Sales Director to bring wealth of B2C and B2B expertise to support tier one operator partners

 Betbazar, the gaming industry’s leading global sales house, has appointed business development heavyweight Stanislav Mykhailov as its Sales Director, following a phenomenal surge in success across its portfolio of products over the last year.

With a remit of leading the team’s global sales campaigns from this week’s SBC Summit Barcelona and onwards, Stanislav is set to prove to be an integral asset for the company’s continued B2B expansion as it continues to boost its revenue streams across multiple supply verticals.

With over six years of experience in the gambling industry across both B2C and B2B, Mykhailov boasts an impressive roster of experience across VIP retention, player engagement, UX, UI and acquisition.

Tasked with leading the company’s global sales efforts, which serves multiple tier one clients including Bet365, William Hill and Fortuna Entertainment Group, Mykhailov’s appointment coincides perfectly with the restart of live conferences for the gambling industry – with his attendance already scheduled for SBC Summit Barcelona and iGB Live!.

Commenting on his appointment, Alexander Iaroshenko, CEO at Betbazar said: “Stanislav is one of the best experts around when it comes to knowing exactly what tier one operators need to engage the modern player.

“Bringing a skillset that covers every key area of our product portfolio, I’m sure that Stanislav will prove instrumental to our continued success through the rest of 2021 and beyond.”

Stanislav Mykhailov, Sales Director at Betbazar added: “Betbazar are at such an impressive stage in their already fast-paced business growth. It is such an exciting business model, and I can’t wait to get more involved, as well as ensuring that we continue fantastic the progression that’s already been made.

“Betbazar are a hard-working and dedicated team that works seamlessly together in order to achieve its goals and I’m proud to accept this position to be a bigger part of the process.”

Dedicated to sourcing the market’s best products to deliver unmatched efficiency to operators, Betbazar has established itself as the ultimate industry matchmaker. The company specialises in innovative content, odds and streaming services, as well as advanced AI-based personalisation tools to drive player engagement.

With a client roster including Bet365, Parimatch, BetVictor, Fortuna and William Hill, Betbazar has proven key to driving incremental revenue and digital transformation for the industry’s leading sportsbooks.