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Playson boosts range of promo tools with new Cash Blast feature

Published

4 years ago

September 28, 2021

George Miller

Reading Time: < 1 minute

Latest tool aims to increase player retention and engagement

Casino games and software developer Playson has significantly improved the online gaming experience with its new Cash Blast promo tool, designed to further reward players and create a stable rise in customer engagement.

The Cash Blast tool delivers random cash prizes to players when enjoying one of Playson’s comprehensive range of games, as well as remove existing gaps in player engagement that will be highly beneficial to operators.

Prizes will be distributed throughout a dedicated promotional period, with any player able to trigger a prize-winning spin from their Playson gaming session.

During a Cash Blast promotion, players will be welcomed with a pop-up notification informing them of the promo tool being active and can trace the remaining Cash Blasts due to be paid out within a game’s toolbar.

The customisable Cash Blast tool requires no further integration and does not influence a game’s RTP. Initial network promotions featuring Cash Blast has shown an increase in the average number of spins and player retention.

The development of the Cash Blast feature reinforces Playson’s commitment for developing promo tools that complement its range of games and provides operators with additional support to improve customer engagement.

Gusyeva Ganna, Product Owner at Playson, said: “We’re proud to reveal this exciting feature to our partners and players. The Cash Blast tool will forever change the way players experience Playson slots, knowing they have the added possibility of winning big from outside the traditional slot gameplay.

“Using a sophisticated algorithm, we are able to analyse gaps during promotions where player activity was low. Therefore, we’ve devised the Cash Blast tool to keep players entertained across the entire length of a promotion, rather than just the start.”

Bill & Coin 2 Dream Drop

Relax Gaming unveils a jackpot bounty in Bill & Coin 2 Dream Drop

Published

42 minutes ago

January 13, 2026

Wladimir P.

relax-gaming-unveils-a-jackpot-bounty-in-bill-&-coin-2-dream-drop

Relax Gaming, the iGaming aggregator and provider of distinctive content, has introduced Bill & Coin 2 Dream Drop, the newest installment in the Bill & Coin series, incorporating Dream Drop jackpot thrill into the crew’s desert escapade.

Building on the success of Bill & Coin 2 Mummy Mischief from last year, the new installment returns to the Egyptian desert with an added Dream Drop element included.

Bill & Coin 2 became our ‘Game of the Year’ for 2025 and swiftly connected with players, enhancing the value of one of the most iconic franchises in the industry. Jackpot players have been requesting a Dream Drop edition of our immensely popular game, and we have responded by elevating the excitement even more.

As its name suggests, Bill & Coin 2 Dream Drop delivers the legendary jackpot excitement via a randomly activated Jackpot Spin that occurs prior to the standard spin, where obtaining six DD symbols can activate the Dream Drop Bonus and offer players a chance at one of six jackpots: Rapid, Midi, Maxi, Daily, Major, or Mega.

Players can experience a blend of traditional Bill & Coin gameplay elements along with new features in the base game and a maximum payout of up to 15,000 times the bet. Sticky Coins also shift down one row with each spin, in addition to the returning Multiplier Ladder and the Book Bonus, where expanding symbols can cover the reels to provide traditional book-style payouts.

Additionally, landing three Bonus symbols activates the Bonus Pick, permitting players to select one out of three Bonus Games, while a Super Bonus symbol can initiate the Super Bonus experience, merging Sticky Coins, Multiplier Ladder, and Book Bonus into a single epic mode, in authentic Bill & Coin fashion.

Tony O’Mahony, Chief Product Officer at Relax Gaming, said: “Bill & Coin 2 was an instant hit and became one of our most successful releases in history. Incorporating a Dream Drop version as part of our growing portfolio will only enhance the excitement and player experience further, with the additional chance to land the €2 million MEGA Jackpot to propel the game to even greater heights.”

The post Relax Gaming unveils a jackpot bounty in Bill & Coin 2 Dream Drop appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Chelsea Pinho Senior Casino Manager at Midnite

Playson Fortifies UK and Ireland Market With New Midnite Collaboration

Published

42 minutes ago

January 13, 2026

Wladimir P.

playson-fortifies-uk-and-ireland-market-with-new-midnite-collaboration

Rapidly expanding challenger brand brings Playson games to fresh audiences through Light & Wonder.

