Latest News

Jason Bradbury joins 1X2 Network’s fast-growing team

Published

5 years ago

September 23, 2021

Reading Time: 2 minutes

Industry heavyweight named Head of Business Development and Marketing as developer continues to strengthen its talent base

1X2 Network, the developer of award-winning online casino content, continues to grow its highly skilled and ambitious team following the appointment of industry veteran Jason Bradbury as Head of Business Development and Marketing.

Bradbury has spent 8+ years in the industry working at some of the biggest names in the business including Inspired, William Hill and Entain. He will bring the wealth of knowledge and experience gained from these roles to the developer and its 1X2gaming and Iron Dog Studio subsidiaries.

As Head of Business Development and Marketing he will be responsible for driving awareness of 1X2 Network and its suite of games among operators in key markets around the world. He will also work to understand market requirements and feed this back to the commercial team.

Bradbury will also contribute to 1X2 Network’s 3PI content aggregation platform, known as 1X2 Partnerships, as well as bringing his expertise with game development and production.

Kevin Reid, Chief Commercial Officer at 1X2 Network, said: “Jason is a great hire for 1X2 Network as we continue to grow our incredible team. His experience working with some of the industry’s power players will undoubtedly help as we continue to grow 1X2 Network into a tier one content provider.

“Jason’s knowledge and experience is matched by his passion and dedication, qualities that we look for in any new member joining the team. I’d like to take the opportunity to officially welcome Jason to 1X2 Network and look forward to working with him moving forwards.”

Jason Bradbury, Head of Business Development and Marketing at 1X2 Network, said: “This was an opportunity I simply had to accept, and I am very excited to be joining such an incredible organisation that is responsible for some of the hottest games in the market right now.

“The team behind 1X2 Network has a clear vision for the business and the games it develops, and it is an honour to join such talented people. I believe I can bring a lot to 1X2 Network and look forward to helping the business achieve and exceed its goals.”

affiliate marketing

BetConstruct AI confirms SiGMA Asia 2026 presence in Manila

Published

2 hours ago

May 26, 2026

Wladimir P.

betconstruct-ai-confirms-sigma-asia-2026-presence-in-manila

Supplier plans to pitch a World Cup 2026 sportsbook bundle and its AI Suite at Stand 2572 on June 2–3.

BetConstruct AI will exhibit at SiGMA Asia 2026 in Manila, Philippines, on June 2–3, the company said, appearing at Stand 2572.

At the show, BetConstruct AI said it will highlight a “Best Sportsbook for the World Cup 2026” bundle built around “Special Bets, Powerfull, and Bet on League.” The company positioned the package as ready for operator activation without development work.

BetConstruct AI also said it will showcase its AI Suite, including “CRM AI, Umbrella AI, AI Game Recommendation System, and Betting Mate AI,” aimed at use cases such as churn prediction, risk consolidation, personalised casino experiences, and conversational sportsbook engagement.

As product context, the company cited its sportsbook and casino platforms, including “140,000+ pre-match events and 90,000+ live matches monthly” and “45,000+ games from 350+ providers via a single API.” It also highlighted its “Affigates Affiliate Ecosystem” with “7,000+ vetted affiliates and AI-based scoring.”

The company said new partners signing via the show can access commercial incentives, including “a 50% platform setup discount from day one,” “100% Core Suite Access free for the first 3 months (50% off for months 4–12), and third-party tools at 51% off for the first 3 months.”

The post BetConstruct AI confirms SiGMA Asia 2026 presence in Manila appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

celebrity-partnerships

Pascal Gaming signs Ronaldinho for football-themed crash and slot titles

Published

4 hours ago

May 26, 2026

Wladimir P.

pascal-gaming-signs-ronaldinho-for-football-themed-crash-and-slot-titles

First release is Avinho R10, followed by June launch Fortune Ronaldinho as the studio lines up more titles ahead of the World Cup season.

Pascal Gaming has partnered with Brazilian football player Ronaldinho to launch a dedicated portfolio of games inspired by the athlete, the company said on 26 May, 2026.

The planned pipeline includes crash games, slots and additional titles set to roll out through the year. Pascal Gaming said the initiative is aimed at both Brazil and international markets, and will be supported by tournaments, promotional activity and special events tied to the Ronaldinho-branded portfolio.

The first game confirmed is Avinho R10, described as a crash-style title featuring Ronaldinho “above Brazil” in an aviation-themed experience. A second game, Fortune Ronaldinho, is scheduled for release in June and is positioned as a slot-inspired title.

“Ronaldinho is one of the most recognisable and loved football personalities in the world, so for us this collaboration is much more than a game launch. It is a global entertainment project that combines football culture, emotionally engaging gameplay and strong promotional activities ahead of the World Cup,” said Armen Mnaskanian, Head of Sales at SoftConstruct Gaming Content.

Pascal Gaming said it has been expanding its crash game portfolio during 2026 and investing in localised, character-driven content across Latin America, Africa and Asia. The company added that more Ronaldinho-themed titles and marketing campaigns will be revealed in the coming months.

The post Pascal Gaming signs Ronaldinho for football-themed crash and slot titles appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

brand-marketing

Duelbits signs Justin Gaethje for branded content ahead of UFC Freedom 250

Published

4 hours ago

May 26, 2026

Wladimir P.

duelbits-signs-justin-gaethje-for-branded-content-ahead-of-ufc-freedom-250

The JUSTIN2026 campaign was shot in Denver and rolls out over four weeks ahead of the 14 June event at the White House.

Duelbits has launched a branded content campaign with UFC interim Lightweight Champion Justin Gaethje, timed to UFC Freedom 250 at the White House on Saturday 14th June.

The campaign, branded JUSTIN2026, was shot on location in Denver, Colorado by UK-based creative agency YRDS. Duelbits said the content is designed as a “premium, cinematic series” and will roll out in phases over the next four weeks, peaking on event day.

According to the company, the campaign was planned before UFC Freedom was officially confirmed. Duelbits framed the early commitment as part of a strategy to move faster than traditional sportsbooks around major cultural moments.

“We didn’t want to create another sportsbook promo,” said Jasper Hoekert, Chief Marketing Officer at Duelbits. “We wanted to create something that combat sports fans want to watch, content built around Justin’s authenticity and intensity, not just his fight record. We were planning this before the White House event was even officially confirmed. When you believe in the magnitude of a moment, you don’t wait for permission to act on it.”

“Duelbits came to me with a vision, not just a brief,” said Gaethje. “They wanted to create something that reflected the reality of what I do and who I am, with no smoke and mirrors. When a brand shows up with that kind of conviction and creative ambition, you back it. This campaign is going to be something people remember.”

The post Duelbits signs Justin Gaethje for branded content ahead of UFC Freedom 250 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.