BetMGM
Genius Sports announces expansion of its agreement with Entain and BetMGM with official NFL data and fan engagement solutions
- Genius Sports to provide BetMGM and Entain brands with full NFL offering including official data feeds, sportsbook content and fan engagement solutions
- BetMGM is a leading sports betting platform in the U.S. available in 16 markets
- New agreement expands on Genius Sports’ decade-long official data and trading partnership with Entain
Genius Sports Limited (NYSE:GENI) (“Genius Sports” or “the Company”), the official data, technology and commercial partner powering the ecosystem connecting sports, betting and media, today announced an expansion of its existing agreement with Entain and BetMGM.
The new agreement provides Entain, the leading global sports betting, gaming and interactive entertainment operator, and BetMGM, a leading sports betting and iGaming operator jointly owned by Entain and MGM Resorts in the US, with a full NFL offering including official data feeds, sportsbook content and fan engagement solutions.
“Our partnership with Entain’s portfolio of leading sports betting brands and BetMGM has been central to Genius’ success for over a decade,” said Mark Locke, CEO at Genius Sports. “I’m thrilled that we are expanding our historic agreement to connect millions of sportsbook customers in the U.S. and worldwide with our premium NFL offering, powered by the highest quality official data.”
Genius Sports will provide BetMGM’s sportsbook customers with a full range of official sportsbook data, content and fan engagement solutions, including a complete suite of NFL-related products.
“As a sports betting operator we rely on data and partnering with Genius Sports gives us access to one of the best in the industry,” said BetMGM’s CEO Adam Greenblatt. “Combined with our unique platform and user interface, BetMGM is primed to offer an even better sports betting experience for our customers.”
In August 2021, BetMGM was selected as an NFL Approved Sportsbook Operator. Genius Sports will provide BetMGM, and other Entain brands, with access to the NFL’s official play-by-play statistics, proprietary Next Gen Stats (NGS) data, and official sports betting data feed. Combined with exclusive representation of certain legalized sports betting advertising inventory on NFL digital properties, Genius Sports provides sportsbooks with end-to-end value, powering the full user lifecycle from player acquisition to pre-match and in-game betting, through to long-term customer retention.
This new agreement is a major expansion of Genius Sports’ more than decade-long partnership with Entain and its global brands, also including bwin, Coral and Ladbrokes. Genius Sports will continue to provide official data across top tier global sports properties including the English Premier League, Euroleague Basketball, Liga MX, Argentine and Colombian soccer.
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Andy Masi
BetMGM Partners with Tailgate Beach Club
BetMGM, a leading sports betting and iGaming operator, announced a partnership with Tailgate Beach Club at Mandalay Bay Resort and Casino, Las Vegas’ newest sports and pop culture dayclub. Conceived by Clique Hospitality Group, the sports and pop culture poolside paradise will feature the BetMGM brand, enhancing the way fans experience live sports in a one-of-a-kind destination on the Las Vegas Strip.
As part of the collaboration, BetMGM will have a prominent presence throughout Tailgate Beach Club, including an on-site activation team to introduce new players to the BetMGM app, along with digital and static signage featuring live odds displays. The venue will serve as a gathering place for BetMGM players, with watch parties centered on marquee matchups and major sporting events. The activation builds on BetMGM’s broader presence across the Las Vegas Strip, which includes nine retail Sports Books at MGM Resorts properties.
“Tailgate Beach Club’s mission of blending the energy of Las Vegas dayclubs and sports into a signature venue goes straight to the heart of BetMGM’s DNA — creating legendary moments players can’t get anywhere else. This opportunity allows us to deliver incredible memories for fans, introduce our product to new audiences, and reinforce our Las Vegas roots,” said Matt Prevost, Chief Revenue Officer at BetMGM.
Steps away from Allegiant Stadium, Tailgate Beach Club features heated pools, premium cabanas and more than 125 feet of LED screens to deliver a 360-degree viewing experience for up to 2000 guests. The venue combines live DJs, games, and a high-energy poolside atmosphere with game-day bites and beverages.
Tailgate Beach Club underscores Nevada’s central role in BetMGM’s strategy as the epicenter of its omnichannel advantage, uniting premier MGM Resorts destinations with a leading digital betting platform. Activating at a flagship Strip location where live entertainment and sports culture converge allows BetMGM to further strengthen its connection between in–venue experiences and online wagering.
