in realising our ambitions in the region.
“Her extensive experience across land-based and online gaming, combined with her track record in commercial strategy, makes her the ideal person to lead our efforts as we scale.”
Ashley McCulloch, Vice President North America at Evoplay, added: “I’m very excited to be joining the Evoplay team at such a pivotal moment in its growth journey.
“The studio has built a strong reputation for high-quality content, and I look forward to developing partnerships and driving sustainable growth across North America.”
The post Evoplay Names Ashley McCulloch Vice President North America appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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