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Ultimo GG Launches New Partnership with Team Gullit

Published

5 years ago

September 14, 2021

George Miller

Reading Time: 2 minutes

Ultimo GG Becomes Official Partner with World-Class Netherlands-Based FIFA Academy

Ultimo GG, which provides a platform that focuses on tournaments, streaming and video sharing, announced a new partnership with Team Gullit, the first professional and independent FIFA-academy in the world. Ultimo GG, the fully self-sustainable economy and ecosystem that rewards gamers and content creators for everything they do and with a fair chance to earn ULTGG, will team up with Team Gullit’s talented esports players, who have proven themselves to be among the most promising talents in FIFA.

As part of the partnership, Ultimo GG will serve as the exclusive cryptocurrency partner for Team Gullit, whose academy provides their talent with professional mentoring and training to help them take their game to the next level. Ultimo GG will activate this partnership through offering world-class pro team management, player scouting and academies to their football club partners. In addition, Ultimo GG will offer bootcamps and training to fans. They will also provide a full 360-degree offering from esports events to pro-team management, and the partnership will feature a variety of content across digital platforms.

“We are really excited to partner with Team Gullit,” said Ultimo GG COO, Ben Husted. “Partnering with a world-class FIFA academy will help us give our various partners the best possible chance of success when it comes to player scouting, pro-team management and organisation of esports events. We look forward to collaborating on future projects with Team Gullit, and we are grateful to them for believing in our vision, spirit and endeavour.”

Besides the FIFA-related coaching, Team Gullit helps its players with combining education and gaming and teaches them how to build a personal brand on social media. Through this new partnership, the Team Gullit talent will have the opportunity to prove their skills in tournaments that feature the most prominent gaming titles in the world, with prizes ranging from high-end hardware to monetary rewards.

“Team Gullit has the ambition to become the world’s most renowned FIFA team. By partnering with Ultimo GG, we can further build on that vision,” said Corné Dubelaar, Founder of Team Gullit. “Ultimo GG focuses on developing esports for their partnered professional football clubs, and we can support them by offering world-class scouting, training, and coaching. Over the past couple of years, we have won several major titles in FIFA, and we will be helping Ultimo and the partnered football clubs to find their way to success as well.”

Beginning life as an esports events company, Ultimo GG has recently been placing greater focus on digital to unite diverse communities around the globe. In August 2021, Ultimo GG signed an esports partnership with EFL Championship football club Birmingham City F.C. to assemble a new esports team for the club, host tournaments, events, and boot camps. In July 2021, Ultimo GG made history by sending the first ever NFT into space along with their ULTGG tokens. Ultimo GG also has secured partnerships with Win GG, Elite Sports Marketing and CryptoLoja.

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Highlight Games’ platform clears Italy’s ADM collaudo certification

Published

7 hours ago

July 14, 2026

Wladimir P.

highlight-games’-platform-clears-italy’s-adm-collaudo-certification

Company plans to roll out SOCCERBET with LALIGA archive footage on its own platform in Italian retail after the World Cup.

Highlight Games Limited said its proprietary platform has passed Italy’s ADM collaudo process, the technical certification required for gaming platforms. The company announced the approval on 14 July 2026 from London.

Following the conclusion of the World Cup, Highlight said it will launch its Spanish SOCCERBET product featuring archive LALIGA footage on its own platform across Italian retail channels. The company added that operators will transfer to Highlight’s platform over the months that follow.

The supplier said the certification allows it to deliver its content via its own “zero-cost streaming technology” in Italy and gives it control over its product roadmap in what it called its most important market.

Steven Holmes, CEO, Highlight Games said: ‘This is a huge moment for Highlight as we bring our video-based technology stack to the Italian market and join a select few who are able to offer an officially ADM certified platform. Italy is where SOCCERBET has proven itself time and again and passing the ADM collaudo means we can now deliver that content on our own platform, with our zero-cost streaming solution, exactly as it was designed to be experienced.

