Latest News
Michael Scott joins Checkd Media as Head of Organic Media
Checkd Media has hired Michael Scott in the newly created role of Head of Organic Media as it seeks to further build on recent successes.
Scott, who was previously SEO Lead at MAG-O, the digital arm of Manchester Airports Group, is to focus on conversion as well as optimising traffic across core Checkd Media websites Footy Accumulators, The Winners Enclosure and Oddschanger.
The appointment arrives as Checkd Media increases its investment in SEO and coincides with a splitting of Performance Media (Paid) and Organic Media within the business. Dylan Casey has been promoted from Manager to Head of Paid Media and Ollie Dickinson, who was previously a Senior SEO Executive, has stepped up to SEO Manager.
Scott joins a business that recently reported record revenues. The Manchester-based Group signed new long-term partnerships with tier-one bookmakers ahead of the new football season, while the Checkd Development arm has grown rapidly while creating bespoke builds for high-profile media companies. The Group is also in the early stages of planning an expansion into the US sports betting market.
Michael Scott, Checkd Media’s Head of Organic Media, said: “Checkd is an innovative, vibrant company that already has incredible influence across its channels.
“My aim is to lead a strategy that further increases traffic, to build on the successes already gained and to focus on growth for the future. It is a fantastic time to be making the move and I can’t wait to get going.”
Checkd Media Managing Director Alex Beecham said: “Michael showed in his last role his strategic ability within organic search and leadership skills in fronting a team that delivered strong results.
“As a Group, we are devoting increased resources to SEO and this appointment is a signal of our intent in this area as we continue to increase our reach among our target demographic of sports fans.”
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Evoplay
Evoplay expands into Peru through new partnership with LaFija.com
Evoplay, the award-winning game development studio, has strengthened its presence in Peru by partnering with leading regional operator LaFija.com, marking another step in the company’s ongoing expansion across regulated Latin American markets.
The collaboration introduces Evoplay’s portfolio to LaFija’s Peruvian customer base, bringing popular and high-performing titles such as Cat’s Blessing, Penalty Shoot-Out: Street, and Hot Volcano to local players.
LaFija.com, operated by Virtual Padlocks, is a popular casino brand focused on delivering localised, high-quality content across Latin America.
Evoplay continues to build momentum across the region through strategic partnerships with leading brands, and the launch with LaFija.com further reinforces its commitment in ensuring its content aligns with LatAm preferences and regulatory standards.
Alex Malchenko, Head of Sales at Evoplay, said: “Peru is a key market for us. Partnering with LaFija.com allows us to bring our portfolio of popular, performance-led titles to a new audience, strengthening our presence in the region and supporting our ambition to deliver market-aligned content across LatAm.
“Our goal is to continue to provide operators with experiences that engage players while building upon our own long-term growth.”
Debora Camacho Alvarez, Head of Marketing at Virtual Padlocks, added: “We are pleased to collaborate with Evoplay and bring their visual and engaging content to players via the LaFija.com brand in Peru.
“Their innovative titles complement the platform perfectly, enhancing the experience LaFija.com offers while supporting its drive for localised, high-quality gaming.”
The post Evoplay expands into Peru through new partnership with LaFija.com appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Latest News
Media Troopers Extends World Cup Operations to Include LatAm
With soccer engagement expected to surge across the United States, Canada, and Mexico ahead of the World Cup from July 11 to July 19, Media Troopers is accelerating its investment in the Latin American market to capitalize on growing demand around the global event.
Already well established in the US and Canada, the company is now expanding its regional presence by developing new soccer-focused marketing channels, strengthening its network of publishers and affiliates, and enhancing its proprietary marketing platform, Media Cruiser, with localized capabilities designed to support campaigns across key Latin American markets.
As part of these upgrades, Media Troopers has introduced advanced geo-targeting tools, Spanish and Portuguese localization, and deeper integration with regional traffic sources to help operators run more precise, market-specific campaigns.
Through the onboarding of sports media outlets and affiliates focused on soccer content, operators will also be able to connect with audiences in major markets including Brazil, Mexico, Colombia, Argentina, and Chile.
Shmulik Segal, CEO of Media Troopers, said:
“Soccer dominates the sports landscape across Latin America, and the World Cup presents a major opportunity for operators to engage fans through localized and data-driven marketing.
By expanding our regional publisher network and enhancing the capabilities of our Media Cruiser platform, we’re enabling our partners to launch more targeted campaigns and reach audiences across LATAM at scale.”
The post Media Troopers Extends World Cup Operations to Include LatAm appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Cod of Thunder Dream Drop
Prime Casino Rolls Out Exclusive Slot Developed by Relax Gaming
Prime Casino has exclusively introduced Cod of Thunder Dream Drop, the newest jackpot-driven slot from top provider Relax Gaming.
The Viking fishing experience is now accessible to Prime Casino players who can anticipate the Dream Drop Jackpot, Relax Gaming’s five-level progressive prize system that may activate randomly during play.
In Cod of Thunder Dream Drop, players use their nets on the reels to catch valuable fish symbols that hold immediate cash rewards, while unique features like the Full Net collect mechanic accumulate all visible fish values into one win. When paired with cascading reels and an increasing multiplier ladder, every spin can quickly lead to substantial rewards.
The slot showcases a 5×4 reel configuration with 1,024 winning combinations, along with various captivating features such as tumbling wins, multiplier advancement, and Free Spins.
Prime Casino, a division of Kinetic Digital, features more than 6,000 slot games, and this new addition enhances its current selection of well-known Relax Gaming slots like Money Train 4, Temple Tumble Megaways, and Dork Unit.
Kinetic Digital Head of Brand Marketing Dom Aldworth said: “We’re delighted to bring Cod of Thunder Dream Drop to Prime Casino as an exclusive launch. Relax Gaming has created a brilliant slot that blends an engaging theme with the excitement of the Dream Drop jackpot network and we’re confident our players will love the mix of features, big-win potential and immersive gameplay it delivers.”
The post Prime Casino Rolls Out Exclusive Slot Developed by Relax Gaming appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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