Canada
PLAYMAKER ACQUIRES GAMING PRODUCT TWO-UP
Playmaker Capital Inc., the digital sports media company that lives at the intersection of sports, betting, media and technology, has broadened its range of core competencies with the acquisition of leading digital product agency Two-Up Agency Ltd. (“Two-Up”). Two-Up provides technical solutions to the online gaming industry’s biggest brands, bringing best-in-class technology tools and in-depth knowledge and expertise of the market to clients including News International, BetGenius, William Hill, AtTheRaces, SkyBet, and Sporting Solutions.
Two-Up was founded in 2016 by gaming technology expert Robbie Morris who now joins the Playmaker leadership team. Playmaker’s acquisition of Two-Up will add a team of 24 experienced sales and technology experts spread across two primary offices in London, UK and Krakow, Poland. This team includes 15 engineers with deep experience in the development of regulated betting products, monetization tools, free-to-play games, and APIs into major real money gaming operators.
Two-Up owns an unrivalled collective expertise of the complex market within which the business operates. Among the specialist skills Two-Up provides its clients are contextual ad widgets, including integrated betslips with conversion and tracking management; the creation, production and integration of scoreboard and data visualizations; product development, including native content, through sports, casino, bingo and esports; and free-to-play application builder services, all supported through a series of back-end engines and content management systems.
Within the Playmaker ecosystem, Two-Up’s core technology products will be integrated into Playmaker’s newly announced proprietary technology stack, Playmaker Bench. Playmaker Bench features a collection of best-in-class technology tools, integrated into a proprietary software platform that is designed to enhance user engagement and supercharge monetization. Two-Up’s myriad of products and areas of technical expertise will offer immediate value add to Playmaker Bench.
“Playmaker is a natural fit for Two-Up. We complement the existing strengths within Playmaker well, and, as part of the Playmaker Bench technology suite, we will enhance Playmaker’s monetization efforts across owned and operated properties,” commented Robbie Morris, Founder and CEO of Two-Up. “We’re excited and delighted to become a part of the Playmaker family. This opportunity will allow us to strengthen our core competencies, meaning existing and future clients will continue to benefit from what we set out to deliver in 2016, which is a first-class service.”
“I am pleased to welcome Two-Up into the Playmaker family, and am excited about how Robbie and his team will help bolster Playmaker’s technology offering,” added Jordan Gnat, Playmaker Founder and CEO. “Two-Up has deep relevance, credibility and unrivalled connections within the online gaming world globally. With this acquisition, we have added yet more value to our shareholders, and taken another step towards achieving our mission of building an ecosystem of assets that will provide sports fans and our clients with outsized value.”
TRANSACTION DETAILS
Pursuant to the terms of a purchase agreement dated August 31, 2021, Playmaker acquired 100% of Two-Up for aggregate consideration of up to US$5.75 million. The purchase price consideration consisted of a payment of US$750,000 in cash, the issuance of US$2.5 million of Playmaker common shares (the “Playmaker Shares”) at the Canadian dollar equivalent of CAD$0.60 per Playmaker Share and up to a maximum of US$2.5 million in the form of an earn-out, payable to the sellers upon Two-Up achieving certain EBITDA and revenue targets over the three-year period following closing. In addition, the sellers are eligible to receive a bonus earn-out in the event the EBITDA and revenue targets are exceeded.
Powered by WPeMatico
Alberta
Play’n GO granted Alberta iGaming licence, expanding Canadian market footprint
The Swedish gaming giant confirms its entry into another regulated market, with its industry-leading portfolio of games set to launch in Alberta.
Play’n GO, one of the world’s leading casino entertainment providers, has been granted a licence to supply online gaming content in the Canadian province of Alberta, marking another milestone in the company’s expansion across regulated North American markets.
The licence, awarded by the Alberta Gaming, Liquor & Cannabis Commission (AGLC), allows the company to offer its portfolio of premium online casino titles to licensed operators in the province ahead of Alberta’s planned market launch later this year.
Alberta represents an important new regulated opportunity within Canada, complementing Play’n GO’s established presence in Ontario and Quebec, while reinforcing the company’s commitment to operating exclusively in regulated jurisdictions.
Magnus Olsson said: “Being granted a licence in Alberta is another important step in our North American growth journey and further strengthens our presence in Canada.
“Regulated markets are the foundation of our business, and Alberta represents an exciting opportunity to expand our footprint in a jurisdiction that shares our commitment to high standards, player protection and long-term sustainability.”
The Alberta licence forms part of Play’n GO’s broader strategy of expanding through regulated markets, working closely with licensed operators to deliver compliant, high-quality gaming content focused on innovation, responsibility, and long-term commercial value.
As part of its market entry preparations, the company has aligned its technology and game portfolio with Alberta’s regulatory standards and requirements, with an initial batch of titles already undergoing certification to ensure launch readiness.
