eSports
Team Vitality and adidas unveil Alternate Jersey 2021 and its first apparel collection
The white jersey with copper and grey elements will pay homage to Team Vitality’s inception and growth into the biggest esports team in France with a growing global presence. The jersey drop will form the first full alternate apparel range with Team Vitality’s athletes Nicolas “Nikof” Frejavise and Oskar “Selfmade” Boderek being the face of the campaign
The jersey is available now at shop.vitality.gg
Leading global esports organisation Team Vitality is excited to reveal its Alternate Jersey for 2021 which aims to showcase the brand’s roots in the city of Paris and export them to the world. As a symbol of culture, Paris is home to some of the best art, music and fashion in the world and Team Vitality has chosen to express the city’s lifestyle through the Alternate Jersey design.
This year the jersey is yet again white but with grey and copper stripes. Grey represents the iconic streets and monuments of Paris while the copper colour represents the trophies won by the team since Team Vitality’s inception in 2013. For the first time, the Alternate jersey is accompanied by a selection of other apparel including track pants and full-zip vest, two key pieces in sportswear and lifestyle fashion which represents the esports organisation through its colour scheme, and the inspiring city of Paris.
Developed in the heart of Paris with Team Vitality and the bustling city at the forefront, the concept behind the collection symbolises the boundless energy and creativity of Paris, and the determination and success of Team Vitality using “Vitality from Paris” as the collection’s signature. Highlighting the elite talent housed within Team Vitality and the beauty of the Parisian natives, the Alternate Jersey and collection feature some of Team Vitality’s best esports players.
Showcasing the collection includes Nicolas “Nikof” Frejavise, a recognisable Fortnite star who has been competing under Team Vitality and displays his impressive skillset within Fortnite. The collection also features Oskar “Selfmade” Boderek, a legendary athlete and accomplished star who made a name for himself in the League of Legends scene and is still improving and developing with Team Vitality’s LEC team.
To celebrate the launch of the new Alternate Jersey and collection, Team Vitality is hosting the “Vitality Alternate Launch”, an event dedicated to its fans, taking place today in the heart of Paris, at Team Vitality headquarters, V.Hive. Joining fans for the special event will be Team Vitality players and ambassadors who will be wearing the jersey and other items from the collection. As part of the event, fans will have the opportunity to participate in the reconstruction of the campaign visuals, allowing them to imitate Nikof and Selfmade who are the face of the jersey and Alternate collection.
The new jersey also cements another milestone in Team Vitality’s partnership with adidas, which has resulted in the launch of several innovative and successful products. Earlier this year, Team Vitality introduced its 2021 Pro Jersey, the first adidas jersey designed from the ground up for an esports team. All elements of the jersey: the collar, the sleeves, the pattern … were chosen and worked on by both brands.
The Alternate Jersey 2021 highlights the duality of Team Vitality: with performance on one side including state-of-the-art technology and quality clothing and lifestyle on the other side with unique, innovative and creative designs.
Since its inception in 2013, Team Vitality has grown into one of the biggest esports organisations in the world and home to some of the biggest and best esports players. This year Team Vitality has continued to build upon its esports legacy, most recently announcing its international expansion into Brazil and India, as well as partnerships with Socios and Aldi.
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The Esports Foundation (EF) has opened applications for its 2026 Creator Program, committing $2 million (~INR 19 crore) in rewards for co-streamers supporting the Esports World Cup (EWC) 2026 in Paris and the Esports Nations Cup (ENC) 2026 in Riyadh. EF announced the program on June 12, 2026, from Paris and Riyadh, and said applications are open now, including for creators across India.
EF said co-streaming was a key driver of EWC reach last year, citing 3,500 co-streamers as “one of the key growth pillars” for EWC viewership in 2025. The Foundation is positioning the 2026 Creator Program as a scaled-up initiative, targeting 5,000 creators “across new regions and platforms.”
