Latest News
Playson boosts range of promo tools with new Cash Blast feature
Latest tool aims to increase player retention and engagement
Casino games and software developer Playson has significantly improved the online gaming experience with its new Cash Blast promo tool, designed to further reward players and create a stable rise in customer engagement.
The Cash Blast tool delivers random cash prizes to players when enjoying one of Playson’s comprehensive range of games, as well as remove existing gaps in player engagement that will be highly beneficial to operators.
Prizes will be distributed throughout a dedicated promotional period, with any player able to trigger a prize-winning spin from their Playson gaming session.
During a Cash Blast promotion, players will be welcomed with a pop-up notification informing them of the promo tool being active and can trace the remaining Cash Blasts due to be paid out within a game’s toolbar.
The customisable Cash Blast tool requires no further integration and does not influence a game’s RTP. Initial network promotions featuring Cash Blast has shown an increase in the average number of spins and player retention.
The development of the Cash Blast feature reinforces Playson’s commitment for developing promo tools that complement its range of games and provides operators with additional support to improve customer engagement.
Gusyeva Ganna, Product Owner at Playson, said: “We’re proud to reveal this exciting feature to our partners and players. The Cash Blast tool will forever change the way players experience Playson slots, knowing they have the added possibility of winning big from outside the traditional slot gameplay.
“Using a sophisticated algorithm, we are able to analyse gaps during promotions where player activity was low. Therefore, we’ve devised the Cash Blast tool to keep players entertained across the entire length of a promotion, rather than just the start.”
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casino games
F*Bastards says it now distributes content via 400+ operators worldwide
F*Bastards says its casino content is now available through more than 400 operators worldwide, marking a distribution milestone for the iGaming supplier as it continues to expand its portfolio and partner network.
In a company statement outlining its background, Co-Founder Ugnius Seskas said the team’s earlier attempt to build a game studio fell short due to positioning rather than production capability. “Looking back, we realised we weren’t missing talent. We were missing identity. We could build games, but we hadn’t built something people could remember. That lesson became the starting point for everything F*Bastards would later become.” says Co-Founder Ugnius Seskas.
The company said it intentionally built its brand around differentiation, including the decision to use the name F*Bastards despite the expectation it would split opinion among potential partners. The founders described early progress as incremental, driven by game releases, industry events, operator feedback and relationship-building, rather than a single breakout moment.
F*Bastards also pointed to a fundraising milestone in 2026, saying it secured its first seven-figure investment. The company positioned the round as validation of execution rather than an early-stage concept.
“From day one, the goal wasn’t to become the biggest supplier. It was to build something people would remember. We’ve come a long way, but in many ways, it still feels like we’re only getting started” says Co-Founder Ugnius Seskas.
The post F*Bastards says it now distributes content via 400+ operators worldwide appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
API integration
Belatra signs cooperation deal to distribute slots via VeliGames
Belatra has signed a cooperation agreement with VeliGames to distribute its online slots to operators across Latin America, Africa and Asia. The deal was announced Tuesday 7th July 2026.
VeliGames is a game aggregation platform by VeliTech. The companies said the platform is designed for operators in Latin America, Africa and Asia, with architecture optimised for unstable internet connections and low-cost devices.
Under the expanded agreement, VeliGames will gain access to Belatra’s portfolio through a single API integration, giving operators access to Belatra’s slots via the aggregator.
Misha Voinich, Head of Business Development at Belatra said: “Our integration with VeliGames through a single API opens a direct route for our slots to reach operators in Latin America, Africa and Asia. Our mathematical architecture and character-based IP are focused on long-term player retention, and VeliGames’ technology ensures stable operation of content in these markets regardless of the quality of communication.”
Revaz Janelidze, Operations Lead at VeliGames, added: “Belatra’s award-winning portfolio and proven mechanics are just the kind of dependable content our operator partners are looking for across multiple regions. Bringing the games into our ecosystem through a single API makes it simple to deliver, even on lower spec devices and slower connections.”
The post Belatra signs cooperation deal to distribute slots via VeliGames appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
GCGRA
UAE Lottery names second AED 30m Lucky Day jackpot winner in five weeks
The UAE Lottery has confirmed its second AED 30 million Lucky Day Grand Prize winner in five weeks. The operator said Sunil Kumar Sadasivan, a 52-year-old Indian resident of Abu Dhabi, matched all seven winning numbers in the Wednesday, July 1 draw.
The company said the Wednesday Lucky Day draw has now produced two AED 30 million Grand Prize winners and one AED 5 million Second Prize winner “in a span of a few months.” Lucky Day draws run every Wednesday and Saturday at 9:30 PM.
Speaking about the win in a statement included by the operator, Sadasivan said: “When I first looked at it, I couldn’t believe it. Then I looked again and saw the full number. That’s when I realized I had won.”
The UAE Lottery said each draw offers an AED 30 million Grand Prize and an AED 5 million Second Prize, as well as three guaranteed AED 50,000 Lucky Chance prizes. Tickets cost AED 50, according to the operator.
The company said its games are regulated by the General Commercial Gaming Regulatory Authority (GCGRA) and reiterated its commitment to responsible gaming.
The post UAE Lottery names second AED 30m Lucky Day jackpot winner in five weeks appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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