Latest tool aims to increase player retention and engagement

Casino games and software developer Playson has significantly improved the online gaming experience with its new Cash Blast promo tool, designed to further reward players and create a stable rise in customer engagement.

The Cash Blast tool delivers random cash prizes to players when enjoying one of Playson’s comprehensive range of games, as well as remove existing gaps in player engagement that will be highly beneficial to operators.

Prizes will be distributed throughout a dedicated promotional period, with any player able to trigger a prize-winning spin from their Playson gaming session.

During a Cash Blast promotion, players will be welcomed with a pop-up notification informing them of the promo tool being active and can trace the remaining Cash Blasts due to be paid out within a game’s toolbar.

The customisable Cash Blast tool requires no further integration and does not influence a game’s RTP. Initial network promotions featuring Cash Blast has shown an increase in the average number of spins and player retention.

The development of the Cash Blast feature reinforces Playson’s commitment for developing promo tools that complement its range of games and provides operators with additional support to improve customer engagement.

Gusyeva Ganna, Product Owner at Playson, said: “We’re proud to reveal this exciting feature to our partners and players. The Cash Blast tool will forever change the way players experience Playson slots, knowing they have the added possibility of winning big from outside the traditional slot gameplay.

“Using a sophisticated algorithm, we are able to analyse gaps during promotions where player activity was low. Therefore, we’ve devised the Cash Blast tool to keep players entertained across the entire length of a promotion, rather than just the start.”