Car-sharing is coming to esports for the first time: Delimobil becomes the Dota 2 Champions League Season 4 official partner

The Delimobil car-sharing service becomes the official broadcast partner of Dota 2 Champions League Season 4 (D2CL), which is conducted by the tournament operator Epic Esports Events. The tournament broadcast and commentary are organized by the RuHub Studio. This is the world’s first integration into esports for the entire car-sharing industry.

The online tournament Dota 2 Champions League Season 4 will be held from September 16 to October 6, 2021 with the prize pool is $50.000. In addition to integrating the identity of “Delimobil” into the RuHub Studio broadcast and social networks, the companies are implementing joint interactive formats for esports fans, whose number in Russia already exceeds 15.4 million people.

Petr Shapiro, Delimobil Performance-marketing Director: “Once upon a time, a very small number of people followed esports, but now it is a global gaming community. In the same way, our history began with a fleet of 100 cars and a small team of enthusiasts who became pioneers of Russian car-sharing. Today, “Delimobil” and car-sharing are both a familiar and bright part of the national transport system. We are not afraid of experiments, we like to try new things and we know our clients do like esports. Therefore, we decided to support the Dota 2 Champions League Season 4 and wish its participants good luck!”

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Nikolay Petrossian, Head of RuHub Studio and Cybersport.ru: “Both the culture of sharing and the esports industry were born in the digital world. We are grateful to Delimobil for the trust to become the bridge that will connect these two phenomena. We wish the viewers to broadcast exciting matches, the teams — success and victories, and our new partner — effective communication with the audience, in which we will be happy to help. Let’s go!”