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HITSqwad signs game distribution deal with Playzido

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Developer of innovative jackpot slots set to launch its first titles in Q4 via fast-growing platform provider and content aggregator

HITSqwad, the challenger studio that plans to become a leading provider of jackpot games to the online gaming market, has joined forces with fast-growing content aggregator, Playzido, to launch its titles to operators in regulated online markets around the world.

HITSqwad is run by a team of industry veterans that have identified a gap in the market for jackpot games. Playzido’s open architecture platform enables HITSqwad to rapidly deliver a range of highly functional games, and also allows them to easily customise these to meet the regulatory requirements in each of the markets they target.

The studio will use the Playzido platform to deliver a suite of jackpot slots that will be offered to operators on Playzido’s ever growing network.

HITSqwad has developed each jackpot slot with a mobile-first approach, and have focussed on providing an exceptional user experience by ensuring the games are ultra-light weight for quick downloads and that the User Interface is highly functional, but simple and easy to understand.

Their objective is to deliver captivating gaming experiences through a pronounced blend of maths, psychology, art and sound.

The developer is currently working on its first series of jackpot slots which will be made available to Playzido operators starting in the fourth quarter. Thereafter a steady flow of fresh and innovative games will follow. All jackpot slots will meet the regulatory requirements of each target market whilst ensuring that the highest levels of responsible gaming are met.

Playzido is quickly carving out a niche in the industry by actively supporting innovative game developers such as HITSqwad, allowing them to deploy games directly onto its ecosystem. This is only possible due to its agile technology, its existing contracts with operators and its aspiration to work hand in hand with studios.

Charl Geyser, CEO of HITSqwad, said: “We are taking an innovative approach to game development and in particular jackpot slots. We believe there is huge untapped potential for these games, which
combined with the striking animations and engaging sound we are building in to each game, makes for a jackpot slot product like no other. I’d like to thank Playzido for partnering with us on this and look forward to debuting our first game later this year. Collaborating with Playzido allows us to rapidly deploy our games and focus on what we do best.”

Stuart Banks, Managing Director of Playzido, said: “As a content aggregator, we look to partner with studios at the cutting edge of game development and in HITSqwad we have a developer that is pushing the boundaries with jackpot slots.

“I look forward to seeing its first games launch to the Playzido network later this year and for our operator partners to be able to leverage the potential of these exciting jackpot slots.”

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Blueprint Gaming upgrades Super Graphics Upside Down for Lottomart exclusive

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The updated slot launches on Lottomart for UK players on 23rd July with a new bonus wheel and higher max win.

Blueprint Gaming is releasing an upgraded version of Super Graphics Upside Down exclusively on Lottomart from 23rd July, giving Lottomart’s UK players early access to the title.

Originally launched in 2021, Super Graphics Upside Down is being re-released with a new bonus wheel feature and an increased max win potential, rising from 250X to 3000X, according to the companies.

Chris Ruddock, Commercial Director at Lottomart, said:

“Securing an early release exclusive on the new Super Graphics Upside Down is another exciting milestone for Lottomart. Blueprint Gaming has upgraded a fantastic game with engaging new features and bigger win potential, and we’re delighted to offer this game exclusively to our UK players.”

Elliott Kyne, Account Manager at Blueprint Gaming, said:

“We’re delighted to support Lottomart with the exclusive UK launch of Super Graphics Upside Down. It’s also pleasing to see our partnership continue to go from strength to strength, and Lottomart’s impressive growth and UK focus has made them a match made in heaven for Blueprint’s content. We’re SUPER excited to bring this latest release to their players.”

The companies said the launch is part of their ongoing partnership, with Blueprint Gaming providing exclusive content as Lottomart expands its UK presence.

The post Blueprint Gaming upgrades Super Graphics Upside Down for Lottomart exclusive appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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AppsFlyer: UK app activity spikes on every goal during England knockout games

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Data tracks the semi-final loss to Argentina and third-place win over France, showing rising spend even on goals against England.

