Canada
PRG and Super League Strike First-Of-Its-Kind Esports Events Production Partnership
Strategic relationship will offer full service, global support
Production Resource Group, LLC (PRG), a global event production solutions company, and Super League Gaming, a leader in video gaming and esports experiences and entertainment, announced today the formation of a partnership to provide a full spectrum of event support to the esports community. The level of collaboration between PRG and Super League is singular and one-of-a-kind for the industry.
“The esports ecosystem is extremely broad and varied, and decidedly global. Together, Super League and PRG can leverage our diverse strengths and networks to push past current boundaries of the esports event fan experience, elevating all touchpoints from gameplay to sponsorship activations to live music to digital-to-physical engagement,” said Matt Edelman, Chief Commercial Officer, Super League. “With PRG’s global network of locations and resources, Super League can now activate anywhere at scale.”
Super League, which is building a global brand at the intersection of gaming, experiences, and entertainment, has expansive capabilities through its Virtualis Studios division to support productions ranging from branded content to live fan-engagement sports programming to dynamic esports tournaments. Within this strategic partnership, PRG will bring its 360° production services, including camera, virtual production, audio, broadcasting, and content team and operations to complement Super League’s deep experience running tournaments and producing premium esports broadcasts and accompanying shareable digital content.
“PRG’s extensive capabilities in live, hybrid and virtual events and our cutting-edge technology allows us to break barriers and create unforgettable experiences. Together with Super League, we will create events that are more enjoyable for fans and effective for teams, leagues, and sponsors,” said John Davidson, Director of Business Development, Esports for PRG.
PRG supports major esports events including Fortnite World Cup, Fortnite PRO AM, League of Legends, ESL One New York, Madden’s NFL Championship, Dream Hack, Gamescom ONL and ELEAGUE. Further, PRG’s virtual production and xR capabilities are being leveraged by the esports community via in-game events that utilize gaming technology in exciting ways. PRG is currently providing lighting, video, audio, and camera services within its xR offering for the ongoing Fortnite Spotlight Series.
“PRG’s xR capabilities offer us the opportunity to help reimagine game releases and showcase gaming worlds like never before,” said Edelman. “Leveraging this new technology alongside our Virtualis Studios cloud-based remote production system will enable a new suite of solutions designed to deliver lasting memories to fans all over the world.”
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Canada
ComeOn Group adds sportsbook to its offering in Ontario
ComeOn Group announced a significant milestone in its sportsbook expansion journey with the addition of sportsbook to their offering in Ontario following the successful acquisition of the required permits. This addition represents a strategic advancement in the Groups sportsbook growth trajectory where they are set to double its sportsbook business in the coming years.
ComeOn Group is one of 51 active operators in Ontario. The Ontario market has experienced robust growth since its launch, reaching C$6.7 billion in revenue in 2023.* By 2029, the market is forecasted to grow by a total of 29%, with 2024 expected to close with a 20% increase.
ComeOn keeps investing in its sportsbook business acceleration that is powered by its proprietary sportsbook platform and in-house risk management and trading team. As a multi product vertical operator, ComeOn is striving to give its customer base a safe and exciting entertainment destination and this approach is now expanded to their Ontario audience.
Juergen Reutter, Chief Executive Officer at ComeOn Group, said: “We are very excited about the opportunities this new milestone opens up for us. As a casino-led operator it represents a key part of our sportsbook strategy to double our business in the coming years. Like in any of our other markets, we are striving for a differentiated sportsbook entertainment experience that is powered by our in-house technology. Our goal is to deliver top-tier entertainment to our players while fostering safe and innovative gaming experiences.”
*Source – H2GC H2 Ontario Data 25.10.2024 (excl. Lottery)
BCLC
INTRALOT Announces New Project with the British Columbia Lottery Corporation for Online Lottery Platform
INTRALOT S.A. has announced the undertaking of a new project between the British Columbia Lottery Corporation (BCLC), the sole lottery operator for the Government of British Columbia in Canada, and INTRALOT Inc., its US subsidiary, for the provision of an online lottery platform. The project also includes the digitalization of the existing land-based network.
The solution will be based on the Player X platform, part of the Lotos X ecosystem, and adds to the company’s overall partnership with BCLC, which has been extended until 2028.
INTRALOT is a leading player in a changing world of gaming. With significant experience in looking forward and anticipating emerging trends, the company provides future-proof solutions to regulated lottery and gaming operators around the world.
Canada
IAGR announces Toronto as host city for 2025 conference
Hot on the heels of its most attended conference in history, the International Association of Gaming Regulators (IAGR) is excited to announce that its 2025 conference will take place in Toronto, Canada, from October 20 to 23, 2025.
The event will be held in partnership with the Alcohol and Gaming Commission of Ontario (AGCO) at the Westin Harbour Castle, offering stunning waterfront views and a premier, downtown Toronto location.
‘Fresh off the success of our Rome conference, we’re thrilled to continue the momentum with next year’s event in Toronto,’ said Ben Haden, IAGR President.
‘The IAGR 2025 conference promises to be another unparalleled opportunity for our global community to come together, collaborate and shape the future of gaming regulation. We’re looking forward to working with AGCO to bring it all together.’
AGCO CEO and Registrar Dr. Karin Schnarr, added, ‘We’re excited to welcome IAGR and its members to Toronto. This partnership provides a great opportunity to share Ontario’s innovative regulatory practices and foster meaningful discussions that drive positive change in the industry.’
Stay tuned for registration details early next year.
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