Canada

Casino Collectibles Association Member Attempts New Guinness World Record

Published

5 years ago

August 23, 2021

Current Record Holder Gregg Fisher’s Journey to Dramatically Increase World’s Casino Chip and Token Collection Record is Incredibly Complicated

Securing a Guinness World’s Record is far from a quick and easy process. Gregg Fisher, Casino Collectibles Association member and current record holder for the world’s largest collection of casino chips and tokens (from 818 different casinos), knows this from first-hand experience. The time-consuming and extremely detailed authentication and documentation process will get even more involved as Fisher seeks to almost triple his current record this month to a total of 2,222.

“The record is based on the largest number of items over a single subject in a private personal collection,” says Fisher. “In this case, only one chip or token from a specific casino is counted. So, in my case, the number of items in this Guinness World Record represents the same number of different casinos.”

The process of attaining the Guinness World Record for the “Largest Collection of Casino Chips and Tokens” is arduous and very exact. It begins with submitting a lengthy application, and waiting up to twelve weeks for approval. Then the hard work starts. Each chip or token must be commercially available (homemade items do not qualify) and information on how each was acquired must be provided. Two qualified independent witnesses, as confirmed by Guinness, must measure, photograph, count and authenticate each piece of the entire collection in a public place. A video of the experts counting the collection must be provided. The owner must also deliver a concise, clear inventory spreadsheet, with each page signed by both expert witnesses. Each expert witness, independently, must submit a statement of their daily activities involved in the process. Finally, the collection must be put on public display for three days for review and challenge. After everything is submitted to Guinness World Records, the twelve-week review process starts, and the wait for acceptance begins. It should be noted that about 40% of all Guinness World Record attempts fail because of the lack of perfect paperwork.

Fisher’s next World Record attempt has been approved by Guinness and the documentation process will begin at the end of September at Spinettis Gaming Supplies in Las Vegas. If all goes according to plan, the collection will be available for public review at that location on September 30th.

If approved, the new world’s largest casino chip and token collection, as recognized by Guinness World Records, will also be on display at the Casino Collectibles Association’s (CCA) 29th annual show, June 16-18, 2022, at the South Point Hotel and Casino in Las Vegas. The show is open to the public and offers the unique opportunity to examine, buy, sell, trade or evaluate casino collectibles and memorabilia. It features museum-like exhibits and dealers of casino memorabilia from all over the world.

affiliate marketing

CasinoCanada partners with LolaJack Casino to expand Canadian visibility

Published

13 hours ago

June 2, 2026

GamingAmericas.com

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CasinoCanada.com has entered into a partnership with LolaJack Casino to increase brand visibility and direct traffic to the platform in the Canadian market, the companies said.

Under the agreement, CasinoCanada will produce and distribute content about LolaJack Casino, including its gaming catalogue, platform features, and operational details. The content will be published in CasinoCanada’s review, comparison, and informational sections, with the stated aim of attracting and redirecting user traffic.

CasinoCanada is a Canada-focused online casino guide operated by SEOBROTHERS.

Eugene Ravdin, Head of PR at SEOBROTHERS, said: “We are pleased to support LolaJack Casino in strengthening its presence in the Canadian market. This partnership is aimed at driving relevant traffic to the platform through CasinoCanada’s content and distribution channels.”

LolaJack Casino is operated by WinLeads and was established in 2026.

The platform operates under a Costa Rican licence issued to Tafico Ltd. Alfie, Affiliate Manager at WinLeads, said: “We are delighted to team up with CasinoCanada to strengthen our brand visibility across Canada. This partnership aligns perfectly with our goal to deliver a top-tier gaming experience to Canadian players through a trusted informational guide.”

The companies said Canadian users have access to a gaming library of more than 11,000 titles from 107 software providers, including Pragmatic Play, Playson, Mascot Gaming, and Hacksaw Gaming.

The post CasinoCanada partners with LolaJack Casino to expand Canadian visibility appeared first on Americas iGaming & Sports Betting News.

Ben Wood CCO at Playson

Playson strengthens North American footprint with Caesars Entertainment partnership

Published

14 hours ago

June 2, 2026

GamingAmericas.com

playson-strengthens-north-american-footprint-with-caesars-entertainment-partnership

Launch brings slot studio’s award-winning portfolio to an increased player base across Ontario

Playson, the accomplished digital entertainment supplier, has secured its latest partnership in Ontario with Caesars Entertainment, bringing a new portfolio of titles to Caesars Palace Online Casino, Horseshoe Online Casino and Caesars Sportsbook & Casino.

The agreement will see Playson elevate the industry-renowned operator’s comprehensive online slot collection with an array of top-performing releases from its Hold and Win library, integrated via Light & Wonder’s aggregation platform.

Titles including 4 Pots Riches: Hold and Win, Thunder Coins: Hold and Win and Diamonds Power XXL: Hold and Win will enable players across the province to enjoy feature-led, captivating gameplay experiences, which have already proven successful since Playson first entered the market in 2022.

Playson’s latest tie-up highlights the international recognition of its brand, with its extensive portfolio continuing to drive long-term value for operators worldwide.

Ben Wood, CCO at Playson, said: “Caesars Digital is a prestigious entertainment brand and this partnership reinforces our commitment to deliver player-favourite content to the world’s leading casino operators. We look forward to bringing our proven portfolio to an increased number of players across Ontario and continue strengthening our North American footprint.”

Ricardo Cornejo Rivas, Vice President of Online Gaming at Caesars Digital, said: “The addition of Playson’s established portfolio of titles broadens the online casino offering for our players in Ontario. This partnership reflects our ongoing focus on advancing the online casino experience across our platforms.”

The post Playson strengthens North American footprint with Caesars Entertainment partnership appeared first on Americas iGaming & Sports Betting News.

Canada

Peter & Sons signs St8 deal to distribute slots in Ontario and the UK

Published

15 hours ago

June 2, 2026

Wladimir P.

peter-&-sons-signs-st8-deal-to-distribute-slots-in-ontario-and-the-uk

The content rollout targets two regulated markets via St8’s aggregation platform, giving operators access to titles including Barbarossa Dragon Empire and Zombie Road.

Peter & Sons has signed a partnership with aggregation platform St8 to distribute the studio’s casino content to operators in Ontario and the UK.

The agreement expands Peter & Sons’ reach through St8’s aggregation network, with the initial focus on the regulated Ontario and UK markets.

Operators in both jurisdictions will be able to offer Peter & Sons titles including Barbarossa Dragon Empire, Ghostfather Awakened, Zombie Road, and Sand of Destiny.

Yann Bautista, Founder and Commercial Director at Peter & Sons, said: “Ontario and the UK are both hugely important markets for us, so partnering with St8 represents a very exciting step in our continued expansion. Their aggregation network creates a strong route for bringing our portfolio to operators in these regions, and we’re looking forward to seeing our games reach even more players across both markets. St8’s approach and understanding of regulated gaming make them a natural partner for Peter & Sons.”

David Fall, Business Development Manager at ST8, added: “We are absolutely delighted to be working with Peter & Sons across the UK and Ontario markets. Their bold creative vision, distinctive game design and commitment to player-first entertainment make them an outstanding partner for us. We are excited about what we can achieve together and look forward to bringing their unique portfolio to even more players.”

The post Peter & Sons signs St8 deal to distribute slots in Ontario and the UK appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.