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Pariplay appoints Joey Hurtado as new Managing Director of Games
Aspire Global’s Pariplay Ltd, the leading aggregator and content provider, has announced that Joey Hurtado has been appointed as Managing Director of its Games division.
Experienced iGaming professional Hurtado, who has spent the last two years as Head of Product Operations at Gamesys, is tasked with leading the strategic development of Pariplay’s in-house games studio and proprietary content, with a strong emphasis on empowering this division as a distinctive business unit and delivering greater value to the company’s partners.
Hurtado’s decade spent in the industry also includes roles at 888 Holdings, Unibet Group, GVC and Betsson, where he was Managing Director of operator brands including Casino Euro, Norges Automaten and Suomiarvat.
He joins Pariplay at an exciting juncture in the company’s development, as it continues to make major inroads into regulated markets globally. In recent months, Pariplay has enhanced its Fusion
Pariplay’s proprietary portfolio of slots includes a wide range of 120+ innovative and entertaining titles, with 25 new games added in the last year amid strong, steady increases in revenue. Pariplay has invested heavily in licensing and jurisdictional compliance as a competitive edge, enabling the company’s games portfolio to go live in new markets easily and more quickly than ever before.
Pariplay games are now live and certified for more than 15 regulated jurisdictions, including: New Jersey, UK, Spain, Colombia, Sweden, Bulgaria, Italy, Portugal, Denmark, Romania, Switzerland and Germany. The company also holds B2B licenses in New Jersey, West Virginia, UK, Malta, Gibraltar, Romania and Greece.
Joey Hurtado, Managing Director of Gaming at Pariplay, said: “It is a privilege to be joining a company with a well-earned reputation for excellence in both aggregation and the production of its own high-quality in-house content. My goal now is to use my own industry experience to drive forward Pariplay’s games development strategy so that we can put our titles in front of as many eyes as possible around the world.”
Adrian Bailey, Managing Director at Pariplay, said: “Joey brings the sort of experience and deep industry knowledge that will prove invaluable as we implement our growth strategy for proprietary games content. I look forward to working together as we continue to make rapid progress in an ever-increasing number of regulated markets.”
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AI gaming platforms
BetConstruct AI Sets the Tone for 2026 iGaming with Harmony Choice Event in Barcelona
Casino Technology
Danny Wu Wins Cubeia’s ICE Barcelona VIP Poker Tournament Featuring Henrik Larsson & Johan Mjällby
Danny Wu triumphs at Cubeia’s ICE Barcelona VIP Poker Tournament
Cubeia, the Sweden-based iGaming software solutions provider, has announced Danny Wu as the winner of its inaugural ICE Barcelona VIP Poker Tournament, held in partnership with QTech Games. The standout event featured a special table that included Swedish football icons Henrik Larsson and Johan Mjällby, drawing significant attention from ICE attendees.
A high-profile showdown at ICE Barcelona
Hosted on Day 2 at Cubeia’s eye-catching stand, the VIP poker tournament quickly became a focal point of the exhibition floor. Danny Wu emerged victorious after an entertaining and competitive session, taking home the top prize of €1,500.
The table combined serious poker action with relaxed conversation, as players swapped hands and shared football stories, creating an atmosphere that resonated with both poker enthusiasts and industry professionals.
A premium VIP experience
Cubeia elevated the experience with a curated VIP setting, complete with champagne and beer, reinforcing the social and celebratory tone of the event. The lively ambience helped generate buzz throughout the day and showcased Cubeia’s ability to deliver memorable, community-driven activations at major industry events.
Spotlight on Cubeia Originals
Alongside the tournament, visitors explored Cubeia’s Originals portfolio, including upcoming titles such as Chicken Cross Tower, Multiplier Roulette, Baccarat, Blackjack, and Snakes. The showcase highlighted Cubeia’s commitment to innovative content and engaging game mechanics.
Industry praise
Tove Nilsson, Marketing & Event Coordinator at Cubeia, commented:
“The VIP Poker Tournament exceeded all expectations and was a major highlight of ICE Barcelona. Working with our partners, QTech Games, we delivered a truly premium experience. The atmosphere around the table was exactly what we hoped for — competitive, social, and genuinely fun. Congratulations to Danny on a deserved win, and huge thanks to Henrik Larsson and Johan Mjällby for being such great sports.”
Bringing the industry together
The success of the ICE Barcelona VIP Poker Tournament underlines Cubeia’s strength in creating unique, high-impact experiences that connect partners, players, and visitors. By blending celebrity appeal, quality gameplay, and premium hospitality, Cubeia reinforced its position as a brand that values community and innovation within the iGaming industry.
The post Danny Wu Wins Cubeia’s ICE Barcelona VIP Poker Tournament Featuring Henrik Larsson & Johan Mjällby appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
affiliate marketing
N1 Partners Takes Flight in Barcelona: Helicopter Awarded at iGB Affiliate 2026 Finale
The curtains have closed on iGB Affiliate 2026, but the echoes of N1 Partners’ massive presence are still vibrating through the halls of the Fira de Barcelona. After two days of high-stakes networking and over 500 business meetings, the company concluded the event by awarding a Robinson R22 Beta II helicopter to the grand winner of the N1 Puzzle Promo.
A Hub of Industry Activity
From January 20 to 21, the N1 Partners stand (80-C80) served as a primary nervous system for the expo floor. The team maintained a relentless pace, facilitating hundreds of discussions regarding traffic strategies and custom deals.
Beyond the boardroom-style meetings, the stand offered a more interactive “Plinko” activity and distributed over 300 branded merchandise packs, ensuring the N1 brand remained visible across the entire conference.
Media Spotlight and Thought Leadership
The company’s influence extended beyond the booth, with leadership participating in more than 10 interviews and podcasts. These sessions focused on sustainable growth within the iGaming sector and evolving affiliate expectations, further solidifying N1 Partners’ reputation as a transparent and performance-driven program.
The Grand Finale: A Night to Remember
The highlight of the week was undoubtedly the N1 Puzzle Promo Party, an exclusive, closed-format celebration that saw over 2,000 registrations. While only 600 guests could be accommodated, the venue was packed with the industry’s top decision-makers and affiliates.
The atmosphere reached a fever pitch as the winners of the N1 Puzzle Promo leaderboard were announced:
| Rank | Partner Name |
| 1st Place (Helicopter Winner) | Cash Splash |
| 2nd Place | Advertise |
| 3rd Place | Traffic Squad |
| 4th Place | Seven Group |
| 5th Place | Alfaleads Network |
The evening concluded with a live performance from a surprise headline guest and high-energy DJ sets, marking the successful end of a campaign that was recently named Best Advertising and Marketing Campaign at the European iGaming Awards.
The post N1 Partners Takes Flight in Barcelona: Helicopter Awarded at iGB Affiliate 2026 Finale appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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