“Tailgate Beach Club was built to bring that game day energy into a setting you can only find in Las Vegas. Partnering with BetMGM takes that experience to another level, giving fans more ways to engage with the action while enjoying the atmosphere, service and entertainment we’re creating at Tailgate,” said Andy Masi, Founder of Clique Hospitality.
The post BetMGM Partners with Tailgate Beach Club appeared first on Americas iGaming & Sports Betting News.
Almir Ribeiro
BetMGM Brazil hires veteran journalist to lead government relations
BetMGM Brasil has appointed Fernando Vieira de Mello, a journalist with more than 30 years of experience across media, journalism and entertainment, to strengthen its government relations strategy in the country.
The hire comes as Brazil’s regulated betting market enters a phase of consolidation and maturity.
Vieira de Mello is widely recognised in Brazil’s communications market for his career at Grupo Globo, TV Bandeirantes, Rádio Bandeirantes and TV Cultura, where he held roles as reporter, anchor, journalism director and institutional relations executive.
Most recently, he served as director of institutional relations for São Paulo at Grupo Globo, building dialogue with market segments and regulatory bodies across the Brazilian ecosystem.
“Fernando brings a rare combination of experience in communications, management, institutional relations and a deep understanding of Brazil’s media ecosystem,” said Almir Ribeiro, CEO of BetMGM Brasil.
“His arrival further strengthens our long-term vision for the country.”
Vieira de Mello pointed to the scale of the opportunity ahead.
“Few sectors in Brazil will go through such an intense process of transformation and reputation building over the coming years as online betting.
BetMGM enters this moment with very solid attributes: an operation backed by two global groups of enormous credibility, exclusive focus on regulated markets and a clear long-term vision for Brazil.”
The appointment reflects BetMGM’s broader effort to deepen engagement with strategic stakeholders and advance its governance, responsibility and sustainable market-building agenda in Brazil.
BetMGM Brasil
Launched in January 2025, BetMGM Brasil is a joint venture between MGM Resorts International and Grupo Globo. Headquartered in São Paulo, the company was among the first 14 operators to receive definitive authorisation to operate in Brazil’s regulated betting market.
Beyond Brazil, BetMGM offers online gaming and betting platforms in 29 regulated US states and across Europe.
The post BetMGM Brazil hires veteran journalist to lead government relations appeared first on Americas iGaming & Sports Betting News.
BetMGM
BetMGM lands first-to-market exclusivity for new AGS Rakin’ Bacon! slots
Three-game rollout starts April 20 on BetMGM and Borgata Online Casino, with launches set for May 12 and July 2.
BetMGM has secured exclusive first-to-market rights to upcoming online slot titles from AGS’ Rakin’ Bacon!® franchise, with releases set to roll out across BetMGM and Borgata Online Casino, the company said April 20.
The first title, Rakin’ Bacon! Triple Oink Soda Fountain Fortunes, is available now. Two additional games are scheduled: Rakin’ Bacon! Triple Oink San Shen Zhu on May 12 and Rakin’ Bacon! Fu Zhu Bao Bao on July 2.
“The Rakin’ Bacon! franchise is a proven mainstay on casino floors and online,” said Oliver Bartlett, Senior Vice President of Gaming at BetMGM. “Securing first-to-market rights is a natural extension of the strong relationship we’ve built with top-tier game suppliers like AGS. As a premier online casino destination, it is our commitment to offer players first access to the most anticipated titles.”
BetMGM said Rakin’ Bacon! games have been among its top-performing content, noting that two slot titles from the franchise placed among the platform’s top 15 iGaming offerings in 2025.
Zoe Ebling, Vice President of Interactive at AGS, said, “AGS is focused on bringing the energy of land-based favorites into the digital world in ways that drive real engagement. Our continued partnership with BetMGM and bringing even more Rakin’ Bacon! titles online cements AGS’ commitment to offering standout gaming experiences to players across both platforms.”
More data as follows:
- BetMGM newsroom (original release): https://casino.betmgm.com/en/blog/press/ Primary source for the announcement and any follow-up details.
- AGS newsroom: https://newsroom.playags.com/ Company source for product and partnership updates on AGS’ interactive content.
- New Jersey Division of Gaming Enforcement: https://www.nj.gov/oag/ge/ Regulatory context for online casino operations referenced in Jersey City, NJ.
The post BetMGM lands first-to-market exclusivity for new AGS Rakin’ Bacon! slots appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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