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Playson boosts range of promo tools with new Cash Blast feature

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Latest tool aims to increase player retention and engagement

Casino games and software developer Playson has significantly improved the online gaming experience with its new Cash Blast promo tool, designed to further reward players and create a stable rise in customer engagement.

The Cash Blast tool delivers random cash prizes to players when enjoying one of Playson’s comprehensive range of games, as well as remove existing gaps in player engagement that will be highly beneficial to operators.

Prizes will be distributed throughout a dedicated promotional period, with any player able to trigger a prize-winning spin from their Playson gaming session.

During a Cash Blast promotion, players will be welcomed with a pop-up notification informing them of the promo tool being active and can trace the remaining Cash Blasts due to be paid out within a game’s toolbar.

The customisable Cash Blast tool requires no further integration and does not influence a game’s RTP. Initial network promotions featuring Cash Blast has shown an increase in the average number of spins and player retention.

The development of the Cash Blast feature reinforces Playson’s commitment for developing promo tools that complement its range of games and provides operators with additional support to improve customer engagement.

Gusyeva Ganna, Product Owner at Playson, said: “We’re proud to reveal this exciting feature to our partners and players. The Cash Blast tool will forever change the way players experience Playson slots, knowing they have the added possibility of winning big from outside the traditional slot gameplay.

“Using a sophisticated algorithm, we are able to analyse gaps during promotions where player activity was low. Therefore, we’ve devised the Cash Blast tool to keep players entertained across the entire length of a promotion, rather than just the start.”

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Kiril Kirilov takes on new leadership role at CT Interactive

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Kiril Kirilov has been named Chief Customer Success Officer (CCSO) at CT Interactive, representing a notable achievement in his career and underscoring the firm’s dedication to leadership quality.
In the last four years, Kiril has progressed through three key positions—from Account Manager to Head of Account Management—before taking on his current executive role, consistently showcasing robust leadership, business insight, and industry knowledge.
Kiril leverages a strong background in Account Management and Customer Relationship Management (CRM) to implement a customer-focused, results-oriented strategy for CT Interactive’s commercial endeavors. His selection demonstrates the company’s dedication to nurturing internal talent, maintaining leadership continuity, and enhancing collaborations via seasoned, growth-focused executive management

The post Kiril Kirilov takes on new leadership role at CT Interactive appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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2mee

Mindway AI Announces Partnership with 2mee

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Global behavioural intelligence leader Mindway AI has teamed up with 2mee, the pioneer in Human Messaging, to transform digital risk management. This strategic partnership combines advanced risk detection with personalised messaging to set a new standard for user safety and engagement in the digital landscape.

2mee is renowned for its innovative approach that integrates real, verified human messages directly into digital experiences. By delivering pre-recorded human guidance at crucial moments of friction or uncertainty, 2mee assures operational transparency while drastically improving user trust and comprehension. The platform’s unique integration allows these messages to be seamlessly embedded into user journeys, thus maintaining the flow and integrity of the digital experience while enhancing end-user interaction.

The partnership between Mindway AI and 2mee aligns the strengths of both companies by bridging the gap between behavioural risk detection and immediate, human-centric intervention. This collaboration aims to provide operators with a powerful toolset, leading to measurable interventions and ensuring compliance with regulatory standards.

“Partnering with 2mee allows us to leverage our advanced behavioural detection capabilities in groundbreaking ways. By integrating our technology with 2mee’s pre-recorded human messages, we are creating a holistic approach to risk management that supports both operators and their customers, while meeting rigorous regulatory requirements. This partnership represents an exciting evolution in how we foster safer digital environments,” said Rasmus Kjaergaard, CEO of Mindway AI.

“Working with Mindway AI allows us to close a critical gap that’s existed for years. Risk algorithms have been excellent at identifying problem gambling behaviour, but tools and research around follow-on preventative action have been significantly lacking. Together, we’re connecting behavioural intelligence with real human intervention inside the journey itself. It’s a unique and genuinely exciting step forward for how regulated operators support their customers responsibly,” Jez White, Managing Director at 2mee, said.

The post Mindway AI Announces Partnership with 2mee appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Amusnet

Amusnet Releases Cashybara Boxing Edition Game

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Amusnet expands its innovative portfolio with the launch of Cashybara Boxing Edition, an adrenaline-charged crash game that merges combat sports intensity with fast-paced betting. Featuring a unique boxing theme and the fan-favourite Cashybara character, the game challenges players to master their timing in a high-pressure environment where the potential rewards grow with every punch thrown.

From the opening bell, the action never slows down. As Cashybara dodges jabs and fires back with powerful combinations, the multiplier climbs higher and higher, building tension with every passing second. The question is always the same: play it smart and secure your progress, or stay in the fight longer and push for a knockout finish as the multiplier soars.

Adding a tactical edge to the gameplay, the 50% Cash Out feature lets players lock in half of their gains mid-round while keeping the rest in play. It’s a strategic balance between caution and courage.

Combined with dynamic visuals, punchy animations and the roar of the crowd, every round feels like a live fight night where anything can happen. Fast, bold and full of personality, Cashybara Boxing Edition delivers a thrilling crash experience where reflexes and nerve define the outcome.

Jackpot Cards

The Jackpot Cards bonus game is triggered at random during the gameplay to allow players to win impressive jackpots.

The post Amusnet Releases Cashybara Boxing Edition Game appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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