“This isn’t just an esports trend; it’s a media trend,” said Wasae Imran, Director Broadcast & Distribution at the Esports Foundation. “Across music, video, news and sport, audiences don’t just watch what they’re given anymore. They choose their own experience: what to watch, where to focus, and how deep to go. Esports just lives further down that road than most, and traditional sport is heading the same way. It’s not about delivering a match in one format, it’s about opening up every way into the same moment and letting fans choose how they want to consume it. The Creators Program is how we build for that, by enabling the growth of creators that fans already trust to carry the world’s biggest esports event into every community.”
According to EF, approved creators can co-stream selected tournaments, complete missions, and progress a “Battle Pass” tied to rewards ranging from gift cards and hardware to platform perks and invitations to EWC and ENC. EF said the program supports multiple streaming platforms, including Twitch, YouTube, Bilibili, Huya, and CHZZK.
EF also confirmed operational details for EWC 2026: the event is set for Paris Expo Porte de Versailles from July 6 through August 23, featuring more than 2,000 players and 200 Clubs from over 100 countries across 25 tournaments and 24 games, with a $75 million+ prize pool. ENC 2026 is scheduled for November in Riyadh and will extend the creator program to a nation-based competition format.
The post Esports Foundation opens 2026 co-streaming Creator Program with $2m rewards pool appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Deal covers travel and hospitality packages across BLAST’s event slate, starting with BLAST Premier Hong Kong Rivals in November.
BLAST has signed a one-year partnership with MATCH to develop premium fan travel experiences and related commercial opportunities across BLAST events in 2026 and 2027, including the BLAST Premier Hong Kong Rivals 2026. The companies said the work will start immediately, with an initial focus on the BLAST Premier Hong Kong Rivals event in November.
BLAST VP of Destinations and Market Development James Woollard said: “We’re thrilled to partner with MATCH, a company with an unrivalled track record in delivering top-tier fan travel experiences at the biggest sporting events in the world. As BLAST continues to grow globally and attract growing numbers of travelling fans, this partnership represents an exciting opportunity to further elevate the live event experience for fans and audiences across esports.”
MATCH is best known for hospitality and accommodation programmes at major sports events, including four consecutive FIFA World Cups
from 2010 to 2022, as well as Ryder Cup tournaments, Formula 1 Grands Prix and ATP tennis tournaments. MATCH Director of UK Events and Business Strategy Richard Parker said: “Esports is one of the most exciting growth frontiers in live entertainment, and BLAST stands out as a world-class platform with incredible potential. At MATCH, we see a tremendous opportunity to bring our expertise in creating premium fan experiences into the esports arena. We are very enthusiastic about the possibility of working together with BLAST to deliver innovative, unforgettable experiences for esports fans worldwide.”
BLAST said MATCH will also bring its network of clients, sponsors, federations, agents and media partners to support international attendance and partner activation, alongside MATCH’s technology and operational infrastructure. The announcement follows BLAST’s 2025 live events activity, where the organiser said it delivered 15 arena shows across 10 countries spanning five titles and sold 194,421 tickets.
The post BLAST partners with MATCH on premium fan travel for 2026-27 events appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Team Vitality is launching an official fan zone, V.Hub, to coincide with the 2026 IEM Cologne Major. The venue will run June 18-21 at KWB im Stadtpalais, a short walk from the LANXESS Arena.
Access to V.Hub will be free for fans who sign up, with limited availability. Team Vitality said the space is intended to bring together its community, partners and Counter-Strike fans attending the event.
The fan zone will include dedicated areas hosted by Team Vitality and partners Skin.Club, ASUS ROG, EVNIA and Blacklyte. The club said activations will include hands-on experiences and opportunities to play bespoke Counter-Strike maps.
Team Vitality also plans match watch parties, a pop-up shop for official merchandise and giveaways, including an ASUS ROG x Team Vitality co-branded mousepad. During the playoff stage, the club said V.Hub will be set up for trophy photo opportunities with its Major trophies.
Food and drink will be available on site throughout the event, including vegetarian options.
The post Team Vitality opens V.Hub fan zone for IEM Cologne Major appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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