Central Europe

adesso launches its new iGaming platform LotteryForce

Published

4 years ago

August 5, 2021

Reading Time: 3 minutes

With LotteryForce, the IT service provider adesso is releasing the latest generation of iGaming platform on the market. LotteryForce provides lottery companies around the world with the opportunity to manage a wide range of games on all channels – from classic lotto to keno, scratch cards or sports betting. Thanks to a modern player account management system, lotteries can always see what players are up to. Technically, LotteryForce can be integrated seamlessly into existing centralised systems using high-performance interfaces. Its cloud-based modular architecture is flexible and can be scaled up easily.

LotteryForce replaces in|FOCUS, adesso’s previous iGaming suite. The new platform places an even greater focus on customers. The LotteryForce Player Account Management (PAM) module records all gaming activities centrally and provides a 360-degree view of all customers. Smart identity management ensures that anonymous players become identifiable participants. This helps lottery operators to address their customers in a more effective way while complying with all data protection regulations and fulfilling their responsibility to protect players. For extra convenience when playing, LotteryForce PAM features an integrated e-wallet that can be used to make cashless deposits and withdrawals quickly and easily.

Addressing customers successfully, managing partners effectively

LotteryForce offers innovative Salesforce-based solutions for targeted marketing and sales activities. This makes it possible to address players personally across all service channels, whether by telephone, e-mail or social media. Itself suggests the optimal time and channel for this based on intelligent data analysis of gaming behaviour, making advertising and campaigns more efficient and successful.

LotteryForce provides functions along the entire process chain for the optimal management of sales partners in the retail sector, from onboarding and contract management, including e-signatures, to hardware history and case management. What is more, because LotteryForce automatically delivers reports and analyses of relevant performance indicators in graph form, lottery companies are provided with transparent information on their entire retail business at all times.

Hyper-converged infrastructure (HCI) and cloud capability

By using hyper-converged infrastructure (HCI) as the basis for LotteryForce, adesso is taking the iGaming platform to a completely new technological level. Instead of having to run on customers’ own servers, operations can also be carried out via the cloud depending on their individual requirements. As a modular solution, LotteryForce can be scaled up quickly and easily. Integrating it into lottery companies’ existing IT systems is a breeze thanks to high-performance interfaces.

Sachsenlotto, WestLotto and Thüringer Staatslotterie count on LotteryForce

adesso’s team of experts drew on more than 20 years of experience in the lottery industry when designing the new platform. Several international customers have already decided in favour of LotteryForce. In Germany, three state-owned lottery companies – Sachsenlotto, WestLotto and the Thüringer Staatslotterie – have recently completed a successful launch of LotteryForce. “Thüringer Staatslotterie has been relying on the iGaming suite from adesso since 2013. We introduced the new platform, LotteryForce, this year. It is an extremely stable and reliable platform, which is connected at the back end to the central system of IGT. The coordinated and smooth cooperation of the software components have impressed us from day one,” says Jochen Staschewski, CEO Thüringer Staatslotterie, expressing his enthusiasm about the new solution from adesso.

Prof. Dr. Rüdiger Striemer, head of lottery business at adesso, is pleased about the successful launch of the iGaming platform: “LotteryForce is a modular product that draws on our long-standing experience in the industry and our comprehensive technological expertise. This iGaming platform provides lottery companies with a tool that meets the highest demands placed on a modern system while also offering benefits, especially for sales and marketing.”

adesso is a member of the World Lottery Association (WLA), organiser of the World Lottery Summit, as well as of the European Lotteries (EL) and the Asian-Pacific Lottery Association (APLA).

Belatra

Belatra set to unearth ancient treasures at SiGMA Central Europe

Published

5 days ago

October 9, 2025

George Miller

belatra-set-to-unearth-ancient-treasures-at-sigma-central-europe

Reading Time: < 1 minute

Belatra Games, the specialist online slots developer, is thrilled to announce its participation at the SiGMA Central Europe Expo in Rome, Italy. The event is being held at the Fiera Roma from November 3rd to November 6th, providing Belatra with the perfect chance to showcase its latest legendary slots and front-line solutions.

Belatra’s beloved Mummy will be visiting Rome as the character continues to strike a chord with audiences worldwide. Its unique blend of humour, mystery, and quirky antics has transcended cultures. The character made its debut in 2022 for the release of Mummyland Treasures and has since grown into an extensive multiverse encompassing various formats, special features, and spin-offs, which form the core of our very own flagship game universe.

At SiGMA Central Europe, visitors to Belatra’s Booth #4071 will be able to immerse themselves at the heart of the Mummy Universe. There will be a themed experience that brings the magic and the mystery of our beloved multiverse to life. Special prizes are also on offer from the Mummy’s own treasure vault.

Kateryna Goi, Belatra CMO said: “SiGMA Europe provides the perfect platform to connect with existing and potential collaborators. Our team is more than ready to present custom solutions, our robust technical infrastructure, and game designs to ensure player involvement and operator success.”

The post Belatra set to unearth ancient treasures at SiGMA Central Europe appeared first on European Gaming Industry News.

