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IMG ARENA adds Ryder Cup to the Golf Event Centre

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PGA of America and Ryder Cup Europe collaboration will deliver an enhanced fan experience at the biennial contest

IMG ARENA, a leading sports betting service and content hub, has acquired the data distribution rights to the Ryder Cup.

The biennial match play event will be part of IMG ARENA’s ever-growing Golf Event Centre, which already includes European Tour events, as well as the PGA Championship, also run by the PGA of America.

The Ryder Cup features the United States versus Europe and will next take place at Whistling Straits, in Kohler, Wisconsin, from September 21-26, 2021.

IMG ARENA will package and present the data from the Ryder Cup for sportsbook operators via the Golf Event Centre, working with the organisers and rights holders at the PGA of America and Ryder Cup Europe.  The partnership will allow sports bettors to enjoy a comprehensive range of real-time, shot-by-shot data and markets, as well as interactive course visualisations.

The purpose-built sports betting solution is an industry-first product that enables interactive in-play betting on the sport.

Max Wright, SVP Commercial of IMG ARENA, said “As an iconic sporting showpiece, the addition of the Ryder Cup to the Golf Event Centre cements its status as a must-have product.

“Sports bettors will be able to enjoy a totally new and unique experience at this year’s event, with a never-seen-before range of data and content to consume as they enjoy a magical three days of action.”

Seth Waugh, PGA of America CEO, said: “This experience allows fans to engage with our most unique flagship event – the Ryder Cup – in a way that they’ve never been able to before. This is an entirely new avenue to globally reach a world of people, beyond just dedicated golf fans, and importantly to continue the momentum of growing interest in the game from an increasingly diverse fan base.” 

Guy Kinnings, European Tour Deputy CEO, Ryder Cup Director and Chief Commercial Officer, said: “The Golf Event Centre offers a new way for fans to enjoy and experience the Ryder Cup, a global event that transcends our sport.

“We have been working closely with IMG ARENA across our European Tour events since 2019 and the inclusion of the Ryder Cup in the Golf Event Centre is the natural next step in that partnership.”

Headquartered in London, IMG ARENA works with more than 470 leading sportsbook brands worldwide to deliver live streaming video and data feeds for more than 45,000 sports events annually, as well as for on-demand virtual sports products including the UFC Event Centre. In 2020, more than 210 million hours of IMG ARENA content was watched by 69 million unique viewers around the globe. IMG ARENA’s clients include the ATP, UFC, European Tour, PGA TOUR and the FA.

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Aaron Axisa Commercial Director at Vivid Gaming

Vivid Gaming signs Hub88 distribution deal for its slot portfolio

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Single API integration puts Vivid’s 34-game catalogue in front of Hub88-connected operators across regulated and emerging markets.

Vivid Gaming has signed a partnership with Hub88 to distribute its slot games to operators via Hub88’s aggregation platform.

The companies said the deal will make Vivid Gaming’s catalogue available through a single integration, expanding reach across “multiple regulated and emerging markets” supported by Hub88’s network.

Vivid Gaming said it has built a portfolio of more than 30 slot titles, with 34 games currently listed in its catalogue, and that the agreement is part of its broader commercial expansion strategy.

Aaron Axisa, Commercial Director at Vivid Gaming, said: “Partnering with Hub88 marks another exciting step in our growth journey. Their reputation, technical excellence and extensive operator network make them an ideal distribution partner as we continue to expand our global footprint. We’re committed to delivering high-quality entertainment that stands out in an increasingly competitive market, and this partnership enables even more operators to offer our games to their players with a fast and seamless integration”.

Jessica Inglott, Head of Supplier Relations at Hub88, said: “We are delighted to welcome Vivid Gaming to our platform, further diversifying our global offering with their highly engaging, top-tier content. Vivid Gaming has quickly established a stellar reputation for combining striking visuals with innovative, player-centric mechanics. This partnership perfectly aligns with our mission to provide operators with frictionless access to the industry’s most exciting emerging studios through our single API integration, and we look forward to a highly successful collaboration”.

The post Vivid Gaming signs Hub88 distribution deal for its slot portfolio appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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01.tech

Aviatrix goes live on 01.tech aggregation platform

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Deal adds Aviatrix’s crash game and connected titles, including Aviatrix Second Chance and Aviatrix Fruits, to 01.tech’s operator network.

Aviatrix has gone live on aggregator 01.tech under a new distribution agreement covering its crash game and broader iGaming Metaverse portfolio.

Under the deal, Aviatrix’s iGaming Metaverse is integrated into the 01.tech aggregation platform, giving operators access to the original Aviatrix crash game and other connected titles. Aviatrix said the line-up includes recent releases such as Aviatrix Second Chance and Aviatrix Fruits.

Aviatrix said its iGaming Metaverse is designed to let players move across multiple titles while maintaining progress and loyalty rewards, with the aim of improving retention.

Victoria Lambroza, Key Partnerships Executive at Aviatrix, said: “This partnership with 01.tech is an important step in bringing Aviatrix and our iGaming Metaverse to more operators and players around the world. What makes this deal especially exciting is that 01.tech’s operator partners gain access to a connected ecosystem of titles where players can build progress and continue their journey across multiple experiences.”

Inna Polly, Head of Game Aggregator at 01.tech, said: “Aviatrix has quickly established itself as one of the most innovative names in the crash and casino games space, and we are very pleased to add its content to the 01.tech aggregation platform. Our goal is to give operators access to high-quality and engaging content via a simple integration. Aviatrix is a strong addition to that offering, particularly because its iGaming Metaverse is driving such deep player engagement.”

The post Aviatrix goes live on 01.tech aggregation platform appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Central America

FeedConstruct takes exclusive data and streaming rights for Nicaragua’s Liga Primera

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Deal covers worldwide distribution of Liga Primera and Copa Primera content for sportsbooks and betting suppliers.

FeedConstruct has acquired exclusive worldwide streaming and data rights for Nicaragua’s top-tier football competitions, Liga Primera and Copa Primera.

The company said the agreement delivers start-to-finish coverage of every match across both competitions and expands its Central American football portfolio for sportsbook operators and providers using its data integration and streaming.

Ani Isakhanyan, Head of Rights and Content at FeedConstruct, stated, “Securing these exclusive rights is a highly valuable addition to our portfolio. Liga Primera and Copa Primera deliver the consistent football content that the global iGaming industry demands. This acquisition ensures our partners can offer comprehensive coverage of a rapidly emerging betting market.”

Allan J. Chamorro, Managing Partner at Apollo Sports Business Group, added, “Nicaragua has rapidly established itself as one of Central America’s fastest-growing football markets, attracting growing regional recognition and international commercial interest. Our partnership with FeedConstruct builds on that momentum by expanding the global distribution of Liga Primera and Copa Primera while powering sustainable commercial opportunities that strengthen clubs, elevate the competitions, and accelerate the long-term growth of the game.”

Liga Primera and Copa Primera are the main competitions in Nicaragua’s professional football calendar. FeedConstruct said the competitions are gaining regional recognition in Central America, supported by regular participation in CONCACAF tournaments.

 

The post FeedConstruct takes exclusive data and streaming rights for Nicaragua’s Liga Primera appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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