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SIS extends BetMcLean partnership with online horse racing and greyhound content deal

Published

5 years ago

September 16, 2021

George Miller

Reading Time: 2 minutes

Online and mobile agreement builds upon retail partnership with Northern Irish operator

SIS (Sports Information Services), the leading multi-channel supplier of 24/7 live betting services, has strengthened its long-term partnership with A McLean Bookmakers with the delivery of its leading horse and greyhound racing content to the operator’s online brand, BetMcLean.

SIS has been a long-standing partner of the Northern Irish bookmaker’s retail operations, with the company now supporting its online expansion with the supply of live pictures and data of premium racing action delivered in a Watch and Bet format, which is proven to increase engagement and incremental revenues. SIS has successfully integrated its content into the operator’s mobile offering, with desktop soon to follow.

BetMcLean now has access to SIS’s exclusive international horse racing from Czech Republic, Dubai, Germany, Hungary, Latin America, Saudi Arabia, Singapore, and the US, as well as UK and Irish greyhound racing.

SIS’s multi-channel expertise is supporting bookmakers like A McLean to successfully expand online. The company’s online horse racing and greyhound products provide profitable short-form content throughout the day, with a betting event taking place every three minutes.

Rachel O’Reilly, Major Account Manager at SIS, said: “We have enjoyed a long-established retail relationship with A McLean Bookmakers over the years and we’re delighted to be assisting them enhance their online brand, BetMcLean, through our first-rate horse and greyhound racing channels.

“The Watch and Bet model is becoming increasingly popular with online operators looking to boost engagement with their customers, and we are confident that BetMcLean bettors will enjoy the highly engaging betting experience our service offers.”

Paul McLean, CEO at BetMcLean, said: “Extending our partnership with SIS to help grow our online output was the logical next step for us after a number of years working together in the retail sector.

“We’re delighted to be delivering an enhanced racing offering to our online customers and we are sure that they will relish the multiple short-form betting opportunities on offer, which will help us to increase engagement and drive incremental revenues in the process.”

Endorphina releases Zalatar online slot with Hold and Win jackpots

Published

4 seconds ago

July 24, 2026

Wladimir P.

endorphina-releases-zalatar-online-slot-with-hold-and-win-jackpots

Endorphina has launched Zalatar, a new myths-and-legends themed online slot, expanding its recent run of fantasy-leaning releases.

The supplier said Zalatar is a 5-reel, 3-row game with 25 fixed paylines, 96.03% RTP and high volatility.

Feature-wise, Endorphina said the title includes a Mystery Pick ‘Em feature, three Hold And Win Bonus Games, and Scatter and Wild mechanics. During Hold And Win, the company said “colorful orbs” can award Collector and Multiplier functions, plus Min, Mid, Max, and Ultra Jackpots.

The game also includes Endorphina’s Risk Game, where the company said players can double wins up to 10 times by beating the dealer’s card.

Endorphina said Zalatar is available across mobile, tablet and desktop. The Prague-based supplier also reiterated that its portfolio includes “210+” slots and partnerships with “6,000+” operators worldwide.

The post Endorphina releases Zalatar online slot with Hold and Win jackpots appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Aristocrat Interactive

Aristocrat Interactive Successfully Launches Comprehensive iLottery Solution for the Michigan Lottery

Published

11 seconds ago

July 24, 2026

GamingAmericas.com

aristocrat-interactive-successfully-launches-comprehensive-ilottery-solution-for-the-michigan-lottery

Aristocrat Interactive, under NeoGames, US, LLP, announced the successful go-live of its full-service iLottery solution with the Michigan Lottery. Following the official launch on July 17, this marks the beginning of a new six-year agreement that solidifies Aristocrat Interactive’s role as the primary technology and services provider for one of the most successful iLottery programs in the US.

This comprehensive rollout will enable the Michigan Lottery to leverage Aristocrat Interactive’s full end-to-end iLottery ecosystem that is designed to enhance player engagement and optimize operational efficiency, while ensuring a secure and responsible environment for players. The suite of integrated technologies provided by Aristocrat Interactive includes:

• NeoSphere: A robust player account management platform

• NeoDraw: A sophisticated draw games system

• NeoCube: Advanced Business Intelligence solutions for data-driven decision-making

• NeoEngage: A comprehensive customer and data experience solution

In addition to the core technology stack, Aristocrat Interactive has partnered with Gambyt, a software company specializing in lottery technology and services, to provide the Michigan Lottery with a new, streamlined website and mobile application designed to offer a premium user experience for players in Michigan.

Aristocrat Interactive will continue to provide the Michigan Lottery with its portfolio of eInstant and draw-based games from NeoGames Studio.

Aristocrat Interactive has also opened an office in Lansing, Michigan, with more than 60 dedicated digital and lottery specialists. This team will support the Michigan iLottery among other programs.

“The successful launch of our full iLottery solution in Michigan marks a significant milestone in our 12-year relationship with one of the most successful lotteries in the United States. By deploying our latest technology and managed services, we are providing the Michigan Lottery with the tools to further their position as a trailblazer in iLottery. Our focus remains on delivering a seamless experience for players that prioritizes responsible gaming and drives the incremental revenue to support public education across the state of Michigan,” said Chris Shaban, Managing Director of Aristocrat Interactive iLottery.

The post Aristocrat Interactive Successfully Launches Comprehensive iLottery Solution for the Michigan Lottery appeared first on Americas iGaming & Sports Betting News.

1X2 Network

1X2 Network goes live in Alberta as North American expansion gathers pace

Published

12 seconds ago

July 24, 2026

GamingAmericas.com

1x2-network-goes-live-in-alberta-as-north-american-expansion-gathers-pace

1X2 Network has deepened its commitment to North America by going live in Alberta, launching with seven operators in the province’s newly regulated iGaming market. The rollout spans the majority of Alberta’s tier-one brands and reinforces the supplier’s decision to make the region a primary focus for the year ahead.

Since the market opened, 1X2 Network content has secured prominent homepage placement across operator lobbies, giving its studios immediate visibility with Albertan players from day one. Leading the way is Iron Dog Studio’s 3 Hot Chilli Peppers, the network’s flagship title, which currently features on the homepages of most operators in the province.

The launch builds on the momentum 1X2 Network has established in Ontario and Quebec, where its content has resonated strongly with local players. On the back of that success, the supplier has confirmed Alberta as a core market for all future game releases, ensuring new titles reach Albertan players as part of its ongoing release schedule.

Alberta represents the latest step in a wider North American growth strategy, with its Canadian presence now spanning three provinces.

Kevin Reid, Chief Executive Officer at 1X2 Network, said: “Going live in Alberta with seven operators is a fantastic start and a real milestone in our North American journey.

“North America is a primary focus for us this year, and Alberta is now a core market for everything we release. We’re excited to build on this momentum as we expand further across the region.”

The post 1X2 Network goes live in Alberta as North American expansion gathers pace appeared first on Americas iGaming & Sports Betting News.