Latest News
Playson boosts range of promo tools with new Cash Blast feature
Latest tool aims to increase player retention and engagement
Casino games and software developer Playson has significantly improved the online gaming experience with its new Cash Blast promo tool, designed to further reward players and create a stable rise in customer engagement.
The Cash Blast tool delivers random cash prizes to players when enjoying one of Playson’s comprehensive range of games, as well as remove existing gaps in player engagement that will be highly beneficial to operators.
Prizes will be distributed throughout a dedicated promotional period, with any player able to trigger a prize-winning spin from their Playson gaming session.
During a Cash Blast promotion, players will be welcomed with a pop-up notification informing them of the promo tool being active and can trace the remaining Cash Blasts due to be paid out within a game’s toolbar.
The customisable Cash Blast tool requires no further integration and does not influence a game’s RTP. Initial network promotions featuring Cash Blast has shown an increase in the average number of spins and player retention.
The development of the Cash Blast feature reinforces Playson’s commitment for developing promo tools that complement its range of games and provides operators with additional support to improve customer engagement.
Gusyeva Ganna, Product Owner at Playson, said: “We’re proud to reveal this exciting feature to our partners and players. The Cash Blast tool will forever change the way players experience Playson slots, knowing they have the added possibility of winning big from outside the traditional slot gameplay.
“Using a sophisticated algorithm, we are able to analyse gaps during promotions where player activity was low. Therefore, we’ve devised the Cash Blast tool to keep players entertained across the entire length of a promotion, rather than just the start.”
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16Pay
BetConstruct AI Sets Middle East Strategy at Harmony ChoiceMe Dubai — Unveils AI Lobby, BetChain, SoftGates & 16Pay
BetConstruct AI cemented its strategic focus on the Middle East at Harmony ChoiceMe, an exclusive industry gathering aboard the luxury Lotus Royale Cruise.
Held two days before AIBC Eurasia, the invite-only event brought together senior iGaming leaders to preview BetConstruct AI’s latest AI-powered products and a major roadmap for live casino, sportsbook and payments innovation.
Strategic showcase: brands and partners on display
Harmony ChoiceMe highlighted the full BetConstruct AI ecosystem, with major product and partner updates from Choice Gaming, KISS AI Live Casino, Creedroomz, PopOK Gaming, Pascal Gaming, and FeedConstruct. The event was designed to demonstrate how AI, unified integrations and star-driven content can elevate operator offerings across regulated and emerging markets.
Key announcements & product launches
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Choice Gaming new roster — Vigen Badalyan unveiled three celebrity-driven releases for Choice Gaming featuring football icon Patrice Evra, MMA star Arman Tsarukyan, and artist/DJ Alec Monopoly, expanding branded live-show content and player appeal.
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Creedroomz slate — Vahagn Badalyan introduced two headline titles: Road to Eldorado, a high-energy Aztec-themed show game, and The Choice, a cinematic intuition-based title—plus a roadmap of immersive releases designed for live vertical growth.
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AI Game Recommendation → AI-driven lobby — Leonid Kirakosyan presented the evolution of the AI Game Recommendation System into a fully AI-driven lobby architecture that dynamically curates and personalizes the player experience.
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16Pay payment gateway — A new 16Pay gateway was unveiled to simplify payments, integrating hundreds of local and global payment methods for frictionless deposit and withdrawal flows.
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BetChain AI & SoftGates — BetConstruct AI showcased BetChain AI, an AI-powered collaborative page and content builder for iGaming, and SoftGates, a unified aggregator exposing the company’s sportsbook and casino portfolio via a single API for faster operator integration.
Why it matters for operators
The Harmony ChoiceMe announcements underscore two operator priorities: player personalization and integration efficiency. The AI-driven lobby fosters higher retention and conversion by surfacing the right games at the right time, while SoftGates and 16Pay drastically reduce time-to-market and payment friction for regional launches — key advantages for Middle East expansion.
Event close and next steps
The evening finished with a rooftop celebration on the Lotus Royale, marking a milestone for BetConstruct AI’s regional strategy. Following Harmony ChoiceMe, BetConstruct AI heads to AIBC Eurasia — industry partners and operators are invited to visit Stand 5S to demo the portfolio and explore commercial partnerships.
The post BetConstruct AI Sets Middle East Strategy at Harmony ChoiceMe Dubai — Unveils AI Lobby, BetChain, SoftGates & 16Pay appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
GR8 Tech
GR8 Tech Introduces Swipe-Based Matchmaking for iGaming
The most compelling relationship narratives seldom begin with a sales presentation. They start with a spark, a bond, with something unique that’s difficult to describe.
This Valentine’s Day, GR8 Tech suggests setting aside formal meetings and allowing chemistry to lead with its “Perfect iGaming Match,” resembling Tinder: operators can swipe through GR8 Tech solutions and products like profiles on a dating app, connecting with those that suit their business: quick, straightforward, and with undeniable chemistry.
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Consider that a date is most enjoyable when safety is a priority? Risk Management completely concurs!
However—no additional spoilers. It’s time to swipe and discover for yourself.
