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Michael Scott joins Checkd Media as Head of Organic Media

Published

5 years ago

September 15, 2021

Reading Time: 2 minutes

Checkd Media has hired Michael Scott in the newly created role of Head of Organic Media as it seeks to further build on recent successes.

Scott, who was previously SEO Lead at MAG-O, the digital arm of Manchester Airports Group, is to focus on conversion as well as optimising traffic across core Checkd Media websites Footy Accumulators, The Winners Enclosure and Oddschanger.

The appointment arrives as Checkd Media increases its investment in SEO and coincides with a splitting of Performance Media (Paid) and Organic Media within the business. Dylan Casey has been promoted from Manager to Head of Paid Media and Ollie Dickinson, who was previously a Senior SEO Executive, has stepped up to SEO Manager.

Scott joins a business that recently reported record revenues. The Manchester-based Group signed new long-term partnerships with tier-one bookmakers ahead of the new football season, while the Checkd Development arm has grown rapidly while creating bespoke builds for high-profile media companies. The Group is also in the early stages of planning an expansion into the US sports betting market.

Michael Scott, Checkd Media’s Head of Organic Media, said: “Checkd is an innovative, vibrant company that already has incredible influence across its channels.

“My aim is to lead a strategy that further increases traffic, to build on the successes already gained and to focus on growth for the future. It is a fantastic time to be making the move and I can’t wait to get going.”

Checkd Media Managing Director Alex Beecham said: “Michael showed in his last role his strategic ability within organic search and leadership skills in fronting a team that delivered strong results.

“As a Group, we are devoting increased resources to SEO and this appointment is a signal of our intent in this area as we continue to increase our reach among our target demographic of sports fans.”

Alistair Johnston CCO at Push Gaming

Push Gaming appoints Jonathan Moretta as Head of Account Management

Published

59 minutes ago

April 22, 2026

Wladimir P.

push-gaming-appoints-jonathan-moretta-as-head-of-account-management

The iGaming supplier says the hire supports its partnership strategy and 2026 commercial plans.

Push Gaming has appointed Jonathan Moretta as Head of Account Management as it continues to refine its partnership strategy.

The supplier said Moretta brings more than six years’ experience in the iGaming sector, with a track record of managing partnerships across “key global markets.” The company positioned the appointment as part of its strategic goals for 2026, alongside planned expansion of its commercial and operational infrastructure.

Jonathan Moretta, Head of Account Management at Push Gaming, said: “Push Gaming works with a number of quality partners and I can’t wait to continue solidifying those key relationships. The quality of Push Gaming’s products are undeniable and my goal will be to ensure that this quality is reflected in how we communicate with our key accounts; whether that be highlighting existing favourites or presenting new titles from our upcoming roadmap.”

Alistair Johnston, CCO at Push Gaming, added: ”I am thrilled to welcome Jonathan to the team. He will be instrumental in delivering Push Gaming’s commercial strategy, leading from the front with a proven leadership style. Jonathan brings a transcontinental network of key industry players, underpinned by a rare talent for building the kind of great relationships that skyrocket growth.”

The post Push Gaming appoints Jonathan Moretta as Head of Account Management appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

brand-marketing

Midnite runs free coaches for Southampton fans to FA Cup semi-final at Wembley

Published

59 minutes ago

April 22, 2026

Wladimir P.

midnite-runs-free-coaches-for-southampton-fans-to-fa-cup-semi-final-at-wembley

Midnite is bringing back its “Midnite Express” fan travel initiative, offering free coach transport for Southampton supporters to Wembley for the FA Cup semi-final against Manchester City on Saturday, April 25.

The betting brand said three luxury coaches will take more than 100 fans on the round trip from St Mary’s Stadium to Wembley. The company positioned the move as a response to fan requests on social media following Southampton’s FA Cup win over Arsenal.

The trip also coincides with the 50th anniversary of Southampton’s 1976 FA Cup win at Wembley. Midnite said it recently marked that moment with a dedicated TIFO during Southampton’s match with Arsenal, created with a fan-led TIFO committee.

Fans travelling on the coaches will be joined by former Southampton players Shane Long, Franny Benali and Ken Monkou, according to the company.

Andrew Mook, Head of Brand Marketing at Midnite, said: “The response to the Midnite Express this season has been incredible and when fans asked for it to return, we were keen to deliver.

“Supporting Saints fans is central to what we do, whether that is easing the challenges around travel or helping create memorable experiences around the game.

“This is a huge moment for Southampton, especially in such an important anniversary year, and we are proud to help fans get there to support their team.

“We hope this journey will make the match day experience even better.”

The post Midnite runs free coaches for Southampton fans to FA Cup semi-final at Wembley appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

CRM

The Mill Adventure deepens Optimove integration for player engagement

Published

59 minutes ago

April 22, 2026

Wladimir P.

the-mill-adventure-deepens-optimove-integration-for-player-engagement

The Mill Adventure (TMA) has strengthened its integration with Optimove to expand player engagement and CRM capabilities for iGaming operators, the companies said.

TMA said the enhanced integration adds deeper audience segmentation, including Optimove’s Target Group Discovery, to help operators build granular player profiles and activate engagement based on player behaviour and preferences.

The update also connects Optimove directly to TMA’s proprietary bonus engine, which TMA said allows operators to trigger and distribute personalised rewards within CRM journeys. Messaging can be orchestrated through Optimove across email, SMS, web and mobile push notifications, as well as inbox messaging.

Bjørnar Heggernes, CCO at The Mill Adventure, said: “We are focused on equipping operators with the right tools they need to deliver meaningful, data-driven engagement at scale. This enhanced integration with Optimove strengthens our ability to support highly personalised player journeys, combining powerful segmentation, real-time communication and seamless reward execution within a unified platform.

“By bringing these capabilities together, we are helping our partners simplify their operations while delivering richer, more relevant experiences that drive long-term value.”

Adi Dagan, Senior Director of Partnership at Optimove, said: “The Mill Adventure’s iGaming operators benefit from its scalable and automated tools for optimising their casino suite. With this integration, The Mill Adventure operators can use real-time data, advanced segmentation and multichannel orchestration to deliver more relevant player experiences and act on them faster.

“Our partnership with The Mill Adventure represents a significant step forward in enabling operators to execute smarter, more effective CRM strategies. We are excited to support TMA’s continued growth as they empower operators to build deeper, more meaningful relationships with their players.”

The post The Mill Adventure deepens Optimove integration for player engagement appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.