Canada

PLAYMAKER SELECTS GENIUS SPORTS TO SUPERCHARGE YARDBARKER’S RELATIONSHIPS WITH LEADING SPORTSBOOKS

Published

5 years ago

September 13, 2021

Playmaker Capital Inc., the digital sports media company that lives at the intersection of sports, betting, media and technology, has selected Genius Sports as the exclusive reseller of Playmaker brand Yardbarker’s digital advertising inventory to leading sportsbook and gaming brands. The partnership will immediately accelerate the relationships Playmaker and Yardbarker have with major bookmakers worldwide. Playmaker’s unique range of assets provide access to highly engaged audiences throughout the Americas.

Yardbarker is a premier U.S. sports and entertainment media platform, attracting over four million unique users per month and generating more than nine million total sessions across its primarily NFL, NBA, MLB, College Sports, and NHL content offerings. “The Morning Bark”, Yardbarker’s daily email newsletter, reaches more than 360,000 subscribers daily with open rates in excess of 25%. Genius Sports has been granted rights to resell Yardbarker’s digital inventory with its global network of sportsbook partners. With more than a decade’s experience in media buying and unique dynamic creative services, Genius Sports delivers highly targeted marketing campaigns on behalf of sportsbooks, brands and more.

“Playmaker has a unique position in the global market through the range of assets we own, enabling us to communicate directly with audiences from the far north of Canada, right down to the southernmost tip of Argentina,” commented Jordan Gnat, Playmaker Founder and CEO. Added Ben Maggin, CEO of Yardbarker, “we chose Genius Sports because they are the right partner for Yardbarker. They have extensive reach with sports betting operators which we can now serve to the millions of sports and entertainment fans at Yardbarker and “The Morning Bark”.”

“Being selected as Yardbarker’s exclusive advertising reseller for sports betting demonstrates the unique value that our end-to-end digital agency service provides, said Josh Linforth, MD – Media & Engagement at Genius Sports. “By combining our extensive understanding of programmatic media buying and the demands of the modern sports fan, we enable dynamic organizations like Yardbarker to maximize revenues from the rapidly expanding U.S. betting market.”

Canada

Gaming Corps goes live with OLG iCasino in Ontario

Published

11 hours ago

June 25, 2026

Wladimir P.

gaming-corps-goes-live-with-olg-icasino-in-ontario

Gaming Corps has launched its casino game portfolio with Ontario Lottery and Gaming Corporation (OLG) in Ontario, bringing a selection of the Swedish studio’s titles to OLG’s digital casino audience.

The rollout includes football-themed games timed to the summer football calendar. Titles going live with OLG include Goals to Glory: Football Fever, Penalty Champion: Goals to Glory, and Goals to Glory: Instant Blitz, part of Gaming Corps’ Instant Blitz series.

OLG is a provincial crown agency that has operated in Ontario since 1975, with responsibilities spanning land-based gaming facilities, province-wide lottery games, internet gaming, bingo, and electronic gaming products at Charitable Gaming Centres.

Graham Greensmith, Chief Commercial Officer at Gaming Corps, said: “Launching with OLG gives Gaming Corps outstanding visibility in one of the most exciting regulated markets in North America. The timing could not be better. As global football moves into focus, we are bringing OLG a fantastic line-up that speaks directly to the moment, while also introducing some of our most recognisable titles, mechanics and characters.”

Ian Shelswell, Director, iCasino Product, Partnerships & Development at OLG, added: “OLG is always looking to bring high-quality content to our players, and Gaming Corps’ portfolio adds further variety to our iCasino offering at an exciting time in the sporting calendar. The combination of football-themed releases, instant win content, recognisable slot franchises and engaging game mechanics makes this a strong addition to our casino catalogue. We are pleased to welcome Gaming Corps to OLG and look forward to developing the partnership.”

