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Ultimo GG Launches New Partnership with Team Gullit
Ultimo GG Becomes Official Partner with World-Class Netherlands-Based FIFA Academy
Ultimo GG, which provides a platform that focuses on tournaments, streaming and video sharing, announced a new partnership with Team Gullit, the first professional and independent FIFA-academy in the world. Ultimo GG, the fully self-sustainable economy and ecosystem that rewards gamers and content creators for everything they do and with a fair chance to earn ULTGG, will team up with Team Gullit’s talented esports players, who have proven themselves to be among the most promising talents in FIFA.
As part of the partnership, Ultimo GG will serve as the exclusive cryptocurrency partner for Team Gullit, whose academy provides their talent with professional mentoring and training to help them take their game to the next level. Ultimo GG will activate this partnership through offering world-class pro team management, player scouting and academies to their football club partners. In addition, Ultimo GG will offer bootcamps and training to fans. They will also provide a full 360-degree offering from esports events to pro-team management, and the partnership will feature a variety of content across digital platforms.
“We are really excited to partner with Team Gullit,” said Ultimo GG COO, Ben Husted. “Partnering with a world-class FIFA academy will help us give our various partners the best possible chance of success when it comes to player scouting, pro-team management and organisation of esports events. We look forward to collaborating on future projects with Team Gullit, and we are grateful to them for believing in our vision, spirit and endeavour.”
Besides the FIFA-related coaching, Team Gullit helps its players with combining education and gaming and teaches them how to build a personal brand on social media. Through this new partnership, the Team Gullit talent will have the opportunity to prove their skills in tournaments that feature the most prominent gaming titles in the world, with prizes ranging from high-end hardware to monetary rewards.
“Team Gullit has the ambition to become the world’s most renowned FIFA team. By partnering with Ultimo GG, we can further build on that vision,” said Corné Dubelaar, Founder of Team Gullit. “Ultimo GG focuses on developing esports for their partnered professional football clubs, and we can support them by offering world-class scouting, training, and coaching. Over the past couple of years, we have won several major titles in FIFA, and we will be helping Ultimo and the partnered football clubs to find their way to success as well.”
Beginning life as an esports events company, Ultimo GG has recently been placing greater focus on digital to unite diverse communities around the globe. In August 2021, Ultimo GG signed an esports partnership with EFL Championship football club Birmingham City F.C. to assemble a new esports team for the club, host tournaments, events, and boot camps. In July 2021, Ultimo GG made history by sending the first ever NFT into space along with their ULTGG tokens. Ultimo GG also has secured partnerships with Win GG, Elite Sports Marketing and CryptoLoja.
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Andy Phillips SportingRisk.com CBDO
Sporting Risk Rolls Out In-Play Pre-Canned Multis for Personalized BetBuilder Options
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4ThePlayer
4ThePlayer teams up with Entain for UK retail launch of player-favourite slots
feature. 3 Lucky Leprechauns has also emerged as a favorite among players, providing regular features and a vibrant, approachable experience that easily adapts to retail gaming.Chris Ash, Founder and Managing Director at 4ThePlayer, said: “Partnering with Entain to bring multiple 4ThePlayer titles into their UK retail estate is a key part of our retail strategy. 4 Fantastic Fish and 3 Lucky Leprechauns have both performed strongly online, particularly in the UK, making them a natural starting point for this exciting new project.”
Matt Stadius, Director of Retail Gaming at Entain, added: “4ThePlayer has built a strong reputation for creating engaging, player-focused content, and we’re pleased to be bringing titles such as 4 Fantastic Fish and 3 Lucky Leprechauns into our UK retail estate. Both games have already proven their appeal online, making them a good fit for our shop customers.”
The post 4ThePlayer teams up with Entain for UK retail launch of player-favourite slots appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Conferences
ICE Barcelona 2026 — Where the Next Gaming Revolution Begins
The launch: Two truly revolutionary games
Prepare to witness the huge reveal the industry will be talking about for years. For the first time, GoldenRace will unveil two groundbreaking, revolutionary games designed to capture new demographics, boost engagement across all channels, and deliver unprecedented revenue growth.
These games are set to be the new undisputed champions of the betting world. You must be at Stand 4D25 to be among the first to see them in action!
New RaceDay: Race it all!
What if your players could bet on all races at the same time? Introducing RaceDay, a brand-new multi-race product for retail and mobile that transforms engagement by allowing players to bet on up to six races of your choice, simultaneously, offering higher odds and increased betting volume.
You decide which of GoldenRace’s top-quality races—including Horses (in different formats), Greyhounds, Motorbikes, Karts and Trotting—are available.
- More bets: Players can now bet on up to six races concurrently, maximising their opportunities and increasing betting volume on your platform.
- New RaceDay market: Innovative combination bets across different competitions in one view help boost the odds and lead to more significant wins.
- Increased appeal: RaceDay delivers a premium user experience with live video, real-time scores, upcoming events, and a unique, customisable design.
- Anywhere reliability: Thanks to low-bandwidth optimisation, RaceDay offers seamless performance on both mobile and retail platforms.
New solutions: Supercharge your retail betting business!
- Non-stop action: Rotating Display
Say goodbye to static screens! Our brand-new Rotating Display feature is a game-changer for your brick-and-mortar business. It allows you to create a continuous, high-octane stream of content right on your shop screens, cycling through your favourite GoldenRace V5 products. Why you’ll love it: Save hardware, save money, and boost bets by keeping the content fresh and dynamic.
- Fast Ticket Checker: Eliminate waits, elevate winnings!
Our new Fast Ticket Checker feature brings instant clarity to your retail betting experience, allowing players to instantly know the status of their betting slips using their own mobile device via a QR code scan. The winning play: Solve congestion by freeing up cashiers to focus on sales while providing players with instant, real-time status updates directly from the server.
- Enhanced Jackpot Viewer
Our upgraded solution provides unparalleled flexibility for showcasing your biggest prizes. Boost capacity by displaying 3-4 Jackpots simultaneously and ensure seamless branding with new background colour configurations in the back office. This gives you complete control to present a professional, high-impact, and fully branded Jackpot experience.
A world of opportunity awaits at Stand 4D25
The post ICE Barcelona 2026 — Where the Next Gaming Revolution Begins appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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