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SAZKA Entertainment AG appoints Lord Sebastian Coe CH KBE to its board

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Four time Olympic medal winner, current President of World Athletics, and a global leader in the world of sport, Lord Sebastian Coe CH KBE is to join the board of Europe’s largest lottery operators, SAZKA Entertainment AG. Lord Coe’s appointment as the board´s first Independent Non-Executive Director took effect as of September 14, 2021.

Sebastian Coe entered the global stage via athletics in the Moscow Olympic Games in 1980, winning a gold medal in the 1,500m and a silver in the 800m, a feat he repeated in the 1984 Los Angeles Olympic Games.

After retiring from competitive sport with twelve world records to his name in 1990, he became a Conservative MP and private secretary to William Hague, the then leader of the UK government opposition. In 2004, he became Chairman of London’s bid to host the 2012 Games. When the bid successfully won against Paris, Moscow, New York, and Madrid, he went on to Chair the London 2012 Olympic and Paralympic Games Organising Committee. He has served as President of World Athletics since 2015, steering the sport on a world stage through the impact of Covid-19, including at a successful Tokyo Olympics. He was elected a member of the International Olympic Committee in 2020.

SAZKA Entertainment is a subsidiary of KKCG, the global investment group founded by Czech entrepreneur Karel Komárek. As chairman of SAZKA Entertainment’s board, Mr Komárek commented: “Lord Coe has been a colossal figure on the world stage of sport, politics and business through his long and distinguished career. We’re honoured to have him join our team as its first Independent Non-Executive Director. He brings tremendous additional strength to our international perspective as we strive to maximise the raising of funds for good causes in all of the markets we serve.”

Lord Sebastian Coe also commented on his appointment. “Over the years I’ve seen the tremendous benefit lottery funds have brought to grassroots and elite sport across the globe. I’m looking forward to joining a team with a proven track record of supporting sport at all levels in the countries where it operates. My role will be to ensure that we develop our support of sport further and ensure that SAZKA Entertainment is a powerful driving force behind grassroots and elite sport funding across Europe and beyond.”

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Groove shortlisted for Best Aggregator at SiGMA Asia Awards 2026

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Groove has been named a finalist for Best Aggregator 2026 at the SiGMA Asia Awards, with the ceremony scheduled for 2 June 2026 at the SMX Convention Centre Manila during the SiGMA Asia Summit.

The shortlist was announced by Global Gaming Insider, according to the company. Groove said its platform aggregates more than 15,000 games from over 150 providers via a single API.

Giusy Campo, Business Development Director at Groove, said: “This shortlist is external recognition of a truth we already feel internally: Groove is moving at a different pace. Asia is not a single market, it is a collection of distinct regulatory environments, player behaviours, and partnership opportunities”

Campo added: “Our platform is built to respect that complexity, not smooth it over. Being named a finalist for Best Aggregator tells us that our approach; deep integration, localised content strategies, and commercial precision; is resonating with the operators who matter most in this region. We are not just bringing games to Asia. We are bringing a roadmap for sustainable growth.”

Yahale Meltzer, Co-Founder and CEO of Groove, said: “The aggregation space is crowded. Differentiation is everything. This nomination confirms that our vision, transforming aggregation from a commodity into a strategic growth discipline, is taking hold.” He added: “Operators across Asia are no longer asking for just volume or speed. They are asking for structural resilience, data intelligence, and a partner who can execute across fragmented regulatory landscapes with precision. Groove delivers that. To be recognised alongside the best in Asia is a privilege, but the real work continues in Manila and beyond. We are here to win, not just awards, but the trust of the operators who build their businesses on our platform.”

The post Groove shortlisted for Best Aggregator at SiGMA Asia Awards 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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DATA.BET reports 168% turnover growth from virtual content in Q1 2025–Q1 2026

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DATA.BET says turnover from its virtual content grew 168% between Q1 2025 and Q1 2026, with the supplier reporting the product accounted for 39% of total virtual sports turnover and 45% of profits over the period.

The company said the content is developed fully in-house and delivered through automated bot-vs-bot matches that run 24/7 without dependence on real-world fixture schedules. DATA.BET positioned the format as a way to provide continuous events and reduce operational overhead for operators.

Across the same period, DATA.BET reported +299% active users, +129% across clients GGR, +246% events per quarter, and +218% bets placed.

DATA.BET also said the audience profile overlaps with live football bettors, which it believes supports retention during seasonal breaks. The supplier added that the algorithm-driven format “carries no fraud exposure,” supports In-Stream Betting overlays, and provides near-zero latency between broadcast and market updates.

“Over the past year, our bot-vs-bot virtual content has delivered consistent, measurable results across every operator deployment. Building e-Football in-house gives us the flexibility to configure it to what each operator actually needs — whether that is a specific league structure, a particular mix of bot and player content, or a branded competition format,” mentioned Rostyslav Likhtin, Head of Product at DATA.BET.

The post DATA.BET reports 168% turnover growth from virtual content in Q1 2025–Q1 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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155.io makes fintech debut with Coverd partnership

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155.io has signed a partnership with US-based fintech platform Coverd, marking the content studio’s first move into fintech. The deal was announced Thursday 21st May 2026.

Under the agreement, 155.io’s real-world games will be integrated into Coverd’s platform. Coverd said the integration is designed to turn everyday transactions into interactive experiences where users can win the chance to have purchases covered through 155.io gameplay.

Sam Jones, Founder & CEO of 155.io, said: “This partnership gives us the opportunity to bring our content to a completely new audience. We share a philosophy with Coverd around disrupting and modernising industries through more interactive experiences. They understand that younger audiences expect entertainment and engagement across every digital touchpoint, including finance, which is exactly how we think about design.”

Albert Wang, Coverd co-founder, added: “Today’s consumer is actively embracing gamified products across every category, so there’s no reason personal finance should stay in the stone age. We’re excited to work with 155.io to make financial experiences more interactive and give everyone a chance to live big by winning back their purchases. 155.io’s next-gen content fits perfectly with what we’re building at Coverd.”

155.io said the integration will bring its interactive content—built around live-action footage and real-time mechanics—to Coverd users. The studio’s portfolio includes Rush Hour from its CCTV Game™ library, alongside Ducks.io and Snow Run.

The post 155.io makes fintech debut with Coverd partnership appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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