The post Gaming Corps goes live with OLG iCasino in Ontario appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Alex Cuoci

Wealthsimple and Kalshi Partner to Bring Prediction Markets to Canada

Published

4 days ago

June 22, 2026

GamingAmericas.com

wealthsimple-and-kalshi-partner-to-bring-prediction-markets-to-canada

Wealthsimple announced the release of Wealthsimple Predict, providing retail investors the ability to trade event contracts on Kalshi. The standalone application is scheduled to launch this summer. Through the app, users will have access to approximately 4000 Kalshi event-based contracts in categories Wealthsimple is authorized to offer in the Canadian market, specifically climate, financial markets, and economic indicators.

“Prediction markets are the fastest-growing segment of global financial markets, letting traders turn an opinion into a position on the factors that shape our world – where inflation is headed, what happens to rates, or how the year unfolds. Until now, Canadians have had limited access. Wealthsimple Predict gives Canadians a clean, well-designed way to access these markets, with education and guardrails built in from day one,” said Brett Huneycutt, co-founder and Chief Product Officer, Wealthsimple.

“Kalshi was founded on a simple belief: views on the future should have markets, and those markets should be available to everyone. That’s why we’re partnering with Wealthsimple, Canada’s leading financial innovator – to give everyday investors in Canada access to fair, secure, and regulated prediction markets,” said Alex Cuoci, Kalshi.

In March, the Canadian Investment Regulatory Organization (CIRO) authorized Wealthsimple to offer event and forecast contract trading, also known as prediction markets. These contracts are regulated as futures contracts (derivatives). The approval covers contracts with a 30-day settlement period or longer, within the categories of economic indicators, financial markets, and climate. Wealthsimple is the second investment dealer to receive regulatory approval from CIRO for prediction markets.

To access trading through Wealthsimple Predict, new clients must complete a standard Know Your Client (KYC) process. Education is built into every stage of the experience, including a guided orientation of a client’s first trade. The app also shows users key disclosures and definitions, including trading risk reminders, contract resolution information, notices that positions can be sold at any time, and liquidity risk warnings on lower-activity markets. Wealthsimple Predict will only be available to Canadian residents.

Kalshi is authorized to operate in the US as an event contracts exchange, with federal authority from the Commodity Futures Trading Commission (CFTC), the regulatory authority for the U.S. derivatives market. Prediction markets follow the same regulatory framework applied to other financial assets traded in the US, such as equities, bonds, and traditional derivatives, with clear rules for price formation, settlement, and governance.

The post Wealthsimple and Kalshi Partner to Bring Prediction Markets to Canada appeared first on Americas iGaming & Sports Betting News.

Alberta

MediaTroopers lines up eight operator partners ahead of Alberta launch

Published

1 week ago

June 18, 2026

Wladimir P.

mediatroopers-lines-up-eight-operator-partners-ahead-of-alberta-launch

MediaTroopers said it is preparing to launch in Alberta’s regulated gaming market on July 13, as Canada’s next regulated commercial gaming market opens.

The digital marketing and customer acquisition firm said it plans to enter Alberta alongside eight “premium operator” clients, which it said are also preparing for their own market entries. MediaTroopers did not name the operators.

The company said its Alberta offering will mirror its work in Ontario, including localized acquisition strategies, compliance-focused marketing, regional player education, and market-tailored performance campaigns.

MediaTroopers also said it has seen “strong interest” from Alberta players through pre-registration activity, without providing figures.

“Alberta represents an exciting next step for regulated iGaming in Canada, and Media Troopers is ready to support operators from day one,” said Shmulik Segal, CEO of Media Troopers. “Our experience in Ontario has given us a strong understanding of what it takes to enter a new Canadian market successfully, from compliance and localization to scalable player acquisition. With eight of our premium clients already preparing for launch and early pre-registration traction underway, we see Alberta as a market with tremendous potential.”

The post MediaTroopers lines up eight operator partners ahead of Alberta launch appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.