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Veloce Racing continues quest to identify best female talent in motorsport with signing of Hedda Hosås for Extreme E rookie test

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Pioneering London-based squad reinforces commitment to gender equality with test outing for Norwegian protégé
Veloce Racing has added yet another rising female star to its roster in the form of Norweigian rallycross racer Hedda Hosås, as the London-based squad continues to position itself as a champion of gender equality. The pioneering motorsport organisation, which has been at the forefront of innovation in the industry since the team’s inception in 2019, has signed up the highly-rated youngster ahead of Extreme E’s rookie test (Tuesday, 26 October) in Sardinia, Italy.

The acquisition of Hosås reaffirms Veloce’s knack for identifying promising female drivers, which has proved fruitful in the past, while it also reinforces a stance on gender equality that has held true throughout the outfit’s endeavours both on and off the circuit for over two years.

Off the track, Veloce has hosted numerous events throughout 2021 such as Epsom College and Gravity Karting, Wandsworth appearances with the FIA Girls On Track initiative as well as ‘The Ultimate Female Racer’ challenge with sister organisation Veloce Esports, highlighting itself as a staunch advocate for women in motorsport.

On the track, meanwhile, Hosås is following in the footsteps of W Series Champion Jamie Chadwick, Brazilian sensation Bruna Tomaselli and the most recent female driver to get behind the wheel of Veloce machinery – Emma Gilmour – who impressed on her debut at the Arctic X Prix.

Having identified Chadwick as a future superstar while under a previous commercial management guise – Veloce Sports – the SW6 squad has a history of spotting, developing and promoting the best female talent in motorsport so Hosås is in good company.

The newly-signed Norwegian sensation’s early career comprised largely of motocross competition before making the transition to rallycross. More recently, she has been competing in the Norwegian Rallycross Championship and made a guest appearance in the Danish championship in September.

Hosås will be joined at the rookie test by Veloce Racing’s male Reserve and Development Driver Lance Woolridge who will relish the opportunity to test the ODYSSEY 21 on an official X Prix course for the first time.

Hedda Hosås, Rookie Driver, Veloce Racing added: “I’m really excited to be getting involved in Extreme E. It’s going to be an entirely new experience as I have been driving in rallycross so far. The car is much bigger in terms of size so that will take some getting used to, but I think it’s really cool that it is electric – that is the future! I can’t wait and feel very lucky that I’ve been given this opportunity.

“I’m looking forward to seeing how the series works. Of course, it’s going to be interesting to see the area and understand the environmental impacts as well as try out the electric power train. Overall, I think It’s going to be a great experience!”

Rupert Svendsen-Cook, Team Principal, Veloce Racing added: “Veloce is proudly committed to developing and promoting the very best female talent in motorsport, with the addition of Hedda being testament to that, alongside what we have achieved with Jamie Chadwick in both the W Series and Extreme E.

“The challenges of Extreme E are particularly unique, with very limited mileage a key factor in some teams choosing to sign more experienced ‘mature’ talent. As a future-facing company here at Veloce, we believe the strategy to invest in younger and upcoming talent to be the right one. We are excited to offer Hedda this opportunity and to work towards success on the global motorsport stage together.”

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Brazil

Evoplay adds F12.bet.br deal to grow in Brazil

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Evoplay has signed a content partnership with Brazilian operator F12.bet.br, expanding the supplier’s footprint in Brazil’s regulated online gambling market.

Under the deal, F12.bet.br will roll out a selection of Evoplay titles on its online casino, including Penalty Shoot Out: Cup Mania and Hot Triple Sevens.

Alex Malchenko, Head of Sales, said: “Brazil is one of the most exciting markets in global iGaming right now. The pace and scale of its growth, mixed with the passion for sports and gaming amongst its players, makes it a unique opportunity for us.

“This partnership allows us to bring a carefully selected mix of our most engaging titles to an audience that values both entertainment and authenticity. We see huge potential here and this is another step of our journey in the market.”

Carlos Artur, Сasino Manager Specialist at F12.bet.br, added: “Our goal is to provide content that truly reflects what Brazilian players are looking to engage with.

“Evoplay’s games bring a fresh perspective to our offering, combining strong visuals with intuitive gameplay. We’re confident their titles will resonate strongly with our audience.”

The post Evoplay adds F12.bet.br deal to grow in Brazil appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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BETER

BETER to make US exhibition debut at SBC Summit Americas 2026

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BETER, one of the award-winning providers of live streams, live data, and odds for esports and sports betting content, will exhibit at SBC Summit Americas for the first time.