AppsFlyer on July 22, 2026 published new UK app activity data tied to England’s knockout-stage matches in 2026’s biggest global football tournament: a 1-2 semi-final loss to Argentina and a 6-4 win over France in the third-place match.

The company said the UK stood out in its seven-market study as the only market to show app activity spikes in response to its own team scoring during the knockout stage. “England fans lived two entirely different matches on their phones within a week. In the semi-final, activity spiked when England scored, the only time we saw a market react to its own team’s goal in the knockout stage, but the mood shifted fast once Argentina hit back, with fans clearly cooling as the game slipped away. In the third-place match, mobile surged and dipped with every goal in a high-scoring game, keeping engagement elevated throughout. Same fans, same phones, two completely different stories,” said Lex Nakad, GM, EMEA West, AppsFlyer.

AppsFlyer reported that Gordon’s opener in the semi-final drove app activity 21% above normal. Engagement peaked at half-time at 47% above normal, then Argentina’s equalizer triggered a 19% spike. By the time Argentina scored a stoppage-time winner, the reaction had dropped to 6%, which AppsFlyer said indicated deflating interest as the match turned.

In the third-place match, AppsFlyer said activity “surged and dipped with every goal” throughout the ten-goal game, including a 37% spike at the hydration break and a 25% lift “across the goals,” which it attributed to the volume of match action rather than a single moment.

On monetisation, AppsFlyer said purchases increased in both matches: up 31% in the semi-final and 59% in the third-place match. Per-app spend peaked at half-time (19%) in the semi-final and spiked again on Argentina’s late goals (18% to 20% on the equalizer, and 15% on the winner). Streaming was the top-performing category, up 183%. The company also said food delivery behaviour diverged by kickoff time, with activity up 11% pre-kickoff and peaking at 17% at half-time for the 8pm semi-final, but dropping 39% during the 10pm third-place match.

AppsFlyer said the analysis spans seven markets (US, Mexico, Canada, UK, France, Spain, Argentina) and 18 app categories, comparing match-day activity with a matched regular-day baseline at the same local-clock minute. The company noted the underlying app-market data is the United Kingdom (not an “England-only” cut), and that it is not quoting revenue or order size due to outliers.

The post AppsFlyer: UK app activity spikes on every goal during England knockout games appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Contributors Program

Gamblers Connect names Gali Hartuv as seventh 2026 Contributors Program voice

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The Playa strategic advisor will publish on VIP operations, segmentation and retention, starting with an anonymous VIP Operations Survey 2026.

Gamblers Connect has confirmed Gali Hartuv, Strategic Advisor at The Playa, as the seventh voice to join its 2026 Contributors Program.

The independent B2B iGaming media platform said the programme will reveal one senior industry voice per month throughout 2026, with contributors publishing under the Gamblers Connect Contributor Editorial Code.

Gamblers Connect said Hartuv has more than 15 years’ experience in VIP management, including designing and optimising VIP programmes across more than 50 operator brands, and training “hundreds of professionals” now working in VIP roles across the industry.

Hartuv will publish across four areas: building VIP programmes that drive long-term value; AI-powered VIP identification and player segmentation; hyper-personalisation and retention strategy; and scaling VIP operations across different markets and cultures. His first contribution is a VIP Operations Survey 2026, an anonymous survey intended to benchmark how VIP teams work across iGaming operators, including portfolio sizing, tools, qualification thresholds, workflow standards and where time is spent during the week.

Partnerships and Operations Lead, Luka Dimitrijevic, said: “VIP management is where a great deal of an operator’s value is won or lost, and very few people can speak to it with Gali’s depth. He has spent his career turning high value player relationships into a discipline rather than guesswork, and he is refreshingly candid about what works and what does not. Through the Contributors Program he will share practical insight on VIP strategy, retention, and the smart use of AI, with content grounded in real results rather than recycled best practices.”

The post Gamblers Connect names Gali Hartuv as seventh 2026 Contributors Program voice appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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