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IMG ARENA adds Ryder Cup to the Golf Event Centre
PGA of America and Ryder Cup Europe collaboration will deliver an enhanced fan experience at the biennial contest
IMG ARENA, a leading sports betting service and content hub, has acquired the data distribution rights to the Ryder Cup.
The biennial match play event will be part of IMG ARENA’s ever-growing Golf Event Centre, which already includes European Tour events, as well as the PGA Championship, also run by the PGA of America.
The Ryder Cup features the United States versus Europe and will next take place at Whistling Straits, in Kohler, Wisconsin, from September 21-26, 2021.
IMG ARENA will package and present the data from the Ryder Cup for sportsbook operators via the Golf Event Centre, working with the organisers and rights holders at the PGA of America and Ryder Cup Europe. The partnership will allow sports bettors to enjoy a comprehensive range of real-time, shot-by-shot data and markets, as well as interactive course visualisations.
The purpose-built sports betting solution is an industry-first product that enables interactive in-play betting on the sport.
Max Wright, SVP Commercial of IMG ARENA, said “As an iconic sporting showpiece, the addition of the Ryder Cup to the Golf Event Centre cements its status as a must-have product.
“Sports bettors will be able to enjoy a totally new and unique experience at this year’s event, with a never-seen-before range of data and content to consume as they enjoy a magical three days of action.”
Seth Waugh, PGA of America CEO, said: “This experience allows fans to engage with our most unique flagship event – the Ryder Cup – in a way that they’ve never been able to before. This is an entirely new avenue to globally reach a world of people, beyond just dedicated golf fans, and importantly to continue the momentum of growing interest in the game from an increasingly diverse fan base.”
Guy Kinnings, European Tour Deputy CEO, Ryder Cup Director and Chief Commercial Officer, said: “The Golf Event Centre offers a new way for fans to enjoy and experience the Ryder Cup, a global event that transcends our sport.
“We have been working closely with IMG ARENA across our European Tour events since 2019 and the inclusion of the Ryder Cup in the Golf Event Centre is the natural next step in that partnership.”
Headquartered in London, IMG ARENA works with more than 470 leading sportsbook brands worldwide to deliver live streaming video and data feeds for more than 45,000 sports events annually, as well as for on-demand virtual sports products including the UFC Event Centre. In 2020, more than 210 million hours of IMG ARENA content was watched by 69 million unique viewers around the globe. IMG ARENA’s clients include the ATP, UFC, European Tour, PGA TOUR and the FA.
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brand-partnership
G2 names Skin.Club official skin partner for its CS2 team
Skin.Club branding will appear on G2 jerseys, social channels and content series, with in-person activations planned.
G2 has partnered with Skin.Club as the official skin partner for its Counter-Strike 2 (CS2) team, with the deal spanning team jerseys, content and live experiences.
Under the agreement, Skin.Club will feature on G2’s CS2 team jersey as an official partner. The partnership also includes logo placement across G2’s social channels and integration within content series throughout the year, plus a “series of in-person activations,” according to the companies.
“Partnering with Skin.Club marks an exciting step forward for our G2 CS team,” said Alban Dechelotte, CEO of G2. “We’re always looking to work with brands that genuinely understand the Counter-Strike community, and Skin.Club brings both passion and innovation to the space. Together, we aim to create engaging experiences for fans while continuing to push the competitive ambitions of our roster.”
“At Skin.Club, we’re focused on creating experiences that bring the Counter-Strike community closer together,” said Dan Tar, CMO of Skin.Club. “Collaborating with G2 allows us to work alongside one of the most iconic teams in esports and deliver new ways for fans to engage. Drive, Love, Counter-Strike!”
Financial terms and the partnership duration were not disclosed.
The post G2 names Skin.Club official skin partner for its CS2 team appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
GGPoker
Marius Kudzmanas wins WSOP Europe Main Event for €2m
WSOP says the €5,300 Main Event drew 2,617 entries and created a €13.085m prize pool, the largest open event in European history.
Marius Kudzmanas has won the World Series of Poker (WSOP) Europe Main Event, taking home the €2,000,000 top prize and the WSOP Europe Main Event Champion’s gold bracelet, WSOP announced on April 11, 2026.
WSOP said the €5,300 Main Event attracted 2,617 entries and generated a €13,085,000 prize pool, calling it the largest open event in European poker history.
Across the wider WSOP Europe festival, WSOP reported more than 80 countries represented, 15 WSOP gold bracelets awarded, over €39,500,000 in prizes, and 15,779 total entries across all bracelet events.
WSOP also highlighted Switzerland’s Anna Eggenberger winning the inaugural WSOP Europe €1,000 Ladies Championship for her first bracelet, topping a 197-player field that WSOP said was the biggest ladies championship event ever held outside of Las Vegas.
WSOP executives framed the turnout as a signal of momentum heading into the summer WSOP in Las Vegas, scheduled to run May 26 through July 15. “We are absolutely thrilled with the phenomenal success of this year’s WSOP Europe, which has set new parameters for poker on the continent,” said Ty Stewart, Chief Executive Officer of WSOP. Gregory Chochon, Chief Operating Officer of WSOP, added: “This edition of WSOP Europe was the best yet, and we’d like to sincerely thank all of the players, dealers, staff, partners, and media that came together to make the festival so special. A core WSOP goal is to continually refine and improve our events – with that in mind, we can’t wait for the action to kick off next month in Las Vegas!”
The post Marius Kudzmanas wins WSOP Europe Main Event for €2m appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Casino Operators
LuckyStreak adds Popiplay slots to LuckyConnect aggregation API
Deal makes Popiplay’s 75+ game portfolio available to LuckyConnect customers, with new releases auto-synced via the platform.
LuckyStreak has added Popiplay to its iGaming content aggregation API solution LuckyConnect, expanding the aggregator’s third-party slots catalogue. The partnership was announced on 13th April 2026.
Under the deal, Popiplay’s full games library becomes available to LuckyConnect customers “instantly, with no additional technical work required,” according to LuckyStreak. The company said new Popiplay titles will be auto-synced with customers’ game management systems as they are released.
Popiplay, founded in 2022, is a Scandinavian slots studio with a portfolio of more than 75 games. LuckyStreak highlighted mechanics across the catalogue including Bonus Buy and Chance x2 & x3.
Rory Kimber, Commercial Director at LuckyStreak, said: “Popiplay is a great example of the new wave of studios building content for how players actually engage today. Their focus on performance, streamer appeal, and player-first design makes them a strong addition to LuckyConnect and highly relevant for operators targeting modern audiences. We continue to build a portfolio that balances proven performers with ambitious, high-growth providers, and Popiplay fits that strategy perfectly.”
Almir Kudic, CCO at Popiplay, said: “Partnering with LuckyStreak is an important step for us as we continue to grow our distribution. It gives us the opportunity to bring our games to a wider audience while working with a partner that shares our focus on quality and player engagement. We’re excited about what we can achieve together.”
The post LuckyStreak adds Popiplay slots to LuckyConnect aggregation API appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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