Canada

PLAYMAKER SELECTS GENIUS SPORTS TO SUPERCHARGE YARDBARKER’S RELATIONSHIPS WITH LEADING SPORTSBOOKS

Published

5 years ago

September 13, 2021

Playmaker Capital Inc., the digital sports media company that lives at the intersection of sports, betting, media and technology, has selected Genius Sports as the exclusive reseller of Playmaker brand Yardbarker’s digital advertising inventory to leading sportsbook and gaming brands. The partnership will immediately accelerate the relationships Playmaker and Yardbarker have with major bookmakers worldwide. Playmaker’s unique range of assets provide access to highly engaged audiences throughout the Americas.

Yardbarker is a premier U.S. sports and entertainment media platform, attracting over four million unique users per month and generating more than nine million total sessions across its primarily NFL, NBA, MLB, College Sports, and NHL content offerings. “The Morning Bark”, Yardbarker’s daily email newsletter, reaches more than 360,000 subscribers daily with open rates in excess of 25%. Genius Sports has been granted rights to resell Yardbarker’s digital inventory with its global network of sportsbook partners. With more than a decade’s experience in media buying and unique dynamic creative services, Genius Sports delivers highly targeted marketing campaigns on behalf of sportsbooks, brands and more.

“Playmaker has a unique position in the global market through the range of assets we own, enabling us to communicate directly with audiences from the far north of Canada, right down to the southernmost tip of Argentina,” commented Jordan Gnat, Playmaker Founder and CEO. Added Ben Maggin, CEO of Yardbarker, “we chose Genius Sports because they are the right partner for Yardbarker. They have extensive reach with sports betting operators which we can now serve to the millions of sports and entertainment fans at Yardbarker and “The Morning Bark”.”

“Being selected as Yardbarker’s exclusive advertising reseller for sports betting demonstrates the unique value that our end-to-end digital agency service provides, said Josh Linforth, MD – Media & Engagement at Genius Sports. “By combining our extensive understanding of programmatic media buying and the demands of the modern sports fan, we enable dynamic organizations like Yardbarker to maximize revenues from the rapidly expanding U.S. betting market.”

Alberta

St8 extends TonyBet partnership to Alberta after securing supplier registration

Published

15 hours ago

July 22, 2026

Wladimir P.

st8-extends-tonybet-partnership-to-alberta-after-securing-supplier-registration

St8 has extended its partnership with TonyBet into Alberta, expanding their Canada footprint following an earlier launch in Ontario this year.

Under the expanded agreement, TonyBet will use St8’s game aggregation platform through a single API integration. St8 said this provides access to its wider catalogue of casino content for players in Alberta.

St8 said the Alberta rollout follows its newly acquired registration to operate in the province as an iGaming Services Supplier, allowing it to provide aggregation services to licensed operators in the market. The company said its platform connects partners to more than 200 game providers via a single API.

David Fall, Business Development Manager at St8, said:

“Entering Alberta’s regulated market is a strong step for St8 that represents our continued efforts to bring our offerings to as many territories as possible, delivering top-tier results for partnerships at the local, national and international stage. We share this commitment with TonyBet, a company that we are very fortunate to be working with so collaboratively and closely as we continue to grow our presence across North America.”

Kiryl Liudvikevich, Head of Product at TonyBet, said:

“We’re proud that our work with St8 has enabled us to continue expanding across Canada. Through St8’s aggregation platform, we can seamlessly access games from the industry’s leading providers via a single integration, helping us scale efficiently while maintaining a strong focus on the player experience. St8 has cemented itself as our go-to partner for expansion into regulated markets, and we look forward to continuing our collaboration as we grow into new jurisdictions.”

The post St8 extends TonyBet partnership to Alberta after securing supplier registration appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Alberta

St8 continues partnership with TonyBet with an expansion into Alberta

Published

15 hours ago

July 22, 2026

GamingAmericas.com

st8-continues-partnership-with-tonybet-with-an-expansion-into-alberta

Casino game aggregation platform and full-service technology provider St8 has extended its ongoing partnership with TonyBet into Alberta, furthering both companies’ expansion into Canada.

