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Parimatch Announces a Major Partnership with Chelsea

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Chelsea Football Club, the 2020/21 European champions, signs a three-year contract with the international tech & betting company.

Parimatch Tech, an international product company that promotes the Parimatch brand globally and provides tech and marketing solutions in the betting and entertainment industry, has signed a partnership agreement with one of the world’s most famous football clubs, Chelsea. One of England’s most successful football clubs in the modern era will become Parimatch’s partner for the next three seasons.

Parimatch will use Chelsea’s bold and ambitious brand and will utilise a wide array of digital, social and logistical assets to create mutual branding opportunities.

“Chelsea’s unique style, determination and charisma resonate perfectly with Parimatch’s passion for sport and ambition. Becoming an official partner of 2020/21’s European Champions is a great thrill and responsibility. Luckily, Parimatch is all about conquering new heights and unwinding emotions, and we are so excited for the next three years that this partnership is about to bring! As our two brands are used to winning in style and striving for success, we are very confident that this partnership will bring luck, countless victories and the thrill of the game to our company, to the club, and, in turn, to the millions of football fans across the globe” says Roman Syrotian, со-CEO at Parimatch Tech.

“Both Chelsea and Parimatch strive for greatness. We are bold, ready to innovate and, most importantly, we were both born to win. Last year was immensely successful for Parimatch as they expanded and opened new markets, while launching several game-changing projects. Chelsea also showed its excellence, becoming European champions for the second time in our history! We are excited and proud of this partnership and the opportunities it brings” says Guy Laurence, CEO at Chelsea FC.

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Playnance Launches GCoin MEXC Listing with 200,000 Holders and 2M Daily Transactions

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Today, Playnance has officially launched GCOIN trading, marking a significant milestone in the expansion of its Web3 entertainment ecosystem. The token is now live on MEXC, with GCOIN/USDT trading opening on March 18, 2026 at 13:00 UTC following the project’s Token Generation Event earlier the same day.

The listing introduces GCOIN to the open market, unlocking broader access to the Playnance ecosystem and opening the door to a potentially enormous global user base. The launch follows strong early momentum, including high participation in MEXC’s Kickstarter campaign, where users competed for a share of a 50,000 USDT airdrop. 

‏Ahead of the Token Generation Event, the GCOIN community demonstrated strong demand, with over 1 billion GCOIN locked in staking within hours of the staking program going live.

As the Exosystem’s native token, GCOIN powers transactions, rewards, and participation across a rapidly growing Web3 entertainment network. Beyond adoption metrics, GCOIN is designed to bridge Web2 and Web3 by offering seamless, Web2-like on-chain experiences that lower the barrier to entry for mainstream users. This approach is already enabling Playnance to onboard large volumes of new users, converting them into active participants within the ecosystem. The ecosystem already includes over 300,000 GCOIN holders, reflecting strong early adoption and continued expansion at scale.

The exchange debut represents a major step forward in accessibility, allowing global users to engage with the ecosystem through a liquid and scalable market environment. Deposits for GCOIN are already open on MEXC, with withdrawals scheduled to begin on March 19, providing users with full flexibility to trade and manage their holdings.

“Today marks a defining moment for Playnance,” said Pini Peter, CEO of Playnance. “We identified early the opportunity to bring real scale into Web3 entertainment, and we’re building one of the leading ecosystems to support it. With GCOIN now live, we’re opening the door to what comes next – a new wave of users, new models, and a much larger shift in how entertainment moves on-chain. This is just the beginning.”

Playnance has built its token model around ecosystem-driven rewards, linking value distribution directly to platform activity rather than relying on fixed emissions. The platform already supports more than 10,000 on-chain games and processes over 2 million on-chain transactions daily, reflecting strong user engagement and growing adoption across its network.

With GCOIN now live, Playnance is entering a new phase focused on accelerating growth, expanding its global reach, and driving deeper participation across its Web3 entertainment ecosystem.

