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Playson strikes content deal with AlphaBET Gaming

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Developer to supply games to company’s new online casino Alphawin

Casino games and software developer Playson has signed a deal with Bulgarian operator group AlphaBET Gaming to deliver its comprehensive range of titles to the company’s new online casino brand, Alphawin.

With a strong presence in the land-based sector, the group is expanding its operations to the online environment and recently obtained a local gambling licence to operate in Bulgaria’s regulated market.

This new partnership has been driven by Playson’s track record for developing games that are popular with players across Europe, ensuring Alphawin is in a position to offer quality content upon its launch.

The deal includes the integration of Playson’s exciting range of games, such as Buffalo Power Megaways, Royal Coins: Hold and Win and 9 Happy Pharaohs.

The latest deal is an extension of Playson’s penetration into the Bulgarian market and demonstrates the trust that new online casino brands place on the developer’s content to drive engagement.

Blanka Homor, Sales Director at Playson said: “We are delighted to extend our presence in the Bulgarian market with the country’s newest online brand Alphawin.

“It’s an exciting time for the team at Alphawin as they embark on their online journey and we’re looking forward to playing our part and suppling the casino with our quality content.”

Lyubomir Zaharinov, CEO at AlphaBET Gaming, the company behind Alphawin, added: “Playson is one of the leading brands in the industry, so partnering with them holds significant value in Alphawin’s targeted expansion.

“We are thrilled to be working with such a well-known developer and believe its diverse range of games will support our online growth and strengthen our fundamental appeal to a broad base of customers.”

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Balkans

Expanse Studios Signs Content Distribution Agreement with MaxBet

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Meridian Holdings Inc. announced that the Company’s subsidiary, Expanse Studios, a leading B2B iGaming content provider, has signed a strategic distribution agreement with MaxBet, one of Serbia’s leading omni-channel gaming operators and a subsidiary of Flutter Entertainment. The agreement will enable Expanse to further expand the reach of its proprietary gaming portfolio across the Serbian market

By integrating with MaxBet’s established infrastructure, Expanse Studios gains expanded distribution through one of the region’s dominant operators. The partnership is already in full effect, with Expanse Studios’ suite of titles currently live and accessible to players.

“This agreement offers Expanse and Meridian direct access to Flutter’s increased global scale and capitalizes on the rising demand for our localized, high-performing content. With this collaboration, our focus remains on driving B2B growth through quality distribution and scalable partnerships with market-leading operators in regulated territories,” said Damjan Stamenkovic, CEO of Expanse Studios.

According to Statista, Serbia’s online gambling revenue is projected to grow to $186 million by 2029. MaxBet maintains an estimated 15-20% online market share in the country, making the firm a strong parter for potential increased revenue generation in one of Southeast Europe’s most dynamic regulated markets.

With more than 1500 B2B operator partnerships globally and a portfolio of over 70 proprietary titles, Expanse continues building distribution infrastructure in regulated markets where licensed operators require certified, compliant gaming content from established providers.

The post Expanse Studios Signs Content Distribution Agreement with MaxBet appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Amusnet

Monte Casino Sofia Elevates its Premium Gaming Floor with Amusnet’s Type S32

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Amusnet continues to expand its premium land-based presence in its domestic market, Bulgaria, through a new installation at the premium Monte Casino Sofia, where state-of-the-art Type S32 slot machines have been added to the venue’s gaming floor.

The Type S32 cabinet delivers a modern gaming experience through its sleek aesthetics, ergonomic construction and advanced functionality. The cabinet features dual 32-inch Full HD displays, immersive surround sound, dynamic LED lighting and a modern digital touch screen button deck. Additional player-focused features, such as wireless charging and the powerful Amuser Plus platform, ensure seamless gameplay and exceptional performance.

The installation at Monte Casino Sofia reflects the venue’s commitment to offering top-tier entertainment and reinforces the successful collaboration between the two companies.

“The installation of the machines was a strategic decision for us. Our partnership with Amusnet is a guarantee for success. As a Slot Manager, I am always looking for solutions that engage players. These machines combine classic style with modern dynamics, making them an essential addition to our slot mix,” said Velizar Bratoychev, Slot Manager at Monte Casino.

The Type S32 provides access to a rich portfolio of Amusnet’s most popular slot titles with AMUSEBOX game pack, which includes a fantastic variety of fruit and character games, engaging player mechanics, including Jackpot Cards, Buy Bonus, Free Spins and many more. The combination of immersive gameplay and premium cabinet design creates a highly engaging gaming environment tailored to the expectations of the users.

With this latest installation, Amusnet further strengthens its position as a provider of land-based gaming solutions, continuing to deliver premium products and long-term value to its casino partners across the region and beyond.

The post Monte Casino Sofia Elevates its Premium Gaming Floor with Amusnet’s Type S32 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Africa

MozzartBet is Live on Fast Track’s AI-native CRM Platform

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MozzartBet, one of South-East Europe’s largest sports betting and gaming operators, has gone live with Fast Track CRM platform, rolling out the platform across its brands in the Balkans, Romania and Africa.

MozzartBet operates across a range of regulated markets, with brands in Serbia, Bosnia, Croatia, Romania, Malta, Kenya and Nigeria. The launch is the next step in MozzartBet’s player engagement strategy, as the operator continues to scale its multi-market presence and deepen the experience it delivers across its brands.

“We have been genuinely impressed with Fast Track from day one. Their team understood our operation, our markets, and what we needed to achieve – and the platform has lived up to it. Our CRM team is already running campaigns in ways we could not before, across all of our markets, and we are excited about what this partnership will let us build for our players going forward,” said Nemanja Savkovic, COO at MozzartBet.

The launch gives MozzartBet’s team a single real-time customer model across its brands, alongside Fast Track AI – the platform’s natural-language and agentic-workflow capabilities, which let operators interact with the platform conversationally and delegate end-to-end CRM tasks to AI agents.

“What MozzartBet have built across the Balkans and Africa is genuinely impressive. We are deeply aligned with their vision for where they are going, and we will continue to do everything we can to help them see that vision through,” said Simon Lidzén, Co-Founder and CEO of Fast Track.

The post MozzartBet is Live on Fast Track’s AI-native CRM Platform appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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