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Team Vitality and adidas unveil Alternate Jersey 2021 and its first apparel collection

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The white jersey with copper and grey elements will pay homage to Team Vitality’s inception and growth into the biggest esports team in France with a growing global presence. The jersey drop will form the first full alternate apparel range with Team Vitality’s athletes Nicolas “Nikof” Frejavise and Oskar “Selfmade” Boderek being the face of the campaign

The jersey is available now at shop.vitality.gg 

Leading global esports organisation Team Vitality is excited to reveal its Alternate Jersey for 2021 which aims to showcase the brand’s roots in the city of Paris and export them to the world. As a symbol of culture, Paris is home to some of the best art, music and fashion in the world and Team Vitality has chosen to express the city’s lifestyle through the Alternate Jersey design.

This year the jersey is yet again white but with grey and copper stripes. Grey represents the iconic streets and monuments of Paris while the copper colour represents the trophies won by the team since Team Vitality’s inception in 2013. For the first time, the Alternate jersey is accompanied by a selection of other apparel including track pants and full-zip vest, two key pieces in sportswear and lifestyle fashion which represents the esports organisation through its colour scheme, and the inspiring city of Paris.

Developed in the heart of Paris with Team Vitality and the bustling city at the forefront, the concept behind the collection symbolises the boundless energy and creativity of Paris, and the determination and success of Team Vitality using “Vitality from Paris” as the collection’s signature. Highlighting the elite talent housed within Team Vitality and the beauty of the Parisian natives, the Alternate Jersey and collection feature some of Team Vitality’s best esports players.

Showcasing the collection includes Nicolas “Nikof” Frejavise, a recognisable Fortnite star who has been competing under Team Vitality and displays his impressive skillset within Fortnite. The collection also features Oskar “Selfmade” Boderek, a legendary athlete and accomplished star who made a name for himself in the League of Legends scene and is still improving and developing with Team Vitality’s LEC team.

To celebrate the launch of the new Alternate Jersey and collection, Team Vitality is hosting the “Vitality Alternate Launch”, an event dedicated to its fans, taking place today in the heart of Paris, at Team Vitality headquarters, V.Hive. Joining fans for the special event will be Team Vitality players and ambassadors who will be wearing the jersey and other items from the collection. As part of the event, fans will have the opportunity to participate in the reconstruction of the campaign visuals, allowing them to imitate Nikof and Selfmade who are the face of the jersey and Alternate collection.

The new jersey also cements another milestone in Team Vitality’s partnership with adidas, which has resulted in the launch of several innovative and successful products. Earlier this year, Team Vitality introduced its 2021 Pro Jersey, the first adidas jersey designed from the ground up for an esports team. All elements of the jersey: the collar, the sleeves, the pattern … were chosen and worked on by both brands.

The Alternate Jersey 2021 highlights the duality of Team Vitality: with performance on one side including state-of-the-art technology and quality clothing and lifestyle on the other side with unique, innovative and creative designs.

Since its inception in 2013, Team Vitality has grown into one of the biggest esports organisations in the world and home to some of the biggest and best esports players. This year Team Vitality has continued to build upon its esports legacy, most recently announcing its international expansion into Brazil and India, as well as partnerships with Socios and Aldi.

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Esports Foundation books Paris Expo Porte de Versailles for Esports World Cup 2026

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The Esports Foundation (EF) has confirmed Paris Expo Porte de Versailles as the venue for Esports World Cup 2026, scheduled to run in Paris, France, from July 06 through August 23.

EF said tickets for all 25 competitions will go on sale from Friday, May 29, 2026, via esportsworldcup.com/tickets. The organiser said the venue will host competition arenas, broadcast operations, and fan activations across the seven-week programme.

According to EF, more than 2,000 players from over 200 Clubs and more than 100 countries will compete for a $75 million prize pool as part of the event’s cross-game Club Championship. The tournament lineup spans major competitive genres, including first-person shooters, strategy, sports, MOBAs, battle royales, fighting games, racing games, and Chess.

EF also outlined ticketing tiers, including Regular Tournament Passes, Premium Tournament Passes (with fast-track entry and a limited-edition goodie bag), Daily Regular Tournament Passes, and tiered Final Day seating zones (Gold, Silver, and Bronze) for select championship matches across VALORANT, League of Legends, Rocket League, and Counter-Strike 2.