Central Europe

Pamela Klockenbrink Becomes the New Managing Director of Merkur Casino

Published

6 days ago

October 8, 2025

Niji Narayan

pamela-klockenbrink-becomes-the-new-managing-director-of-merkur-casino

Reading Time: < 1 minute

Pamela Klockenbrink has become the new Managing Director of Merkur Casino GmbH. This subsidiary of the Merkur Group operates over 700 gaming venues in Germany and Europe. Pamela Klockenbrink succeeds Meik Sellenriek, who was appointed to the Executive Board of Merkur.com AG on January 1, 2025, and is now handing over his current management responsibilities to new hands. Together with Benjamin Bredenkamp, who will remain part of the management team, the 52-year-old will lead the company’s fortunes in the future.

With Pamela Klockenbrink, Merkur Casino is strengthening its leadership team from within its own ranks. The Bad Oeynhausen native began her career at Merkur in May 2015 as coordinator of national and international controlling at Merkur Casino. Most recently, Klockenbrink served for almost ten years as Head of Controlling at the Merkur subsidiary. Before joining the group, she shaped the finance and accounting departments of international corporations in various management positions, leading projects in the areas of international accounting and international taxation, among others.

Meik Sellenriek, Executive Board Member for Merkur Operations at Merkur.com AG, said: “We are delighted to have recruited Pamela Klockenbrink as our new Managing Director. Thanks to her many years of service with the company, she has a considerable repertoire of in-depth industry knowledge. This diverse experience will form the foundation for successfully developing Merkur Casino and leading it into a promising future.”

Pamela Klockenbrink said: “I greatly appreciate the trust placed in me by being appointed to the management team. My goal is to play a key role in shaping and further driving the successful development of Merkur Casino GmbH together with my colleague Benjamin Bredenkamp and our dedicated team.”

The post Pamela Klockenbrink Becomes the New Managing Director of Merkur Casino appeared first on European Gaming Industry News.

booth 5028-2

Redefine the Rules: GR8 Tech’s Heavyweight Rulebook Lands at SiGMA Central Europe 2025

Published

6 days ago

October 7, 2025

George Miller

redefine-the-rules:-gr8-tech’s-heavyweight-rulebook-lands-at-sigma-central-europe-2025

Reading Time: 2 minutes

GR8 Tech is stepping into SiGMA Central Europe 2025 with a new playbook for iGaming leadership: The Heavyweight Rulebook. Built on the code of champions, the Rulebook defines the discipline, consistency, and relentless drive it takes to dominate the toughest arenas in iGaming. To create it, GR8 Tech gathered insights directly from iGaming’s top performers—the industry’s real heavyweights—turning their winning principles into a set of Champions’ Rules.

From November 3–6 in Rome, operators will find GR8 Tech at booth 5028-2, ready to share the rules and the technology that makes champions.

The Champion’s Rules: Heavyweight Results, Proven Standards

Attendees will see Heavyweight rules in action through demos, experiences, and conversations designed for operators who refuse to settle for average. Every Champion’s Rule translates into measurable business results with GR8 Tech.

Champions don’t wait. They launch first, and it shows: ULTIM8 Sportsbook can go live in as little as 7 days via iFrame integration.
Technology is the champion’s armor. Strong tools deliver strong results: +30% engagement uplift powered by AI-driven personalization, +50% GGR uplift with advanced sportsbook features and cross-vertical engagement tools.
Success belongs to the consistent. Resilience is built in with 99.99% uptime across global markets and the biggest world events, ensuring performance under pressure.
Partnership multiplies strength. With a revenue-share alignment model, GR8 Tech’s success is directly tied to that of its clients.

“In an industry as volatile as ours, no one wins alone. Champions don’t let one crisis consume everything—they keep moving, adapting, and performing under pressure. At GR8 Tech, we see partnership as the ultimate rule of the game: it multiplies strength, resilience, and results. That’s how real champions are made and that’s exactly what we’re bringing to SiGMA this year,” said Yevhen Krazhan, CSO at GR8 Tech.

ULTIM8 Sportsbook: Two Paths to Victory

At the center of GR8 Tech’s SiGMA Central Europe showcase is the ULTIM8 Sportsbook, a high-performance solution designed to help operators rule new markets and dominate existing ones. In Rome, attendees will see the dual power of its integration modes:

iFrame — For lightning-fast launches with customizable branding. Get to market in days without compromising speed or margin.
API — A new addition for operators who want to build their own champion’s frontend. Unlock maximum flexibility with GR8 Tech’s rock-solid trading, risk, and data systems.

No matter the path, the result is the same: precision, performance, and profitability at scale.

The next chapter of iGaming is written by champions who play by the Rulebook.

Meet GR8 Tech at booth 5028-2, SiGMA Central Europe 2025 in Rome, November 3–6. Discover how the Heavyweight Rulebook can help you scale, localize, and dominate with confidence—and add your own Champion’s mark to the hall of fame.

The post Redefine the Rules: GR8 Tech’s Heavyweight Rulebook Lands at SiGMA Central Europe 2025 appeared first on European Gaming Industry News.