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Ultimo GG Launches New Partnership with Team Gullit
Ultimo GG Becomes Official Partner with World-Class Netherlands-Based FIFA Academy
Ultimo GG, which provides a platform that focuses on tournaments, streaming and video sharing, announced a new partnership with Team Gullit, the first professional and independent FIFA-academy in the world. Ultimo GG, the fully self-sustainable economy and ecosystem that rewards gamers and content creators for everything they do and with a fair chance to earn ULTGG, will team up with Team Gullit’s talented esports players, who have proven themselves to be among the most promising talents in FIFA.
As part of the partnership, Ultimo GG will serve as the exclusive cryptocurrency partner for Team Gullit, whose academy provides their talent with professional mentoring and training to help them take their game to the next level. Ultimo GG will activate this partnership through offering world-class pro team management, player scouting and academies to their football club partners. In addition, Ultimo GG will offer bootcamps and training to fans. They will also provide a full 360-degree offering from esports events to pro-team management, and the partnership will feature a variety of content across digital platforms.
“We are really excited to partner with Team Gullit,” said Ultimo GG COO, Ben Husted. “Partnering with a world-class FIFA academy will help us give our various partners the best possible chance of success when it comes to player scouting, pro-team management and organisation of esports events. We look forward to collaborating on future projects with Team Gullit, and we are grateful to them for believing in our vision, spirit and endeavour.”
Besides the FIFA-related coaching, Team Gullit helps its players with combining education and gaming and teaches them how to build a personal brand on social media. Through this new partnership, the Team Gullit talent will have the opportunity to prove their skills in tournaments that feature the most prominent gaming titles in the world, with prizes ranging from high-end hardware to monetary rewards.
“Team Gullit has the ambition to become the world’s most renowned FIFA team. By partnering with Ultimo GG, we can further build on that vision,” said Corné Dubelaar, Founder of Team Gullit. “Ultimo GG focuses on developing esports for their partnered professional football clubs, and we can support them by offering world-class scouting, training, and coaching. Over the past couple of years, we have won several major titles in FIFA, and we will be helping Ultimo and the partnered football clubs to find their way to success as well.”
Beginning life as an esports events company, Ultimo GG has recently been placing greater focus on digital to unite diverse communities around the globe. In August 2021, Ultimo GG signed an esports partnership with EFL Championship football club Birmingham City F.C. to assemble a new esports team for the club, host tournaments, events, and boot camps. In July 2021, Ultimo GG made history by sending the first ever NFT into space along with their ULTGG tokens. Ultimo GG also has secured partnerships with Win GG, Elite Sports Marketing and CryptoLoja.
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BIS
Legality of Brazil’s betting platforms to be a central theme at BiS Brasília
Betting sector moves forward amid regulatory debate and reinforces the need for clear rules and a safe environment in Brazil
The advancement of sports betting regulation in Brazil has placed the sector at the center of important discussions regarding legal certainty, tax revenue, and economic development.
Amid recent debates over possible market restrictions, the postponement of new projects such as the launch of Caixa Econômica Federal’s betting platform, and the ban on prediction markets, specialists continue to emphasize the importance of consolidating a regulated, transparent, and sustainable environment for the industry.
More than just a trend, the legalized betting market is increasingly being viewed as a strategic opportunity for the country, with the potential to generate jobs, attract international investment, and significantly boost public revenue.
Regulation is also seen as an essential path toward ensuring consumer protection and combating informality.
In this context, BiS Brasília, confirmed to take place on June 2 and 3, positions itself as the leading discussion forum for the sector in Latin America.
The event will bring together authorities, operators, regulators, and experts to debate the future of the industry at what is considered a decisive moment for its consolidation in Brazil.
“It is not simply about allowing or banning betting, but about how to structure a responsible market that creates value for the entire chain—from operators to consumers—while remaining under effective public oversight,” said Alessandro Valente, chairman of BiS Brasília.
“Legality brings predictability, attracts serious companies, and creates more effective control and enforcement mechanisms.”
Another key point is the role of regulation in promoting responsible gaming. With clear rules in place, it becomes possible to implement stronger policies to prevent risky behavior, while also ensuring greater transparency in operations.
“Brazil has the opportunity to build one of the most relevant regulated markets in the world. Events such as BiS are essential to align expectations, share international best practices, and accelerate this process responsibly,” he added.
Held in Brasília, the center of the country’s main political and economic decisions, the meeting reinforces its strategic role by bringing together the different stakeholders involved in shaping this new scenario.
