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IMG ARENA adds Ryder Cup to the Golf Event Centre

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PGA of America and Ryder Cup Europe collaboration will deliver an enhanced fan experience at the biennial contest

IMG ARENA, a leading sports betting service and content hub, has acquired the data distribution rights to the Ryder Cup.

The biennial match play event will be part of IMG ARENA’s ever-growing Golf Event Centre, which already includes European Tour events, as well as the PGA Championship, also run by the PGA of America.

The Ryder Cup features the United States versus Europe and will next take place at Whistling Straits, in Kohler, Wisconsin, from September 21-26, 2021.

IMG ARENA will package and present the data from the Ryder Cup for sportsbook operators via the Golf Event Centre, working with the organisers and rights holders at the PGA of America and Ryder Cup Europe.  The partnership will allow sports bettors to enjoy a comprehensive range of real-time, shot-by-shot data and markets, as well as interactive course visualisations.

The purpose-built sports betting solution is an industry-first product that enables interactive in-play betting on the sport.

Max Wright, SVP Commercial of IMG ARENA, said “As an iconic sporting showpiece, the addition of the Ryder Cup to the Golf Event Centre cements its status as a must-have product.

“Sports bettors will be able to enjoy a totally new and unique experience at this year’s event, with a never-seen-before range of data and content to consume as they enjoy a magical three days of action.”

Seth Waugh, PGA of America CEO, said: “This experience allows fans to engage with our most unique flagship event – the Ryder Cup – in a way that they’ve never been able to before. This is an entirely new avenue to globally reach a world of people, beyond just dedicated golf fans, and importantly to continue the momentum of growing interest in the game from an increasingly diverse fan base.” 

Guy Kinnings, European Tour Deputy CEO, Ryder Cup Director and Chief Commercial Officer, said: “The Golf Event Centre offers a new way for fans to enjoy and experience the Ryder Cup, a global event that transcends our sport.

“We have been working closely with IMG ARENA across our European Tour events since 2019 and the inclusion of the Ryder Cup in the Golf Event Centre is the natural next step in that partnership.”

Headquartered in London, IMG ARENA works with more than 470 leading sportsbook brands worldwide to deliver live streaming video and data feeds for more than 45,000 sports events annually, as well as for on-demand virtual sports products including the UFC Event Centre. In 2020, more than 210 million hours of IMG ARENA content was watched by 69 million unique viewers around the globe. IMG ARENA’s clients include the ATP, UFC, European Tour, PGA TOUR and the FA.

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Amusnet

Amusnet Officially Enters the Philippine Market

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Amusnet has announced its official entry into the Philippine market. In a double milestone for the company’s expansion strategy, Amusnet has successfully gone live with its first local operator, 747Live, and is now officially featured on the Philippine Amusement and Gaming Corporation (PAGCOR) List of EGLD-Approved Electronic Games. The list currently includes a total of 214 approved titles, representing a significant achievement and reinforcing Amusnet’s position as a trusted B2B partner in the country.

“These are two major achievements for us: a strong PAGCOR-approved portfolio and going live with our first partner in the Philippines, 747Live – both laying the foundation for accelerated growth and a stronger market presence,” said Kalin Angelov, Business Development Manager at Amusnet.

“We are very pleased to welcome Amusnet to our platform, as their reputation for premium content perfectly aligns with our mission to offer the best gaming experience in the Philippines. As Amusnet’s first partner in the region, we are excited to introduce such an extensive selection of approved titles to our audience,” said Enrico Menghini, CEO at 747Live.

The initial integration with 747Live allows local players to experience Amusnet’s world-renowned gaming mechanics, immersive graphics and signature jackpot features. To celebrate this market entry, Amusnet is highlighting a selection of top-performing titles, such as the dynamic 100 Golden Coins: Reel Fishing, the fan-favourite Extra Crown and the high-energy 100 Golden Coins.

