London-based global esports performance brand Fnatic has today revealed Crypto. com, the fastest-growing crypto platform with more than 10 million users worldwide, as its inaugural Global Cryptocurrency Partner. The multi-year deal is worth more than $15M.

The partnership is Crypto. com’s first-ever in esports and adds to the company’s rapidly expanding portfolio of partners, which includes leading sports brands such as UFC, Formula 1®, Lega Serie A, Aston Martin Cognizant Formula 1, the Montreal Canadiens and Paris Saint-Germain. The historic deal will enable Crypto. com to seamlessly engage with Fnatic’s truly global and digitally-native audience.

The multi-faceted partnership will see Crypto. com’s logo featured on the collarbone of Fnatic team jerseys. Fnatic will also offer fans numerous rewards and money-can’t-buy experiences – including with existing Crypto. com partners – for Crypto. com users purchasing Fnatic goods. The partners will also launch new digital products, such as exclusive Fnatic NFTs in the near future.

Crypto. com will work with Fnatic on a variety of activations with Fnatic’s esports teams, players and creators including collaborative storytelling with existing Crypto. com partners, engaging gaming content, branded in-game experiences and physical events. To help its fans further understand cryptocurrency and future-proof their decisions, Fnatic will also offer financial literacy and crypto education opportunities for those that are new to cryptocurrencies and NFTs.

Fnatic CEO, Sam Mathews, said: “This partnership sees global leaders in esports and cryptocurrency join forces for a ground-breaking, long-term partnership. Fnatic boasts one of the most connected, involved and supportive fan bases in the world and this landmark deal with Crypto. com allows us to further cater to their everyday needs. As cryptocurrency becomes a mainstream payment method, there’s never been a better time to help our fans make smarter, healthier and future-proof cryptocurrency decisions.

Kris Marszalek, Co-Founder and CEO of Crypto. com, said: “We’re really excited to launch a fully integrated partnership with Fnatic, which marks a milestone for our industry. With more than 200 championships, their team has excelled in-game and out, and rightfully established itself as the leading team in esports.”

As well as having 10 million customers worldwide, Crypto. com also boasts the world’s most popular crypto card, which is available in more than 30 countries around the world. It is also a top ten finance app on both the App Store and Google Play. Earlier this year, Crypto. com also announced its ambition to become carbon negative within 18 months, offering the industry a path and a model for ‘clean crypto’.