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SIS extends BetMcLean partnership with online horse racing and greyhound content deal

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Online and mobile agreement builds upon retail partnership with Northern Irish operator

 SIS (Sports Information Services), the leading multi-channel supplier of 24/7 live betting services, has strengthened its long-term partnership with A McLean Bookmakers with the delivery of its leading horse and greyhound racing content to the operator’s online brand, BetMcLean.

SIS has been a long-standing partner of the Northern Irish bookmaker’s retail operations, with the company now supporting its online expansion with the supply of live pictures and data of premium racing action delivered in a Watch and Bet format, which is proven to increase engagement and incremental revenues. SIS has successfully integrated its content into the operator’s mobile offering, with desktop soon to follow.

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BetMcLean now has access to SIS’s exclusive international horse racing from Czech Republic, Dubai, Germany, Hungary, Latin America, Saudi Arabia, Singapore, and the US, as well as UK and Irish greyhound racing.

SIS’s multi-channel expertise is supporting bookmakers like A McLean to successfully expand online.  The company’s online horse racing and greyhound products provide profitable short-form content throughout the day, with a betting event taking place every three minutes.

Rachel O’Reilly, Major Account Manager at SIS, said: “We have enjoyed a long-established retail relationship with A McLean Bookmakers over the years and we’re delighted to be assisting them enhance their online brand, BetMcLean, through our first-rate horse and greyhound racing channels.

“The Watch and Bet model is becoming increasingly popular with online operators looking to boost engagement with their customers, and we are confident that BetMcLean bettors will enjoy the highly engaging betting experience our service offers.”

Paul McLean, CEO at BetMcLean, said: “Extending our partnership with SIS to help grow our online output was the logical next step for us after a number of years working together in the retail sector.

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“We’re delighted to be delivering an enhanced racing offering to our online customers and we are sure that they will relish the multiple short-form betting opportunities on offer, which will help us to increase engagement and drive incremental revenues in the process.”

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Conjure Up Magical Wins in BGaming’s Cat’s Soup

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Rapidly expanding content provider casts a spell on players with charming new slot Cat’s Soup

Popular iGaming content provider BGaming is stirring up some magic on the reels with the release of its enchanting new slot, Cat’s Soup.

Players are invited into the lair of a playful feline wizard as he brews up a storm across the reels. This captivating 3×3 slot combines classic gameplay with a charming alchemy theme, brought to life by cartoonish graphics and a whimsical soundtrack.

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Conjure up magical multipliers and spellbinding Bonus sequences in this simple but incredibly effective slice of slot action. The game’s colourful design and accessible gameplay make it perfect for short, fun sessions, while its magical theme is bound to evoke a sense of nostalgia among millennial players.

In a unique twist, Cat’s Soup keeps the gameplay fresh by using a recipe system that shifts up the patterns required to trigger the bonus round every ten spins. The slot also features a Buy Bonus option for those who want to unleash the magic straight away.

Nikita Zavadsky, Custom Games Product Owner at BGaming, said: “Magic, potions, and cats are popular themes, so we thought, why not combine all three? Cat’s Soup may look like a simple 3×3 slot, but it has plenty of tricks up its sleeves. We are particularly proud of the recipe feature, which does an excellent job of shaking up the gameplay.

Our goal with Cat’s Soup was to create an easy-going slot that was perfect for short-playing sessions and that delivered a healthy dose of nostalgia, and we believe we have achieved that.”

The post Conjure Up Magical Wins in BGaming’s Cat’s Soup appeared first on European Gaming Industry News.

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Peter & Sons Brings Its Unique Style to Belgium, Netherlands with Gaming1

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Portfolio now live with Gaming1 sites like Circus and 777

Maverick game studio Peter & Sons is raising its presence in the low countries thanks to a new content deal with Gaming1, a leading iGaming operator and supplier in Belgium and the Netherlands.

Peter & Sons’ portfolio of uniquely stylized and artistically rich online slot games is now live with Gaming1 brands, such as Circus and 777. These include classics like Barbarossa, Xibalba, Wild 1 and Voodoo Hex, as well as newer titles, such as the explosive farming adventure Boom Farm and the spookily off-kilter Ghostfather Awakened.

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Barcelona-based Peter & Sons has been turning heads in the industry with games that employ distinctive hand-drawn graphics, whimsical characters, and immersive storytelling while blending humor, fantasy, and folklore.

This latest partnership marks another key step in Peter & Sons’ broader expansion strategy, as the studio continues to grow its footprint across regulated markets globally.

Headquartered in Liege, Gaming1 is a major force in markets across Europe, operating several of the region’s top-performing casino, sports betting and poker brands. The company is known for its dedication to premium content, technical excellence and responsible gambling.

The collaboration underscores Gaming1’s commitment to offering best-in-class entertainment through partnerships with cutting-edge studios like Peter & Sons.

Yann Bautista, Commercial Director and Founder at Peter & Sons said: “We’re thrilled to partner with Gaming1 and bring our distinctive content to players across Belgium and the Netherlands. This is a key step in our expansion across Europe and a fantastic opportunity to connect with new audiences who appreciate creativity and originality in game design.”

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David Carrion, Gaming1 COO Interactive, said: “Peter & Sons brings something truly fresh to the market with their instantly recognizable art style and innovative mechanics. Their games are a perfect match for our brands, and we’re excited to introduce them to our players as part of our mission to offer a unique, secure and responsible experience, in pursuit of next level entertainment.”

The post Peter & Sons Brings Its Unique Style to Belgium, Netherlands with Gaming1 appeared first on European Gaming Industry News.

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Altenar appoints Brendon Jeacocks as Regional Director in South Africa

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Sportsbook provider hires respected industry consultant to fuel growth during its first year

Altenar, a leading sportsbook and iGaming software provider, has invested in its presence in South Africa with the appointment of Brendon Jeacocks as Regional Director.

Jeacocks brings more than eight years of experience in the online gaming industry, primarily in finance, regulation and compliance. He joins Altenar after working as an independent consultant for South African iGaming brands, before which he worked as Financial Manager at African operator SportPesa.

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The move follows Altenar’s receipt of a National Manufacturer licence from the Western Cape Gambling and Racing Board in December 2024, which paved the way for the company to supply its sportsbook technology to licensed operators in South Africa and other African markets.

In his role, Jeacocks will drive growth for Altenar in South Africa, where it already offers its tailored premium data providers, localised sports offering and mobile app aimed at players in the mobile-first market.

John Quaye, CFO at Altenar, said: “We are delighted to welcome Brendon to the team as he builds our on-the-ground presence in South Africa. His expertise in the market will undoubtedly help us achieve strong growth in our first year as a licensed provider in the country.

“He is well-positioned to forge partnerships and help us tailor our product to meet the region’s growing demand for localised sports betting solutions.”

Brendon Jeacocks, Regional Director at Altenar, said: “I’m pleased to be joining Altenar at such an exciting time for the company’s ambitions in Africa. I’m currently based in Cape Town and will serve as the local point of contact for our operations here.

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“I look forward to helping to develop Altenar’s presence in South Africa and connecting with the rest of the industry.”

The post Altenar appoints Brendon Jeacocks as Regional Director in South Africa appeared first on European Gaming Industry News.

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