Playson, the renowned digital entertainment provider, has formed a content collaboration with challenger operator Midnite, bringing its acclaimed portfolio to mobile-centric audiences in the UK and Ireland.

Established in 2018 as a sports-focused platform designed for the upcoming generation of players, Midnite has rapidly positioned itself as one of the most thrilling operators in the UK and Ireland. Through this partnership,

Midnite has improved its quickly expanding casino selection by integrating Playson’s retention-focused collection through Light & Wonder’s aggregation platform.

Midnite’s players have first been granted access to a range of Playson’s best-performing games, such as Coin Strike 2: Hold and Win, 3x Catch, and Energy Coins: Hold and Win – titles celebrated for their captivating features, high retention, and attractiveness to contemporary casino players. Additional releases will be included in the upcoming months.

The collaboration is currently active in the UK and Ireland, representing another strategic move for the top provider as it merges its strong reputation with the flexible strategy of a disruptive brand.

Conor Jenner, Sales Manager at Playson, said: “Midnite has built impressive momentum in a highly competitive market, and we’re delighted to deliver our games to its player base across the UK and Ireland.

“By launching via Light & Wonder, we’ve ensured a smooth and efficient integration, bringing some of our most iconic hit titles to a new audience. We’re excited to build on this partnership as Midnite continues to scale.”

Chelsea Pinho, Senior Casino Manager at Midnite, said: “At Midnite, we’re focused on building a casino experience designed for digitally native players – intuitive, mobile-first and genuinely entertaining. Playson’s games align with that philosophy, combining engaging mechanics with strong long-term player appeal.

“We’re pleased to launch Playson’s content quickly and reliably, giving our players access to titles they already know and enjoy.”

The post Playson Fortifies UK and Ireland Market With New Midnite Collaboration appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

bingo

The Bingo Association Appoints Nicole Garrett as CEO

Published

42 minutes ago

January 13, 2026

Wladimir P.

the-bingo-association-appoints-nicole-garrett-as-ceo

The Bingo Association (BA), the National Bingo Game Association (NBGA) and Meeron announced the appointment of Nicole Garrett as their new Chief Executive Officer. This leadership transition follows the confirmation that current CEO Miles Baron will step down at the end of June 2026.

Strategic Succession and Timeline

Nicole is set to join the organisations in Spring 2026. The appointment was made jointly by the respective association chairmen as part of a structured succession plan to ensure a seamless transition of leadership for the UK bingo sector.

Extensive Industry Expertise

Nicole Garrett joins the associations from Allwyn Group, the operator of the UK National Lottery. During her tenure as Group Head of Responsible Gaming, she spearheaded international initiatives centered on player protection and safer gambling.

Her professional background includes several high-profile leadership roles within the gaming and betting industry:

• Allwyn Group: Group Head of Responsible Gaming

• Bet365: Head of Corporate Affairs

• Betting and Gaming Council (BGC): Head of Policy.

Leading the Future of the Bingo Industry

With a proven track record in navigating complex regulatory reforms and stakeholder engagement, Nicole brings a wealth of strategic experience to her new role. Her expertise in social responsibility and policy development will be vital as she leads the Association through the evolving landscape of the gambling sector.

The chairmen of BA, NBGA and Meeron commented: “We are delighted to confirm the appointment of Nicole Garrett as our new CEO. Nicole brings an exceptional breadth of experience from across the wider gaming sector, with a strong track record in policy development, regulatory engagement, and responsible gaming. We are confident she will provide outstanding leadership as the bingo industry navigates an evolving regulatory and commercial landscape.”

Commenting on her appointment, Nicole Garrett said: “I am thrilled to be joining the Bingo Association (BA), the National Bingo Game Association (NBGA) and Meeron at such an important time for the bingo industry. Bingo plays a unique and valued role within local communities, and I am very much looking forward to working closely with members and stakeholders to support the sector and help shape its future.”

The post The Bingo Association Appoints Nicole Garrett as CEO appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.