Pariplay and Ainsworth sign deal for Latin America with Brazil focus

Commercial partnership to deliver mutual strategic growth across region

Aspire Global’s Pariplay Ltd, the leading aggregator and content provider, has joined forces with Ainsworth Game Technology Limited to distribute its online content exclusively in Latin America through the innovative Fusion platform.

The new commercial partnership forms an important part of both Ainsworth’s and Pariplay’s strategic growth plan for LatAm. It is also a further sign of Pariplay’s commitment to providing operator partners with the best possible content through the out-of-the-box Fusion solution.

The deal will see Ainsworth partnering with Pariplay for all new online releases in the region, with the world-famous land-based and online games provider making its titles available to players through Pariplay’s aggregation platform.

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Fusion features thousands of games from the industry’s leading games developers and a suite of back-office conversion and retention tools that enhance player value.

Jason Lim, Ainsworth’s General Manager of Online, said: “Ainsworth is continuing our online growth strategy and this partnership with Pariplay will significantly strengthen our offering and further consolidate our position as a top-tier slot developer in Latin American markets.”

Andrew Maclean, VP of Sales for Pariplay, said: “We are pleased and very excited about the beginning of this alliance. The new opportunities and reach that we will have in a greater number of regulated markets by the hand of a great company like Ainsworth, with experience and knowledge, is encouraging. This event undoubtedly marks the beginning of a very successful and innovative partnership.”