Expectations are that this edition will go down in history as a milestone in the maturing debate over the legality of betting in Brazil.
BiS Brasília
Now in its second edition, BiS Brasília is an iGaming and betting industry event dedicated to fostering dialogue between the private sector, government authorities, and society on the development of the regulated gaming, casino, and lottery market in Brazil.
Held in the federal capital, the event gathers business leaders, authorities, and experts to discuss strategic topics such as regulation, integrity, innovation, taxation, and responsible gaming.
BiS SiGMA South America is part of the SiGMA World group’s portfolio of events, a global leading brand in organizing B2B events and a business platform for the gaming and betting ecosystem worldwide.
The post Legality of Brazil’s betting platforms to be a central theme at BiS Brasília appeared first on Americas iGaming & Sports Betting News.
iGaming
PokerStars sets $50m+ guaranteed Anniversary Series for May 10–June 3
Online festival spans 461 tournaments and includes three Main Events on May 24 plus a $500,000 GTD Sunday Storm PKO final on May 10.
PokerStars will run an online Anniversary Series with more than $50m in guarantees from May 10 to June 3, 2026, the operator said on April 27. The schedule includes 461 tournaments and is positioned to mark PokerStars’ 25th anniversary, alongside the 15-year milestone for Sunday Storm.
The festival’s buy-ins range from $5.50 to $15,000, with qualifiers starting at $0.55, according to the company. PokerStars said it will also distribute more than $650,000 in Anniversary Series Lucky Dip tickets during the series.
PokerStars is headlining the series with three Main Events on May 24:
- a $109 tournament with a $1.5m guarantee,
- a $1,050 Main Event with a $2.5m guarantee,
- and a $5,200 Main Event with a $2m guarantee.
Weekly Sunday events include Sunday Million, Sunday High Rollers, and Mystery Bounty specials, with Second Chance Main Events (PKO) scheduled for May 31.
The operator is also running a Sunday Storm 15th anniversary Progressive Knockout tournament with a $500,000 guarantee for an $11 buy-in. Phase 1 events are underway, with Phase 2 set for May 10.
“We’re proud to celebrate 25 years of PokerStars bringing big money poker tournaments safely to players around the world,” said Steve Clarricoats, Associate Director of Online Scheduling. “Putting $50 million up in guarantees shows our focus remains on bringing the best of PokerStars to more players in a variety of tournaments.”
More relevant data as follows:
- PokerStars: https://www.pokerstars.com/ Official operator site for tournament schedule and eligibility by market.
- PokerStars Blog: https://www.pokerstars.com/poker/news/ Company’s news hub where the full Anniversary Series details and formats are typically published.
- PokerStars Power Path: https://www.pokerstars.com/poker/promotions/power-path/ Source for information on the $0.50+ qualification routes referenced in the announcement.
The post PokerStars sets $50m+ guaranteed Anniversary Series for May 10–June 3 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Conferences
Alea shortlisted for two SBC Awards Europe categories
The supplier is nominated for Game Aggregator of the Year and Employer of the Year ahead of SBC Summit Malta on April 29.
Alea has been named a finalist in two categories at the upcoming SBC Awards Europe: Game Aggregator of the Year and Employer of the Year. The company announced the nominations on April 28 from Barcelona.
Founder Alexandre Tomic said the double shortlisting reflects a link between product delivery and company culture. “If people don’t care about what they’re building, it shows immediately. In the product, in the details, everywhere. Reliability can’t be bolted on later, it’s a consequence of that care.”
“We’ve spent years building a team that takes ownership and holds a certain standard. Seeing both nominations together just tells me we’re doing something right.” Tomic added.
The news comes ahead of SBC Summit Malta, where Alea said Tomic and COO Ramon Glieneke will take part in conference sessions on April 29. Tomic is scheduled to appear on “Casino vs Sports: Can Gamification Truly Cross Over?” while Glieneke is due to join “The COO Horizon: Challenges and Opportunities in 2026/27.”
Alea said its wider team will be onsite throughout the summit at Booth D22.
More relevand data as follows:
- SBC Awards: https://sbcevents.com/sbc-awards/ Primary source for the awards programme, categories and shortlisted companies.
- SBC Summit Malta: https://sbcevents.com/sbc-summit-malta/ Event page for agenda context and verification of sessions and timing.
- Alea: https://alea.com/ Company website for background on the supplier and its product offering.
The post Alea shortlisted for two SBC Awards Europe categories appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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