As part of the extended agreement, Tonybet will benefit from St8’s next-generation platform via a single API integration, unlocking seamless access to a wide portfolio of games from the industry’s leading providers and enhancing its casino offering for players in Alberta.

The move is the latest in St8’s successful relationship with TonyBet, having previously launched in Ontario earlier this year in a bid to continually grow in regulated markets worldwide.

This expansion was made possible thanks to St8’s newly acquired registration to operate in Alberta as an iGaming Services Supplier, enabling St8 to provide its next-generation game aggregation services to licensed operators in the region, giving partners access to more than 200 premium game providers through a single API integration.

Featuring over 3,000 games from more than 60 providers, TonyBet, meanwhile, has gone from strength to strength in its 17-year history, establishing itself as one of the industry’s leading game studios by delivering engaging titles that combine player appeal with premium gameplay.

Holding licenses in 10 different jurisdictions including Spain, the Netherlands, the UK, Ireland and Estonia, among others, Tonybet’s partnership with St8 has seen them now launch in two separate territories in Canada, with both companies working collaboratively to explore the opportunities available in exciting new markets. This latest agreement reinforces St8’s strategy of expanding its premium content portfolio while helping operators simplify integration, accelerate market entry, and deliver engaging gaming experiences across multiple regulated jurisdictions.

Speaking on the expansion, David Fall, Business Development Manager at St8, said: “Entering Alberta’s regulated market is a strong step for St8 that represents our continued efforts to bring our offerings to as many territories as possible, delivering top-tier results for partnerships at the local, national and international stage. We share this commitment with TonyBet, a company that we are very fortunate to be working with so collaboratively and closely as we continue to grow our presence across North America.”

Kiryl Liudvikevich, Head of Product at TonyBet, had this to say: “We’re proud that our work with St8 has enabled us to continue expanding across Canada. Through St8’s aggregation platform, we can seamlessly access games from the industry’s leading providers via a single integration, helping us scale efficiently while maintaining a strong focus on the player experience. St8 has cemented itself as our go-to partner for expansion into regulated markets, and we look forward to continuing our collaboration as we grow into new jurisdictions.”

The post St8 continues partnership with TonyBet with an expansion into Alberta appeared first on Americas iGaming & Sports Betting News.

Canada

IGT Signs Agreement to Deploy 720 Sierra27 Video Lottery Terminals Across Saskatchewan

Published

17 hours ago

July 22, 2026

GamingAmericas.com

igt-signs-agreement-to-deploy-720-sierra27-video-lottery-terminals-across-saskatchewan

IGT announced that its subsidiary, IGT Canada Solutions Limited (IGT), signed an agreement with Western Canada Lottery Corporation (WCLC) to supply 720 additional Sierra27 video lottery terminals (VLTs) in 2026. The agreement strengthens IGT’s position as a leading VLT supplier in Canada and marks the second consecutive year that IGT has been selected through WCLC’s competitive VLT procurement process.

“WCLC selected IGT through a competitive procurement process, and these additional Sierra27 VLTs will support our venue network with hardware and content designed for the Canadian market. IGT has been a longstanding supplier to WCLC, and we look forward to continuing our work together,” said Eric Karmark, WCLC Vice President, VLT Gaming & Operations.

“As the leading VLT supplier in Canada, IGT is uniquely positioned to help WCLC enhance venue performance and player experiences with proven products and solutions backed by decades of market experience. This significant agreement with WCLC for 720 additional IGT Sierra27 VLTs reinforces the strength of our outstanding collaboration in providing games that excite and engage players,” said Chad Helm, IGT VP of Sales, Canada and Oregon.

IGT’s versatile Sierra27 VLT delivers comfort and serviceability and features two high-definition 27-inch screens, a 13.3-inch dynamic player panel with dual bash buttons, and a wireless inductive charger. The Sierra27 VLT is backed by a large library of high-performing content and games designed specifically for players in Canada, including Big City 5’s Diamond, Tiki Tiki Tiki Mayhem, Cash Climb Garden of Hesperides, and more.

The post IGT Signs Agreement to Deploy 720 Sierra27 Video Lottery Terminals Across Saskatchewan appeared first on Americas iGaming & Sports Betting News.