The published schedule lists Week 1 events including VALORANT (July 9–12), ALGS Year 6 Split 1 Playoffs (Apex Legends) (July 7–11), Dota 2 (July 7–12), and FATAL FURY: City of the Wolves (July 8–11), with Counter-Strike 2 closing out Week 7 from August 19–23 alongside Fortnite Reload Elite Series Championship, Trackmania, and CROSSFIRE.

The post Esports Foundation books Paris Expo Porte de Versailles for Esports World Cup 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Esports Foundation sets Esports World Cup 2026 venue at Paris Expo Porte de Versailles

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Tickets go on sale May 29 for the seven-week Paris event running July 6 to August 23, with a $75 million prize pool across 25 competitions.

The Esports Foundation (EF) has confirmed Paris Expo Porte de Versailles as the venue for the Esports World Cup 2026, scheduled for July 06 through August 23 in Paris, France.

Ticket sales open Friday, May 29, 2026 via esportsworldcup.com/tickets. EF said the event will run for seven weeks and span 25 competitions, with more than 2,000 players from over 200 Clubs and more than 100 countries competing for a $75 million prize pool.

EF said Paris Expo Porte de Versailles will host competition arenas, broadcast operations, fan activations, and festival experiences. The organiser also pointed to the venue’s track record as the home of Paris Games Week since 2010 and as a site used during the Paris 2024 Olympic and Paralympic Games.

Ticketing includes Regular Tournament Passes and Premium Tournament Passes, alongside Daily Regular Tournament Passes. For select championship matches across VALORANT, League of Legends, Rocket League, and Counter-Strike 2, EF said “Final Day Seating Zones” will be split into Gold, Silver, and Bronze tiers.

The published schedule lists Week 1 events including VALORANT (July 9–12), ALGS Year 6 Split 1 Playoffs for Apex Legends (July 7–11), Dota 2 (July 7–12), and FATAL FURY: City of the Wolves (July 8–11), concluding in Week 7 with Counter-Strike 2 (August 19–23), Fortnite Reload Elite Series Championship (August 19–22), Trackmania (August 19–22), and CROSSFIRE (August 18–22).

The post Esports Foundation sets Esports World Cup 2026 venue at Paris Expo Porte de Versailles appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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S8UL streamer Payal Dhare and OWND! launch gamer-curated fashion capsule

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S8UL gaming creator and streamer Payal Dhare has partnered with OWND!, the Gen Z-focused fashion brand from Aditya Birla Fashion and Retail Limited, to launch a gaming-inspired fashion capsule called ‘Gamer Drop’. The companies describe it as India’s first female gamer-curated capsule. The collection will be available on OWND!’s website and in the brand’s stores across India.

According to the press release, ‘Gamer Drop’ includes menswear and womenswear pieces built around gaming culture and streetwear, positioned as a creator-led collection rather than conventional creator merchandise. The campaign leans on the growing overlap between gaming culture, creator communities, and youth fashion.

Marco Agnolin, Chief Executive Officer, OWND!. said, “We see gaming today as a powerful cultural force that is shaping how young consumers express themselves, communicate, and engage with fashion. As one of India’s biggest gamers, Payal Dhare represents this new generation perfectly through her authenticity, confidence, and deep connection with the gaming community. Her influence extends far beyond gaming content, making her an ideal face for our gaming collection. Through this collaboration, we aim to celebrate individuality and connect with India’s digitally native youth in a way that feels relevant, inclusive, and culture-driven.”

Payal Dhare aka Payal Gaming said, “Gaming today has become a culture and a form of self-expression for millions of young people across the country. That’s what makes this collaboration with OWND! so exciting for me. With this curation, I wanted to create something that genuinely reflects my vibe and the energy of my community. It’s stylish, comfortable, expressive – and made for people who want to own who they are.”

The release also points to India’s expanding creator economy. Citing a Boston Consulting Group report, it says India has nearly 2 to 2.5 million creators, with more than 60% of consumers exposed to creator-led content and over 30% of shoppers influenced by creators in purchase decisions.

The post S8UL streamer Payal Dhare and OWND! launch gamer-curated fashion capsule appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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