Latest News
Parimatch Announces a Major Partnership with Chelsea
Chelsea Football Club, the 2020/21 European champions, signs a three-year contract with the international tech & betting company.
Parimatch Tech, an international product company that promotes the Parimatch brand globally and provides tech and marketing solutions in the betting and entertainment industry, has signed a partnership agreement with one of the world’s most famous football clubs, Chelsea. One of England’s most successful football clubs in the modern era will become Parimatch’s partner for the next three seasons.
Parimatch will use Chelsea’s bold and ambitious brand and will utilise a wide array of digital, social and logistical assets to create mutual branding opportunities.
“Chelsea’s unique style, determination and charisma resonate perfectly with Parimatch’s passion for sport and ambition. Becoming an official partner of 2020/21’s European Champions is a great thrill and responsibility. Luckily, Parimatch is all about conquering new heights and unwinding emotions, and we are so excited for the next three years that this partnership is about to bring! As our two brands are used to winning in style and striving for success, we are very confident that this partnership will bring luck, countless victories and the thrill of the game to our company, to the club, and, in turn, to the millions of football fans across the globe” says Roman Syrotian, со-CEO at Parimatch Tech.
“Both Chelsea and Parimatch strive for greatness. We are bold, ready to innovate and, most importantly, we were both born to win. Last year was immensely successful for Parimatch as they expanded and opened new markets, while launching several game-changing projects. Chelsea also showed its excellence, becoming European champions for the second time in our history! We are excited and proud of this partnership and the opportunities it brings” says Guy Laurence, CEO at Chelsea FC.
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Games Global
CasinoFriday player wins €10.48m on Games Global’s King Millions network
Games Global has paid out a €10,475,169.87 jackpot to a CasinoFriday player after a win on Fire & Roses Joker King Millions
, the supplier said.
Games Global said the prize is one of the largest payouts on its King Millions
progressive jackpot network. The win came on Fire & Roses Joker King Millions
, a title developed by Triple Edge Studios and connected to the King Millions
network.
Ofir Gal-Mor, Senior Vice President of Customer Experience & Innovation at Games Global, said: “This €10,475,169.87 payout underlines the scale and reach of the King Millions
network across our operator partners. We are proud to support CasinoFriday in delivering premium progressive content, and this result demonstrates the continued performance of Fire & Roses Joker King Millions
within regulated markets.”
The CPO at Funnz, added: “We are delighted to congratulate our player on securing this remarkable €10.4 million King Millions
jackpot win. At CasinoFriday, our focus is on providing high-quality entertainment to our community, and this milestone demonstrates the strength of our partnership with Games Global and the performance of its progressive network.”
Games Global said its progressive jackpot portfolio includes Mega Moolah
, WowPot
, King Millions
, Maple Moolah
and Lotsaloot
, with a combined prize value exceeding €28m.
The post CasinoFriday player wins €10.48m on Games Global’s King Millions network appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Casino Content
ELA Games’ King and Flame shortlisted for Best New Game Release at SiGMA Europe Awards 2026
ELA Games’ King and Flame has been named a finalist for Best New Game Release at the 2026 SiGMA Europe Awards. The awards are scheduled to take place at the Casino Maltese in Valletta, Malta, on May 27.
The company said the nomination reflects its approach of combining narrative design with slot math models. King and Flame is positioned as a medieval fantasy Hold and Win title built around a storyline that “flips classic fantasy tropes upside down,” with a prince unleashing a Dragon Queen.
According to ELA Games, the game includes coin symbols that pay their face value, Mystery Chests that can award instant prizes or trigger the Grand Jackpot, and a “Tamed by the Crown” feature where the Dragon Queen appears as an expanding Full Reel Wild. The studio also highlighted free spins with column-expanding coins and a Super Bonus Wheel that doubles rewards.
Marharyta Yerina, Managing Director of ELA Games, said: “We’re very happy to see King and Flame get a nomination at the very well-regarded SiGMA Europe awards. I know the work everyone at the ELA team put into creating an intricate back story and graphic world for this slot. It is one of the most narrative-based titles we have released to date, and the care the team put into the design has really brought that story to life. It is wonderful to see that dedication noticed on such a prestigious stage.”
SiGMA has opened public voting for the category via its awards site.
The post ELA Games’ King and Flame shortlisted for Best New Game Release at SiGMA Europe Awards 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
3 Supercharged Diamonds: Hold and Win
Playson releases 3 Supercharged Diamonds: Hold and Win slot
New title adds three Diamond bonus features, a Collect Diamond mechanic and four jackpots up to 1,000x.
Playson has released a new slot title, 3 Supercharged Diamonds: Hold and Win, expanding its Hold and Win catalogue with three Diamond-driven bonus features and four jackpot prizes up to 1,000x.
The game’s Hold and Win Bonus Game uses a “3 Pots” mechanic, triggered when green, yellow or violet Diamond symbols land alongside their respective Diamonds positioned above the reels. Depending on the Diamonds that land, the bonus can activate an Expand Feature (3×5 grid), Multi Feature (multipliers on reels one and three starting at 2x and increasing up to 32x), or Stepper Feature (Bonus Diamonds remain in play and move down one position after each respin).
A Collect Diamond can land only on reel two during the Bonus Game. Playson said it holds its position for the round and accumulates the value of Bonus Diamonds that land before being applied to the Total Win at the end of the feature.
Jackpots can also land during the bonus round: Mini (15x), Minor (30x), Major (100x) and Grand (1,000x). Outside the bonus, any Diamond symbol in the Main Game can randomly trigger an Extra Diamonds Feature, which Playson said can add enough Diamonds to start the Bonus Game.
Anton Ivannikov, CPO at Playson, said: “3 Supercharged Diamonds: Hold and Win takes one of our most recognisable game mechanics and elevates it with a collection of dynamic new features designed to maximise excitement during every bonus round.
“By combining the Expand, Multi and Stepper features with the Collect Diamond and four jackpot opportunities, we have created a release that delivers strong entertainment value and varied gameplay experiences for players worldwide.”
The post Playson releases 3 Supercharged Diamonds: Hold and Win slot appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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