‘Owning the technology end to end means we control our own roadmap, resulting in faster launches, smoother integrations for our operator partners and a richer experience for players. Our products consistently perform at the top of the market wherever they are live, and with our platform now officially certified in Italy, we have everything in place to build on that momentum.’

The post Highlight Games’ platform clears Italy’s ADM collaudo certification appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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PokerStars puts $800,000 in Sunday Million Anniversary tickets into Ticket Machine

Published

7 hours ago

July 14, 2026

Wladimir P.

pokerstars-puts-$800,000-in-sunday-million-anniversary-tickets-into-ticket-machine

The 10-week phased event runs Daily Heats through September 6, with raffles awarding more than $100,000 in $109 tickets each week.

PokerStars is allocating more than $800,000 worth of $109 Daily Heat (Phase 1) tickets through its “Ticket Machine” promotion ahead of the Sunday Million 20th Anniversary Finals (Phase 2) on Sunday, September 6.

The Sunday Million 20th Anniversary is being run as a 10-week phased tournament, with Daily Heats running now through September 6. Players who advance from a $109 Daily Heat carry their stack into the Finals, with PokerStars noting that only one stack may be carried through to Phase 2.

To enter the Ticket Machine, players must opt in to the “Ticket Machine” ICE Challenge and complete weekly poker challenges. Each completed challenge adds entries to a Saturday raffle, with PokerStars saying more than $100,000 in $109 Daily Heat tickets will be awarded each week. Players can complete each challenge up to four times, for a maximum of 24 raffle entries per week.

PokerStars said that, after the first two weeks of Daily Heats, 270 players from more than 40 countries have already qualified for the Finals, including 50 who qualified into Phase 1 via satellites. Brazil and Ukraine lead the qualifiers list with 33 players each, according to the operator.

The operator has set a $5 million guarantee for the Sunday Million 20th Anniversary. Additional qualification routes include satellites starting at $0.55, special edition Spin & Go’s from $0.75, and “Wildcard Wins”, described by PokerStars as a new leaderboard promotion running until July 19. PokerStars also said players redeeming a $530 Bronze Pass will receive “25% extra value in the bundle” for a limited time, including an additional $109 Sunday Million 20th Anniversary ticket and $23.50 in tournament tickets.

The post PokerStars puts $800,000 in Sunday Million Anniversary tickets into Ticket Machine appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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CreedRoomz signs Ronaldinho to front new Kickoff Roulette live game show

Published

7 hours ago

July 14, 2026

Wladimir P.

creedroomz-signs-ronaldinho-to-front-new-kickoff-roulette-live-game-show

Kickoff Roulette Ronaldinho launches with a Gold Number mechanic and English/Portuguese language support.

CreedRoomz has named former football star Ronaldinho as brand ambassador for its new live casino game show, Kickoff Roulette Ronaldinho. The supplier said the title is now available for integration by B2B partners.

The company positions the product as a roulette-led live game show built around a football theme, running from a virtual studio. According to CreedRoomz, the game includes a “Gold Number Mechanic” where randomized lucky numbers can add multipliers from x50 to x700.

When asked about the crossover between football and casino entertainment, Ronaldinho said: “The fact that football is a global passion also helps, so I believe everyone will like “Kickoff Roulette Ronaldinho” for that reason.. and for the innovation of everything that is happening.”

CreedRoomz said the game is available in English and Portuguese, framing Portuguese language support as relevant for operators targeting Brazil and other Portuguese-speaking audiences. Armen Mnaskanian, Head of Sales Department at Creedroomz, said: “Bringing Ronaldinho into the CreedRoomz family represents a massive leap forward for live casino entertainment. Football and iGaming both thrive on passion and excitement. By fusing Ronaldinho’s legendary star power with powerhouse monetization mechanics, we are giving our partners the ultimate competitive edge and a next-generation casino offering.”

The post CreedRoomz signs Ronaldinho to front new Kickoff Roulette live game show appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.