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SAZKA Entertainment AG appoints Lord Sebastian Coe CH KBE to its board

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Four time Olympic medal winner, current President of World Athletics, and a global leader in the world of sport, Lord Sebastian Coe CH KBE is to join the board of Europe’s largest lottery operators, SAZKA Entertainment AG. Lord Coe’s appointment as the board´s first Independent Non-Executive Director took effect as of September 14, 2021.

Sebastian Coe entered the global stage via athletics in the Moscow Olympic Games in 1980, winning a gold medal in the 1,500m and a silver in the 800m, a feat he repeated in the 1984 Los Angeles Olympic Games.

After retiring from competitive sport with twelve world records to his name in 1990, he became a Conservative MP and private secretary to William Hague, the then leader of the UK government opposition. In 2004, he became Chairman of London’s bid to host the 2012 Games. When the bid successfully won against Paris, Moscow, New York, and Madrid, he went on to Chair the London 2012 Olympic and Paralympic Games Organising Committee. He has served as President of World Athletics since 2015, steering the sport on a world stage through the impact of Covid-19, including at a successful Tokyo Olympics. He was elected a member of the International Olympic Committee in 2020.

SAZKA Entertainment is a subsidiary of KKCG, the global investment group founded by Czech entrepreneur Karel Komárek. As chairman of SAZKA Entertainment’s board, Mr Komárek commented: “Lord Coe has been a colossal figure on the world stage of sport, politics and business through his long and distinguished career. We’re honoured to have him join our team as its first Independent Non-Executive Director. He brings tremendous additional strength to our international perspective as we strive to maximise the raising of funds for good causes in all of the markets we serve.”

Lord Sebastian Coe also commented on his appointment. “Over the years I’ve seen the tremendous benefit lottery funds have brought to grassroots and elite sport across the globe. I’m looking forward to joining a team with a proven track record of supporting sport at all levels in the countries where it operates. My role will be to ensure that we develop our support of sport further and ensure that SAZKA Entertainment is a powerful driving force behind grassroots and elite sport funding across Europe and beyond.”

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Avanti Studios signs live casino content deal with bet365

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Launch starts in Spain with Blackjack and other titles, with additional regulated markets planned.

Avanti Studios has signed an agreement with bet365 to launch its live casino content with the operator, starting in Spain.

Under the deal, bet365 will add a suite of Avanti games in Spain, including Blackjack, expanding its casino offer in the market beyond roulette. Avanti said its games are hosted by “lifelike digital clones” and designed to support localisation and scaling.

Avanti said the rollout will extend beyond Spain, with bet365 planning to introduce the supplier’s content in additional regulated markets over the coming months.

Jonas Delin, Co-Founder at Avanti Studios, said: “We’re very excited to be partnering with one of the industry’s leading operators in bet365. The deal will allow them to host new games like Blackjack in Spain.”

Clement Le Scanff, Head of Gaming – Commercial & Operations at bet365 said: “We’re pleased to partner with Avanti to bring innovative, differentiated content to Spain, enhancing our offering and introducing new entertainment experiences for our players.”

The post Avanti Studios signs live casino content deal with bet365 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Peter & Sons adds GR8 TECH to expand casino distribution

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The studio’s slot portfolio will be integrated into the GR8 Casino platform for access by GR8_TECH operator partners in regulated markets.

Peter & Sons has signed a distribution partnership with GR8_TECH to integrate its games into the GR8 Casino platform, extending reach across the platform provider’s operator network in regulated markets.

Under the agreement, GR8_TECH will add Peter & Sons’ portfolio to its casino offering, making the studio’s titles available to operators using GR8_TECH’s technology stack. Games referenced in the announcement include Barbarossa Dragon Empire, Ghostfather Awakened, Zombie Road, and Sand of Destiny.

Yann Bautista, Founder and Commercial Director at Peter & Sons, said: “Partnering with GR8_TECH represents another important step in expanding the reach of our portfolio across regulated markets. Their platform combines strong technology with a clear understanding of what modern casino operators are looking for, making them a very exciting partner for us. We’re looking forward to seeing our games introduced to new audiences through their growing network.”

Lusine Khudaverdyan, Head of Casino Business at GR8_TECH, said: “Excited to welcome Peter & Sons to our partner pool. They are genuine storytellers, creating incredibly immersive, cinematic worlds that players truly want to inhabit. By integrating their content, we provide our clients with bold, artistic experiences that satisfy a new generation of players craving high engagement and fresh aesthetics.”

The post Peter & Sons adds GR8 TECH to expand casino distribution appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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St8 cements Ontario content offering through latest partnership with RubyPlay

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Casino games aggregator and full-service technology provider St8 has partnered with RubyPlay to further expand its Ontario offering, adding the studio’s popular slot portfolio to its growing aggregation platform across the Canadian province.

As part of the agreement, operators in Ontario will gain access to a range of titles from across RubyPlay’s studio ecosystem, including content from RubyPlay Studio, Koala Games, Mad Hat Games and Firerose, through St8, with upcoming releases from Xslots also expected to go live through the platform. Standout games include J Mania® Lucky Pyggs, Mad Hit® Mr. Coin and Diamond Explosion® 7s SE. The integration strengthens St8’s content portfolio with a range of proven, high-performing slot titles tailored to the region.

RubyPlay has continued to grow its footprint across regulated jurisdictions through its studio-based ecosystem and tailored content strategy, earning key tier one recognition for developing high-performing games that resonate with players in key markets worldwide. The supplier’s games offering has proven appeal in Ontario, resonating well with local players in the region.

The partnership strengthens St8’s proposition in Ontario, a market that has quickly become a key part of the company’s growth strategy as it continues to establish itself as a leading technology provider around the globe.

David Fall, Business Development Manager at St8, said: “Partnering with RubyPlay in Ontario is an exciting addition to our growing content offering in North America.

“The supplier has built strong momentum across regulated markets through its engaging portfolio and player-focused approach, and we are delighted to bring its high-performing content from across its studio ecosystem to operators in Ontario through the St8 platform.”

Dima Reiderman, Chief Commercial Officer at RubyPlay, said: “Ontario is a market we have been focused on for some time, so teaming up with St8 feels like a natural step in our North American expansion.

“St8’s aggregation platform provides an excellent route for our diverse portfolio of content to reach more operators in Ontario. Through our studio ecosystem, we are able to deliver a broad range of experiences tailored to different audiences and market needs, making this partnership a strong fit for both companies”

The post St8 cements Ontario content offering through latest partnership with RubyPlay appeared first on Americas iGaming & Sports Betting News.

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