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Betbazar rides record growth with Stanislav Mykhailov appointment

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Sales Director to bring wealth of B2C and B2B expertise to support tier one operator partners

 Betbazar, the gaming industry’s leading global sales house, has appointed business development heavyweight Stanislav Mykhailov as its Sales Director, following a phenomenal surge in success across its portfolio of products over the last year.

With a remit of leading the team’s global sales campaigns from this week’s SBC Summit Barcelona and onwards, Stanislav is set to prove to be an integral asset for the company’s continued B2B expansion as it continues to boost its revenue streams across multiple supply verticals.

With over six years of experience in the gambling industry across both B2C and B2B, Mykhailov boasts an impressive roster of experience across VIP retention, player engagement, UX, UI and acquisition.

Tasked with leading the company’s global sales efforts, which serves multiple tier one clients including Bet365, William Hill and Fortuna Entertainment Group, Mykhailov’s appointment coincides perfectly with the restart of live conferences for the gambling industry – with his attendance already scheduled for SBC Summit Barcelona and iGB Live!.

Commenting on his appointment, Alexander Iaroshenko, CEO at Betbazar said: Stanislav is one of the best experts around when it comes to knowing exactly what tier one operators need to engage the modern player.

“Bringing a skillset that covers every key area of our product portfolio, I’m sure that Stanislav will prove instrumental to our continued success through the rest of 2021 and beyond.”

Stanislav Mykhailov, Sales Director at Betbazar added: “Betbazar are at such an impressive stage in their already fast-paced business growth. It is such an exciting business model, and I can’t wait to get more involved, as well as ensuring that we continue fantastic the progression that’s already been made.

“Betbazar are a hard-working and dedicated team that works seamlessly together in order to achieve its goals and I’m proud to accept this position to be a bigger part of the process.”

Dedicated to sourcing the market’s best products to deliver unmatched efficiency to operators, Betbazar has established itself as the ultimate industry matchmaker. The company specialises in innovative content, odds and streaming services, as well as advanced AI-based personalisation tools to drive player engagement.

With a client roster including Bet365, Parimatch, BetVictor, Fortuna and William Hill, Betbazar has proven key to driving incremental revenue and digital transformation for the industry’s leading sportsbooks.

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Fotini Matthaiou

R. Franco Digital Partners with Novibet

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R. Franco Digital, the Spanish iGaming provider, has bolstered its global presence following a major agreement to go live with international GameTech operator Novibet, across regulated markets in Europe and Latin America.

The partnership sees R. Franco Digital’s diverse and high-performing games portfolio integrated into Novibet’s platform, further enhancing the GameTech operator’s premium casino offering and providing its growing international player base with access to high-quality, engaging content. This move further boosts R. Franco Digital’s status as a top-tier supplier in key jurisdictions across two continents.

Among the initial wave of hit titles to be featured on Novibet’s range of sites are Strange Spins, Valentine’s Dates, Aphrodite, Link City and 40 Super 7 FS. These games have already garnered acclaim for their immersive mechanics and localised appeal, making them a strategic addition to Novibet’s premium and entertainment-led casino experience.

This latest collaboration highlights R. Franco Digital’s continued momentum, as the supplier continues to pursue its roadmap of international expansion by partnering with tier-one operators across established and emerging markets.

Javier Sacristán Franco, International Business Director at R. Franco Digital, said: “Partnering with a leading GameTech operator such as Novibet, is a testament to the quality and versatility of our content. Their strong presence in both Europe and Latin America aligns perfectly with our strategic goals.

“We are confident that our recent hits, such as Link City and Aphrodite, will resonate strongly with Novibet’s audience, delivering the high-quality entertainment experience players expect. We look forward to a long and fruitful relationship as we continue to grow together.”

Fotini Matthaiou, Executive Director of Casino at Novibet, added: “Enhancing our casino offering through strategic content partnerships remains a key priority for Novibet. R. Franco Digital’s portfolio brings engaging, high-quality gameplay experiences that strengthen our proposition, in line with our commitment to delivering premium entertainment and long-term player value across our regulated markets.

