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IMG ARENA adds Ryder Cup to the Golf Event Centre

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PGA of America and Ryder Cup Europe collaboration will deliver an enhanced fan experience at the biennial contest

IMG ARENA, a leading sports betting service and content hub, has acquired the data distribution rights to the Ryder Cup.

The biennial match play event will be part of IMG ARENA’s ever-growing Golf Event Centre, which already includes European Tour events, as well as the PGA Championship, also run by the PGA of America.

The Ryder Cup features the United States versus Europe and will next take place at Whistling Straits, in Kohler, Wisconsin, from September 21-26, 2021.

IMG ARENA will package and present the data from the Ryder Cup for sportsbook operators via the Golf Event Centre, working with the organisers and rights holders at the PGA of America and Ryder Cup Europe.  The partnership will allow sports bettors to enjoy a comprehensive range of real-time, shot-by-shot data and markets, as well as interactive course visualisations.

The purpose-built sports betting solution is an industry-first product that enables interactive in-play betting on the sport.

Max Wright, SVP Commercial of IMG ARENA, said “As an iconic sporting showpiece, the addition of the Ryder Cup to the Golf Event Centre cements its status as a must-have product.

“Sports bettors will be able to enjoy a totally new and unique experience at this year’s event, with a never-seen-before range of data and content to consume as they enjoy a magical three days of action.”

Seth Waugh, PGA of America CEO, said: “This experience allows fans to engage with our most unique flagship event – the Ryder Cup – in a way that they’ve never been able to before. This is an entirely new avenue to globally reach a world of people, beyond just dedicated golf fans, and importantly to continue the momentum of growing interest in the game from an increasingly diverse fan base.” 

Guy Kinnings, European Tour Deputy CEO, Ryder Cup Director and Chief Commercial Officer, said: “The Golf Event Centre offers a new way for fans to enjoy and experience the Ryder Cup, a global event that transcends our sport.

“We have been working closely with IMG ARENA across our European Tour events since 2019 and the inclusion of the Ryder Cup in the Golf Event Centre is the natural next step in that partnership.”

Headquartered in London, IMG ARENA works with more than 470 leading sportsbook brands worldwide to deliver live streaming video and data feeds for more than 45,000 sports events annually, as well as for on-demand virtual sports products including the UFC Event Centre. In 2020, more than 210 million hours of IMG ARENA content was watched by 69 million unique viewers around the globe. IMG ARENA’s clients include the ATP, UFC, European Tour, PGA TOUR and the FA.

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Lottomart launches S Gaming slot Dragon’s Rage as permanent UK exclusive

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Lottomart has launched Dragon’s Rage, a new S Gaming slot available as a permanent exclusive to Lottomart players in the UK.

The release follows the partnership’s previous exclusive title, Fisherman’s Fortune, and adds another game to Lottomart’s exclusive-content portfolio.

Set in a dragon’s treasure lair, Dragon’s Rage uses a 1,024-ways-to-win format. Features include the Coil Collect mechanic, choice-led Free Spins, and Rage Spins. The game also includes three fixed-level jackpots: Inferno, Flame and Ember.

Chris Ruddock, Commercial Director at Lottomart, commented: “We’re delighted to launch Dragon’s Rage as a permanent UK exclusive. Developed in close collaboration with S Gaming, the game combines a strong fantasy theme with engaging features designed with our players in mind. We’re looking forward to seeing how our customers respond to the launch.”

Charles Mott, CEO of S Gaming, added: “Dragon’s Rage is the latest title developed through our close collaboration with Lottomart. It has been a pleasure working together on the concept and development of the game, and we’re proud to bring this new fantasy adventure exclusively to Lottomart players in the UK.”

The post Lottomart launches S Gaming slot Dragon’s Rage as permanent UK exclusive appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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DATA.BET

DATA.BET reports 39.7% GGR growth in year one of sports betting vertical

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Supplier cites 147.6% active user growth and increased bet activity across football and basketball in the first 12 months.

DATA.BET has published first-year performance results for its sports betting vertical, marking 12 months since the product’s official launch. The supplier said results from newly acquired clients show 39.7% GGR growth and 147.6% growth in active users over the period.

The company also reported turnover up 30.7% quarter-on-quarter. It said betting activity increased, with the number of bets and stake volume up 83.5%, while combo bets rose 160.5%.

By sport, DATA.BET said football led engagement, with bet counts up 107.5% and active users up 173.1%. Table Tennis saw a 172.5% increase in its player base, while tennis posted bet counts up 33.6% and active players up 35%. The supplier pointed to basketball as the strongest commercial contributor, with turnover up 83.7% and its user base up 96.8%.

DATA.BET attributed performance to product features including Bet Builder (football, basketball, baseball, and American football), streaming within the betting interface, and widgets for match and player data. The company also highlighted official data partnerships with Infront (tennis), Odds Composer (basketball), Genius Sports, and BETER.

At tournament level, DATA.BET said the England Premier League was the most profitable tournament over the full year, with event count up 45.7% and “close to half of total betting volume” generated through the 1X2 market. The supplier added that top-tier tournaments outperformed low-tier disciplines across turnover (102.7%), profit (187.2%), and bet count (196.6%).

“Taken together, the first year demonstrated that scale and stability are not opposing forces — broad coverage, official data, and engagement-focused features directly contributed to growth across turnover, player numbers, and betting activity”, said Yevhenii Ilchenko, Head of Sports at DATA.BET. “We built the vertical on the right foundations from the first, and the numbers reflect that. “

The post DATA.BET reports 39.7% GGR growth in year one of sports betting vertical appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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GGPoker adds Kick support to Streamer Mode

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Approved creators can now stream directly to Kick via the desktop client, alongside Twitch and YouTube.

GGPoker has expanded its Streamer Mode feature to support Kick.com, enabling approved creators to broadcast directly to Kick through the GGPoker desktop client.

Streamer Mode is GGPoker’s in-client streaming feature for approved broadcasters, offering tools and rewards while they stream. The company said benefits include up to 100% cashback on poker games played while actively streaming, automatic hole-card hiding to reduce stream sniping, and a dedicated Streamer Panel for managing open tables.

GGPoker also said Streamer Mode includes streamer-exclusive in-game cosmetics and the option for a live stream to be showcased within the main lobby of the GGPoker software.

“Our streamers are the heartbeat of the modern online poker community, sharing the thrill of the game with audiences worldwide,” said Sarne Lightman, Managing Director of GGPoker. “We are constantly looking for ways to empower these creators. Integrating a dynamic, creator-friendly platform like Kick into our Streamer Mode gives our players even more ways to build their brands, engage with fans, and maximize their rewards. We can’t wait to see the incredible content our community brings to Kick.”

To use Streamer Mode on Kick, YouTube, or Twitch, players must apply to become an approved GGPoker streamer. GGPoker said applicants who have streamed poker consistently for the past three months with an average of 40+ concurrent viewers are encouraged to contact its talent team at [email protected].

The post GGPoker adds Kick support to Streamer Mode appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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