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Genius Sports announces expansion of its agreement with Entain and BetMGM with official NFL data and fan engagement solutions

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  • Genius Sports to provide BetMGM and Entain brands with full NFL offering including official data feeds, sportsbook content and fan engagement solutions
  • BetMGM is a leading sports betting platform in the U.S. available in 16 markets
  • New agreement expands on Genius Sports’ decade-long official data and trading partnership with Entain

Genius Sports Limited (NYSE:GENI) (“Genius Sports” or “the Company”), the official data, technology and commercial partner powering the ecosystem connecting sports, betting and media, today announced an expansion of its existing agreement with Entain and BetMGM.

The new agreement provides Entain, the leading global sports betting, gaming and interactive entertainment operator, and BetMGM, a leading sports betting and iGaming operator jointly owned by Entain and MGM Resorts in the US, with a full NFL offering including official data feeds, sportsbook content and fan engagement solutions.

“Our partnership with Entain’s portfolio of leading sports betting brands and BetMGM has been central to Genius’ success for over a decade,” said Mark Locke, CEO at Genius Sports. “I’m thrilled that we are expanding our historic agreement to connect millions of sportsbook customers in the U.S. and worldwide with our premium NFL offering, powered by the highest quality official data.”

Genius Sports will provide BetMGM’s sportsbook customers with a full range of official sportsbook data, content and fan engagement solutions, including a complete suite of NFL-related products.

“As a sports betting operator we rely on data and partnering with Genius Sports gives us access to one of the best in the industry,” said BetMGM’s CEO Adam Greenblatt. “Combined with our unique platform and user interface, BetMGM is primed to offer an even better sports betting experience for our customers.”

In August 2021, BetMGM was selected as an NFL Approved Sportsbook Operator. Genius Sports will provide BetMGM, and other Entain brands, with access to the NFL’s official play-by-play statistics, proprietary Next Gen Stats (NGS) data, and official sports betting data feed. Combined with exclusive representation of certain legalized sports betting advertising inventory on NFL digital properties, Genius Sports provides sportsbooks with end-to-end value, powering the full user lifecycle from player acquisition to pre-match and in-game betting, through to long-term customer retention.

This new agreement is a major expansion of Genius Sports’ more than decade-long partnership with Entain and its global brands, also including bwin, Coral and Ladbrokes. Genius Sports will continue to provide official data across top tier global sports properties including the English Premier League, Euroleague Basketball, Liga MX, Argentine and Colombian soccer.

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S Gaming to make hotly anticipated United States debut with BetMGM

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Fast-growing slot provider focused on sustainable entertainment marks milestone market entry with tier one operator

S Gaming, the provider of highly entertaining online slot and casino games, is set to make its debut in the US market with BetMGM, a leading iGaming and sports betting operator.

This marks a major milestone for the studio, which has quickly become a must-have provider for operators in the UK and whose US launch has been hotly-anticipated.

The partnership will see BetMGM launch some of S Gaming’s most popular slot titles to its players in regulated iGaming states such as New Jersey, Pennsylvania, West Virginia and Michigan.

This includes “Barnyard Bash Chicken Chase”, “Triple 7 Jackpot” and “Cat and Mouse Collect”.

S Gaming’s entry into the US market builds on the incredible momentum the studio has generated since launching back in 2023.

Since then, it has used its unique approach to game development, which focuses on sustainable entertainment and casual gameplay, to stand out from other providers.

The US is notoriously difficult to crack, but with its growing portfolio of high-entertainment slots and operator partners such as BetMGM, S Gaming is in the driver’s seat to take the US by storm.

Charles Mott, CEO & Co-Founder at S Gaming, said: “This is the absolute best way to enter the New Year, with one of our most important market launches to date and with such a high-calibre operator.

“We believe our ethos of producing fun, sustainable content is just what the US market needs and that we have entered the market with a power player like BetMGM is a testament to this.

“This is just the start of our ambitious plans for the US and for our partnership with BetMGM, with plenty more to come in the year ahead.”

Oliver Bartlett, Vice President of Gaming at BetMGM, said: “BetMGM takes pride in being the first in the United States to debut S Gaming’s engaging content.