“This partnership marks an important step in expanding our presence across Europe and Latin America, as we continue to grow our content offering with diverse and locally relevant experiences for our international audience.”

The post R. Franco Digital Partners with Novibet appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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TaDa Gaming Enters South Africa via Strategic Betway Partnership

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TaDa Gaming marks its entry into the South African iGaming market through a landmark partnership with Betway, bringing premium casino content to local players.

With slots tailored for the SA market, Betway players will have immediate access to releases including Crazy 777, Coin Tree, 40 Sparkling Crown, Devil Fire 2 and Rapid Gems 777 as well as the Fortune Gems series. Distribution is through Light & Wonder Inc.

TaDa is renowned for attracting new and younger demographics with its immersive content. As winner of the SiGMA Africa Slot Newcomer of the Year, 2025, all games are expertly localised and mobile first for lightweight deployment and swift loading times, a critical factor for success.

Taking a glocalised approach has enabled TaDa to build a transnational brand across the continent for delivering scalable, regulated business success in emerging and high growth countries.

This experience gained from operating in over 15 countries including Nigeria, Kenya, Ghana, Uganda and Tanzania makes TaDa a valuable partner in South Africa, a key destination for the ambitious content provider.

Ray Lee, Director of Business Development at TaDa Gaming, said: “Building our brand for immersive and tailored gaming in South Africa has been enhanced through securing collaborations with key operators like Betway. We are delighted to be working together to deliver new and exciting experiences for players across the SA market.”

The post TaDa Gaming Enters South Africa via Strategic Betway Partnership appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Bettingbladet Aims to Become Sweden’s Central Hub for Gambling Industry News & Trends

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Bettingbladet.se, a Swedish gambling industry news platform, announced its ambition to establish itself as a central source for news, analysis and market insight covering the Swedish gambling sector.

As the Swedish gambling market continues to evolve through regulatory change, new product launches, shifting payment solutions and increased investor interest in listed gambling companies, Bettingbladet aims to provide broader and more transparent coverage of the industry in one place.

The platform’s editorial focus goes beyond traditional comparison content and promotional offers. Instead, Bettingbladet seeks to cover the companies, trends and personalities shaping the sector, while also making the market more accessible for readers with an interest in gambling-related shares and publicly traded sector companies.

“Sweden has produced some of the gambling industry’s most influential companies, yet there is still a lack of accessible and transparent editorial coverage bringing the sector together in one place. Our ambition is to make the industry easier to follow for players, investors and professionals alike,” said Mikael Peränen, Editor-in-Chief of Bettingbladet.

Bettingbladet said it plans to monitor developments across operators, suppliers and adjacent gambling businesses, while also highlighting broader industry movements and the individuals behind them. The site aims to offer readers a clearer understanding of both current developments and the structural shifts influencing the market.

In addition to reporting on new products and market developments, Bettingbladet intends to provide context around the evolution of the Nordic gambling industry. This includes historical perspectives on how the sector was shaped during earlier growth phases, including the poker boom years and the rise of Malta as a key hub for Swedish iGaming entrepreneurship and expertise.

“There is strong interest not only in what is happening now, but also in how this industry was built and who helped shape it. We want to keep readers informed about new trends, while also bringing forward the stories, companies and individuals that matter,” Peränen continues,” Peränen said.

Transparency is a central part of the platform’s positioning. In a sector where affiliate-driven business models are common, Bettingbladet said it aims to clearly distinguish between editorial content, analysis and commercial collaborations.

“We believe transparency and honesty are essential for building long-term trust. That is especially important in an industry where the lines between marketing and media have often been unclear,” Peränen added.

Bettingbladet is currently in an early growth phase and plans to expand its coverage over time, with the ambition of building a broader archive of Swedish gambling industry news, analysis and company-related reporting.

The post Bettingbladet Aims to Become Sweden’s Central Hub for Gambling Industry News & Trends appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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The platform also hosts industry-relevant webinars, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

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