Latest News
The Global Esports Federation Confirms First Stops of the Global Esports Tour
FACEIT joins the GEF as Strategic Partner, Esports Services
The Global Esports Federation joins forces with esports leader, FACEIT, as Strategic Partner, Esports Services, as event demand bounces back. The GEF confirms the first cities to stage the Global Esports Tour in the lead up to the Singapore 2021 Global Esports Games later this year.
FACEIT, the world’s leading competitive online gaming platform and tournament organizer, joins the GEF in creating exciting properties, and world-class esports events including the Global Esports Tour, as it accelerates worldwide expansion. As the calendar of events expands, the partnership will benefit esports athletes and players, the wider esports community, and is set to unleash a world of opportunities.
The Global Esports Tour is the GEF’s professional esports tournament comprising a series of competitions staged across key global cities throughout the year. Each tournament stage will showcase a unique esports title.
The stages for GET 2021 are:
Los Angeles: 27-28 September 2021(Hearthstone)
Riyadh: 21-23 October 2021(PUBG MOBILE)
Dubai: 26-27 November 2021(CS:GO)
The Global Esports Federation confirms a total prize pool of US$500,000 for the GET. The GEF will match the prize pool with a further US$500,000 commitment to the GEF’s Global Social Impact Initiatives (GSII) – a network of partnerships, development and values-based social initiatives in service to the world’s esports community.
Chester King, GEF Vice-President and Co-Chair of the Technical, Standards & Properties Commission, said about the partnership, “The Global Esports Federation is proud to work with the team of experts at FACEIT to further develop our strategies for esports across the world. We look forward to staging the Global Esports Tour in great cities around the world.”
Michele Attisani, Co-Founder and CBO of FACEIT commented, “It’s fantastic to be a part of the Global Esports Federation and to help build the first Global Esports Tour. FACEIT’s ambition is to build a better competitive gaming ecosystem with more opportunities for players and the community. We believe that hosting global competitions such as the GET is another step in the right direction.”
“With FACEIT providing their expertise in product development, technical expertise, commercial, marketing and distribution, we are committed to continue lifting up the potential for the world’s esports community,” said Kelvin Tan, GEF Director of Esports.
The world has seen the meteoric rise of esports, and it continues to grow, amassing an ever larger audience of diverse fans and players. This partnership will evolve opportunities for players and fans around the world, connecting them in deeper and more meaningful ways.
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Brand Partnerships
Midnite signs as Middlesbrough FC principal partner for 2026/27 season
Midnite has agreed a partnership with Middlesbrough FC that will see the UK bookmaker become the club’s principal partner and front-of-shirt sponsor for the 2026/27 campaign, which Middlesbrough describes as its landmark 150th season.
The companies announced the deal alongside a fan activation at Riverside Stadium on Thursday, July 9, branded “This Season’s On Us”. The initiative offered supporters prizes including 2026/27 season tickets, 2026/27 shirts, match tickets, or a £25 club shop voucher, with fans required to answer Middlesbrough trivia and complete a football challenge.
Middlesbrough former players Craig Hignett and David Wheater attended the event, and, according to the company, took bonus attempts on behalf of participants who missed out.
Andrew Mook, Midnite’s Head of Brand Marketing, said:
“Middlesbrough have a storied history and we’re delighted to announce this partnership during such a monumental year with the club celebrating their 150th anniversary.
“It was great to see so many Middlesbrough fans at the “This Season’s On Us” activation, we hope they enjoyed taking part and meeting club legends, with David Wheater hitting top bins on several occasions and allowing fans to win big with season tickets.
“We can’t wait to get to Riverside Stadium in August to kick-off a new season and we’re excited to say that we have plenty of new and captivating campaigns planned.”
Lee Fryett, Middlesbrough FC Chief Commercial Officer, added:
“We’re delighted to welcome Midnite as our new Principal Partner.
“We’re looking forward to working closely with Midnite to develop engaging campaigns, content and unique experiences that bring our fans even closer to the club.
“We’re confident this partnership will provide real value for our supporters while supporting our ambitions both on and off the pitch.”
The post Midnite signs as Middlesbrough FC principal partner for 2026/27 season appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
AGCO
ThrillTech secures AGCO supplier licence for Ontario launch
ThrillTech has been awarded a Gaming-Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO), clearing the company to launch in Ontario’s regulated market.
The licence allows ThrillTech to deploy its opt-in side bet jackpots technology with regulated online casino, sports betting and lottery operators across the province.
Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing our AGCO licence is a major step in our mission to transform how jackpots are delivered at scale across regulated markets. This latest certification is testament to our robust technology and trusted compliance frameworks, allowing us to continue our global growth trajectory. We are thrilled to bring our proven, compliant jackpot technology to Ontario, empowering locally licensed operators to uplift revenue without cannibalising existing spend.”
The company said its “ThrillPots” mechanics sit as an independent, player-funded side bet and do not alter the underlying game’s return-to-player mathematics.
ThrillTech said the Ontario approval enables its existing multinational partners that also operate in the province to launch its side bet jackpots locally, while it also holds talks with potential new operator partners. The company lists its regulated footprint as including the United Kingdom, Sweden, the Netherlands, Romania, Malta, Gibraltar, Brazil and Peru.
The post ThrillTech secures AGCO supplier licence for Ontario launch appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
AGCO
ThrillTech wins AGCO supplier licence to enter Ontario market
ThrillTech said it has been awarded a Gaming-Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO), clearing the company to offer its side-bet jackpot technology to regulated online casino, sports betting, and lottery operators in Ontario.
Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing our AGCO licence is a major step in our mission to transform how jackpots are delivered at scale across regulated markets. This latest certification is testament to our robust technology and trusted compliance frameworks, allowing us to continue our global growth trajectory. We are thrilled to bring our proven, compliant jackpot technology to Ontario, empowering locally licensed operators to uplift revenue without cannibalising existing spend.”
The company said its ThrillPots product lets operators add player-funded, opt-in side-bet jackpots on top of existing games, without changing gameplay or the underlying return-to-player (RTP) calculations. ThrillTech positions the mechanic as a way to drive incremental engagement and revenue.
ThrillTech said the Ontario licence enables existing multinational partners that also operate in the province to roll out ThrillTech-powered jackpots locally, and added it is in discussions with potential new operator partners. The company listed other regulated jurisdictions it serves as the United Kingdom, Sweden, the Netherlands, Romania, Malta, Gibraltar, Brazil, and Peru.
The post ThrillTech wins AGCO supplier licence to enter Ontario market appeared first on Americas iGaming & Sports Betting News.
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