This expansion into the Philippines marks a new chapter for Amusnet. The supplier continues to set new standards in the iGaming industry, providing operators with a robust and diversified portfolio of high-quality content. By entering the Philippine market with such a strong lineup, the company establishes itself as a premier partner for local operators, dedicated to bringing premium gaming experiences to a new and growing audience.

The post Amusnet Officially Enters the Philippine Market appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Betting and Gaming Council

Betting and Gaming Council Appoints Kane Purdy as New Chair

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The Betting and Gaming Council (BGC) has appointed Kane Purdy, Managing Director at Gamesys Operations Limited, as the new non-executive Chair with immediate effect.

Kane takes on the role after 20 years in the betting and gaming industry, bringing extensive operational experience, deep sector knowledge and a strong track record of leadership across the regulated sector.

In addition to his role at Gamesys Operations Limited – part of Bally’s Intralot – Kane has played an active role in driving industry collaboration, including as Chair of GamProtect, the single customer view initiative designed to enhance player protection and raise standards across the industry.

The Chair position will be filled on a rotating basis by BGC members, with each term lasting 12 months.

Kane succeeds Executive Chair Michael Dugher, who stepped down earlier this year after six years at the BGC.

Grainne Hurst, Chief Executive Officer of the Betting and Gaming Council, said: “Kane brings a huge amount of experience, expertise and talent to this role, built over two decades in the industry.

“He is a highly respected leader with a deep understanding of both the opportunities and the responsibilities that come with operating in a regulated environment. He has also demonstrated a strong commitment to collaboration, helping to drive forward initiatives that strengthen standards and protections across the sector.

“I look forward to working closely with him as we continue to champion our members, raise standards and support a well-regulated industry that delivers for customers, the economy and communities across the country.”

Kane Purdy, Managing Director at Gamesys Operations Limited and non-executive Chair of the Betting and Gaming Council, said: “I am honoured and delighted to take on the role of Chair of the Betting and Gaming Council.

“After 20 years in the industry, I understand the importance of working collectively to meet challenges, raise standards and ensure the regulated sector continues to thrive.

“I look forward to working collaboratively with Grainne and the team, as well as with members from across the industry, to build on the strong progress already made and help shape the future direction of the BGC.”

The post Betting and Gaming Council Appoints Kane Purdy as New Chair appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Africa

TaDa Strengthens its Presence in South Africa Through New Partnership with Sunbet

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TaDa has strengthened its presence in the South African iGaming market through its new partnership with Sunbet, one of the country’s premier online gaming and sports betting operators.

The new collaboration supports TaDa Gaming’s continued growth in regulated markets and further strengthens its presence in South Africa’s rapidly evolving online gaming sector.

Winner of the SiGMA Africa Slot Newcomer of the Year 2025 award, TaDa’s mobile first, player-centric and expertly localised games stand out through their dynamic features and mechanics, immersive themes and easy onboarding that aligns with local preferences.

Sunbet customers will have immediate access to TaDa’s leading Fortune Gems series, including Fortune Gems 500 which is currently the top slot across African jurisdictions; while the retro slot machine design of Rapid Gems 777 has seen it quickly become a player favourite. Distribution is through Light & Wonder Inc.

Ray Lee, Director of Business Development, TaDa Gaming, said: “We are delighted to be working with Sunbet. Their strong customer focus and reputation for being ahead of the curve for innovative content gives us opportunities to increase our know-how, improve our localisation and continue to deliver great gaming experiences to more players across South Africa.”

Tyler Gentle, Casino Product Manager at Sunbet, said: “Great games are games that people come back to. They strike the right balance between simplicity, reward and engagement. TaDa’s games do that, and then some. They’re accessible, engaging and importantly, built to be played. And that’s why we’re so excited they are now part of Sunbet’s line up.”

The post TaDa Strengthens its Presence in South Africa Through New Partnership with Sunbet appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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