Latest News

Jason Bradbury joins 1X2 Network’s fast-growing team

Published

5 years ago

September 23, 2021

Reading Time: 2 minutes

Industry heavyweight named Head of Business Development and Marketing as developer continues to strengthen its talent base

1X2 Network, the developer of award-winning online casino content, continues to grow its highly skilled and ambitious team following the appointment of industry veteran Jason Bradbury as Head of Business Development and Marketing.

Bradbury has spent 8+ years in the industry working at some of the biggest names in the business including Inspired, William Hill and Entain. He will bring the wealth of knowledge and experience gained from these roles to the developer and its 1X2gaming and Iron Dog Studio subsidiaries.

As Head of Business Development and Marketing he will be responsible for driving awareness of 1X2 Network and its suite of games among operators in key markets around the world. He will also work to understand market requirements and feed this back to the commercial team.

Bradbury will also contribute to 1X2 Network’s 3PI content aggregation platform, known as 1X2 Partnerships, as well as bringing his expertise with game development and production.

Kevin Reid, Chief Commercial Officer at 1X2 Network, said: “Jason is a great hire for 1X2 Network as we continue to grow our incredible team. His experience working with some of the industry’s power players will undoubtedly help as we continue to grow 1X2 Network into a tier one content provider.

“Jason’s knowledge and experience is matched by his passion and dedication, qualities that we look for in any new member joining the team. I’d like to take the opportunity to officially welcome Jason to 1X2 Network and look forward to working with him moving forwards.”

Jason Bradbury, Head of Business Development and Marketing at 1X2 Network, said: “This was an opportunity I simply had to accept, and I am very excited to be joining such an incredible organisation that is responsible for some of the hottest games in the market right now.

“The team behind 1X2 Network has a clear vision for the business and the games it develops, and it is an honour to join such talented people. I believe I can bring a lot to 1X2 Network and look forward to helping the business achieve and exceed its goals.”

1xBet

Conor McGregor Becomes 1xBet Brand Ambassador

Published

47 minutes ago

July 7, 2026

Wladimir P.

Former UFC champion Conor McGregor has become the official global ambassador of 1xBet.

Not just a fighter. Not just a champion. McGregor is a phenomenon who helped turn the UFC from a niche sport into a global spectacle – driving record-breaking PPV sales, attracting worldwide media attention and engaging millions of fans.

Every time the Irishman steps into the octagon, it becomes an international event. The 1xPartners affiliate programme is getting a major boost. The legendary Notorious is now a long-term part of the 1xBet.

This partnership carries special importance ahead of UFC 329, which takes place on July 11. The main event will feature a rematch between Conor McGregor and Max Holloway, 13 years after their first meeting. Their 2013 bout marked a turning point in both fighters’ careers, and the upcoming clash is already being described as the most anticipated MMA event in recent years.

For 1xBet, partnering with one of the world’s most recognisable athletes creates new ways to reach a global audience, strengthens the brand’s international presence and gives 1xPartners affiliates additional opportunities to scale sports traffic. The affiliate program offers competitive monetisation terms, including up to 50% RevShare, regular payouts and a comprehensive suite of modern tools. This helps to consistently deliver strong conversion and engagement rates worldwide.

For 1xPartners affiliates, this is a chance to become part of a large-scale project, leverage one of the most recognisable athletes’ incredible media influence, work with the hottest traffic from the biggest UFC events and continue growing with 1xBet.

The post Conor McGregor Becomes 1xBet Brand Ambassador appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

BETANO

Play’n GO goes live with Betano Colombia in LatAm expansion

Published

47 minutes ago

July 7, 2026

Wladimir P.

play’n-go-goes-live-with-betano-colombia-in-latam-expansion

Kaizen Gaming’s Betano adds Play’n GO’s full slots portfolio, including Book of Dead and Reactoonz, for the first time in Colombia.

Play’n GO has launched with Betano Colombia, making the Swedish supplier’s casino games available on Kaizen Gaming’s brand in the country for the first time.

The agreement covers Colombia, one of Latin America’s regulated iGaming markets. Betano Colombia is rolling out Play’n GO’s full content portfolio, including titles such as Book of Dead and Reactoonz.

Play’n GO positioned the launch as part of its broader push across regulated markets in Latin America, with Colombia highlighted as a priority jurisdiction due to its established regulatory framework.

Magnus Olsson, Chief Commercial Officer of Play’n GO, said: “Colombia is an incredibly important market for Play’n GO. It stands out as one of the most stable regulated markets in Latin America, making it a key focus for our long-term growth strategy globally.

“Betano is one of the biggest names in global gaming, and they share our commitment to quality, compliance, and delivering exceptional entertainment. Bringing our full portfolio live on their platform in Colombia is an exciting step, and we’re confident this partnership will be a strong success for both parties.”

The post Play’n GO goes live with Betano Colombia in LatAm expansion appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

game releases

ICONIC21 launches Keno with three risk levels and 1,000x max multiplier

Published

47 minutes ago

July 7, 2026

Wladimir P.

iconic21-launches-keno-with-three-risk-levels-and-1,000x-max-multiplier

ICONIC21 has launched Keno, a new lottery-style iGaming title, the supplier said on 7 July 2026.

In the game, players can pick up to 10 numbers and watch a draw to see how many match. ICONIC21 said Keno includes three selectable risk levels — Low, Medium and High — and a maximum multiplier of 1,000x.

For operators, ICONIC21 said the release supports branding options including customisable win and loss assets and a branded multiplier progress bar.

Edvardas Sadovskis, Chief Product Officer at ICONIC21, said: “Keno has endured precisely because it never asked for too much of the player, and that simplicity is exactly what we set out to protect.

“The three risk levels give players real agency over their session, which matters for enjoyment and responsible play alike. It’s a recognisable, low-barrier format with enough customisation built in to make it genuinely an operator’s own.”

The post ICONIC21 launches Keno with three risk levels and 1,000x max multiplier appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.