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European Gaming Congress 2024

Canada

Zynga Reveals Spellbinding New “Tower of Magic” Event in Empires & Puzzles

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On September 15, Small Giant Games, a subsidiary of Zynga Inc., a global leader in interactive entertainment, will launch “Tower of Magic”, an entrancing new in-game event in its popular Empires & Puzzles mobile game. Part of Zynga’s diverse games portfolio, Empires & Puzzles successfully blends approachable match-3 battles with deeper gameplay elements including hero collection, base building and social alliances.

Tower of Magic will embrace danger and mystery by bringing together a family of wizards, sorcerers, clerics and druids in a tower stronghold. Players complete different floors of the tower by clearing puzzle challenges. With each completion, players are granted unique enhancements, such as strength from boosted attacks or fortified defenses. In addition to 25 standard floors to master, there are an additional 50 “extreme” floors with greater difficulty to challenge advanced players.

With gems or special Tower coins, players can summon 10 new heroes, including Nadezhda the Tower Headmaster, Anastasia the Apprentice Summoner and Milena the Teacher of the Arcane Arts. Each magical hero is granted new class-specific skills, such as summoning magical minions or healing team members.

The new Tower of Magic event in Empires & Puzzles will run from September 15 through 20.

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Since its launch in 2017, Empires & Puzzles has reached the #1 grossing games position in over 70 countries on the App Store and over 30 countries on Google Play.

Empires & Puzzles is available to download for free on iOS and Android.

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“Tower of Magic evolves the Empires & Puzzles gameplay concept first introduced in our Ninja Tower event by transporting players to an enchanted fortification with 75 floors of increasing challenge,” said Jose Saarniniemi, Managing Director of Small Giant Games. “This new event empowers players to unleash magical new heroes and powers, taking them to the next level of match-3 gameplay.”

who
Zynga is a global leader in interactive entertainment with a mission to connect the world through games. With massive global reach in more than 175 countries and regions, Zynga has a diverse portfolio of popular game franchises that have been downloaded more than four billion times on mobile including CSR Racing, Hair Challenge, High Heels!, Merge Magic!, Toon Blast, Words With Friends. With Chartboost, a leading mobile advertising and monetization platform, Zynga is an industry-leading next-generation platform with the ability to optimize programmatic advertising and yields at scale. Founded in 2007, Zynga is headquartered in California with locations in North America, Europe and Asia.

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Canada

ComeOn Group adds sportsbook to its offering in Ontario

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ComeOn Group announced a significant milestone in its sportsbook expansion journey with the addition of sportsbook to their offering in Ontario following the successful acquisition of the required permits. This addition represents a strategic advancement in the Groups sportsbook growth trajectory where they are set to double its sportsbook business in the coming years.

ComeOn Group is one of 51 active operators in Ontario. The Ontario market has experienced robust growth since its launch, reaching C$6.7 billion in revenue in 2023.* By 2029, the market is forecasted to grow by a total of 29%, with 2024 expected to close with a 20% increase.

ComeOn keeps investing in its sportsbook business acceleration that is powered by its proprietary sportsbook platform and in-house risk management and trading team. As a multi product vertical operator, ComeOn is striving to give its customer base a safe and exciting entertainment destination and this approach is now expanded to their Ontario audience.

Juergen Reutter, Chief Executive Officer at ComeOn Group, said: “We are very excited about the opportunities this new milestone opens up for us. As a casino-led operator it represents a key part of our sportsbook strategy to double our business in the coming years. Like in any of our other markets, we are striving for a differentiated sportsbook entertainment experience that is powered by our in-house technology. Our goal is to deliver top-tier entertainment to our players while fostering safe and innovative gaming experiences.”

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*Source – H2GC H2 Ontario Data 25.10.2024 (excl. Lottery)

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BCLC

INTRALOT Announces New Project with the British Columbia Lottery Corporation for Online Lottery Platform

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INTRALOT S.A. has announced the undertaking of a new project between the British Columbia Lottery Corporation (BCLC), the sole lottery operator for the Government of British Columbia in Canada, and INTRALOT Inc., its US subsidiary, for the provision of an online lottery platform. The project also includes the digitalization of the existing land-based network.

The solution will be based on the Player X platform, part of the Lotos X ecosystem, and adds to the company’s overall partnership with BCLC, which has been extended until 2028.

INTRALOT is a leading player in a changing world of gaming. With significant experience in looking forward and anticipating emerging trends, the company provides future-proof solutions to regulated lottery and gaming operators around the world.

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Canada

IAGR announces Toronto as host city for 2025 conference

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Hot on the heels of its most attended conference in history, the International Association of Gaming Regulators (IAGR) is excited to announce that its 2025 conference will take place in Toronto, Canada, from October 20 to 23, 2025.

The event will be held in partnership with the Alcohol and Gaming Commission of Ontario (AGCO) at the Westin Harbour Castle, offering stunning waterfront views and a premier, downtown Toronto location.

‘Fresh off the success of our Rome conference, we’re thrilled to continue the momentum with next year’s event in Toronto,’ said Ben Haden, IAGR President.

‘The IAGR 2025 conference promises to be another unparalleled opportunity for our global community to come together, collaborate and shape the future of gaming regulation. We’re looking forward to working with AGCO to bring it all together.’

AGCO CEO and Registrar Dr. Karin Schnarr, added, ‘We’re excited to welcome IAGR and its members to Toronto. This partnership provides a great opportunity to share Ontario’s innovative regulatory practices and foster meaningful discussions that drive positive change in the industry.’

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Stay tuned for registration details early next year.

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