“This launch will add more slot titles to our already robust portfolio of games and sets the tone for what’s ahead in 2026 as we build the best online casino destination.”

 

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The post S Gaming to make hotly anticipated United States debut with BetMGM appeared first on Americas iGaming & Sports Betting News.

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Adam Pentecost Chief Revenue Officer at Gaming Corps

Gaming Corps partners with BetMGM for exclusive Ontario launch

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Gaming Corps – a publicly-listed game development company based in Sweden, has announced a landmark content partnership with BetMGM, a leading iGaming and sports betting operator, marking BetMGM as the first partner to bring Gaming Corps’ full portfolio to players in Ontario. The exclusivity will run for an initial period before the portfolio is rolled out more widely in the market.

The agreement brings BetMGM players in Ontario the full force of Gaming Corps’ premium line-up, from blockbuster titles like 3 Pigs of Olympus and Gates of Hellfire to signature mechanics including the adrenaline-fuelled A-MAZE-CADES™ and instant-win Smash4Cash™ series.

Available at BetMGM Casino, the portfolio also features the innovative X-MY-WAY™ challenge, as seen in Hoop Champion and Golf Champion, which introduces new layers of interactivity and personalised gameplay experiences.

Adam Pentecost, Chief Revenue Officer at Gaming Corps, said: “Ontario has quickly become one of the most exciting regulated markets in North America, and we’re thrilled to be making our debut with BetMGM as our first operator partner in the province. The opportunity to launch with such a high-profile brand, on an exclusive basis, allows us to showcase our content to an engaged player base and demonstrate the unique experiences we can deliver. This is an important milestone in our North American expansion strategy, and we look forward to seeing how Ontario players respond to our portfolio.”

Oliver Bartlett, Vice President of Gaming at BetMGM, said: “Exclusivity matters because it gives our players something they can’t find anywhere else and sets us apart in a competitive market. Gaming Corps’ engaging and interactive content portfolio is a fantastic addition to BetMGM Casino.”

The post Gaming Corps partners with BetMGM for exclusive Ontario launch appeared first on Americas iGaming & Sports Betting News.

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BetMGM and FashionTV Gaming Group Bring Luxury Lifestyle to North American iGaming

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BetMGM, a leading iGaming and sports betting operator, has officially partnered with FashionTV Gaming Group to launch a curated portfolio of luxury-branded games. This strategic collaboration marks the entry of FashionTV’s iconic aesthetic into the North American iGaming market, exclusively through BetMGM’s platforms.

The partnership merges FashionTV’s global prestige in the worlds of fashion and high-society entertainment with BetMGM’s award-winning digital casino infrastructure.

Immersive Luxury Table Games

The initial rollout features two high-gloss table games designed to provide players with an “immersive, lifestyle-driven” experience that mirrors the sophistication of the FashionTV brand.

  • FashionTV Blackjack: A premium take on the casino classic, featuring refined visual assets and high-end production values.

  • FashionTV Roulette: A sleek, stylized version of the iconic wheel, bringing a “fashion-forward” energy to every spin.

The titles are currently live in Michigan, New Jersey, and Pennsylvania, with a wider rollout planned for all jurisdictions where BetMGM Casino is active.

Strategic Vision and 2026 Roadmap

For BetMGM, the partnership is part of a broader “branded content” strategy that includes previous successes with major TV and movie franchises.

“At BetMGM, we have redefined what it means to deliver entertainment in iGaming,” said Oliver Bartlett, VP of Gaming at BetMGM. “By partnering with FashionTV Gaming Group, we’re creating experiences that go beyond gameplay and connect players to the brands they love.”

Moshe Cohen, Founder & President of FashionTV Gaming Group, added: “BetMGM’s leadership and scale make them the perfect partner to transform our vision into a North American success story.”

Looking ahead, BetMGM has confirmed that additional FashionTV-branded titles—including slots and potentially live dealer variants—will be released throughout 2026 as part of an expanding content pipeline.

The post BetMGM and FashionTV Gaming Group Bring Luxury Lifestyle to North American iGaming appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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