How operators can find “the one”:
● Swipe-based discovery: Like any good Valentine’s day flirt, swipe right on what feels like “the one,” left on what doesn’t.
● Find the right product fast: From sportsbook to full turnkey, operators can meet their perfect match immediately.
● Start the right conversation: Once there’s a match, operators aren’t starting from scratch. They’re starting from “this is what we need.”
“Choosing the right tech stack shouldn’t feel like an endless first date with spreadsheets,” said Yevhen Krazhan, CSO at GR8 Tech. “This Valentine’s Day experience makes it fun to explore what you actually need, and makes it easier to start the right conversation with our team. When operators match with the right solutions, everything gets smoother: launches, growth, and day-to-day operations.”
This Valentine’s Day, GR8 Tech encourages operators to bypass the uncomfortable chit-chat, engage purposefully, and explore how compatibility manifests when technology, growth, and operations align seamlessly.
The post GR8 Tech Introduces Swipe-Based Matchmaking for iGaming appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
ASUS
ASUS and BLAST Premier Extend Partnership Ahead of 2026 Global Tour
International competitive entertainment firm BLAST has today revealed a continuation of their collaboration with ASUS, a prominent global technology leader. After a successful collaboration in 2025, ASUS will be the Official Partner for Monitors, PCs, Laptops, Keyboards, and Mice for the entire 2026 season of BLAST Premier, a worldwide Counter-Strike 2 tournament series.
This collaboration will cover six events, three continents, and five nations throughout 2026, commencing this week in Malta for BLAST Premier Bounty S1. The occurrences are as detailed:
- BLAST Bounty S1 – Malta: 13th January – 25th January.
- BLAST Open S1 – Rotterdam, Netherlands: 18th March – 29th March
- BLAST Rivals S1 – Fort Worth, Texas, USA: 29th April – 3rd May
- BLAST Bounty S2 – Malta: 21st July – 2nd August
- BLAST Open S2 – Europe: 26th August – 6th September
- BLAST Rivals S2 – Hong Kong: 11th November – 15th November
Under the agreement, ASUS will supply its top-tier monitors, PCs, laptops, keyboards, and mice for use in broadcasting during all Premier events in 2026.
The ROG Strix XG248QSG Ace will remain in use on stage after successful implementation during the last three events in 2025. The display includes a 24.1-inch FHD Super TN panel boasting a 610Hz refresh rate and Extreme Low Motion Blur 2 (ELMB 2) technology for sharp motion clarity. It guarantees almost no latency with 0.8ms input delay.
The BLAST Premier Esports Station ‘Powered by ASUS’ is crafted for optimal tournament performance. These computers are equipped with the ROG Strix GeForce RTX
5090 graphics card, ROG Crosshair X870E Hero motherboard, and the AMD Ryzen
7 9800X3D CPU.
Kevin Nguyen, Director of Partnerships at BLAST, said: “2025 was an incredibly successful first BLAST Premier season in this new era of Counter-Strike and we’re proud to be going into 2026 re-signing with an industry leader in ASUS. ASUS products not only elevated our competition standards, but also created unique experiences for attending fans at our events. We’re excited to be expanding our partnership with ASUS in 2026 as BLAST Premier wows fans around the world and in new locations such as Rotterdam in March and Fort Worth in May.”
“For two decades, ROG’s mission has been to innovate products that offer exceptional experiences. As we celebrate our 20th anniversary, we’re bringing that legacy to the competitive scene like never before,” said Kris Huang, General Manager of the ASUS Gaming & Workspace Gear business unit. “With this partnership, we’ve built a seamless ecosystem between our ultrafast displays and precision gear. It’s all designed so that gamers can achieve their true potential together in play. This is For Those Who Dare to demand perfection and we are here to deliver it.”
The season commences with BLAST Premier Bounty and continues through to BLAST Premier Rivals, which concludes the season in Hong Kong, with ASUS completely integrated into BLAST broadcasts for maximum brand visibility. This encompasses the physical positioning of ASUS monitors, PCs, laptops, and their range of keyboards and mice. ASUS will be incorporated into both digital and physical branding, in-broadcast ads, and customized branded content shown on air.
Moreover, ASUS is provided with its own broadcast segment that emphasizes highlight replays, featuring exclusive camera angles that display ASUS technology in action. ASUS will engage directly with fans, setting up branded booths at every Premier Arena event, beginning in Rotterdam, which is BLAST’s inaugural event in the Netherlands.
BLAST performed surveys with participants in 2025 to gauge the impact of the BLAST x ASUS collaboration, revealing that over a third of fans in attendance already utilize ASUS products, and 76% of fans who interacted engaged with ASUS products post-event. This is a brand that individuals in the CS community admire and utilize, highlighting the brand’s significance within BLAST and the impact of direct advertising at esports events.
ROG items will likewise bear the labels:
- “Official Monitor of BLAST Premier”
- “Official PC of BLAST Premier”
- “Official Laptop of BLAST Premier”
- “Official Mouse & Keyboard of BLAST Premier”
The post ASUS and BLAST Premier Extend Partnership Ahead of 2026 Global Tour appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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