About Play’n GO
With more than 20 years of experience in mobile-first gaming, Play’n GO is a global leader in casino entertainment and the creator of some of the industry’s most iconic online titles, including Rich Wilde and the Book of Dead, Reactoonz, and Moon Princess.
A pioneer in the sector, Play’n GO was among the first to recognize the potential of mobile gaming, developing casino content for mobile devices as early as 2005, before the smartphone era.
Today, the company offers a portfolio of more than 450 premium titles, available to regulated operators across over 35 jurisdictions.
Play’n GO is strongly committed to a fully regulated, sustainable gaming industry built around entertainment, safety, and long-term collaboration.
The company works closely with operators, regulators, and research institutions to promote responsible gaming standards across all markets in which it operates.
With a deep understanding of both operators’ and players’ needs, Play’n GO focuses on creating high-quality, enduring content designed for long-term engagement.
In addition to game development, the company also provides backend services and solutions that support operators in delivering a seamless gaming experience.
Beyond gaming, Play’n GO has expanded into complementary entertainment verticals with Play’n GO Music and Play’n GO Shop, and is also a proud partner of the TGR Haas F1 Team.
For more information, please visit www.playngo.com
The post Play’n GO granted Alberta iGaming licence, expanding Canadian market footprint appeared first on Americas iGaming & Sports Betting News.
Alberta
Play’n GO secures Alberta iGaming supplier licence from AGLC
Play’n GO has been granted a licence to supply online gaming content in Alberta, as the province prepares to launch its regulated online market later this year.
The licence was awarded by the Alberta Gaming, Liquor & Cannabis Commission (AGLC). Play’n GO said the approval allows it to provide its online casino games to licensed operators in the province.
Magnus Olsson, Chief Commercial Officer at Play’n GO, said:
“Being granted a licence in Alberta is another important step in our North American growth journey and further strengthens our presence in Canada.
“Regulated markets are the foundation of our business, and Alberta represents an exciting opportunity to expand our footprint in a jurisdiction that shares our commitment to high standards, player protection and long‑term sustainability.”
Play’n GO said it has aligned its technology and game portfolio with Alberta’s regulatory requirements, with an initial batch of titles undergoing certification ahead of launch. The supplier is already active in Canada, with an established presence in Ontario and Quebec, according to the company.
The post Play’n GO secures Alberta iGaming supplier licence from AGLC appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
AGLC
Alberta iGaming Corporation Appoints Dan Keene as its CEO
Dan Keene, who served as the interim CEO of the Alberta iGaming Corporation (AiGC), has been appointed to the role permanently, effective April 21, 2026. Under his leadership, AiGC will launch Alberta’s regulated iGaming market on July 13. Keene has played a pivotal role in shaping the province’s gaming landscape, both through his work standing up AiGC and in his previous roles at the Alberta Gaming, Liquor, and Cannabis Commission (AGLC).
“Dan brings deep operational experience and a strong track record in gaming and market development. His leadership will be essential as the Alberta iGaming Corporation prepares for launch and delivers a regulated market built on social responsibility and player protection,” said Sanjeev Kad, Board Chair, Alberta iGaming Corporation.
About Dan Keene
Serving as Vice-President, Gaming at AGLC since July 2022, Keene overseen a broad portfolio, including gaming retail services, technical operations, compliance, online gambling, player loyalty, supply chain, electronic gaming, and product development across Alberta. He has been instrumental in advancing consumer-focused initiatives. He co-led the creation of Winner’s Edge, Alberta’s first province-wide casino loyalty program, and guided the operations of PlayAlberta.ca, currently, the province’s only regulated online gambling platform. Previously, Keene worked at AGLC as Manager, Casino Products. In this role, he led a team of specialists responsible for selecting slot games and terminals for Alberta’s 30 casinos and 750 VLT locations. Before joining AGLC, he completed successful tenures with Molson Breweries and Century Casinos Inc.
The post Alberta iGaming Corporation Appoints Dan Keene as its CEO appeared first on Americas iGaming & Sports Betting News.
-
BETANO5 days agoBetano unveiled as Tournament Supporter of FIFA World Cup 2026™ for Europe and South America
-
Australia5 days agoRegulating the Game Rolls Out Four-Level Partnership Structure Ahead of Sydney 2027 Program
-
Booming Games5 days agoBooming Games Releases “Diamond Forge: Link & Loot”
-
Brazil5 days agoTaDa Gaming to showcase its solutions at Peru Gaming Show 2026
-
Brightstar Global Solutions Corporation5 days agoBrightstar Lottery Signs 3-Year Contract Extension with TIPOS, Slovakia’s National Lottery
-
GAMOMAT5 days agoGAMOMAT Releases Multi Machine, a New Classic Fruit Title
-
Compliance Updates5 days agoIncentive Games wins interim Pennsylvania gaming licence
-
Brasil5 days agoEvolución de las apuestas en Brasil: ingresos, cumplimiento e integridad



