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Pariplay appoints Joey Hurtado as new Managing Director of Games

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Aspire Global’s Pariplay Ltd, the leading aggregator and content provider, has announced that Joey Hurtado has been appointed as Managing Director of its Games division.

Experienced iGaming professional Hurtado, who has spent the last two years as Head of Product Operations at Gamesys, is tasked with leading the strategic development of Pariplay’s in-house games studio and proprietary content, with a strong emphasis on empowering this division as a distinctive business unit and delivering greater value to the company’s partners.

Hurtado’s decade spent in the industry also includes roles at 888 Holdings, Unibet Group, GVC and Betsson, where he was Managing Director of operator brands including Casino Euro, Norges Automaten and Suomiarvat.

He joins Pariplay at an exciting juncture in the company’s development, as it continues to make major inroads into regulated markets globally. In recent months, Pariplay has enhanced its Fusion platform by adding titles from a wide range of studios, signed deals to add its proprietary games to new platforms worldwide and gained supplier licences for Greece and West Virginia.

Pariplay’s proprietary portfolio of slots includes a wide range of 120+ innovative and entertaining titles, with 25 new games added in the last year amid strong, steady increases in revenue. Pariplay has invested heavily in licensing and jurisdictional compliance as a competitive edge, enabling the company’s games portfolio to go live in new markets easily and more quickly than ever before.

Pariplay games are now live and certified for more than 15 regulated jurisdictions, including: New Jersey, UK, Spain, Colombia, Sweden, Bulgaria, Italy, Portugal, Denmark, Romania, Switzerland and Germany. The company also holds B2B licenses in New Jersey, West Virginia, UK, Malta, Gibraltar, Romania and Greece.

Joey Hurtado, Managing Director of Gaming at Pariplay, said: “It is a privilege to be joining a company with a well-earned reputation for excellence in both aggregation and the production of its own high-quality in-house content. My goal now is to use my own industry experience to drive forward Pariplay’s games development strategy so that we can put our titles in front of as many eyes as possible around the world.”

Adrian Bailey, Managing Director at Pariplay, said: “Joey brings the sort of experience and deep industry knowledge that will prove invaluable as we implement our growth strategy for proprietary games content. I look forward to working together as we continue to make rapid progress in an ever-increasing number of regulated markets.”

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Casino Content

Groove says its casino content library passes 20,000 games

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Groove says it has passed 20,000 titles in its aggregated casino content library, delivered to partners via “one API” and managed through its Groove Command back office.

The company said the catalogue includes slots, instant win games, table games, crash games, live dealer and arcade-style titles, plus “emerging verticals including sweepstakes and crypto-native content.” Groove added that the portfolio is now live and available to its partners worldwide.

Rachel Tourgeman, Head of Partnerships at Groove, said the company focuses on curation rather than chasing volume: “Twenty thousand games is a number. What matters is what sits behind it…” Says Tourgeman. “We don’t add studios for the sake of volume. We add them because they bring something distinctive: a mechanical innovation, a visual language, a player-engagement hook that our operators can’t get elsewhere. Our partners trust us to curate, not just collect. That trust is why we keep growing, and why the quality curve keeps rising alongside the quantity curve.”

Groove said recent integrations include KingMidas Games (150+ mobile-first titles), Urgent Games and Bryogames, which it described as offering “proprietary mathematics with real-time RTP customisation.” The company said the additions were assessed for technical compatibility and “commercial distinctiveness.”

Yahale Meltzer, Co-Founder and CEO of Groove, positioned the milestone as part of a broader platform pitch: “The aggregation space is crowded with platforms that offer ‘access’ and little else,” said Meltzer. “Twenty thousand games through a single API is not just scale. It is a statement. It says that Groove has become the default engine for operators who want to move fast, compete smart, and never compromise on content depth. But we are not stopping here. The next 20,000 will be even more selective, more integrated, and more aligned with where player behaviour is heading. Volume without curation is noise. We are building a signal.”

The post Groove says its casino content library passes 20,000 games appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Octoplay integrates with Lottomart to expand UK distribution

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Octoplay has expanded its UK distribution through a new integration with operator Lottomart, making a selection of the supplier’s slot games available to Lottomart players.

Under the agreement, Lottomart has added five Octoplay titles to its casino library: Fire Rail Express: Hold & Win, Break the Diamond Piggy, 777 Hot Reels: Megacharged, Big Bang Bonus: Hold & Win and The Lucky Fella: Hold & Win.

Chris Ruddock, Commercial Director at Lottomart, said: “We’re always on the lookout for exciting content that adds something fresh to our portfolio, and Octoplay’s titles do exactly that. Their distinctive style, engaging mechanics, and wide range of themes make them a fantastic addition to our casino. We’re really looking forward to seeing how our players respond.”

Ralitsa Georgieva, Chief Executive Officer at Octoplay, added: “Going live with Lottomart adds another respected UK operator to our growing list of partners in the market. The UK remains a core pillar of our European strategy, and we are pleased to bring our portfolio to Lottomart’s players.”

The post Octoplay integrates with Lottomart to expand UK distribution appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Commercial Gaming

Momentum forms UAE commercial gaming JV with Fanatics after GCGRA approval

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Momentum Group and Fanatics have formed a strategic joint venture to run and expand Momentum’s licensed commercial gaming operations in the UAE, the companies said on 29 June, 2026. The partnership is based in Abu Dhabi and brings Momentum’s existing UAE commercial gaming licenses and operations into the new entity.

The joint venture will operate and grow the activities currently licensed to Momentum in the UAE, including lottery, iGaming, sportsbook, and content websites. Momentum said the General Commercial Gaming Regulatory Authority (GCGRA) has approved the change in control of Momentum’s existing licensed entities.

Scott Burton, Chief Operating Officer, Momentum Group, said:

“The UAE has built one of the world’s most carefully regulated commercial gaming markets, and this joint venture is a reflection of the confidence that brings. Combining Momentum’s regional experience with Fanatics’ global product capability creates a partnership well placed to grow alongside this market for the long term.”

Conor Grant, President, Fanatics Gaming, said:

“The UAE is establishing one of the most thoughtfully regulated commercial gaming markets in the world, and Momentum has demonstrated what a responsible, credible operation within it looks like. We are entering this market for the long term, committed to building something genuinely category-defining together.”

Momentum said the companies plan to invest through the joint venture in technology, product, and customer experience, and to advance responsible gaming and player protection in line with the GCGRA framework.

The post Momentum forms UAE commercial gaming JV with Fanatics after GCGRA approval appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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