About Playnance

Founded in 2020, Playnance is a Web3 infrastructure company developing live, non-custodial, on-chain products designed to onboard mainstream Web2 users into blockchain environments. The company develops consumer-facing platforms built on shared wallet systems and high-volume on-chain execution, currently processing approximately 2 million transactions per day. Playnance focuses on reducing friction between user experience and blockchain infrastructure by abstracting complexity while maintaining full on-chain transparency and non-custodial architecture.

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Anastasia Rimskaya Chief Account Officer at Aviatrix

Aviatrix Introduces Second Chance, Bringing the iGaming Metaverse to Life

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Aviatrix has launched its second game, fittingly named Aviatrix Second Chance, as the well-known provider starts a new chapter as the first-ever iGaming Metaverse.

Last month, Aviatrix revealed the imminent debut of the iGaming Metaverse following over three years of operation as a standalone crash game.

Second Chance expands on Aviatrix’s success by introducing a new feature that allows 50% of participants in each round to have a unique opportunity to continue flying even after their plane would typically explode.

This implies that players can achieve substantial winnings even if they overlook the initial cash-out option, which suits thrilling, high-volatility gaming perfectly.

Anastasia Rimskaya, Chief Account Officer at Aviatrix, said: “The launch of Aviatrix Second Chance is a genuinely defining moment for us. For more than three years, Aviatrix was known globally as a single, award-winning crash game. Second Chance represents the point where that success evolves into something much bigger.

“Second Chance combines classic Aviatrix mechanics with the opportunity to land big wins even if you miss the first opportunity to cash out. We know players are going to love it.”

The launch signifies Aviatrix’s growth into a multi-game ecosystem, allowing players to have a single profile, loyalty system, and progression across various titles.

Aviatrix will soon broaden its portfolio to include additional verticals, such as slot games and instant games.

The post Aviatrix Introduces Second Chance, Bringing the iGaming Metaverse to Life appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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ENJOY Unveils Hotfire Diamonds XXL to Elevate an Iconic Franchise

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Rapid 3×5 slot includes Boost collectors, random activations, and jackpots reaching 1000x.

ENJOY, the vibrant iGaming content creator, has broadened its Hotfire franchise with the launch of Hotfire Diamonds XXL, a dazzling new addition that enriches the legendary series with striking visuals and intensified Hold and Win mechanics.

The 3×5, 15 fixed pay line slot maintains the classic vibrant Hotfire atmosphere, swapping out traditional coins for dazzling diamonds and gems that illuminate each spin. Fluid animations, vibrant hues, and the iconic blazing background establish a dynamic ambiance that merges traditional elements with a new essence.

The game’s key feature is the Hold and Win Bonus Game, featuring Bonus, Boost, and Jackpot symbols that fuel the excitement. Boost symbols gather the worth of all apparent bonus and Jackpot values into one, immediately increasing the total payout.

In the main game, the Extra Bonus feature maintains the pace, as it can randomly activate the bonus game. Featuring four fixed Jackpots—Mini, Minor, Major, and the Grand Jackpot up to 1000x the wager—each spin holds the chance for a substantial payout.

When the bonus game starts, players receive three respins. Any new Bonus, Boost, or Jackpot symbol resets the counter, prolonging the feature.

For players seeking immediate access to essential features, Bonus Buy options provide direct entry into the bonus game with configurations that include guaranteed enhancements and various triggering symbols for a more intense beginning.

Hotfire Diamonds XXL merges stunning graphics, rapid gameplay, and tested mechanics, establishing itself as a remarkable entry in ENJOY’s expanding content collection and beloved Hotfire series.

Svitlana Lytvinenko, Product Owner at ENJOY Gaming, said: “With Hotfire Diamonds XXL, our goal was to evolve the Hotfire game family without changing its core identity.

“We introduced subtle improvements, like the Boost collector and random triggers, to create a version that feels both familiar and meaningfully enhanced, while reinforcing the pace and flow that define the Hotfire experience.”

The post ENJOY Unveils Hotfire Diamonds XXL to Elevate an Iconic Franchise appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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