The company will be attending at Stand 813, marking a major milestone in the company’s expansion across the United States.

SBC Summit Americas 2026 takes place from June 9–11 at the Broward County Convention Center in Fort Lauderdale, Florida, bringing together more than 10,000 industry professionals and over 400 exhibitors.

BETER will be welcoming delegates interested in enhancing their sportsbook offerings with fast-paced content and cutting-edge solutions at Stand 813.

Since entering the regulated US market in 2025, BETER has secured regulatory approvals and licenses in nine states, including Florida, New Jersey, Colorado, Arizona, Indiana, Iowa,  North Carolina, Illinois, and Kentucky.

BETER exclusively delivers 24/7 live streaming, real-time data, and hyper-accurate odds for more than 700,000 fast-paced esports and sports events annually to operators worldwide, offering up to 50 markets per event and an average operator margin of 7.5%+.

Its esports portfolio includes the ESportsBattle product featuring eFootball, eBasketball, eHockey, and eTennis. Its sports portfolio features the Setka Cup table tennis content and the BSKT Cup basketball league.

In addition, BETER provides its Esports Odds Feed, offering market-leading odds with the  highest uptime across 450+ tournaments globally, covering more than 40,000 pre-match and live events annually, all powered by a team of in-house expert traders.

All of BETER’s exclusive content is underpinned by its Integrity team, ensuring strict adherence to fair play standards through 24/7 monitoring and close collaboration with key sports integrity bodies, including IBIA and ESIC, and sports federations.

The company’s rapid impact across the US market, alongside the strong performance of its products and the quality of its data, has earned it two nominations at the prestigious SBC Awards Americas 2026 – Rising Star in Sports Betting and Live Gaming & Betting Product.

Gal Ehrlich, CEO of BETER, said: “We have made significant progress in establishing BETER as a trusted provider in the United States over the past 12 months.

Our participation in this exhibition marks an important milestone as we make our official debut in the region, showcasing the strength and scalability of products that are already proven globally.

“We are excited to present our full product suite to a US audience for the first time and warmly invite all attendees to visit us at Stand 813 to meet the team and explore partnership opportunities.”

Chuck Robinson, CRO at BETER, added: “Our presence at SBC Summit Americas reflects the strong momentum behind our content and solutions, as well as the growing demand from operators for high-performance esports and sports betting products.

“As we expand further across regulated US markets, we see significant opportunities to deepen partnerships and drive innovation in fast-betting experiences. We look forward to connecting with both existing partners and new ones at our stand.”

“Book a meeting with BETER team”, says the company.

The post BETER to make US exhibition debut at SBC Summit Americas 2026 appeared first on Americas iGaming & Sports Betting News.

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Brazil

Evoplay accelerates Brazilian expansion with F12.bet.br partnership

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Evoplay, the award-winning game development studio, has partnered with F12.bet.br, further expanding its presence in Brazil’s fast-evolving regulated market. 

The partnership will see the selection of Evoplay’s popular titles, including Penalty Shoot Out: Cup Mania and Hot Triple Sevens, made available to Brazilian players via F12.bet.br’s online casino. 

F12.bet.br is an emerging force in Brazil’s online gaming and sports betting sector. The company delivers a range of digital betting and interactive entertainment services, aligning with the country’s developing regulatory framework and growing demand for licensed online gaming experiences.

 By partnering with local operators such as F12.bet.br, Evoplay continues to strengthen its position in one of the industry’s most promising regions, reinforcing its commitment to delivering engaging, localised content to players across Latin America. 

Alex Malchenko, Head of Sales, said: “Brazil is one of the most exciting markets in global iGaming right now. The pace and scale of its growth, mixed with the passion for sports and gaming amongst its players, makes it a unique opportunity for us.

“This partnership allows us to bring a carefully selected mix of our most engaging titles to an audience that values both entertainment and authenticity. We see huge potential here and this is another step of our journey in the market.”

 Carlos Artur, Сasino Manager Specialist at F12.bet.br, added: “Our goal is to provide content that truly reflects what Brazilian players are looking to engage with. 

“Evoplay’s games bring a fresh perspective to our offering, combining strong visuals with intuitive gameplay. We’re confident their titles will resonate strongly with our audience.”

The post Evoplay accelerates Brazilian expansion with F12.bet.br partnership appeared first on Americas iGaming & Sports Betting News.

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